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Professional Diploma in Marketing Reading list 2011 – 2012

CIM - Professional Diploma in Marketing

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Page 1: CIM - Professional Diploma in Marketing

Professional Diploma in MarketingReading list 2011 – 2012

Page 2: CIM - Professional Diploma in Marketing

The Marketing Planning Process

Recommended support materials

Core texts

Blythe, J. and Megicks, P. (2010) Marketing planning: strategy, environment and context. Harlow, FT/Prentice Hall. £37.99

Workbooks

Megicks, P. (ed), Donnelly, R. and Harrison, G. (2009) CIM coursebook: the marketing planning process. Oxford, Butterworth Heinemann. £24.99

CIM (2010) Listen and learn audio CD: the marketing planning process. Cookham, CIM. £14.99

Workbooks

BPP (2009) The marketing planning process: study text. London, BPP Publishing. £20.00

BPP (2010) CIM Professional diploma assessment workbook. London, BPP Publishing. £30.00

Buy the Study Pack and save 20%

See the CIM Direct order form for details

• Marketing planning: strategy, environment and context • CIM coursebook: the marketing planning process• Listen and learn audio CD: the marketing planning

process

The Marketing Planning Process Study Pack £62.35

Supplementary reading

Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. £12.99

Dibb, S. and Simkin, L. (2008) Marketing planning. London, Cengage. £37.99

Drummond, G., Ensor, J. and Ashford, R. (2007) Strategic marketing: planning and control. 3rd edition. Oxford, Butterworth Heinemann. £20.99

McDonald, M. (2011) Marketing plans: how to prepare then, how to use them. 7th edition. Chichester, John Wiley & Sons. £34.99

Burk Wood, M. (2010) Essential guide to marketing planning. 2nd edition. Harlow, FT Prentice Hall. £18.99

Burk Wood, M. (2004) Marketing planning: principles into practice. Harlow, FT Prentice Hall. £47.10

Dibb, S. and Simkin, L. (2007) Market segmentation success: making it happen. Abingdon, Routledge. £38.99 Print on demand title

McDonald, M. and Dunbar, I. (2010) Market segmentation: how to do it, how to profit from it. 4th edition. Oxford, Goodfellow Publisher. £34.99

Weinstein, A. (2004) Handbook of market segmentation. 3rd edition. USA, Routledge. £28.99

The Marketing Planning Process

Professional Diploma in Marketing

AUDIO CD listenand learn:

CIM professional marketing qualifications

Professional Diploma in Marketing

Page 3: CIM - Professional Diploma in Marketing

Core texts

Jobber, D. (2009) Principles and practice of marketing. 6th edition. Maidenhead, McGraw-Hill. £49.99

Delivering Customer Value through Marketing

Recommended support materials

Workbooks

Linton, C. (ed) and Donnelly, R. (2009) CIM coursebook: delivering customer value through marketing. Oxford, Butterworth Heinemann. £24.99

CIM (2010) Listen and learn audio CD: delivering customer value through marketing. Cookham, CIM. £14.99

Workbooks

Donnelly, R. (2009) CIM revision cards: delivering customer value through marketing. Oxford, Butterworth-Heinemann. £8.99

BPP (2009) Delivering customer value through marketing: study text. London, BPP Publishing. £20.00

Buy the Study Pack and save 20%

See the CIM Direct order form for details

• Principles and practice of marketing 6th Edition• CIM coursebook: delivering customer value through

marketing• Listen and learn audio CD: delivering customer value

through marketing• CIM revision cards: delivering customer value through

marketing

Delivering Customer Value Through Marketing Study Pack £79.10

Workbooks

BPP (2010) CIM professional diploma assessment workbook. London, BPP Publishing. £30.00

BPP (2009) CIM professional diploma in marketing: passcards. London, BPP Publishing. £15.00

Kapferer, J. (2008) The new strategic brand management. 4th rev edition. London, Kogan Page. £35.00

McDonald, M. and Woodburn, D. (2011) Key account management. 3rd edition. Chichester, John Wiley & Sons. £34.99

Pickton, D and Broderick, A. (2004) Integrated marketing communications. 2nd edition. Harlow, Prentice Hall. £44.99.

Supplementary reading

Baines, P., Fill, C. and Page, K. (2010) Marketing. 2nd edition. Oxford, Oxford University Press. £41.99

Cook, S. (2010) Customer care excellence: how to create and effective customer service focus. 6th edition. London, Kogan Page. £24.95

Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. £12.99

Delivering Customer Value Through MarketingProfessional Diploma in Marketing

AUDIO CD listenand learn:

CIM professional marketing qualifications

Professional Diploma in Marketing

Page 4: CIM - Professional Diploma in Marketing

Managing Marketing

Recommended support materials

Core texts

Palmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Oxford, Elsevier. £20.99

Core texts

Collier, P.M. (2009) Accounting for managers. 3rd edition. Chichester, John Wiley & Sons. £38.99

Core texts

Cole, G.A. and Kelly,P. (2011) Management: theory and practice. 7th edition. London, Cengage Learning. £44.99

Buy the Study Pack and save 20%

See the CIM Direct order form for details

• Managing Marketing: marketing success through good management practice• CIM coursebook: managing marketing• Listen and learn audio CD: managing marketing

Managing Marketing Study Pack £48.75 Managing Marketing

Professional Diploma in Marketing

AUDIO CD listenand learn:

Workbooks

Sherratt, A. (ed), Nicholson, F. and Meek, R. (2009) CIM Coursebook: Managing marketing. Oxford, Butterworth Heinemann. £24.99

CIM (2010) Listen and learn audio CD: managing marketing. Cookham, CIM. £14.99

BPP (2010) Managing marketing: study text. London, BPP Publishing. £20.00

BPP (2010) CIM Professional Diploma assessment workbook. London, BPP Publishing. £30.00

Supplementary reading

Adair, J. (2002) Inspiring leadership: learning from great leaders. London, Thorogood. £19.99

Supplementary reading

Adair, J. (2009) Effective leadership: how to be a successful leader. Revised edition. Pan Books. £8.99

Armstrong, M. (2009) Armstrong’s handbook of human resource management practice. 11th edition. London, Kogan Page. £39.50

Belbin, R. (2010) Management teams: why they succeed or fail. 3rd edition, Oxford, Butterworth Heinemann. £21.99

Bourne, M. (2007) Balanced scorecard. London, Hodder Education. £8.99

Christopher, M., Payne, A. and Ballantyne, D. (2002) Relationship marketing: creating shareholder value. 3rd edition. Oxford, Butterworth Heinemann. £28.99

Davidson, H (2004) The committed enterprise: making vision, values and branding work. 2nd edition. Oxford, Butterworth Heinemann. £24.99

Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. £12.99

Dibb, S. et al (2005) Marketing concepts and strategies. 5th European edition. Boston, Houghton-Mifflin. £46.99

Dibb, S. and Simkin, L. (2009) Marketing essentials. London, Cengage. £36.99

Walsh, C. (2008) Key management ratios: The 100+ ratios every manager needs to know. 4th edition. Harlow, FT Prentice Hall. £26.99

CIM professional marketing qualifications

Professional Diploma in Marketing

Page 5: CIM - Professional Diploma in Marketing

Project Management in Marketing

Recommended support materials

Core text

Martin,. P. and Tate, K. (2001) Getting started in project management. Chichester, John Wiley & Sons. £14.99

Workbooks

McKee, F.(ed) and Cox, E. et al (2009) CIM Cousebook: Project management in marketing. Oxford, Butterworth Heinemann. £24.99

Workbooks

CIM (2010) Listen and learn audio CD: project management in marketing. Cookham, CIM. £14.99

BPP (2010) Project management for marketing: study text. London, BPP Publishing. £20.00

BPP (2010) CIM Professional diploma assessment workbook. London, BPP Publishing. £30.00

Buy the Study Pack and save 20%

See the CIM Direct order form for details

• Getting Started in Project Management• CIM coursebook: project management in marketing• Listen and learn audio CD: project management in

marketing

Project Management in Marketing Study Pack £43.95

Supplementary reading

Collier, P.M. (2009) Accounting for managers. 3rd edition. Chichester, John Wiley & Sons. £38.99

Cooper, R.G. (2011) Winning new products: accelerating the process from idea to launch. 4th edition. NY, Basic Books. £19.99

Creswell, J.W. (2008) Research design: qualitative, quantitative and mixed method approach. 3rd edition. Thousand Oaks, Sage. £33.99

Davies, G. (2011) How to pass your marketing exams: The guide to becoming a successful marketing student. Cornwall, Gary Davies. £12.99

Doyle, P. (2008) Value-based marketing: marketing strategies for corporate growth and shareholder value. 2nd edition. Chichester, John Wiley & Sons. £34.99

Easterby-Smith, M. et al (2008) Management research: theory and practice. 3rd edition. London, Sage. £30.99

Jankowicz, A.D. (2004) Business research projects. 4th edition. London, Thomson. £50.99

Jobber, D. (2009) Principles and practice of marketing. 6th edition. Maidenhead, McGraw-Hill. £49.99

Lewis, J.P. (2007) Mastering project management: applying advanced concepts to systems thinking, control and evaluation, resource allocation. 2nd edition. Maidenhead, McGraw-Hill. £41.99

Lock, D. (2007) Project management. 9th edition. Aldershot, Gower. £30.00

McDaniel, C. and Gates, R. (2010) Marketing research essentials. 7th edition. Chichester, John Wiley & Sons. £46.99

Peter, J. P and Olsen, J.C. (2010) Consumer behaviour and market strategy. 9th edition. Maidenhead, McGraw-Hill. £44.99

Ward, K. (2003) Marketing finance: turning marketing strategies into shareholder value. Oxford, Butterworth Heinemann. £24.99

Project Management in MarketingProfessional Diploma in Marketing

AUDIO CD listenand learn:

CIM professional marketing qualifications

Professional Diploma in Marketing

Page 6: CIM - Professional Diploma in Marketing

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© The Chartered Institute of Marketing 2011. All rights reserved. Permission to reproduce or extract material from this publication must be sought from The Chartered Institute of Marketing.

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