Godrej Consumer Products Ltd. Pirojshanagar,

www.godrejcp.com Eastern Express Highway,

Vikhroli, Mumbai,

400 079, India.

PRESS RELEASE:

Cinthol fortifies its presence in personal care

category with all new packaging and launch of

shower gel

Aims to capture young and vibrant India and tap new markets

Cinthol fortifies its presence in the personal care category with the launch of shower gels

Launches a high decibel, innovative, youth centric campaign Alive Is Awesome

October 13th , 2012 Mumbai: Cinthol, the 60 year old flagship brand from the

stable of Godrej Consumer Products Ltd (GCPL) today announced the shift in

brand positioning, in line with the aspirational ethos of the young Indian

consumer. Along with the new packaging and fresh look the Cinthol brand

portfolio has also added a range of shower gels to its kitty to cater to vibrant,

energetic and young India.

Speaking on this development, Nisaba Godrej, President Human Capital and

Innovation, Godrej Group said, Cinthol is an established brand in the

category of personal care, with the introduction of the new alive and awesome

personal grooming range, we have aimed at bringing innovation to the forefront.

Our entry in the shower gel segment showcases our commitment to diversify the

brand in the personal care category and our desire to cater to the modern and

changing demands of vibrant and young India

Godrej Consumer Products Ltd. Pirojshanagar,

www.godrejcp.com Eastern Express Highway,

Vikhroli, Mumbai

400 079, India.

Mr. Sunil Kataria, EVP, Marketing and Sales, GCPL said The campaign aims

to target the youthful explorer that exists in all of us. We have revamped the

product range and the packaging of Cinthol making it look more premium and

alive. We wanted to communicate this new personality of the brand with a

proposition of Alive is Awesome. With this new campaign the brand will connect

to a vibrant, energetic, young India in order to build a strong personal grooming

brand that delivers premium experiences

The foray into the shower gel category comes with four different variants,

Cinthol Intense, Energy, Play and Splash all of which have attributes of being

non sticky and the ability to foam without a loofah. The premium international

fragrances and innovative design of the products is set to provide a unique

grooming experience.

The launch will be supported by an extensive 360 degree communication

campaign, beginning with a delightful new television commercial. In addition, it

will also be supported by a digital media promotion and on ground consumer

initiatives.

About Cinthol

Cinthol soaps will now be available in 5 variants - Lime, Cool, Deo, Strong and Original.

All 5 have premium and fresh fragrances reinforced with deodorant properties into it e.g.

Cool will offer a fantastic bathing experience with its cooling ingredients, Strong is our

entry into germ protection soaps and Deo with a premium cologne fragrance.

All our soaps are full TFM soaps, are ergonomically designed and offer premium fresh

fragrances.

Lime and original variant have been retained but we have improved the

formulation

Lime soap is priced at Rs 79 , 125 gms, pack of three

The range of deodorants are Play, Dive, Energy, Intense and Ignite. All deos now have

premium and intense masculine fragrances and have superior retention through the day.

A problem that all deo users in the country face today is of skin irritation. Our

new deodorants come with a superior non-alcoholic formulation that will keep

your skin safe.

The deodorants is priced at Rs 175

Godrej Consumer Products Ltd. Pirojshanagar,

www.godrejcp.com Eastern Express Highway,

Vikhroli, Mumbai

400 079, India.

The talcs have undergone a revamp and now come in premium, refined and distinctive

packaging and will help consumers experience the premium experience that we offer.

The talc is priced at Rs 90 , 300 gms

Cinthol has also entered the shower gel category with introduction of four variants -

Intense, Energy, Play and Splash. The premium international fragrances and innovative

design of the products will offer a unique grooming experience to the consumers. The

formulation of the shower gel is such that it is non sticky and can be used without the

loofah.

The shower gel is priced at Rs 150

About Godrej Consumer Products Limited

Godrej Consumer Products (GCPL) is a leader among India's Fast Moving Consumer

Goods (FMCG) companies, with leading Household and Personal Care Products. Our

brands, which include Good knight, Cinthol, Godrej No. 1, Expert, Hit, Jet, Fairglow, Ezee

and Protekt are household names across the country. We are one of the largest

marketers of toilet soaps in the country and are also leaders in hair colours and

household insecticides. Three of our brands (Goodknight, Cinthol & Godrej No.1) are

ranked among the 100 most trusted brands in the country by Economic Times - Brand

Equity

We are driven by our mission to continuously enhance the quality of life of consumers in

high-growth markets with superior-quality and affordable home care, personal care and

hygiene products. We also have a strong emerging presence in markets outside India. As

part of increasing our global footprint, we recently acquired 51% in the Darling group in

Africa. With acquisitions of Tura, a leading medicated brand in West Africa, Megasari

Group, a leading household care company in Indonesia and Issue Group and Argencos,

two leading hair colorant companies in Argentina, Keyline Brands in the United Kingdom,

Rapidol and Kinky Group, South Africa and Godrej Global Mideast FZE, we own

international brands and trademarks in Asia (ex. India), Latam, Africa, Europe, Australia,

Canada and the Middle East.

Press enquiries:

Michelle Francis: +91 9819120821

Assistant Manager

Corporate Communications

Akshat Jain: +91 9920210948

Associate Image Manager

Perfect Relations