Cinema Drive: a multi-sensory

educational program combating

teens' road accidents

Ami Mintzer

Vice-President, Educational Projects, Life-Changing Experiences (LCE)

LIFE CHANGING EXPERIENCES

Ami Mintzer – VP Educational Projects

Ami.Mintzer@Cinrma-Park.com

Who we are?• Non-profit organization

• Initiated by the leading road-safety charity org. in Israel

• Dedicated to addressing critical social issues through multi-sensory educational experiences

• Alcohol and substance-abuse prevention

• Environmental protection

• Road safety

• Violence and bullying

• Good citizenship

• Nutrition and active lifestyle

• Targeting young drivers mainly, during the year they get their driving license

• Addressing human factor: impaired driving, distracted driving, fatigue, speeding, seat belt, peer pressure

• Speaks to young people in eye-level, in their language, using state-of-art technologies

• Evidence-based. Makes a real change in: knowledge, attitude and intention to behave

• Built-in research tool

• Adopted by government in Israel and Mexico

• Ability to cover an entire age-group nationwide or regionally

• Affordable – No more than the cost of a movie ticket

• Wide coverage through MCP units