CHUPA CHUPS

OUTLINE Fast Facts

Mission

Leadership Styles

Core Competencies

Sweet Taste Of Success (Strategies)

Brand Extension

Marketing Strategies

CHUPA CHUPS FAST FACTS Founded: 1958 Annual Revenue: $ 1.9 Million Industry: Non Chocolate Confectionery Manufacturing Founder: Eric Bernat I Fontladosa, businessman, born October 20,

1923 Headquarters: Italy Staff: 20,000 employees

-Source: http://www.perfettivanmelle.com

MISSION“We don’t sell a product, we sell a world”

(Mantra of Chupa Chups)

“We don’t have to tell General Manager (GM), they know what to do because they know our company strategy”

LEADERSHIP STYLES

“I have always taken care that people feel good about working with us. It is vitally important that they feel happy at work, that they like the job”

-[Eric Bernat I Fontladosa]

CORE COMPETENCIES

Rare Val

uable

•Innovation•Distribution System

Difficult to Imitate

•Human Resource•Technology

Non -substitutable

SWEET TASTE OF SUCCESS (STRATEGIES)

Sustainable Competitive Advantage

Tangible1.Financia

l2.Physical (Production Plant)

3.Organization

(Informal)4. Human

Intangible 1.Innovation2.Technology (Confi Pack)3.Reputation

4. Distribution(Cash on delivery,

diversification)

BUSINESS STRATEGIES Strategic Objective( to develop worldwide

advantage)1.Global Scale Efficiency(joint production reduce cost)

2. Multinational Flexibility

3.Ability to Learn(experience,Cost reduction, Innovation)

Single Product Strategy

Management of International operations.-Plant Specialization

-Procurement System

-Worldwide Marketing Plans

Restructuring Strategies (SAP Supply Chain Management)

BRAND EXTENSION

TO BE CONTD… Mustakim143@gmAIL.COM

MARKETING STRATEGIES