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2014

ANNUAL REPORT

2

C i r c l e E c o n o m y | 2 0 1 4

Contents

CIRCULAR VISION FOR THE DUTCH AGF CHAIN

DUTCH AGRICULTURAL EXPORTS(a variety of specialty products)

CONSUMER2,25 tons food per year

nutrients &feed

INDUSTRIAL BIOREFINERY

PACKAGING

URBAN BIOREFINERY

URBAN FARMING

CO-OP

supermarkt

farmdirect

RENEWABLE ENERGY

SHORTER & MORETRANSPARENT CHAINS

VALORIZATIONOF WASTE STREAMS

PACKAGINGINNOVATION

WATER & NUTRIENTRECOVERY

ADVANCED AGRONOMICTECHNIQUES

PROCESSING

CROSS SECTORALINTEGRATION

PRODUCTDIVERSIFICATION

Based on the Circle Economy’s vision of a circular economy, the linear Food & Agri system

as we know today will drastically change. A circular vision for the A&F sector is aimed at

minimizing or ideally eliminating the current impacts as discussed in the current state, and

at the same time to provide nutritious and healthy food for a growing world population.

Core to this circular vision is more synergistic and recycled resource �ows and more diver-

si�ed chains to reduce energy, nutrient, water and land inputs and to eliminate waste.

» p.14

» p.10 » p.28 » p.27

» p.15

» p.25

3

C i r c l e E c o n o m y | 2 0 1 4

Contents

ON-SITE HOSPITAL

MEDICAL EQUIPMENT

FOOD WASTE

OUTPATIENT

REDUCEDOVERNIGHT STAYS

550 bed hospitalTurnover: 300 million

1800 FTE patient-related600 FTE non patient-related

INDICATED HOSPITAL

E l e c t r i c i t y p r o d u c e d f r o m s o l a r a n d a l g a e o n f a c a d a n d r o o f

A l g a e i s a l i g h t � l t e r i n g a n d g r e y w a t e r p u r i f y i n g b u i l d i n g f a c a d e c o n c e p t

E l e c t r i c t r a n s p o r t s e r v i c e s p r o v i d e d b y h o s p i t a l s f o r p a t i e n t s

I n c r e a s e d o n - s i t e p r o c e s s i n g o f w a s t e s a n d e m i s s i o n s m i g h t i n c l u d e w a s t e w a t e r p r o c e s s i n g a n d u p g r a d i n g ( f o r m e d i c a l u s e ) , r a i n w a t e r c o l l e c t i o n a n d c a s c a d i n g , a n d u s i n g b i o l o g i c a l w a s t e s t r e a m s i n f o o d c u l t i v a t i o n

S p e c i � c p a r t n e r s h i p s w i t h t e x t i l e s u p p l i e r s a n d r e c y c l e r s c a n d i v e r t a s i g n i � c a n t a m o u n t o f v i r g i n r e s o u r c e e x t r a c t i o n .

A s h i f t t o w a r d s p e c i a l i z e d c l o t h i n g t h a t p r o v i d e s a n t i b a c t e r i a l p r o p e r t i e s c a n b e a c h i e v e d t h r o u g h b i o m i m i c r y

D e c e n t r a l i z e d r e m a n u f a c t u r i n g c a n o � e r h o s p i t a l s a l o t o f v a l u e t h r o u g h r e p a i r , r e f u r b i s h m e n t , a n d r e m a n u f a c t u r e o f a v a r i e t y o f s p e c i a l i z e d e q u i p m e n t .

L a u n d r y a n d c l e a n i n g c a n a l s o i n v o l v e s t e r i l i z a t i o n w i t h h i g h - p r e s s u r e C O 2

H o s p i t a l w i l l l i k e l y b e c o m e m u c h s m a l l e r , a n d m u l t i - p u r p o s e . D e s i g n i n g f o r r e p u r p o s i n g i s k e y .

I n n o v a t i o n s i n m i n i m a l l y - i n v a s i v e s u r g e r y , n a n o - m e d i c i n e , a n d i n - h o s p i t a l t r e a t i n g p a t i e n t s a l l o w f o r s h o r t e r s t a y t i m e s o v e r a l l .

R e m o t e h e a l t h c a r e s o l u t i o n s l i k e t e l e s u r g e r y c a n p r o v i d e b e t t e r a c c e s s t o s p e c i a l i z e d c a r e w i t h o u t t h e n e c e s s a r y p h y s i c a l p r e s e n c e o f s u r g e o n s a n d s p e c i a l i s t s

A l t e r n a t i v e s o l u t i o n s t o t h e P h a r m a � l t e r ( s u c h a s p r o c e s s i n g w i t h a l g a e ) c o u l d p r e s e r v e t h e c o m p l e x i t y o f m a t e r i a l s t h a t w o u l d o t h e r w i s e b e s h r e d d e d .

A m u c h h e a v i e r f o c u s o n p r e v e n t a t i v e c a r e a n d t r e a t m e n t f r o m h o m e w i l l r e d u c e o v e r a l l t r i p s t o t h e h o s p i t a l , a n d a l l o w h o s p i t a l s t o f o c u s o n s p e c i a l i z e d t r e a t m e n t o n l y .

S p e c i a l i z e d r e f u r b i s h m e n t , e q u i p m e n t u p g r a d i n g , a n d r e m a n u f a c t u r i n g c a n b e s u p p l i e d f r o m O E M ’ s . L e a s i n g m o d e l s c a n f a c i l i t a t e t a k e - b a c k s c h e m e s , w h i l e p r o v i d i n g m o r e � e x i b l e s e r v i c e s

r e m o t ec a r e

REDUCED TOTALVISITS PER YEAR

r a i n w a t e rc o l l e c t i o n

C H P

w a s t e w a t e rt r e a t m e n t

b i o d i g e s t e r

a l g a e / p h a r m a � l t e r

m u n i c i p a lw a s t e w a t e r

s t e r i l i z a t i o n

I V � u i d( a n d o t h e r

a p p l i c a t i o n s )

d e m i n e r a l i z a t i o n

GREY WATER

YELLOW WATER

BLACK WATER

l o c a l f a r m s

3 D p r i n t i n g &r e m a n u f a c t u r i n g

l a u n d r y & c l e a n i n g

s p e c i a l t yr e f u r b i s h m e n t

BIODEGRADABLE DISPOSABLES

STRUVITE

BIOMASS & NUTRIENTS

c o m p o n e n th a r v e s t i n g

h o s p i t a l s i nd e v e l o p i n g

c o u n t r i e s

t e x t i l e r e c y c l i n g& r e m a n u f a c t u r e

FURNITURE

TEXTILES

BIOMASS

metalplasticwoodother

g a r d e n

» p.13

» p.08 » p.19

» p.12

4 WELCOMECircle Economy had an exciting and ambitious year. The organization reached a number of important milestones and is poised to launch a number of new tools and projects. Read more >>

7 EVENTS In order for circular thinking to permeate through society, it is vital that examples of best practice and expertise are spread. To do this Circle Economy participate in and organise various events. Read more >>

10 MEMBER PROJECTS Circle Economy is working with members to identify areas of circular impact that can be created within their system, ranging from large corporates, to smaller SMEs, to our city-based work. Read more >>

18 TOOLS The creation of the circular economy requires tools that can be used to create, assess, and measure circularity. Learn about our progress to-date: Circle Scan, CAT, ACT, and Circulator. Read more >>

23 FOCUS AREASCircle Economy has chosen to focus on a few sectors that we believe are key to creating a circular economy. Here we highlight a few of these focus areas: finance, design and textiles. Read more >>

28 NETHERLANDS: CIRCULAR HOTSPOTIt is no secret that the Netherlands is becoming a global example of circularity as a solution to the earth’s challenges. Here, find out about the current activities and next steps. Read more >>

30 FINANCIALSNo Annual Report is complete without the financial snapshot of the year and outlook for the future. Read more >>

CONTENTS

4

C i r c l e E c o n o m y | 2 0 1 4

Welcome

2015

2014

201

3

2012

2009

2010

2011

Estab

lishing

the C

ircle

Econ

omy

as an

orga

nisati

on

Building relationships& becoming relevant

Becoming a thought

leader & focussing

on impact

Dissem

inate knowledge

& create w

ider impact

Circ

le o

f Con

ciou

snes

s em

erge

s &

Circ

le o

f Act

ion

take

s sh

ape

Develo

ping t

he C

ircle

Econ

omy

vision

and e

xpan

ding t

he ne

twork

MARCH: Circle Economy becomes registered at the

Chamber of Commerce

MILE

STONES

AUG: Guido Braam joins asManaging Director & startsshaping the Circle of Action

First founding membersjoin the platform

CIRCLE ECONOMY HOST DEEP DIVE:Legal barriers related to the

circular economy

WIN HORIZON 2020 BID: To form,

coordinate & support a European

Remanufacturing Network (ERN)

Robert-Jan van Ogtrophas initial idea

MAY: BOOSTcamp ‘13

BOOSTcamp ‘14

JUNE: De Ceuvelofficial opening

Moving to new office

4 Full time employees

15 Full timeemployees

BEGIN FIRST MEMBER PROJECTS:

Azkonobe &FrieslandCampina

PCL AWARD:Funding for tools

& Netherlands as aCircular Hotspot

LAUNCH: Netherlands into a circular

hotspot

START OF SECTOR APPROACH:

Hélène Smits initiates Textiles Program

WE LIVE IN EXPONENTIAL TIMES IN MANY WAYS, EXPECTING

DISRUPTION TO HAPPEN OVERNIGHT. THE REALITY IS, WE HAVE TO WORK HARD TO MAKE A CIRCULAR ECONOMY HAPPEN, WE HAVE TO CREATE LITTLE PIECES OF ART EVERYDAY THAT TOGETHER PAINT THE CIRCULAR PICTURE.

- GUIDO BRAAMMANAGING DIRECTOR, CIRCLE ECONOMY

Signing RACE End of year dinner

5

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Welcome

In 2014 our organization began the highly productive process of consolidating its early learnings and started building the organisation we need to exponentially grow the circular economy. Critical to making this happen is the participation of our members in their role as funders and most importantly test beds for effective action and also of our major foundation partners such as the National Post Code Lottery, Addessium Foundation, COmON Stichting, De Hoge Dennen and Stichting DOEN who have enabled us to invest in innovation – allowing for the piloting of projects and learn not just what works but also what doesn’t. As 2014 comes to a close, we find Circle Economy is well positioned for what we believe will be a significant transition into Circle Economy 2.0. Much of our journey so far has been one of finding the practical steps that turn the rhetoric of circularity into reality on the ground, and we are under no illusions as to

how challenging this journey is and will continue to be. However, the practical experience and learnings that have resulted from conducting more than 23 Circle Scans with as many organisations; piloting tools such as our Assessing Circular Trade-Offs Tool (ACT) with Philips and in the construction and textile sectors; and diving deeply into the legal barriers to the circular economy with partners such as Allen & Overy all heavily inform our future strategy. Our position as an organization designed to develop practical tools and on-the ground transition has further become core to our dna.

This journey could not have been achieved without the inspiring efforts of our outgoing Managing Director, Guido Braam, who has led the Circle of Action since 2012. Guido has brought an energy and relentlessness to the organization that has enabled us to join forces with more than 50 partners from cities to global MNCs to innovative start-ups as well as develop a talented team of professionals. I know I share with you our deep gratitude to Guido for his hard work and dedication to making Circle Economy what it is today. I also welcome our incoming Managing Director, Andy Ridley, to the Circle Economy family and look forward to Andy putting his expertise from Earth Hour -mobilising hundreds of

millions, building global partnerships and catalyzing complex ideas into the mainstream- to work.

2014 was an extraordinary year for our organisation laying the foundations for the next stage in our organizational evolution. We recognize that retaining and recruiting key talent is absolutely necessary for the further professionalization of our organization. We see that strengthening our relationships with our members and funders, creating sustainable revenue streams, and further developing the governance structure of the organization will give us the ability to innovate and scale our efforts. These actions will ensure that our impact is not restricted to a small minority but instead are accessible by the mainstream and can spark the behavior change necessary to create a true circular system in the world – one that is inspired by nature and respectful of the value inherent in our natural systems.

Thank you for being part of the Circle Economy journey thus far. I look forward to you continuing with us in the years to come.

Robert jan-Van OgtropFounder, Circle Economy

2014

WELCOME 2014

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Welcome

Usually, a development like the Industrial Revolution or a new movement in art takes some time to be recognized and named. How different that is for the circular economy. It is still in it’s infancy, but we’ve already labeled it. Maybe that explains why we can be so impatient. If it is so logical, then why isn’t our economy circular yet?

We express great gratitude to the foundations that supported us over the past year, most notably Nationale Postcode Loterij, Stichting Doen, Adessium Foundation, De Hoge Dennen, COmON Foundation and KICI Foundation. The generous donations from these parties in addition to funds provided by our members has allowed us to continue building momentum for the circular economy.

Becoming a member of Circle Economy means taking a step towards a circular economy. Even though we sometimes complain that the transition to a new economy is not going fast enough, we are proud of the steps we are taking. We thank all the new individuals and organizations that are taking on this path, and praise those that continue to join forces.

We believe that collaboration is key for a circular economy. We also believe we should put our money where our mouth is. Therefore, we are very proud that we were able to launch the RACE coalition, with whom we are going to transform the Netherlands into an international hotspot for the circular economy. Thanks to the combined efforts of ClickNL, MVO Nederland, De Groene Zaak, Het Groene Brein, and the Ministry of Infrastructure and Environment we are taking this forward.

Moreover, we are very proud that Stientje van Veldhoven joined our Circle of Consciousness, and Herman Wijffels has joined the board of our cooperative.

Among a few of the next steps and ambitions we have set to further fill in the circular canvas are a book discussing the nuances and opportunities of the circular economy in collaboration with our friends at Metabolic, the launch of WHEEL - a program that guides circular start-ups along their journey -, and in working towards the Dutch EU Presidency in 2016 - where circular economy will be one of the main themes - we are working on making the Netherlands a recognized global frontrunner for circular economy by creating tangible examples and making circular economy a mainstream paradigm.

Guido BraamManaging Director, Circle Economy

2014

It is with great excitement that I join the Circle Economy team. It has been a surprising journey that has brought my family and I from the other side of the world to this ‘circular hotspot’. In many ways this represents the global nature of the challenges and opportunities we face both as citizens and organisations, reinforcing the role The Netherlands has as a leader in circularity.

I hope to take a very practical approach to mobilising the circular economy, building on the foundational work done over the last three years and focus on refining, digitizing and scaling our tools, engaging globally and providing open access wherever we can to those who share our common interest in integrating circularity at every level. We have much to prove and learn, but I believe that Circle Economy and those who have and will support its evolution are pioneering not only the most logical approach to a sustainable future but also in developing the 21st century social enterprise.

Andy RidleyManaging Director, Circle Economy

2015

7

C i r c l e E c o n o m y | 2 0 1 4

Events

16TH EUROPEAN FORUM ON ECO INNOVATIONSEMINAR CIRCULAR ECONOMY AND BIODIVERSITY

JFMAMJ JASOND

6TH INTERNATIONAL MATERIALS EDUCATION SYMPOSIUM

VAN VINKEN NAAR VONKEN

RESOURCE: THE FIRST MAJOR CIRCULAR ECONOMY EVENTWORLD BIOFUELS MARKETS CONFERENCE

MEETING KNOWLEDGE INSTITUTE SUSTAINABLE PACKAGING

25TH GLOBALCON

DESIGN LAB AMBASSADORS NETWORK CIRCULAR ECONOMY

CIRCULAR ECONOMY LAB

INTERNATIONAL CONFERENCE ON MARITIME & SUPPLY CHAIN MGMT

2 GREEN WEEK BRUSSELSPBL SEMINAR: THE INFRASTRUCTURE OF A SMART CITY

SOCIAL INNOVATION NETWORK MEET UPSEMINAR & EXHIBITION ‘SMART CHEMISTRY’ PBL SEMINAR: GLOBAL CHALLENGES, URBAN FUTURE

CRITICAL MATTERS SEMINAR

WORK CONFERENCE FOR THE SUSTAINABLE ENTERPRISE

JOINT VENTURE: THE CIRCULAR CITY

SPRINGTIJVODAFONE

NUDGE

2 ONTBIJTSESSIE PENSIOENBESTUURDERS

DISRUPTIVE INNOVATION FESTIVAL

DUTCH DESIGN WEEK

NATIONAL SUSTAINABILITY CONGRESSVGO KEURELECTRONED

GREEN TYRE

PRIVATE EQUITY FUNDS

CIRCULAR ECONOMY LAB

WORLD BIOMASS POWER MARKET2 SUSTAINABLE INNOVATION (COPENHAGEN)

3

3

2

2

2

2

2

2

2

In order for circular thinking to permeate through society, it is vital that examples of best practice and circular know-how are spread to practitioners, experts, thought leaders, and key players including business, government, and education. To do this, Circle Economy believes that spreading the word and sharing examples is a necessary part of our work. In the list to the right, we present the 2014 events at which Circle Economy participated by providing content or expertise.

EVENTS HIGHLIGHTS

8

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Events

BOOSTCAMP ‘14The Circular Economy BOOSTcamp is a powerful three day event during which entrepreneurs, designers, officials, scientists and professionals collaborate to realize circular breakthroughs in the city where the BOOSTcamp takes place. Together with the local municipality they identify new opportunities to accelerate the transition from a linear towards a circular economy locally. Many municipalities face challenges that counter their progressive ideas to change the economical chains in their city, as for example changing legislation. The goal of the BOOSTcamp is to break through those obstacles and build sustainable relationships that can lead to future action.

In 2014, the BOOSTcamp theme was “towards a circular city”. The participants collaborated for three days on achieving circular breakthroughs in

Boostcamp ‘14 Credit: Laila Groeneveld

the area of product design, urban development and lifestyle that can turn the Amsterdam Metropole Area into a circular hotspot. Circle Economy’s Katherine Whalen, describes the BOOSTcamp in her own words: “‘We explored the crucial role of design for a circular economy from multiple perspectives. We explored opportunities for using waste streams (such as the over 12,000 bikes that end up in the city’s famous canals each year) as a resource, and developed circular business models for consumer electronics that design out waste. Working so closely with a multidisciplinary group for three days resulted in great results in terms of breakthroughs, but also in strong bonds between the participants”.

9

C i r c l e E c o n o m y | 2 0 1 4

Events

Boostcamp 2014

10

C i r c l e E c o n o m y | 2 0 1 4

Member Projects

Gazelle current state map

MEMBERPROJECTS

HIGHLIGHTS

In 2014 we continued to pursue opportunities both on a company level as well as on a

regional level. We are thankful for all of the collaborators that helped us achieve new

insights, which collectively positions our cooperative as a frontrunner of the circular

economy. On the following pages we highlight a few of our member projects.

11

C i r c l e E c o n o m y | 2 0 1 4

Member Projects

E U R O P E

A S I A

DEALERSca. 1.000 (NL)

Motor

Wheels

Drive Train

GAZELLE (Dieren)

Outfitting & Accessories

RESOLD

DISCARDED

ABANDONED & COLLECTED

PON

Battery

Frame

MATERIAL RECOVERY

SPARE PARTS

WAREHOUSE & DISTRIBUTION

E-BIKE USE

PROCESSING

+ -

ROTRADISTRIBUTION

DPD

Lithium1.690 kg

Neodynmium14.300 kg

Graphite67.600 kg

Foam1.950 kg

615.000 kgAluminum

Copper59.150 kg

Plastics228.000 kg

Synthetic Rubber72.800 Kg

630.000 kgSteel

ASSEMBLY(DIEREN)

METALSOURCES

(1.40.000 kg )

OIL

FOSSILSOURCES

(303.000 kg)

ASSEMBLY(DIEREN)

POWDER-COATING OF FRAMES EXTREMELY ENERGY INTENSIVE

E-BIKE SALES EXPECTEDTO BE 50% OF NL SALES

RAW MATERIAL EXTRACTION AND PROCESSING EXTREMELY ENERGY

INTENSIVE

E-BIKE EoL

PACKAGING

GAZELLE E-BIKEca. 65.000 SOLD/YR

€

Gazelle Sphere of Influence

E-Bike Use Phas

e (5

-7 yr

s)

Replaced every year(~ 7 changes during lifetime)

Replaced every 3-4 yrs(~ 1 change during lifetime)

BATTERY TAKE-BACKCOLLECTED BY STIBAT + -

GAZELLE EXPERIENCE

CENTER

E-BIKEUSER

GAZELLEGazelle, one of the leading bicycle manufacturers in Netherlands, would like to make its electric bicycle brand more circular.

As the e-bike sector is expected to grow tremendously over the next decade, creating e-bikes in a circular fashion will enable Gazelle to set the standard on sustainability in e-bikes.

We used the Circle Scan method to shed light onto the e-bike sector. Currently, there is little insight intowhere materials used for e-bikes come from and where they end up at the end of life. Through data analysis and interviews with Gazelle’s experts we were able to draw a map of the current state of the sector in the Netherlands and define the optimal starting point for a pilot project.

Gazelle current state map

12

C i r c l e E c o n o m y | 2 0 1 4

Member Projects

ENERGY FROM GRID(50 million MJ)

OUTPATIENT(289.000)

OVERNIGHT STAYS(138.000)

INCINERATEDMUNICIPAL WASTE

(ICOVA and ZAVIN)

WATER(72 million L)

MONITORING

OTHER MEDICAL EQUIPMENT(AVG. 48.000 kg)

FOOD (257.260 kg)

DISPOSABLE PRODUCTS (350.000 kg)

LIGHTING (24,5 %)PUMPS & FANS (26,9%)

TECHNICAL EQUIPMENT (37,4 %)

VENITLATION & COOLOING (11%)

30 (ON-SITE) HEAT EXCHANGERS

DIAGNOSTICSINTERVENTION AND TREATMENT

LIGHTING AND PHONESINTERVENTIONAL X-RAY

FOOD WASTE (3 %)

PLASTIC AND GLASS (3 %)

WASTE FROM MEDICAL EQUIPMENT

HAZARDOUS WASTE (2 %)

PAPER (14 %)

WARDS & OUTPATIENT(53 %)

NON-MEDICAL (22 %)

MEDICAL (16,5 %)

HIGH CARE (8,5 %)

GREY WATER

BLACK WATER

EMISSIONS(4.613 tons)

550 bed hospitalTurnover: 300 million

1800 FTE patient-related600 FTE non patient-related

INDICATED HOSPITAL

MIXED WASTE (63 %)

ON-SITE CHP(85 million MJ)

BIOMASS(± 400.000 kg/yr)

METALS(± 100.000 kg/yr)

PLASTICS(± 200.000 kg/yr)

CHEMICALS(± 400.000 kg/yr)

TEXTILES (3.000 kg)CLEANING AGENTS (328.500 kg) HAND HYGIENE (2.029 kg)OTHER (325.971 kg)ALUMINUM (66.000 kg)WOOD (20.000 kg)

OTHER (18.150 kg)

FURNISHING (104.150 kg)

FRACTION TOXIC CHEMICALS

FRACTION SCARCE METALS

BROKERAGE

MANUFACTURING

EQUIPMENTREFURBISHMENT

SHIPMENT TODEVELOPINGCOUNTRIES

REFURBISH & REUSE

LEFTOVERS TOFOOD BANK

(est. saving 25%)

TOTAL VISITS PER YEAR(427.000)

LAUNDRY

SPECIFIC HOSPITAL WASTE (11 %) PHARMAFILTER

!3 0 % o f t o t a l w a s t e o r i g i n a t e s f r o m o p e r a t i n g t h e a t r e s ( w i t h i n “ h i g h c a r e ” )

!A n a v e r a g e o f t w o M R I m a c h i n e s i n a h o s p i t a l w i l l u s e 1 . 9 2 0 k W h p e r d a y ( o r 5 % o f t o t a l e n e r g y u s e ) . 3 8 % o f t h i s e n e r g y i s c o n s u m e d w h i l e o n s t a n d - b y m o d e

!A c h a n g e t o L E D t e c h n o l o g y c a n r e d u c e e n e r g y c o n s u m p t i o n o f l i g h t i n g b y u p t o 5 0 %

!P r o c u r e m e n t

w h i c h i s a b a r r i e r t o u n i � e d s u s t a i n a b l e s o u r c i n g p o l i c y

!O L V G i s r e d u c i n g v o l u m e s o r d e r e d a n d p a c k a g i n g f o r f o o d i t e m s .

!L e a s i n g p r o g r a m s f o r f u r n i t u r e a n d t e x t i l e s a l r e a d y i n p l a c e

!P a p e r , p l a s t i c s , f u r n i t u r e , a n d m e t a l s s o l d t o I C O V A f o r r e u s e . T e x t i l e s c o l l e c t e d s e p a r a t e l y f o r c l e a n i n g ( i n F r i e s l a n d )

!N i n e s o r t i n g b i n s i n p l a c e ; 1 5 i f p l a s t i c i s s o r t e d . T o t a l p o t e n t i a l f o r r e c y c l i n g u p t o 5 0 % f o r m i x e d w a s t e

ON-SITE HOSPITAL

MEDICAL EQUIPMENT

FOOD WASTE

OUTPATIENT

REDUCEDOVERNIGHT STAYS

550 bed hospitalTurnover: 300 million

1800 FTE patient-related600 FTE non patient-related

INDICATED HOSPITAL

E l e c t r i c i t y p r o d u c e d f r o m s o l a r a n d a l g a e o n f a c a d a n d r o o f

A l g a e i s a l i g h t � l t e r i n g a n d g r e y w a t e r p u r i f y i n g b u i l d i n g f a c a d e c o n c e p t

E l e c t r i c t r a n s p o r t s e r v i c e s p r o v i d e d b y h o s p i t a l s f o r p a t i e n t s

I n c r e a s e d o n - s i t e p r o c e s s i n g o f w a s t e s a n d e m i s s i o n s m i g h t i n c l u d e w a s t e w a t e r p r o c e s s i n g a n d u p g r a d i n g ( f o r m e d i c a l u s e ) , r a i n w a t e r c o l l e c t i o n a n d c a s c a d i n g , a n d u s i n g b i o l o g i c a l w a s t e s t r e a m s i n f o o d c u l t i v a t i o n

S p e c i � c p a r t n e r s h i p s w i t h t e x t i l e s u p p l i e r s a n d r e c y c l e r s c a n d i v e r t a s i g n i � c a n t a m o u n t o f v i r g i n r e s o u r c e e x t r a c t i o n .

A s h i f t t o w a r d s p e c i a l i z e d c l o t h i n g t h a t p r o v i d e s a n t i b a c t e r i a l p r o p e r t i e s c a n b e a c h i e v e d t h r o u g h b i o m i m i c r y

D e c e n t r a l i z e d r e m a n u f a c t u r i n g c a n o � e r h o s p i t a l s a l o t o f v a l u e t h r o u g h r e p a i r , r e f u r b i s h m e n t , a n d r e m a n u f a c t u r e o f a v a r i e t y o f s p e c i a l i z e d e q u i p m e n t .

L a u n d r y a n d c l e a n i n g c a n a l s o i n v o l v e s t e r i l i z a t i o n w i t h h i g h - p r e s s u r e C O 2

H o s p i t a l w i l l l i k e l y b e c o m e m u c h s m a l l e r , a n d m u l t i - p u r p o s e . D e s i g n i n g f o r r e p u r p o s i n g i s k e y .

I n n o v a t i o n s i n m i n i m a l l y - i n v a s i v e s u r g e r y , n a n o - m e d i c i n e , a n d i n - h o s p i t a l t r e a t i n g p a t i e n t s a l l o w f o r s h o r t e r s t a y t i m e s o v e r a l l .

R e m o t e h e a l t h c a r e s o l u t i o n s l i k e t e l e s u r g e r y c a n p r o v i d e b e t t e r a c c e s s t o s p e c i a l i z e d c a r e w i t h o u t t h e n e c e s s a r y p h y s i c a l p r e s e n c e o f s u r g e o n s a n d s p e c i a l i s t s

A l t e r n a t i v e s o l u t i o n s t o t h e P h a r m a � l t e r ( s u c h a s p r o c e s s i n g w i t h a l g a e ) c o u l d p r e s e r v e t h e c o m p l e x i t y o f m a t e r i a l s t h a t w o u l d o t h e r w i s e b e s h r e d d e d .

A m u c h h e a v i e r f o c u s o n p r e v e n t a t i v e c a r e a n d t r e a t m e n t f r o m h o m e w i l l r e d u c e o v e r a l l t r i p s t o t h e h o s p i t a l , a n d a l l o w h o s p i t a l s t o f o c u s o n s p e c i a l i z e d t r e a t m e n t o n l y .

S p e c i a l i z e d r e f u r b i s h m e n t , e q u i p m e n t u p g r a d i n g , a n d r e m a n u f a c t u r i n g c a n b e s u p p l i e d f r o m O E M ’ s . L e a s i n g m o d e l s c a n f a c i l i t a t e t a k e - b a c k s c h e m e s , w h i l e p r o v i d i n g m o r e � e x i b l e s e r v i c e s

r e m o t ec a r e

REDUCED TOTALVISITS PER YEAR

r a i n w a t e rc o l l e c t i o n

C H P

w a s t e w a t e rt r e a t m e n t

b i o d i g e s t e r

a l g a e / p h a r m a � l t e r

m u n i c i p a lw a s t e w a t e r

s t e r i l i z a t i o n

I V � u i d( a n d o t h e r

a p p l i c a t i o n s )

d e m i n e r a l i z a t i o n

GREY WATER

YELLOW WATER

BLACK WATER

l o c a l f a r m s

3 D p r i n t i n g &r e m a n u f a c t u r i n g

l a u n d r y & c l e a n i n g

s p e c i a l t yr e f u r b i s h m e n t

BIODEGRADABLE DISPOSABLES

STRUVITE

BIOMASS & NUTRIENTS

c o m p o n e n th a r v e s t i n g

h o s p i t a l s i nd e v e l o p i n g

c o u n t r i e s

t e x t i l e r e c y c l i n g& r e m a n u f a c t u r e

FURNITURE

TEXTILES

BIOMASS

metalplasticwoodother

g a r d e n

Philips Circle Scan: Current State

Philips Circle Scan: Future Vision

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Member Projects

PHILIPSHEALTHCAREWith Philips Healthcare we are looking for opportunities to make Dutch hospitals circular by analyzing Philips’ footprint in hospitals. We also seek to gain more insight into the metabolism of hospitals in general, so we can create a circular vision on healthcare.

By analyzing the optimal use of Philips equipment by using the ACT-tool (Assessing Circular Tradeoffs) and combining this analysis with monetary flows within the healthcare sector we are able to develop new circular business models.

The goal is to develop a closed loop metabolism for hospitals by having a deeper look at the origin of materials. By using smart design, locally available materials will be easier to recycle and the use of critical materials§ can be abandoned. All this comes together with efficient use of energy. Philips can become a frontrunner in hospitals by implementing the circular vision on hospitals.

Healthcare (Shutterstock)

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Member Projects

CIRCULAR VISION FOR THE DUTCH AGF CHAIN

DUTCH AGRICULTURAL EXPORTS(a variety of specialty products)

CONSUMER2,25 tons food per year

nutrients &feed

INDUSTRIAL BIOREFINERY

PACKAGING

URBAN BIOREFINERY

URBAN FARMING

CO-OP

supermarkt

farmdirect

RENEWABLE ENERGY

SHORTER & MORETRANSPARENT CHAINS

VALORIZATIONOF WASTE STREAMS

PACKAGINGINNOVATION

WATER & NUTRIENTRECOVERY

ADVANCED AGRONOMICTECHNIQUES

PROCESSING

CROSS SECTORALINTEGRATION

PRODUCTDIVERSIFICATION

Based on the Circle Economy’s vision of a circular economy, the linear Food & Agri system

as we know today will drastically change. A circular vision for the A&F sector is aimed at

minimizing or ideally eliminating the current impacts as discussed in the current state, and

at the same time to provide nutritious and healthy food for a growing world population.

Core to this circular vision is more synergistic and recycled resource �ows and more diver-

si�ed chains to reduce energy, nutrient, water and land inputs and to eliminate waste.

RABOBANKRabobank recognises the need for a change towards circular business models and wants to explore how to finance circular business ideas. Therefore they have launched a circular business challenge with clients in the agriculture and food sector.

For the actors in the current Dutch Agriculture and Food chain this circular future means transitioning to accommodate shifts in primary production, transport, processing and retail solutions in one’s day to day business. At the same time, a circular

future offers the opportunity to create robust and resilient business models through increased diversity and decreased dependency on scarce resources.

Profitable interventions such as renewable energy, waste valorization or collaboration downstream can help finance additional transition steps. The Circle Economy Challenge is meant to help further chart the path and discover new business opportunities along the way.

Rabobank Circle Scan

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Member Projects

RoyalHaskoningDHV and OMRIN, we aimed to establish a pilot installation for the production of biogas, fertilizer replacement, refined minerals and clean water.

This pilot was the first step in the ‘Mest de groene motor’ (Manure: The Green Motor) project where emphasis is placed on connecting supply and demand in the markets of green energy, fertilizer replacement and refined minerals, building on research conducted by DairyCampus, and the involvement of a broad group of stakeholders.

FRIESLANDCAMPINACow manure is a valuable resource for green energy, clean water, and refined minerals that we could make better use of than we currently do.

Through a Circle Scan and system map of the dairy sector we jointly identified the main opportunities and challenges for FrieslandCampina to take advantage of this abundant resource. The outcome of the discussion was that integrated management of nutrients in the dairy sector has the highest probability of transitioning towards a circular dairy system. In collaboration with FrieslandCampina,

Finding circular opportunities in agriculture (Shutterstock)

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Member Projects

AMSTERDAMIn 2014, Circle Economy further refined the methodology we use for conducting circular scans of cities and regions. Building upon the initial exploration of opportunities for circular impact within the Amsterdam Metropolitan Region, which we conducted in partnership with the Municipality of Amsterdam in 2013, Circle Economy will deliver a practical vision and roadmap to establish Amsterdam as a leading circular city for its citizens and as an example for cities globally.

Currently, we are expanding this initial research by strengthening the connection

between specific interventions and broader systemic impact. Looking ahead for Amsterdam, we will provide an understanding of resource, energy and financial flows moving through Amsterdam and the metropolitan region surrounding it. These flows will be connected to services and functional areas in the city such as healthcare, infrastructure and jobs. This analysis will give insights in how resource, energy and financial flows contribute to the services and functions that Amsterdam provides. Therefore, the potential opportunities and interventions needed for a circular economy can be identified.

Municipality of Amsterdam (Shutterstock)

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Member Projects

MAPPING AND PLOTTING

shop winkel

BANK

PORT OF AMSTERDAM

Petrol cluster

Transshipmentand agribulk

SCHIPHOL AIRPORTZUIDAS

AMSTERDAM

A.E.B

Tourism

Neighbour communities

waste water treatment

Creatie cluster

Agriculture and �owers

polycultureproduction

agriculture action points

engagecommunity in

urban agriculture

Greeningthe port

Focusing on high value added crops and products

can increase revenue for local producers, and

significantly reduce waste and emissions associated

with food imports.

Bulk organicwaste and residues

green chem.and bioplastics

A.E.B steam net

Creating a steam net in the PoA can attract new companies

while achieving dramatic emissions reductions.

(the Port of Rotterdam saved 400kt of CO 2 and 180kt of NOx

from Stedin’s steam net .)

The port can be a beautiful place for recreation as well as food production. Opening up marginal lands surrounding

the port can clean grey water, provide recreational

space, and community gardens.

Urban farming initiatives can provide numerous benefits to

residents, from social cohesion to income from high-value crops.

Access to recovered heat , energy, and nutrients can build

support for community ownership

The port can expand on its collection of biomass and

residues from Schiphol. Digesting organic waste from

planes can be a reliable source of mixed

biomass.

Circularizing agriculture can help seed biobased innovation

by delivering high value feedstocks for emerging

bioplastics and green chemical companies in

the port .

Expand on existing policies and regulations for collecting biological waste to include biological waste from logistics hubs in the port and at Schiphol.

The Port of Amsterdam should develop a shared “plug-and-play” infrastructure to attract new biobased companies. This could focus on residual heat or steam networks but also optimized logistics between locations of high organic residue availability.

€Develop pilot farms and polyculture initiatives to grow high value-added crops locally. Engage communities to operate urban farms, and facilitate knowledge transfer between initiatives.

+Develop a coherent vision for the Amsterdam Metropoli-tan Area. Set targets for example for the biobased economy that consider ‘added volume’ rather than volume targets.

closednutrient cycles

ICL currently creates fertil izer from residual flows. Building on

this success can be done by supporting local and

distributed nutrient recover y systems that can capture

higher volumes of waste

P h o s p h a t e ( 9 5 . 0 0 0 t o n s )

W a t e r ( 4 4 m i l l i o n m 3 / y r )

F o o d ( 5 0 0 . 0 0 0 t o n s )

E n e r g y

( 9 0 m i l l i o n t o n s )

Refridgeration and storage

food consumed

( 6 8 . 0 0 0 t o n s N L )( 2 9 . 0 0 0 t o n s i m p o r t )

packaging and distribution

supermarket

waste to energy

Material exports (50 million tons)

+

+

storage and distribution+

+

+fertilizer and consumer goods

+

water treatment+

shops +

packaging and distribution+

+

water treatment+

water recycling+

1 million MWh/year (AEB)+

+

water treatment

+ phospate recovery

water used

energy consumed

goods consumed

phosphate used

M a t e r i a l I m p o r t s

value added step point of consumption

Material flows through the municipality of Amsterdam

Snapshot of Amsterdam Circle Scan

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Tool Development

TOOL DEVELOPMENT PROGRESS

We realize that creating the circular economy is easier said than done - that is why we

have developed and continue to expand on several tools that will help companies and

individuals understand, implement and monitor their journey towards circularity. Here

we highlight the tools we have under development. These tools are being developed

with insights collected from working with members, or directly in partnership with some

of our members and partners. We see these tools being applicable at different levels

and therefore very complimentary to each other.

THE CIRCLE SCAN is a data-driven process through which materials and resources flows are mapped, identifying the greatest opportunities for circular impact; it can de deployed at various systems levels: city, region, company, or sector;

THE CIRCULAR ASSESSMENT TOOL (CAT) is designed for use by financial institutions and governments to assess the overall circularity of an organization to inform investment decisions;

THE CIRCULATOR is a tool to track material and resource flows globally, which can have a wide range of uses leveraging the big-data movement;

ASSESSING CIRCULAR TRADE-OFFS (ACT) is designed for a business to use to understand circular opportunities in a specific business area or business unit.

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Tool Development

CIRCLE SCAN The Circle Scan is a validated methodology applied by Circle Economy across more than 30 projects, which quickly identifies impactful opportunities for systems to become more ‘circular’. The process provides an overview of the current state of any system and determines key leverage points for real system changes to achieve a future circular vision. At the moment, the Circle Scan process is applied by Circle Economy for individual members to provide insights into how these organizations can move towards a more circular state. Circle Economy hopes to streamline and further refine the Circle Scan methodology to make it scalable and open source. This will allow a larger group of decision-makers to apply the methodology within their broader value chains and systems.

N O R T H A M E R I C A

S O U T H A M E R I C A

E U R O P E

A F R I C A

M I D D L E E A S T

A S I AO T H E R

N O R T H A M E R I C A

E U R O P E

A S I A

O T H E R

? Revisit material breakdown

? Revist this breakdown

? Revist visualizing the factories and production

OTHER(4.150.000 kg)

€ 6.30 mil

TUFT(308.700 kg)

€ 575.170

BACKING(2.200.000 kg)

€ 7.90 mil

CHEMICALS(36.500.000 kg)

€ 13.3 mil

WOVEN(2.070.000 kg)

€ 17.0 mil

DYES(35.360 kg)€ 646.500

YARN(7.110.000 kg)

€ 31.9 mil

FIBERS(1.19 mil kg)

€ 2.71 mil

BITUMEN(2.200.000 kg)

PA 6(2.133.983 kg)

CALCIUM CARBONATE(73.000 kg)

PA 6

ECO(6.401.949 kg)

E

OTHERCHEMICALS

(40.700.000 kg)

OIL

NATURALSOURCES

(2.133.983 kg )

RECYCLEDSOURCES

(6.401.949 kg )

FOSSILSOURCES

(ca. 4,1 billion MJ)

WAALWIJKSUPPLY: 33,5 million kg

3,700 m3

15,1 GJ 39,9 GJ

DENDERMONDESUPPLY: 15,2 million kg

2,300 m3

6.500 GJ 24.030 GJ

GOIRLESUPPLY: 4,68 million kg

264.000 m3

59.000 GJ 138.720 GJ

EMISSIONS(11.860.000 kg CO2)

PRODUCED(??? kg)

COMPOSTING(8.300 kg)

RECYCLING(3.265.987 kg)

SOLDPRODUCTS

(43.216.197 kg)

€

STOCK(??? kg)

OTHER(84.408 m2)

SPORT(1.493.329 m2)

TILES(8.560.477 m2)

BROADLOOM(3.139.507 m2)

WOVEN(? m2)

OTHER(236.242 kg)

INCINERATION(577.895 kg)

LANDFILL(26.355 kg)

MUNICIPAL WASTEWATER MGMT.

(268.000 m3)

!

!

SUSTAINABILITY IMPACT

CIRCULARITY OPPORTUNITY

DESSOSOLID WASTE(4.976.459 kg)

LIQUID WASTE(270.370 m3)

CEMENTINDUSTRY

(1.874.452 kg)

ROADWORKS(1.874.452 kg)

YARNRECYCLING

(1.874.452 kg)

RECYCLINGPILOT

(ca. 1.180.000 kg)

H I G H L Y R E L I A N T O N S Y N T H E T I C M A T E R I A L S D E R I V I N G F R O M F O S S I L S O U R C E S

D E M A T E R I A L I Z E F R O M V I R G I N E X T R A C T I O N B Y D E S I G N I N G F O R P R O D U C T R E C O V E R Y A N D R E U S E

S O U R C E F O R D E F I N E D R E C Y C L E D S O U R C E S , L I M I T E D N U M B E R O F P O L Y M E R S U S E D , A N D S E N S I B L E C A S C A D E S W I T H I N M A T E R I A L C H A I N S

!H I G H W A T E R , L A N D , A N D C H E M I C A L U S E I N P R O D U C I N G ( C O N V E N T I O N A L ) N A T U R A L F I B E R S

!W A T E R A N D C H E M I C A L U S E A R E V E R Y H I G H I N T H E T E X T I L E P R O D U C T I O N P R O C E S S

L A R G E V O L U M E S O F W A T E R , B U T H I G H Q U A L I T Y A N D P O S I T I V E I M P A C T O N B I O D I V E R S I T Y

!L A R G E I N P U T O F E N E R G Y D U R I N G C L E A N I N G

! M A J O R I T Y O F P R O D U C T S A R E N O T R E C Y C L E D O R R E C O V E R A B L E

!M O S T I N P U T S A R E C O M P O S E D O F D I F F E R E N T M A T E R I A L S , M A K I N G H I G H V A L U E R E C Y C L I N G D I F F I C U LT

O P T I M I Z E P R O C E S S A N D M A T E R I A L I N N O V A T I O N ( D R Y - D Y E I N G , O R B I O M I M E T I C C O L O U R I N G )

E X P L O R E C A R P E T L E A S I N G O P T I O N S A N D R E L A T E D S E R V I C E S ( I N S T A L L A T I O N , R E P A I R , C U S T O M I Z A T I O N ) N E W P R O P E R T I E S T H A T R E D U C E E N E R G Y

U S E F O R C L E A N I N G , A N D P R O V I D E A D D I T I O N A L F E A T U R E S T O C U S T O M E R S

R E D U C E A P P L I C A T I O N A N D R E M O V A L I M P A C T S ( N O - G L U E A D H E S I O N , D E S I G N F O R D I S A S S E M B L Y )

I N V E S T I G A T E O P P O R T U N I T I E S F O R C O M P L E T E R E C O V E R Y , U P C Y C L I N G , O R I N T E R - C H A I N C A S C A D I N G ( I N T E L L I G E N T, M U LT I - P L A Y E R M A T E R I A L C A S C A D E S )

I N N O V A T E I N S E L F - H E A L I N G M A T E R I A L S T O I N C R E A S E L I F E S P A N

ECOE

Marc De Wit leads project development

Image: Marc explaining circular analysis

Image: Ben Kubbinga visualising a system

Snapshot of Circle Scans

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Tool Development

Investing in the circular economy requires a scientific approach to guide decision making. Currently, environmental, social, and governance (ESG) metrics are used to assess and gauge companies for investment decisions; however, these metrics are insufficient to measure the goals and objectives of a circular economy. Circle Economy has over the past 6 months conceptualized and piloted a unique Circularity Assessment Tool in cooperation with two members. Borrowing from life-cycle, design, waste management, and corporate social responsibility thinking, the tool establishes a framework to define the principles of a circular economy in order to evaluate the circularity of organizations with minimal time and effort. Circle Economy will refine this concept to develop a minimum viable product (MVP) for the Circularity Assessment Tool to guide investment and strategy decisions for investors and companies.

-

Input Risks OrganisationalImprovement

End of Use Value Preservation

Product/Service Design

PLANETARY BOUNDARIES

CIRCULAR ASSESSMENT TOOL (CAT)

Shyaam Ramkumar leads the ‘CAT’ tool Schematic of Circular Assessment Tool

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Tool Development

CIRCULATOR In a linear economy the production of goods relies on primary resources. However, in a circular economy all resource inputs for the production of goods could come from secondary sources (e.g. recycled materials). Currently there is not an easy way to track where the secondary resource streams occur and their specifications. Circulator will provide transparent information on a interactive map about secondary material streams. It will become “the google maps of resources”, so that discarded materials will become visible to the demand side. Currently Circulator is in the pilot phase.

ASSESSING CIRCULAR TRADE-OFFS (ACT)The Assessing Circular Trade-offs (ACT) tool shows the trade-offs between linear and circular business models, and what the effect of changing materials, energy and labour costs is on revenue. We have been developing the ACT tool by working with organisations such as Philips, ABN AMRO and the Dutch Government and we were able to validate it in the healthcare, construction and textile sectors. The tool will now be brought into a web based environment, allowing better functionality and accessibility.

Merve Güvendik developing Circulator

ACT Platform

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Focus Areas

FOCUS AREAS HIGHLIGHTS

The focus areas listed here are the first areas that Circle Economy chooses to dive

into deeply in order to tip the sector towards circularity. By exploring a sector (such

as textiles) or cross-cutting areas (such as design and finance) we are able to uncover

the necessary leverage points needed to create lasting and impactful change. We

have chosen the focus areas for a number of reasons and look forward to adding and

exploring others in the future.

FINANCE - our premise for focusing on finance is simple: if financial institutions become champions of circularity and invest as such, we can create a great deal of impact. Circle Economy is working with many financial institutions to create tools and resources these institutions can use to make circular investment decisions -- something that once in practice can have huge influence on the rest of society.

DESIGN - a cross cutting area that has huge ramifications on society, we see design as a key area where circular change can take place. From designing products in a circular manner, to identifying new business practices and engaging designers around the world to use circular principles in their work, this is an area we see is ripe for circular thinking.

TEXTILES - as the first sector that Circle Economy wishes to tip towards circularity, we see the textile sector as one that is ready for change both on the business side and the consumer side. As this sector has a very complex supply chain but is also quite visible for consumers, having impact in this sector can have other far reaching effects. The key to having impact in this sector? Innovation and collaboration.

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Focus Areas

For the transition to a circular economy to take place, funding is needed. Funding that respects and contributes to planatory bounderies and stimulates employment and wellbeing of people. At Circle Economy we are currently developing a vision with relevant stakeholders on how to finance circularity.

ABN AMROWith ABN AMRO we identified leverage points in the demolition and construction sector where changes could lead to significant impacts in moving to circularity. Currently, our analysis has added to the dialogue between stakeholders to discuss with deeper knowledge. Outcomes of the project present the current state, trends and a future vision for the Dutch construction sector.

RABOBANKWith Rabobank we have organized The Circular Economy challenge for the Agrifood and Automotive sectors, designed to further chart paths and discover new business opportunities along the way. Profitable interventions such as renewable energy, waste valorization or collaboration downstream can help finance additional transitional steps.

PGGMWhen making investment decisions, financial institutions should not only focus on past results, but also on future potential and on the wider system. In order to do so we are developing a Circularity Assessment Tool (CAT) for organizations’ with PGGM. A tool that will be designed to complement and expand upon existing Environmental-Social-Governance (ESG) indicators that are currently used to inform investors.

FINANCE

Making the Finance industry more circular (Shutterstock)

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Focus Areas

DESIGNThe Circular Design Program aims to foster the development of products appropriate for the circular economy. Many view the elements of the circular design process, including circular business model creation and technical product development, as a chicken vs. egg paradox. Therefore, we work to embed systems thinking in the creation process, and at the same time, focus on ways to increase supply chain collaboration in order for design to be embedded into systems. Looking beyond designers, we aim to motivate people to want to design for the circular economy and equip creators with tooling that allows for making correct circular decisions. At Circle Economy, we believe in order to create the circular economy, we need a new way of thinking about product design. One that:

• takes into account a product’s lifespan at the start and designs products in an ‘end to end’ way• goes beyond recycling and finds opportunities to maintain or add value throughout the product’s lifespan

This can be achieved through circular design and in working with designers to adopt circular design practices. We have developed a methodology for circular design based on analysis and our work with members, which has been refined through input from designers and forms the ‘Four steps to circular creation’ framework; the basis of our design program.

DESIGN EVENTS

DUTCH DESIGN WEEK

As part of the efforts of the RACE coalition to turn the Netherlands into a global hotspot for the circular economy, we created a set of guiding principles for circular design. In a workshop during Dutch Design Week, we had the pleasure of piloting the principles with a diverse group of knowledgeable designers and design researchers. Our principles draw on existing work of several prestigious institutions, such as the TU Delft and the University of Cambridge. The principles challenge designers to reflect not only on product function, but also its value to the user and the company’s business model. Moreover, they bring in a systems perspective on design, so that the designer is aware that his design in part of a larger (eco)system.

Presenting to Masters students from TU Delft

Dutch Design Week Workshop

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Focus Areas

CIRCULAR DESIGN TOOLSThrough a combination of practical projects with our members and theoretical analysis, the project focuses on generating circular design cases studies, collecting knowledge on circular design, and creating tools to enable designers to

implement circular design.

BUSINESS THROUGH CIRCULAR DESIGNThis program focusses on working with Dutch manufacturing companies and designers to identify new circular business opportunities through implementing circular design practices. The project takes circular design as a starting point and allows companies and designers to work together to develop new products, services and business models that bring us closer to the

circular economy.

DESIGNERS IN THE CIRCULAR ECONOMYIn the transition towards a circular economy, new challenges emerge, especially for designers. This project aims to map these new design definitions and investigate how designers can reshape their role by utilizing opportunities that arise in a circular economy. The project maps the acceptance and application of circular design principles and strategies in relation to designers, their networks,

and their companies or clients.

DESIGN PROGRAM

Kick-off circular design workshop (Credit: Chantal Bekker)

Katherine Whalen presenting the Design Program

Designer at work (Shutterstock)

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Focus Areas

TEXTILESThe goal of the Circular Textiles Program is to develop and establish a commercial and scalable model for closing the loop for post-consumer textiles in the EU. This includes identifying and connecting a new circular supply network of textile collectors, sorters, recyclers and producers that together, can realize the circular use of textile resources.

In a Circular Textiles Industry, garments that have reached the end of their life are kept within the economy, so that they can be productively used again and again and hence create further value. Closing the loop for textile resources will enable the industry to capture the value of post-consumer non-rewearable clothing, while at the same time reduce the impact of waste and the need for virgin resources.

We recognise that order to close the loop, we must understand waste as an indication of inefficient design, production and consumption patterns and shift our focus from the waste management industry to the textile supply chain in its entirety. We must work together with the textile supply chain to develop methods of waste prevention through circular design practice, innovative sorting and recycling technologies, and changed consumer behaviour. Toward this end, the Circular Textiles Program focuses on accelerating the system innovation (design, business modelling, logistics, local/ national regulations, consumer attitudes) needed to allow technological innovation in textile material recovery to reach full impact, through the initiation of several pilot projects and in close collaboration with key industry stakeholders, including collectors, sorters, recyclers, fabric/ yarn manufacturers, fashion brands and designers.

Textile’s waste Fashion designer at work (Shutterstock)

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Focus Areas

VISIONINGThe Visioning Project is both a theoretical and practical framework and guide, that aims to gather different perspectives from a variety of stakeholders and experts in order to develop a holistic vision for a future circular textiles industry.

TEXTILE SORTINGThe Textile Sorting Project is focussed on the development of a commercially feasible sorting technology that accurately detects the fibre composition of post-consumer recyclable textile materials to enable high value recycling of old textiles into new textiles.

POLYESTERThe Polyester Project is focused on the development of a robust circular system for post-consumer polyester fibres, through close collaboration the supply chain and the active piloting of chemical and mechanical processes.

CONSUMER BEHAVIOURThe Consumer Behavior Project aims to raise awareness and stimulate sustainable consumer practices with regards to the purchasing decisions we make and the proper disposal of textiles at end of life.

TEXTILES PROGRAM

Affecting the end consumers (Shuttertock)

Hélène Smits presenting the textiles program

Textile’s Tuesday workshop

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Focus Areas

WOULDN’T IT BE AMAZING IF HOLLAND COULD BECOME A

VIBRANT BREEDING GROUND FOR INNOVATION SIMILAR TO SILICON VALLEY, BUT THEN FOR AN OBJECTIVE THAT’S EVEN MORE IMPORTANT AND MEANINGFUL THAN INFORMATION TECHNOLOGY?

- GUIDO BRAAM

MANAGING DIRECTOR, CIRCLE ECONOMY Rotterdam, The Netherlands (Shutterstock)

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Focus Areas

The Netherlands as a Circular Hotspot trajectory was started in collaboration with the Dutch Social Economic Council (SER) and is part of a Green Deal with the Dutch Government.

With this Green Deal, Circle Economy, MVO Nederland, the Amsterdam Economic Board and the Dutch Government aim to accelerate the transition to a circular economy. Given the Dutch history in trade, the presence of multinationals and innovative SME’s, a strong sustainability movement, innovation clusters such as Brainport Eindhoven, internationally leading scientific institutes and a strong history and culture of multidisciplinary collaboration, the Netherlands is ideal to serve as a worldwide circular hotspot. The three key aspects of the Green Deal are developing a vision on the Netherlands as a circular hotspot, finding the necessary laws and regulations to address and define the role of the financial world in the circular economy.

To assist us in becoming the global circular hotspot, the RACE (Realizing the Acceleration to a Circular Economy) coalition was called into action. This programme is a cooperation between

MVO Nederland, Circle Economy, De Groene Zaak, Het Groene Brein, Acceleratio, ClickNL, IMSA and the Dutch government. Within RACE we will not only focus on the technical aspects that are necessary to realizing the circular economy, but also the necessary social and systems innovation.

As such, the RACE programme is comprised of the following activities:• Reducing barriers to realising a circular economy• Taking inventory of existing circular best practices and lessons learned• Encouraging the application of circular principles by designers• Encouraging high value re-use• Stimulating the development of new circular production chains• Involving youth in the transition to the circular economy• Communicating all of the above to the greater public

NETHERLANDS AS A CIRCULAR HOTSPOT OVERVIEW

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Financials

2014 SOURCES OF REVENUE

Total revenue for 2014: €1.000.443

Circle Economy revenue came from two main sources in 2014: foundations and memberships. Foundation funding made up 80% of our revenue, with memberships counting for 20%. In 2014, we saw an increase in the diversity of our members: start-ups, mid-cap companies, multinational corporations, and other NGOs and think tanks. The diversification of the membership resulted in a larger member base, but a reduction in the portion of revenue that came from memberships compared to 2013. Foundation income also saw a significant increase in 2014 compared to 2013. Specifically, the Nationale Postcode Loterij, Stichting Doen, Adessium Foundation, De Hoge Dennen, COmON Foundation and KICI Foundation were all donors to Circle Economy. These funds were used to support projects such as The Netherlands as a Circular Hotspot, the Circularity Framework, Circulator and the development of the Circularity Index.

2014 EXPENSE CATEGORIES

Total costs for 2014: €1.047.065

Not surprising for an organization such as Circle Economy, the bulk of the costs are derived from our project-related work. Marketing & Communications costs enable the knowledge we create to be disseminated to the public. Operational costs enable our team to further grow and professionalize. Accounts payable costs are resulting from costs incurred at the end of 2013 which were paid in early 2014. Overhead for the organization accounts for roughly 16% of total costs.

Due to the growth of the team and the increasing amount of projects, our costs were slightly higher than our revenue in 2014.We see this discrepancy leveling out over the coming years.

FINANCIAL YEAR 2014

HIGHLIGHTS

13.75%Accounts payable 2013

16.02%Overhead

8.26%Operations 2014

52.42%Projects 2014

9.55% Marketing & Comms.

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