PowerPoint Presentation

Final Business Case PresentationPPM School of Management

WHATS NEXT?Aditya Laksmana / Frisca Listyaningtyas / Hanif WidyantoMagister Manajemen Universitas IndonesiaJakarta, October 31, 2013

CIPAGANTI2020Leading Integrated Transport Solutions Providerin South East AsiaTotal Company Assets of up to IDR 100 Trillion

Wide-ranging fleets connecting land, air, and sea

A Magister Manajemen Universitas Indonesia Presentation

it all begins hereCIPAGANTIIDR 1 Trillion+Total AssetsCITRA GRAHA5 SubsidiariesUnder PT CCGListed CompanyIPO in mid-201310 Provinces+Rapid Expansion

A Magister Manajemen Universitas Indonesia PresentationCIPAGANTISource: IPO Note p. 79CITRA GRAHA

NoLine of BusinessContribution 2011Contribution 20121Land Transportation68.01%71.44%2Heavy Equipment Leasing/Rental29.55%23.57%3Tour and Tourism1.44%4.55%4Mining1.00%0.43%100%100%REVENUESTRUCTUREA Magister Manajemen Universitas Indonesia PresentationCIPAGANTIBCGMATRIXHighLowLowHighMarket GrowthSTARSCASH COWSQUESTION MARKDOGSShuttle & TravelRentalCompany ConditionLand transportation contributes 71,44% from total revenueTour and tourism only 4,55%Heavy Equipment 23,57%, with decreasing growthMining 0.43%Market ConditionGrowth in tourism industryPromising growth for transportation servicesTour & TicketingCargoTaksi MaxHeavy EquipmentMining

Market ShareShuttle = market share cipaganti untuk shuttle Jakarta bandung = 32% - Taksimax cipaganti jauh berada dibawah Bluebird dan Express, peningkatan GDP serta perbaikan tranportasi umum yang belum significant menyebabkan industry ini begitu diminati, GAIKINDO mencatat penjualan armada taksi meningkat sebesar 57,4% dari tahun lalutotal armada taksi cipganti 635 unit, secara nasional ada 62.035 Unit Taxi yang beredar, Cipganti hanya 1%

-Rental Cipaganti 1.880 unit ada banyak pemain besar di sini TRAC (34.000unit) , ASSA (11.000 Unit), Tunas Rental ( 4.000), MPMrent (3.000)dari 1,5jt kendaraan operasional perusahaan, diperkirakana 400ribu unit merupakan kendaraan rental, cipaganti hanya 0,47%

Cargo Growth yang tinggi untuk cargo, dimana di tahun 2011 mampu tumbuh hingga 23.35% untuk domesitk, untuk nasional harus bersaing dengan TIKI, JNE, Pandusiwi, DHL dan TNT

Travel and Ticketing = pertumbuhan turis global mencapai 4 persen, dimana ASEAN merupakan yang tertinggi dan pertumbuhan turis di Indonesia mencapai 7 persen, http://www.investor.co.id/home/indonesia-harus-bisa-jaring-lebih-banyak-turis/67817

Heavy Equipment = cipaganti hanya punya 532 unit, trehimpit oleh pemain besar seperti UT dengan komatsunya, dan Trakindo dengan CAT nya, industi properti mengalami pertumbuhan yang positif namun untuk CPO dan pertambangan mengalami pertumbuhan yang kurang baikMeskipun pertumbuhan properti sebesar sebesar 20%, namun industri pertambangan mengalami penurunan -1,19%, dan CPO Beberapa perusahaan melaporkan penurunan produksi antara 10-15%. Jadi diperkirakan secara total produksi CPO tahun ini akan melambat pertumbuhannya

Mining = cipaganti jauh berada di bawah pemain besar seperti ADARO, HARUM Energy, PT Indika enery, selain itu industri batubara juga sedang mengalami penurunan, bahkan jika Yoy triwulan 2 2013 dibandingkan dengan 2012 turun sebesar -1,19%5Double-digit growthWith an ambitious planin all CCGs lines of business

Questions abound:1) Focus or diversify?2) Whats next?A Magister Manajemen Universitas Indonesia PresentationMasukan dr robin whats nextnya apa harus sudah keliatan disini kita mau ngapainFOCUS!the answer:1) Focus or diversify?Our IFE/EFE Analysis:Land Transportation: Grow and Build!Heavy Equipment Rental: Hold and MaintainTour and Tourism: Hold and Maintain Integrate with Land Transport!Mining: Hold and Maintain1234A Magister Manajemen Universitas Indonesia PresentationGROWTH!2) Whats next?HOW?A Magister Manajemen Universitas Indonesia Presentation

somethingNEEDS TO BE DONE.A Magister Manajemen Universitas Indonesia Presentation

integrated for connectedtransport solutionssocietyintroducing

Connect!

Pertimbangin ini jadi cover depanCONCEPTUALFRAMEWORK

transportation portal + online booking + online payment cost of branch

CIPAGANTIs existing otojasa fleets: Car Rental, Shuttle, Travel, Taxi + Tour & TicketingFuture Expansion Plan: Airlines, Intercity Bus, Cooperation with PT KAI+Integrating=Cipaganti 2020:Top integrated transport company in Asia Pacific

A Magister Manajemen Universitas Indonesia Presentation

Cost StructureRevenue StreamsKey resourcesKey ActivitiesKey PartnersValue PropositionCostumer RelationshipsCostumer SegmentsChannels

An easy to use application for searching, planning, booking, and payment in transportation solution in South East Asia

Tourist Traveler (low cost transportation, comfy, flexible schedule)Business (on time schedule, strategic place, easy booking and payment)Student (low cost, easy to find hub)Others (secuity, fleet point)

Cipaganti Frequent Traveller

Website, phone, branch, social media

B2B: Corporate Trip/Business TravelB2C: Digital campaign and promotion

Highly qualified, passionate employees; Strong IT Infrastructure

Cooperation with partners:Flight: Citilink, Tiger Air, Lion Air, Garuda Indonesia, Air Asia, etc.Train: PT KAICIPAGANTIBMC

Tariffs (bus, shuttle/travel, taxi),Profit-sharing from flight, train ticketsRevenues from hotel bookings

Investments in IT system for Cipaganti ConnectExpansion plan (airlines, intercity bus)MAINBENEFITS

A Magister Manajemen Universitas Indonesia PresentationCIPAGANTI2020Cipaganti as a leading Integrated Transport Solutions Provider in Asia Pacific

A Magister Manajemen Universitas Indonesia Presentation

THANK YOU!#CipagantiConnect

15

Appendix

FUTURE FLOW with CiConnectAppendix