ANNUAL

CSRTRACKER

2016

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A year of improved

planning & implementation

Concept and editor: Sachin Joshi

Project manager and lead analyst: Anil Kumar Bains

Analysts: Ankit Rastogi, Kavita Kathait, Sanaiya Batliwalla, Sampada Bhusare, Tarini Warner, Vrushali Gaud

Copyright 2017 Confederation of Indian Industry (CII). Published by CII. All rights reserved.

No part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), in part or full in any manner whatsoever, or translated into any language, without the prior written permission of the copyright owner. CII has made every effort to ensure the accuracy of the information and material presented in this document. Nonetheless, all information, estimates and opinions contained in this publication are subject to change without notice, and do not constitute professional advice in any manner. Neither CII nor any of its office bearers or analysts or employees accept or assume any responsibility or liability in respect of the information provided herein. However, any discrepancy or error found in this publication may please be brought to the notice of CII for appropriate correction.

CII-ITC CESD credits

Special acknowledgment: Dr Mangesh Tayde, BSE

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Contents

26

We are delighted to bring to you 2016 edition

of Annual CSR Tracker. Similar to last year, this

is the most comprehensive analysis of CSR

disclosures by companies obligated to practice

CSR as per Companies Act 2013.

Annual CSR Tracker 2016 is based on

disclosures of 1,270 companies as compared

to 1,181 companies last year. Disclosures are

broken down into 41 indicators (43 in FY15)

spread across six key aspects: governance,

policy, financials, spend as per Schedule VII,

spend channels and spend locations.

Additionally, we have captured beneficiary data

from 166 companies that have voluntarily

disclosed such information in the Directors

Report. Lack of uniformity and structure in

beneficiary data across reports was the most

challenging of tasks. Many days were spent in

brainstorming and in arriving at indicators that

would capture micro beneficiary numbers. We

foresee the challenge of mandating companies

to disclose beneficiary or impact data, if and

when that happens, as contemplated by the

Ministry of Corporate Affairs ever since the

creation of this legislation.

"Beyond a billion dollars spend" was the

headline of Annual CSR Tracker 2015. Being

the first year since the legislation came into

force, the scale of spends had unduly attention

from sections of media, not-for-profits, and

law-makers. Our analysis revealed, that in

the first year, Rs 6,400 cr or USD 1 bn (then

prevailing exchange rate) were spent by about

1,200 companies. That was 80 percent of the

budgeted amount. One should note that

companies had less than one full year to

actually spend the entire budgeted amount,

as quite sometime went in putting the house

in order as per compliance requirements of

Section 135.

FY16 had to be better not just in terms of

quantum of spend, but also in terms of planning

and implementation. We had projected so in

CSR Tracker 2015. That was likely because the

dust had settled, organisational structures

and processes were designed, tested and in

place, CSR strategies and plans rolled out,

and implementation partners identified.

Therefore, "a year of improved planning and

implementation" is the theme for Annual CSR

Tracker 2016.

We are grateful to our readers in business and

government for the overwhelmingly positive

feedback on Annual CSR Tracker 2015. The

enormity of the exercise reflected in the sheer

numbers of companies itself made a strong

impression. The proof is in the pudding, as they

say. We were again delighted to hear from these

stakeholders that the statistical outputs and

quick to grasp insights were useful to them in a

variety of ways. For instance, companies could

use such information to benchmark their

performance, processes, and quality of

disclosures.

We are hopeful that Annual CSR Tracker 2016

will maintain the utility and continue to help

companies and governments.

Preface 01

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Executive Summary

Annual CSR Tracker 2016 is CESDs continued

attempt at consolidating and analyzing CSR

disclosures of companies listed on BSE and

had the legislative obligation to comply with

Section 135 of Companies Act 2013. This is

based on disclosures of 1,270 companies.

Annual CSR Tracker remains Indias most

comprehensive analysis of CSR disclosures,

to date. The scope covers six aspects and

41 indicators, including governance, policy,

financial, spend as per Schedule VII, spend

channels and spend locations. The analysis

presented in this report rests on data captured

in over 2,000,000 cells of a worksheet.

In FY16, these 1,270 companies collectively

spent Rs 8,185 cr, which is 27% more than

spend of Rs 6,400 cr in FY15. The spend is

92% of the required CSR budget of Rs 8,900 cr,

using two percent of average net profits

of three financial years. The companies

collectively had budgeted Rs 10,257 cr, which is

15% more than the minimum budget required.

A notable feature of CSR disclosures in FY16 is

that some companies have begun to disclose

output data. 13 percent, or 166 of 1,270

companies making such disclosures, reflects

going beyond legislative requirements and

improving the quality of disclosures. 1.5 cr

people benefitted from Rs 3,747.97 cr spent for

which output data has been reported. This

averages to Rs 2,498.65 spent per person.

There are improvements in quality of

information disclosed about composition and

functioning of CSR Committee, as compared

to the last year. The number of companies

spending CSR budgets exclusively through

corporate foundations increased to 72 from 60

in FY15. The number of companies exclusively

spending money directly marginally increased

to 233 from 227, whereas that spending money

exclusively through implementing agencies

remained stable at 249 as compared to 251

in FY15. This tends to suggest that companies

are building their own capacities for

implementation.

Health and sanitation, education and skill

development, and rural development are the

top three developmental areas for spends.

The absolute amount of money contributed to

PMs Relief Fund reduced by 25% to Rs 80.55

cr. Though the absolute amounts spent in

incubation centres, protection of national

heritage, and sports development, are small

as compared to the top three areas, the

percentage increases over the previous year

are anywhere between 18 to 122%.

The more industrialised states of Maharashtra,

Tamil Nadu and Gujarat, continue to be among

the top three to receive participation from

companies. There has been a huge jump from

67 to 111 companies investing in Northeastern

states.

Out of the 32 industry categories, absolute

spends have decreased in just two industries,

viz., commercial services and supplies, and

oil and gas. Big increases are reported in

automobiles and auto components, consumer

durables, metals and mining, financial services,

pharma and biotech, telecom services and

equipment, textiles, apparels and accessories,

transportation, and utilities.

In sum, FY16 has been a significant

improvement on almost every aspect of CSR

legislation. Some companies going beyond the

legislative requirements. CESD projects that

CSR spends will further increase in FY17, with

a back-of-the-envelope calculation of around

Rs 10,000 cr. There should be improvements

in quality of disclosures and more companies

disclosing beneficiary data.

02

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Introduction 03Last year, in the Annual CSR Tracker 2015,

we had made compelling projections to what

the second financial year and beyond of CSR

legislation would look like. We then predicted:

1. Mandatory disclosures will increase

transparency. This will increase public

scrutiny, especially for companies putting

out annual reports in public domain.

2. Questions on impact will emerge in a

couple of years. Boards should start

demanding impacts in the periodic

meetings that they are supposed to

conduct.

3. If majority of companies do a sincere

job at CSR, then there is not much for

governments to tighten screws.

4. CSR spending would substantially increase

in FY16.

Increase in spends was easiest to predict. CSR

spends in FY16 increased by 27% as compared

to FY15. The increase is mainly attributed

to two factors: companies did not have to

spend as much time on putting their house

in accordance with requirements of CSR

legislation as they did in FY15; and profitability

improved in FY14 and FY15 leading to increase

in absolute value.

The other predictions were based on our

understanding of motivations and workings

of the different stakeholders in the CSR

ecosystem. At CESD, we have considered the

requirement for mandatory disclosure as the

highlight of Section 135 of Companies Act

2013. Transparency increases scrutiny, which

in turn improves performance. Performance is

not just about complying with the law. It is also

about outcomes and impacts. After all, CSR is

about changing peoples lives, for good.

Quality of engagement of Board in CSR appears

to have improved in. CSR personnel, and in

some cases implementing agencies and other

partners, report increased engagement. We are

unable to substantiate this statistical;

nevertheless, anecdotal references indicate

shift in engagement patterns. Board members

are spending hours to discuss strategies and

review progress. The nature of engagement

is proactive, getting involved in discussion of

social change, and asking for measurable

impact and sustainability of assets.

If majority of companies do a sincere job at

CSR, then there is not much for governments

to tighten screws. The government has

maintained that CSR legislation needs to be

liberally interpreted. In 2015, a High-level

Committee on CSR constituted by Ministry of

Corporate Affairs (MCA) had suggested to allow

companies time for maturity on practicing CSR

and measuring impact before updating the

legislation. However, there are companies that

miss basic matters of compliance, such as not

publicly disclosing CSR policy or not providing

reasons for spending less than two percent of

net profits in a financial year. MCA has issued

notices to companies that have missed easy

to comply with requirements of the legislation.

Most of them are small- to medium-scale

companies. Our analysis of close to 1,300

companies demonstrates improvement in

compliance in FY16 as compared to FY15.

This may be attributed to improved

understanding of the legislation among

small- and medium-scale companies.

Despite these changes, there is much scope for

improvement in the way CSR gets done. Just

two changes might result in bigger bang for the

hundreds of millions of rupees spent every year.

One is, many CSR projects are devoid of

creativity and innovation. There is a tendency

to rely on tried and tested approaches in

traditional development areas. Distributing

books and school uniforms dont necessarily

improve quality of education, conducting blood

donation camps dont help improve health

standards, and constructing toilets are not

sufficient to change hygiene habits.

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The other desired change is with respect to interference from parts of government and public

administration. CSR budgets are being viewed as sources of finance to fund activities that should

ideally have been done using public finances. Situation on the ground is challenging, with many

companies experiencing conditional requests for activities that are not CSR, but are required to

somehow classify as CSR. Interference from government and public administration in influencing

business decisions mandated by law and to be decided by boards of companies, is robbing deserving

beneficiaries of the opportunity to improve part of their life. Legislatures and governments should

look at the larger picture and must prevent misuse of law for short-term or limited gains or view CSR

spends as source of funding.

Section 135 suggests that companies with an annual turnover of Rs. 1,000 crore and more, or net

worth of Rs. 500 crore and more, or a net profit of Rs. 5 crore or more to spend at least two per cent

of their average net profits of the previous three financial years on CSR activities.

The key elements of the legislation are that any company that falls into the above criteria does the

following:

1. Constitute a CSR Committee of the board,

comprising three or more directors out of

which at least one director must be an

Independent Director

2. Formulate and recommend a CSR policy to

the board

3. The board shall ensure that the company

spends, in every financial year, at least two

per cent of its average net profit for the

previous three financial years, in fulfilment

of its CSR Policy

According to the Act, Corporate Social Responsibility means and includes but is not limited to:

(i) Projects or programmes relating to activities specified in Schedule VII of the Act; or (ii) Projects

or programmes relating to activities undertaken by the board of directors of a company (Board) in

pursuance of recommendations of the CSR committee of the Board as per declared policy of the

company subject to the condition that such policy will cover subjects enumerated in Schedule

VII of the Act.

CSR Legislation

4. The Director's Reports of a company

covered under these rules pertaining to a

financial year commencing on or after the

1st day of April 2014 shall include an annual

report on CSR activities in the specified

template. In case a company fails to spend

two per cent of its profits, the board needs

to specify the reasons for the same

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Swachh Bharat Abhiyan

Swachh Bharat Kosh

NAMAMI GANGE

Clean Ganga Abhiyan

Clean Ganga Fund

Pradhan Mantri Kaushal

Vikas Yojana

Health &Sanitation

Eradicating hunger, poverty and malnutrition, promoting preventive

health care and sanitation and making available safe drinking water Promoting education, including special

education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood enhancement projects

Education & Skill Development

Gender Equality

Environment& Ecology

Promoting gender equality, empowering women, setting up homes and hostels for women and

orphans; setting up old age homes, day care centres and such other facilities for senior citizens

and measures for reducing inequalities faced by socially and economically backward groups Ensuring environmental sustainability,

ecological balance, protection of flora and fauna, animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil, air and water

NationalHeritage,

Art & Culture

Protection of national heritage, art and culture including restoration of buildings

and sites of historical importance and works of art; setting up public libraries;

promotion and development of traditional arts and handicrafts

Armed Forces Veterans

Measures for the benefit of armed forces veterans, war widows and their dependents

Sports Development

Training to promote rural sports, nationally recognised

sports, paralympic sports and Olympic sports

Prime Minister's Relief Fund

Contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central Government for socio-economic development and relief and welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women

TechnologyIncubators

Contributions or funds provided to technology incubators located

within academic institutionswhich are approved by

the Central Government

RuralDevelopment

Rural development projects

Slum AreaDevelopment

Slum area development

projects

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Governance

1. CSR Committee: presence of board-level

CSR committee, number of committee

members, and frequency of CSR committee

meetings

2. CSR Policy: presence of CSR policy, presence

of CSR policy on company's website, and brief

description of CSR policy in the Director's

Report.

Governance relates to two aspects:

98.66% (96.78% in FY15) of

the companies have board-level

CSR Committee. The remaining

1.3% or about 17 companies

either do not have or have

not reported presence

of CSR Committee, which is

a requirement of Section

135 of Companies Act 2013.

Of these, 98.40% (97.20% in FY15) have an

Independent Director as a member of the CSR

Committee. The remaining 1.6% companies

either do not have or have not clearly stated

presence of Independent Director on the

CSR Committee. Of 40 PSEs, five did not have

Independent Director on CSR Committee.

Whereas, one did not have Independent

Director as Chair of the CSR Committee.

There is no

significant

difference in

percent of

companies with

a board-level

CSR Committee

between PSEs

and non-PSEs.

04

CSR Committee

Companies with a board-level CSR CommitteeFigure 01

1.34%

No (not mentionedclearly in the report)

98.66%Yes

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44% (46% in FY15)of these companies have an Independent

Director as the Chair of the CSR Committee.

2.23% (3% in FY15)of the companies did not mention position

of the Chair of CSR Committee on the board.

Position of CSR Committee Chair on the board

In 2015, 31.67% of the

companies had Executive

Director as CSR Committee

chair as against 36.23% in

the year 2016.

In 2015, 46% of the

companies had

Independent Director as

CSR Committee chair.

The share has decreased

by two percentage points

to 44% in FY16.

Moreover, about one-sixth of the

companies reported to have

Non-Executive Director as CSR

Committee Chair in the year 2016.

The statistics were similar in the

previous year.

There is no significant difference in

CSR Committee Chairs position

on the Board between PSEs and

non-PSEs. In both types of

companies, majority have

Independent Director as Chair of

CSR Committee.

However, about 2% and 3% of the

companies in FY16 and FY15

respectively, did not disclose the

position of CSR Committee Chair.

Promoter Director has been

identified as either Executive

or Non-Executive Director

depending upon their position

and accordingly classified. In

2015, about 2% of the companies

mentioned this position as CSR

Committee Chair and had been

included separately in the analysis.

Figure 02

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Size of CSR Committee

Of the companies with a CSR

Committee, 99% (99% in FY15)

have at least three members,

which is a mandatory

requirement. About one-third

of the companies have four or

more committee members.

This is also comparable to

FY15 numbers. The remaining

one percent have not

mentioned the size of the

Committee in the Director's

Report. There is also one

company with only two

members on the Committee;

no reasons are mentioned for

not having the third member.

About half of the PSEs have

five or more members in their

CSR Committee as against nine

percent of the non-PSEs. This

significant difference is not

mainly due to the large base

of non-PSEs. More number

of members in the CSR

Committee is not necessarily a

reflection of better governance.

CSR Meetings

% of companies having CSR meetings

10%

20%

30%

40%

50%

10%

20%

30%

40%

66.24%

0.08%

23.46%

6.86%

2.23%

1.12%

2 (members)

3 (members)

4 (members)

5 (members)

more than 5 (members)

Not mentioned (members)

0

1

2

3

4

not mentioned

more than 5

5

Figure 03

Figure 04

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Maximum number of

companies held only one CSR

committee meeting during

2015-16 which is 29.53% of

total CSR meetings held. More

CSR Committees have met for

four or more times in FY16 as

compared to FY15. Also, more

companies have disclosed not

conducting any meeting of

the CSR Committee, which

corresponds to the decline in

the percentage of companies

not mentioning about CSR

meetings at all. This points

to two possibilities. One,

transparency in functioning of

CSR Committee has improved.

Two, the companies that met

one of the three financial

criteria but the average net

profit was negative, hence

CSR Committee meeting

was not warranted.

CSR Committees in about 30%

of the PSEs met for more than

three times during the FY2016

as against only 10% in case

of non-PSEs. Moreover, the

statistics are similar for both

types of companies when it

comes to meeting once during

FY2016. Again, this difference

is mainly because of the large

base of non-PSEs.

95.28% (94% in FY15) of the companies have CSR policy, of which 93.47% (91% in FY15) of the companies

have disclosed the policy on company website.

CSR Policy

Figure 05

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CSR Spends

Based on average net profit of last three financial

years (FY13-15 to be used for arriving at the

applicable two percent budget), Rs. 8,900 crore

was the required CSR budget. The companies have

collectively spent Rs 8,185 crore or 92% of the two

percent requirement in FY16. This is an increase of

27% in CSR spends in 2016 as compared to 2015. In

FY15, companies had spent 80% of the two percent

requirement.

1,030 companies out of the 1,270 companies in

the sample for this study, had a positive average

net profit of the last three financial years.

Of these 1,030 companies, 951 companies spent on

CSR, whereas the remaining 79 did not spend on CSR.

Of the 1,030 companies that were expected to spend on CSR:

951 (92.33%) companies have spent on CSR

533 (52%) companies have spent at least 2%

413 spent less than 2%

Five companies have not specified their average net profit, and therefore whether they spent more or less than 2% cannot be determined.

In FY16, about two-thirds of the PSEs spent at least 2% of average net profit on CSR as compared to only 37% in FY15.

Of the 1,014 companies that have spent in CSR, 35 are PSEs and their contribution amounts to 32.16% (Rs. 2,632.5 cr) of the total CSR spend (Rs 8,185 cr) in FY16. Of this, 70% is attributed to eight PSEs.

Of the 68% (Rs 5,552.53 cr) spent by non-PSEs, 42% (Rs 2,315 cr) is attributed to ten companies.

Total number of companies

that have spent

on CSR:

1,014

Of these 1,014

are PSEs

35

Loss-making companies that have

spent on CSR: 47

(4.6%)

Profit-making companies that have spent on CSR: 951

(93.8%)

Average net profit or loss of last three years

not mentioned and spent on CSR: 16

(1.6%)

Prescribed 2% CSR Budget:

crore

Rs. 8,900

Total Budget:

crore

Rs. 10,257

Amount spent on CSR:

crore

Rs. 8,185

% of the prescribedtwo percent

spent on CSR:

92%

% of budget spent on

CSR:

80%

05

FY158

92

FY16

Figure 06

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Development areas of CSR spends

51022016

10

%

20%

30%

40%

10

%

20%

30%

40%

51.7216.03

7.91

01.01 50.110.0

4.70

76.1

70.0

43.01 detroper ton 51.9

51.7

33.93

29.97

1.38

6.360.97

0.01

0.70

0.98

0.12

11.460.076.10

1.896.08

50% 50%

Figure 07

Health &Sanitation

Education &Skill Development

GenderEquality

National Heritage,Art & Culture

Environment& Ecology

Armed Forces Veterans

SportsDevelopment

Prime Minister'sRelief Fund

TechnologyIncubators

Rural Development

Slum AreaDevelopment Combination of All

Administrative Overhead Expenses

Others

Education and healthcare received maximum share of CSR spends together amounting to 64% of

total CSR spend in FY16. Preference for education and healthcare is also reflected in the number of

companies spending in those areas. 69% of the companies spent in healthcare and sanitation, and

73% of the companies spent in education and skills development.

Health & Sanitation

Rs. 2,777 crore was spent towards

health and sanitation which is more

than 59% as compared to FY15. Of

this, Rs 1,194 or 43%, is attributed to

35 PSEs. Just four PSEs reported to

have spent Rs 650 cr (54.4% of PSE

spend and 23.4% of overall spend),

on construction of toilets.

Health and sanitation includes health

camps, medical facilities, mobile

health vans, construction or repair

of hospitals, toilet construction,

installation of safe drinking water

units in school and villages. Few

companies specifically mentioned

supporting schools for construction

of separate toilet facility for girls

to reduce school dropout rate.

23 companies clearly

mentioned spending

Rs. 139.29 crore on

activities related to Swachh

Bharat Abhiyan, and nine

companies contributed

Rs. 8 crore to Swachh

Bharat Kosh.

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Prime Minister's Relief Fund

Only one percent of total CSR spend

was contributed to the PM's Relief

Fund in FY16, which is less by 25%

as compared to FY15. One PSE has

reported to have contributed to PM's

relief fund.

Armed Forces Veterans

16 companies have

contributed less than

Rs. 1 crore towards Armed

forces & veterans. The

statistics were similar in

the previous year.

National Heritage, Art &

Culture

CSR spends towards national

heritage have increased by

about 18% up to Rs. 80 crore

in FY16.

Others

CSR spends on activities other than

the ten areas in Schedule VII were

categorized as 'Others'. This includes

spends related to Nepal earthquake

victims, contributions made to Chief

Minister's Relief Fund, disaster relief,

CSR training for company staff,

employee or staff contribution, and

miscellaneous. Nepal earthquake relief,

CM's relief fund, and including employee

contributions into CSR spends are not

permissible by Section 135 and CSR

Rules 2014 of Companies Act 2013,

unless these calculations are in addition

to at least 2% spends.

Rural Development

11.5% of CSR spends was

spent towards development

of rural areas. About 40% of

this is attributed to 23 PSEs.

Technology Incubators

About Rs. 9 crore or 0.12%

of the total CSR spends was

spend towards technology

incubators. This is more than

double the previous year's

CSR spends.

Slum Area Development

Only 10 companies reported

to have invested in slum area

development amounting to about

Rs. 5 crore.

Sports Development

CSR spends towards sports

development have increased by

about 20% up to Rs. 57 crore in

FY16 as against Rs. 47 crore

during FY15.

Education & Skill Development

Rs. 2,453 crore was spent in

education and skill development

of which more than 20% is attributed

to 33 PSEs. Most of the companies

preferred to support vocational skills

and employment enhancing trainings.

No company reported to have

contributed to Pradhan Mantri

Kaushal Vikas Yojana.

Environment & Ecology

Rs. 520 crore or six percent of

the total CSR spends was spent on

environmental activities. This is a

decrease by 20% over spends in

FY15. Seven companies reported

to have contributed to Clean Ganga

Fund amounting to Rs. 20 crore, and

one company has reported to have

spent in Clean Ganga Abhiyan

amounting to Rs 10 lakh.

Gender Equality

Although the number of

companies contributing

towards Gender Equality is

increased by more than 40%

as compared to the previous

year, the CSR spends have

decreased by 11% in FY16

as against FY15.

Administrative Overhead

Expenses

Companies have begun

to disclose CSR spends

accounted as administrative

expenses or overheads.

There was no such

disclosure in FY15. Close

to two percent of the total

spends have been

accounted as administrative

expenses or overheads.

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01

5201

6

20152016

20152016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

20

15

20

16

20

15

20

16

27

76

.85

24

53

.07

19

71

.67

17

48

.89

6

937.

75

666.

36

650.

82

589.

33

520.2

0

499.04

497.84

460.29

154.64

127.03

112.66

107.43

80.55

79.71

67.45

57.08

47.61

9.44

5.4

74.2

4

0.8

5

0.8

2

CSR spends in each development area

Figure 08

*spend figures in crores of rupees

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

17

Companies in each development area

20

15

20

162

01

5201

6

20152016

20152016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

2015

2016

20

15

20

16

20

15

20

16

73

71

69

66

3029

23

19

1615141312

1098

21

Figure 09

*values are percentage of companies

24

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

18

Spend channelsCompanies use either one or a combination of the following channels for CSR spends:

This graph depicts the absolute number of companies using all the three channels or exclusively one

channel for CSR implementation. The remaining companies used a combination of two out of three

approaches for CSR spend. The disclosures do not provide precise information on which two channels

are used by companies. Therefore, the graph does not specify the number of companies using exactly

two channels.

There has been marginal increase in FY16 as compared to FY15 in the growth of corporate foundations

as a channel for programme and project implementation, and those using all the three channels.

Directly by the company Through company foundation Through implementing agencies

seinapmoC 332 :tceriD

agency:g 2in 4tn 9e Cm oe mlp pamI niesCorporate foundation: 72 Com

panies

ll thr a ed ee ms ou ds ee li on fa Np Cm Roc 65

2016

2015 Figure 10

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

19

Assam

Dadra andNagar Haveli

Andaman and

Nicobar Islands

Lakshadweep

Karnataka

6.61

4.73

3.35

1.28

7.99

17.75

15.19

11.05

14.89

23.27

0.101.58

10.16

2.56

16.47

36.98

11.83

23.57

1.386.21

0

7.89

5.13

5.33

5.33

1.28

0.69

4.44

0.99

1.18

0.79

1.08

0.20

2015

2016

Nagaland

Jammu & Kashmir

Maharashtra

Gujarat

Madhya West BengalPradesh

Haryana

Telangana

Odisha

Uttarakhand

Kerala

Chattisgarh

Jharkhand

Punjab

Bihar

Himachal Pradesh

Goa

Pondicherry

Tamil Nadu

Chandigarh

Manipur

Sikkim

ArunachalPradesh

Meghalaya

Tripura

Mizoram

Daman and Diu

Rajasthan

Delhi

Andhra Pradesh

All Over India9.86

Uttar Pradesh

10.65

0.11

6.61

5.04

4.82

4.14 0.67

11.53

3.81

0.78

0.67

0.56

0.34

0.34

0.34

33.37

14.45

2.46

7.28

12.54

4.82

0 16.91

1.12

21.28

14.22

13.10

1.34

8.96

6.49

4.93

2.80

0.78

0

15.12

All Over India

10.19

7.39

0.97

*all numbers in percentage

0.69

13.02

Figure 11

Geography/Spend Locations

In 2015, the state of Maharashtra saw the most number of companies investing in CSR and the trend is continued in 2016.

100 companies reported to have spent pan-India in FY16 as compared to only 66 companies in the previous year.

In FY15, about eight percent of the companies spent in the states of North-East (seven sisters and Sikkim) India. The share has increased by three percentage points to 11% in FY16.

Nine PSEs have invested in more than 15 states or Union Territories.

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

20

Top five states with maximum number of companies

2015 2016

Tamil Nadu

Gujarat

Karnataka

Delhi

Number of companies spending in North East India

111 companies reported to have invested in Northeast India in FY16 as compared to 67 companies in FY15. Assam in Northeast India received maximum of CSR spends and participation from maximum number of companies.

PSEs Non-PSEs

Mizoram

Manipur

Meghalaya

Nagaland

Arunachal Pradesh

Tripura

Assam

Sikkim

7 4

15 28

3 7

2 6

5 24 3

3 10

7 5

Figure 12

Figure 13

Maharashtra Maharashtra

Gujarat

Tamil Nadu

Rajasthan

Karnataka

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

21

Companies investing in geographical areas

Number of states & UTs

123456789

10More than 10 states

34

41

72

82 41

36

18

20 9 6 8 29

41

21

95

11

15

33

41

81

41

0 7 45

19

Number of companies

2016

2015

Absolute number of companies

In FY16, about three-fifth of the companies reported to have invested in either 1 or 2 states / UTs. Ten companies invested in more than 20 states / UTs.

6 7 58 4

9 3

1 0

2 1

M

ore

the

n

10

sta

tes

Sta

tes

/U

Ts

38

.52

40

.63

19

.26

19

.23

9.18

10.9

5

4.595.2

3

4.03

3.35

2.02

1.782.24

1.38 1.010.99

0.671.87

0.9

0

0.6

9

3.2

54.34

2015 2016

45 companies have invested in more than 10 states.

% of

companies

Figure 14

Figure 15

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

22

1 2 3 4 5 or more

28.67 25.64 22.51 23.6716.35 18.05

11.98 11.64 10.19 12.62

Number of development activites

20152016

*Swachh Bharat Abhiyan and Swachh Bharat Kosh have been consolidated into one CSR area i.e Health and Sanitation

*Clean Ganga Abhiyan and Clean Ganga fund have been consolidated into one CSR area i.e Environment

128 companies invested in five or more development activities in the year 2016

% of companies investing in multiple developmental activities*

Number of development

areas

1234567

89

25

6

20

11

46

10

7

48

26 11 5 1

26

02

40

18

31

18

0

Number of companies

2016

2015

Absolute number of companies

765

40

16

The graph excludes companies that have invested in combination of more than one CSR area (in cases where separate numbers are not available), administrative expenses or overheads, and other CSR areas.

Figure 16

Figure 17

Companies investing in developmental activities

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

23

CSR spends per industry

Banks

Capital Goods

Chemicals &

PetrochemicalsCoal

Comm

ercial Services & Supplies

Construction Materials

Consumer DurablesDiversified

Diversified Consumer Services

Food, Beverages & TobaccoForest Materials

General IndustrialsHardware Technology & EquipmentHealthcare Equipment & Supplies

Healthcare Services

Hotels, Restaurants & Tourism

Household & Personal Products

Media

Metals & Mining

Oil & Gas

Other Finan

cial Service

s

Pharmac

euticals &

Biotechn

ology

Realty

Retai

ling

Softw

are &

Servi

ces

Telec

om Se

rvice

s

Text

iles,

Appa

rels

& Ac

cess

ories

Tran

spor

tatio

nU

tiliti

esIn

sura

nce

Tota

l

Autom

obiles & A

uto Com

ponents244.97 (3.80%

)

454.24 (7.05%)

329.4 (5.11%)

146.46 (2.27%)

72.21 (1.12%)

34.3 (0.53%)

79.57 (1.24%)

35.89 (0.56%)

8.46

(0.1

3%)

708.7

3 (11

.00%)

65.6

7 (1

.02%

)

1.92

(03%

)

86.6

1 (1

.34%

)

101.

61 (1

.58%

)

551.

51 (8

.56%

)

64

41.9

3 (1

00%

)

12.01 (0.19%)

282.28 (4.38%)

1.1 (0.02%)

17.52 0.27%)

51.11 (0.79%) 0.58 (0.01%) 0.56 (0.01%) 13.82 (0.21%) 13.37 (0.21%)

152.18 (2.36%)

45.75 (0.71%)

64.66

(1.00

%)

188.69

(2.93%

)

333.76 (5

.18%)

1667.8

4 (25.89%)

675.15 (10.48%

)

Telec

omm

unica

tions

Equip

men

t

9.7

9 (0

.12%

)

467.06 (5.71%)

563.64 (6.89%)

400.59 (4.89%)

164.92 (2.01%)

139.29 (1.70%)

30.19 (0.37%)

107.89 (1.32%)

64.81 (0.79%)

17.18 (0.21%)

1.74 (0.02%)

336.72 (4.11%)

11.85 (0.14%) 57.03 (0.70%) 0.58 (0.01%) 0.93 (0.01%)

14.93 (0.18%) 17.43 (0.21%)

166.55 (2.03%)

59.89 (0.73%)

752.51 (9.19%)

1556.94 (19

.02%)

641.29

(7.83%)

299.28

(3.66%

)

70.28

(0.86

%)

11.54

(0.14

%)

808.9

2 (9.8

8%)

96.9

4 (1

.18%

)

4.09

(0.0

5%)

117.

68 (1

.44%

)

137.

54 (1

.68%

)

1055

.09

(12.

89%)

81

85.1

3 (1

00%

)

20

15

20

16

Figure 18

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

24

Reasons for underspend or no spend on CSR

According to Section 135, companies are required to disclose reasons for not spending at least 2% of

the average net profit of past three financial years. CESD has categorised the reasons into four types.

These are: planning and implementation, monitoring and evaluation, financial, and others.

Most of the reasons are of the nature of planning and implementation, with almost 44% of the companies

in that category. This is significantly less than 62% in FY15, where 35% companies required more time

to plan. Finding the right project continues to be a challenge for 14% of the companies.

Additionally, close to 6.5% of the companies provided more than one reasons from the list for spending

less than 2% of the requirement.

14% (nine percent in FY15) of the companies did not disclose any reason for underspend, which is not

in compliance to requirements of Section 135.

1Insufficient funds available because they made losses in the immediate preceding financial year, however the average net profit for past three financial

years was positive

2 This is when companies decided to spend previous years (FY15) unspent amount in FY16, but did not manage to spend at least 2% required for FY16

3 Average net profit for the past three financial years was negative, but they were still eligible for Section 135 because of the other two financial criteria

4 Five companies have disclosed having spent a portion of 2% CSR requirement on activities which are not strictly part of Schedule VII. These companies

have excluded the spent portion from 2% calculation and reported separately.

Re

as

on

Planning & implementation Monitoring & Evaluation

Financial Others

Co

mp

an

y d

ec

isio

n

So

cia

l a

cti

vit

y n

ot

inc

lud

ed

in

4S

ch

ed

ule

VII

lis

t

Re

qu

ire

mo

re t

ime

to

pla

n

Did

no

t fi

nd

rig

ht

imp

lem

en

tin

g

ag

en

cy

Did

no

t fi

nd

rig

ht

pro

jec

t

Sh

ort

ag

e o

f m

an

po

we

r

Re

qu

ire

mo

re t

ime

fo

r p

roje

ct

exe

cu

tio

n

Mu

lti-

ye

ar

pro

jec

ts

Pe

nd

ing

ap

pro

vals

fro

m

co

nc

ern

ed

re

gu

lato

ry a

uth

ori

tie

s

La

ck

of

do

cu

me

nta

tio

n

Pro

jec

t c

om

ple

tio

n r

ep

ort

no

t s

ub

mit

ted

by

im

ple

me

nti

ng

ag

en

cy

1In

su

ffic

ien

t fu

nd

s a

vail

ab

le

Pre

vio

us

ye

ar'

s C

SR

am

ou

nt

2s

pe

nt

in F

Y1

6

Ove

r b

ud

ge

ted

Ma

de

lo

ss

es

(n

o m

on

ey

to

3

sp

en

d o

n C

SR

)

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

% i

n F

Y1

6%

in

FY

15

11

.66

2.6

34

13

.96

11

0.1

6

4.9

3

7.5

51

2

2.7

9

0.3

31 0

.16

5.4

2 6 0.3

3

0.1

6 1

18

.06

10

.67

14

0.8

21

35

Figure 19

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

25

Output data 06

A notable feature of CSR

disclosures in FY16 is that some

companies have begun to disclose

output data. 13 percent, or 166

of 1,270 companies making

such disclosures, reflects going

beyond legislative requirements

and improving the quality of

disclosures.

1.5 cr people benefitted from

Rs 3,747.97 cr spent for which

output data has been reported.

This averages to Rs 2,498.65

per person.

Having said that, most of these

166 companies have labelled the

data as that of impact achieved

because of their CSR activities.

Equipped with technical

capabilities on impact

measurements and social value

created, CESD has captured the

data as output numbers and not

impact created.

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

26

Nature of

Activitie

s

Number o

f people b

enefitted

69,12,13

6

Infrastru

cture inc

ludes co

nstructi

on of

toilet un

its and i

nstallatio

n of drin

king

water fa

cility for

schools

and villa

ges,

health c

amps, he

alth van

and

ambulan

ce servi

ce, healt

h facility

provided

constru

ction of

hospita

ls

and incr

eased be

d facility

.

Number o

f

infrastruc

ture crea

ted

92,643

CSR spe

nd corres

ponding

to output

data (Rs.

Cr.)

1,340.47

Total CSR

spend

2,777(R

s. Cr.)

Natu

re o

f Act

iviti

es

Num

ber o

f peo

ple

bene

fitte

d

54,1

5,29

7

Con

serv

atio

n an

d re

nova

tion

of s

choo

l

build

ings

, set

ting

up tr

aini

ng/

voca

tiona

l

cent

ers,

mob

ile s

cien

ce la

b, F

orm

atio

n

of S

HG

s, tr

aini

ngs

prov

ided

for

vege

tabl

e cu

ltiva

tion

Num

ber o

f

infra

stru

ctur

e cr

eate

d

1,33

,014

CSR

spen

d co

rresp

ondi

ng

to o

utpu

t dat

a 1,

355.

54(R

s. C

r.)

Tota

l CSR

spe

nd

2,45

3

(Rs.

Cr.)

Nat

ure

of A

ctiv

itie

s

Num

ber

of p

eopl

e be

nefi

tted

43

,20

2

Da

y c

are

ce

nte

rs, s

ett

ing

up

ho

me

s a

nd

ho

ste

l fo

r w

om

en

an

d o

rph

an

s,

Es

tab

lish

me

nt

of

se

win

g c

en

ters

,

reh

ab

ilita

tio

n c

en

ter

for

you

ng

mo

the

rs.

Num

ber

of

infr

astr

uctu

re c

reat

ed2

1,6

30

CS

R s

pend

cor

resp

ondi

ng

to o

utpu

t da

ta

33

.05

(Rs.

Cr.)

Tota

l CS

R s

pend

11

2.6

5(R

s. C

r.)

Nature

of

Activities

Total CSR spend (Rs. Cr.)

520.00

Agro

forestry,

conservation

of natural

resources,

environmental

sustainability,

maintaining quality of

soil, animal w

elfare,

maintaining quality of

water, protection of fauna,

protection of flora, renewable

energy, water conservation,

ecological balance, etc.

CSR spend corresponding to output data (Rs. Cr.)

250.58Num

ber of Infrastructure created

87,105 (physical infrastructure

27,87,044 (plantations)

Number of people benefitted

4,23,292

Infrastructures include protection

of national heritage,

Restoration of buildings,

setting up public libraries

and promoting traditional

art and culture

Figure 20

Nature of Activities

Number of people benefitted15,660

Number of infrastructure created01CSR spend corresponding

to output data 26.04(Rs. Cr.)

Total CSR spend 79.71

(Rs. Cr.)

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

27

Nature

of

Activities

Total CSR

spend (Rs

. Cr.)

57.08

CSR spen

d corresp

onding to

output da

ta (Rs. Cr

.)

29.87

Number o

f Infrastru

cture crea

ted

02

Number o

f people b

enefitted

46,735

Installin

g boxing

ring,

organizin

g tourna

ments,

construc

tion of s

port hos

tel

and buil

ding bas

ketball

ground

Nature of A

ctivities

Num

ber of people benefitted

20

,37

,18

0

Co

ns

truc

tion

of c

om

mu

nity a

me

nitie

s

like le

velin

g a

nd

rep

airin

g o

f roa

ds

,

dis

tribu

tion

s o

f bic

ycle

s to

SC

/St

co

mm

un

ity, co

ns

truc

tion

of c

he

ck d

am

s,

brid

ge

, dis

tribu

tion

of m

os

qu

ito n

ets

,

su

pp

orte

d th

rou

gh

pro

vidin

g fe

rtilizers

,

se

ed

s a

nd

ag

ricu

lture

too

ls to

farm

ers

,

An

ima

l sh

elte

rs

Num

ber of infrastructure created

45

,66

8

CS

R spend corresponding

to output data (Rs. C

r.)

45

4.8

0

Total CS

R spend

(Rs. C

r.)9

37

.75

Num

ber o

f

infra

stru

ctur

e cr

eate

d

03CS

R sp

end

corre

spon

ding

to o

utpu

t dat

a 1.

45(R

s. C

r.)

Tota

l CSR

spe

nd

9.45(Rs.

Cr.)

Natu

re

of

Activ

ities

CSR spend corresponding to

output data (Rs. Cr.)255.67

Number of Infrastructure created25

Total CSR spend (Rs. Cr.)497.85

CSR spend corresponding

to output data (Rs. Cr.)

0.5Num

ber of Infrastructure created

00Num

ber of people benefitted

12,773

Total CSR spend (Rs. Cr.)

5.47

Nature of ActivitiesFlood relief, disaster relief and

contribution to CMs Relief Fund.

Number of people benefitted24,686

In absence of any guidance on

disclosures of outputs or impacts,

companies chose to express it

in different ways. For analysis,

output data were grouped into two

categories: one in terms of people

in communities, and the other in

terms of infrastructure created.

For instance, number of people

benefited through activities such

as education or health or skills

training is captured as people

benefited, whereas number of

schools or toilets constructed,

number of health camps

organised, number of plantations

done, are captured as

infrastructure created. The output

data is then mapped with CSR

spends of companies that

reported the output data.

Methodology

Annual CSR Tracker 2016 is based on

disclosures on CSR of companies to ascertain

the extent to which they have complied with

the legislation.

BSE provided a list of companies listed on the

stock exchange that fell within the ambit of the

legislation. Of the 1,340 (1,294 in 2015) listed

companies also required to comply with

Section 135 of Companies Act 2013, annual

reports

of 1,270 (1,181 in FY15) companies were

analysed. Remaining companies were

excluded for the following reasons:

1. Annual reports were not published by

cut-off date of 1 December 2016

2. Public sector banks are governed by the

RBI and therefore, do not fall under the

purview of Companies Act 2013

07

CS

R P

ER

FO

RM

AN

CE

OF

CO

MP

AN

IES

IN

FY

16

28

Report Boundaries

1. Annual CSR Tracker 2016 is limited

to BSE-listed companies that fall

under the purview of the CSR

legislation.

2. Information disclosed in annual

reports for FY2016 is included for

analysis. Information contained at

sources other annual reports is

beyond the scope of Annual CSR

Tracker.

CESD analysed CSR disclosures of 1,270

companies, of which 40 were Public

Sector Enterprises, using 41 indicators

across six key aspects.

1. Governance2. Policy 3. Financials4. Spent as per Schedule VII5. Spend channels6. Spend locations

CSR portfolio

Idea workshops

for CSR projects

CESD conducts cross-functional and multistakeholder workshops for companies to ideate CSR projects. Which

developmental and geographical areas should companies get into? How does it align with priorities of business and

sustainability? How does it leverage resources available with the company and its partners? A typical idea workshop

is half-to full-day. CESD prepares itself and participants before the actual workshop basis the history

of companys CSR portfolio and its CSR policy.

Needs Assessments

CESD undertakes needs assessments of project beneficiaries and concerned stakeholders. Assessments

are done using primary and secondary research techniques such as household surveys, interviews, and focus

group discussions. Both qualitative and quantitative inputs are captured and analysed that provide vital inputs to

CSR project design.

Impact Measurements

Impact measurement is important to understand the effectiveness of CSR projects. A well-designed impact study

can also provide insights into stakeholder expectations and feedback on the projects conducted. Methodologies

include control group comparisons, personal interviews, focus group discussions. Usually a combination of

methodologies are deployed.

CESD also helps with valuing social capital that a company creates via its CSR activities. Primarily using the

methodology of Social Return on Investment or SROI, social capital valuation helps boards take informed decisions

on social investments

Annual CSR

Tracker

CESD has developed Annual CSR Tracker that provides macro insights into CSR activities of companies in a financial

year. Based on corporate disclosures on CSR in directors report, the Annual CSR Tracker is supplemented by survey

of companies on their experiences with CSR in that financial year. Advance booking for Annual CSR Tracker 2015 is

now open.

Benchmarking CSR

portfolio

Companies learn by benchmarking CSR activities with the best in the industry. CESD helps companies with

benchmarking on a readymade database of almost 1300 companies. Customised benchmarking with companies

of desire or additional indicators is also possible.

CESD brings the best expertise and experience to help companies create more impact through better CSR.

We work with companies to ideate CSR projects, develop CSR strategies aligned to organisational vision and

business strategies, measure impact of CSR activities, benchmark CSR portfolio, conduct customised NGO

assessments, and recognise best practices in CSR.

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Developing a CSR vision and strategy

CESD helps companies to develop CSR vision and strategy by aligning it with vision, mission and business strategy

of the company. In the process identify resource availability and gaps, identify KPIs to measure and manage.

Excellence in CSR CII-ITC Sustainability

Awards

CII-ITC Sustainability Awards - CSR Domain Excellence recognise companies that have positively impacted both

business and society by taking a strategic approach to CSR through collaborative programmes with government

and civil society. Over a period of six months, applicants undergo a rigorouse valuation process that is based on

principles of business excellence. The findings of this assessment, presented in the form of a detailed Feedback

Report to every applicant, further help applicants by providing insights that improve the impact of their sustainability

initiatives and drive overall performance by identifying opportunities for improvement.

Have avision

Put strategyin place

Set targets& KPIs

Identify capacities& capabilities

Measureto manage

Reviewto improve

www.cii.in

www.sustainabledevelopment.in

The Confederation of Indian Industry (CII) works to create and sustain an environment

conducive to the development of India, partnering industry, Government, and civil

society, through advisory and consultative processes. CII is a non-government,

not-for-profit, industry-led and industry-managed organisation, playing a proactive

role in Indias development process.

CII-ITC Centre of Excellence for Sustainable Development is a not-for- profit,

industry-led institution that helps business become sustainable organisations. It is

on a mission to catalyse innovative ideas and solutions, in India, and globally, to

enable business, and its stakeholders, in sustainable value creation. Its knowledge,

action and recognition activities enable companies to be future ready, improve

footprints profiles, and advocate policymakers and legislators to improve standards

of sustainable business through domestic and global policy interventions. CESD

leverages its role of all-inclusive ecosystem player, partnering industry, government,

and civil society. It has been a pioneer of environment management systems,

biodiversity mapping, sustainability reporting, integrated reporting, and social &

natural capital valuation in India, thus upgrading business in India to sustainable

competitiveness. With three locations in India, CESD operates across the country and

has also been active in parts of South and South East Asia, Middle East, and Africa.

It has held institutional partnerships and memberships of the United Nations Global

Compact, Global Reporting Initiative, International Integrated Reporting Council,

Carbon Disclosure Project, development agen-cies of Canada, the USA, the UK,

and Germany.

CII-ITC Centre of Excellence for Sustainable Development

2nd Floor, Thapar House, 124 Janpath, Delhi - 110001