CIH member webinar Social Media... · 2014-02-18 · CIH member webinar Thank You! [email protected] @paulbromford . Title: Using Social Media to Progress Your Career Author:

Learn with us. Improve with us. Influence with us | www.cih.org

CIH member webinar

Using Social Media To Progress Your Career

Paul Taylor – Innovation Coach - Bromford

Learn with us. Improve with us. Influence with us | www.cih.org 2

How I ended up as @paulbromford


For us to discuss

• The importance of Social CV

• Having a strategy and personal brand

• What to share and how

• Identifying a Digital Mentor

• Tips on building a following

• Extending your network and using it to create value


What is a #SocialCV?

Employees active on social media now play a crucial role in corporate and personal brand management

Your Social CV is just like a normal CV – but it’s updated in real time – based upon your digital footprint

Whatever they might say in their recruitment policies – employers DO look at your Social CV


70% of recruiters have changed

their minds about an applicant

based on social media profile

Protect your Social CV


Social as internal talent spotter


Googling yourself is not vanity


Thinking about you What’s

your

personal

social media

strategy?

What do YOU

want to be known

for?

Do you want to be

a thought leader?


Or do you want to be a Social

CEO?


Or do want to be known for posting funny cat pictures?

Or do you want to be known for funny cats? Be clear in your profile what followers or fans can expect


This is about

YOUR brand

YOUR story


I would argue that a professional needs Twitter , LinkedIn and Google accounts


Finding a digital mentor


My two digital mentors (one knows it the other doesn’t!)


This is THE most important part of developing a

following. It’s not about you.


Get a blog or discussion group that you post thoughts to…


If you’re not provocative in some way, how

can you possibly stand out to inspire

someone else?

– Brian Solis


How to deal

with

disagreements


Some important but lesser known tools!


Buffer – automated sharing


Hootsuite – all in one place


Controversial – but useful!


Slideshare


Don’t use jargon and keep your message super simple – social is very crowded!


Building your circle


What’s your follow back policy?

Follow everyone and risk appearing desperate

for approval

Follow a small percentage of your followers and

risk appearing aloof and elitist


Be clear how

much you mix personal and

private or whether you

separate them to different

networks

But being serious all the time

can be awfully dull


The thing about over sharing!


Summing up

• Have a strategy – what are you known for?

• Identify a Digital Mentor (or two or three!)

• Source quality content

• Always credit the author

• Share more of others than of yourself

• Join groups where your intended network spend time.

• Start a group or forum

• Start a blog or post your presentations online

Engage Engage Engage


(via Aatif Bokhari)

Learn with us. Improve with us. Influence with us | www.cih.org

CIH member webinar

Thank You! [email protected]

@paulbromford

Documents

CIH member webinar Social Media... · 2014-02-18 · CIH member webinar Thank You! [email protected] @paulbromford . Title: Using Social Media to Progress Your Career Author: