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© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 [Cisco Collaboration 2010 Partner Roadshow] Cisco Collaboration 2.0 Overview IME, SME and Client and Presence [김병구 차장] Collaboration Team, APAC [[email protected]]

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Page 1: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

[Cisco Collaboration 2010 Partner Roadshow]

Cisco Collaboration 2.0 OverviewIME, SME and Client and Presence

[김병구차장] Collaboration Team, APAC

[[email protected]]

Page 2: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco Collaboration Vision & Strategy

Page 3: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Cisco Collaboration Architecture

Infrastructure Network StorageVirtual Machines

Collaboration Services

Presence

Location

Session Mgmt

Policy and Security Management

Client Frameworks

Content Mgmt

Tagging

Communication and Collaboration

Applications

Conferencing Customer Care

Enterprise Social Software IP Communications

Messaging Mobile Applications Telepresence

On-Premise SaaSHybrid

Page 4: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Cisco Collaboration Architecture

Network Services

Medianet Services

CollaborationServices

Client Services

CollaborationApplications

Devices

Transport Signaling QoS

Auto-Discovery

Transcoding

Auto-Configuration

Transrating

Resource Control

Transcribing

Workflow

Scheduling and Calendaring

Session Mgmt

Presence / Location

Recording/Playback

Authoring

Real-timeData Sharing

Real-timeMessaging

Search

Semantic Processing

Social Graphing

Metadata Tagging

COMMUNICATION

CONTENT

Client ServicesFramework

Medianet ServicesInterface

Lightweight APIs

Messaging

Enterprise Social Software

Conferencing

Telepresence

IP Communications

Customer Care

Desktop Mobile In-Room

Secu

rity

Serv

ices

Identity

Polic

yA

AA

Encry

ption

Federa

tion

Pro

vis

ionin

gM

ain

tenance

Adm

inis

tration

Opera

tions

Man

ag

em

en

t S

erv

ices

Page 5: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Cisco Collaboration Portfolio

IP Communications

Customer Care

ConferencingTelepresence

and Video

Enterprise Social Software

Mobile Applications

Messaging

Page 6: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

Cisco Unified CM Session Management Edition

SIP trunking

Cisco Intercompany Media Engine

Business to business UC

Cisco Unified Presence 8.0

Dual protocol: SIP/SIMPLE and XMPP, powered by Jabber

Cisco Unified Communications Manager 8.0

Cisco Unified IP Phones 9900 and 8900 Series

Video enabled

Cisco Unified Mobile Communicator for iPhone

Cisco Unified Contact Center Enterprise, Express, Customer Voice Portal, Expert Advisor 8.0

Customer Care as a

Service

Any-to-any Cisco TelePresence HD Interoper-ability

Cisco TelePresence WebEx Engage

Intercompany Cisco TelePresence Directory

Cisco WebEx MeetingCenter for iPhone v1.3

Web handoff from iPhone to PC

Cisco WebEx Node for MCS with MeetingPlace 8.0

Cisco Unified Personal Communicator 8.0

Powered by Jabber

Cisco WebEx Mail

Hosted email, native Outlook support

Cisco WebEx Connect IM

Powered by Jabber, UC softphone

Cisco Show and ShareSocial video system

Cisco Enterprise Collaboration Platform (Limited Availability)

Social networking for business

Cisco Pulse (Limited Availability)

People and media search

Video & ContentAuto Tagging

IP Communications and Mobile Applications

Customer Care

ConferencingEnterprise

Social SoftwareMessaging and

ClientsTelepresence

Collaboration Announcement Highlights Innovation in 2010

Page 7: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Cisco Collaboration Portfolio

Reduce TCO, improve user experience and productivity, and increase business relevance with secure, resilient, and scalable voice services

IP Communications

Cisco Unified Communications Manager 8.0

Cisco Unified IP Phones 8900 / 9900 Series

Cisco Unified Communications Manager Session Management Edition 8.0

Cisco Intercompany Media Engine 8.0

IP Communications

Mobile Applications

Customer Care

ConferencingEnterprise

Social SoftwareMessagingTelepresence

Page 8: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

Sales force.com integration; connects social media and contact centers

Cisco Unified Expert Advisor 8.0

Cisco Unified Contact Center Enterprise and Express 8.0

Cisco Unified Customer Voice Portal 8.0

Reporting/business intelligence

Cisco Collaboration Portfolio

Extend customer care to all the experts in your organisation

A more complete, richer application portfolio with new integrations

Improved TCO with easier Installation, upgrades and configuration

Customer Care

IP Communications

Customer Care

ConferencingTelepresenceEnterprise

Social SoftwareMobile

ApplicationsMessaging

Page 9: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

Cisco Collaboration Portfolio

Re-define business processes and customer intimacy with travel-free, face to face collaboration anytime, anywhere, and with anyone

Seamlessly integrate TelePresence, UC, VC and WebEx

TelePresence

Cisco TelePresence HD Interoperability

Cisco TelePresence WebEx Engage

Cisco TelePresence Directory

Cisco TelePresence System 1100

Cisco TelePresence Recording Studio

IP Communications

Customer Care

ConferencingTelepresence

and Video

Enterprise Social Software

Mobile Applications

Messaging

Page 10: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Cisco Collaboration Portfolio

Re-define business processes and customer intimacy with travel-free, face to face collaboration anytime, anywhere, and with anyone

Seamlessly integrate TelePresence, UC, VC and WebEx

Video

Cisco Unified HD Video Conferencing

Cisco Media Experience Engine

Cisco Client Services Framework

Cisco and Tandberg ?????

IP Communications

Customer Care

ConferencingTelepresence

and Video

Enterprise Social Software

Mobile Applications

Messaging

Page 11: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

Cisco Collaboration Portfolio

Select from the best of premises-based and SaaS offerings to deliver the industry’s most compelling and cost-effective conferencing experiences

Expand capabilities Unified MeetingPlace into WebEx and Unified Video

Conferencing

Cisco WebEx Conferencing

Cisco Unified MeetingPlace

Cisco WebEx Node for ASR 1000 and MCS

Cisco Unified Videoconferencing

IP Communications

Customer Care

ConferencingTelepresenceEnterprise

Social SoftwareMobile

ApplicationsMessaging

Page 12: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

Cisco Collaboration Portfolio

Deeper integration with Cisco UC enables new capabilities in messaging

Dual standard Presence opens up Business-to-Business (B2B) and Business-to-Customer (B2C) federation

Messaging

Cisco WebEx Connect IM (Jabber) (US/Canada/Europe)

Cisco Unified Presence 8.0 (XMPP and SIP/SIMPLE) with Unified Presence Communicator

Cisco Client Services Framework - Clients

Cisco Unity Unified and Voice Messaging

IP Communications

Customer Care

ConferencingTelepresenceEnterprise

Social SoftwareMobile

ApplicationsMessaging and

Clients

Page 13: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

Cisco Collaboration Portfolio

New revenue opportunities in ~$1B market by 2012

Expand UC practice into Collaboration and engage business decision makers

Open standards-based extensible platform leverages existing talent/skill sets

Enterprise Social Software

New! Cisco Show and Share social video system

New! Cisco Pulse people and media locator (Limited Availability)

New! Cisco Enterprise Collaboration Platform (Limited Availability)

IP Communications

Customer Care

ConferencingTelepresenceEnterprise

Social SoftwareMobile

ApplicationsMessaging

Page 14: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

Cisco Collaboration Portfolio

Increase employee productivity and control mobile costs

Increase services revenue

Upgrade installed base: Unified Workplace Licensing Pro incentives

Mobile Applications

Cisco WebEx meetings on smart phones

Cisco Unified Mobile Communicator

New! iPhone and Blackberry clients

New! Nokia Call Connect 2.0 for Cisco

New! Cisco WebEx Mail for ActiveSync

IP Communications

Customer Care

ConferencingTelepresenceEnterprise

Social SoftwareMobile

ApplicationsMessaging

Page 15: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

Cisco Intercompany Media Engine

Page 16: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

Cisco Intercompany Media Engine

Enterprise video telephony and high fidelity wideband audio across companies

Effortless for users and administrators

Easy to use: self learning

Consistent user experience

Enables innovative collaboration capabilities and applications to be shared among partners

Secure, efficient network utilization with reduced costs

Utilizes SIP and PSTN coexistence

Multiple levels of security plus spam blocking

Submitted to IETF: accelerating business value through standarization

Intercompany Boundary-Less Communications Among Business Partners and Customers

Organization A

Organization B

AtoZ, Inc.

Borderline, Inc.

Page 17: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

Innovative Intercompany Collaboration Capabilities (1 of 2)

Seamlessly interact via rich media: High-quality voice and video (today – HD CUVA)

As IME Network grows, value of video-enabled collaboration increases

Presence-enabled speed dial, real-time status and time saver

At your fingertips contacts: easy to access intercompany directories (future)

Giant distributed, global directory database

Contact accessed within entire IME Network

Policy controlled access

Instant collaboration connection: click to collaborate (single button collaboration)

WebEx softkey on phone

While on call, clicking WebEx button automatically launches WebEx session for both parties

Makes Intercompany as easy as intra-company

Page 18: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

Innovative Intercompany Collaboration Capabilities (2 of 2)

Instant visual status of availability: busy lamp field across company

Monitors busy/free status among partners

Immediate and effortless exchange of contacts: electronic business card sharing

Rich caller Id among business partners – extends to include sharing of business card, a virtual handshake

Contact info displayed on phone, including photo

Business card automatically sent; click button to save in contact list

Personalized applications: application interactive prompts (softkeys)

Contact Center application

External IVR could drive softkeys on end-user’s phone

Personalization: identity aware and tailored accordingly

Makes Intercompany as easy as inner-company

Page 19: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

Cisco Intercompany Media Engine (For an SP Customer)

Enables innovative collaboration capabilities and applications to be shared among partners

Secure, scalable inter-enterprise video telephony and high fidelity wideband audio

Efficient network utilization with reduced costs and enhanced collaboration

Multiple levels of security, policy and spam blocking

PSTN

Unified CM

Any IP Network

Enterprise B

Enterprise A

Unified CM

Host and manage multi-tenant IME Servers

Offer differentiated services over SP-provided SIP trunks

Increases bandwidth selling opportunities to IP-VPN customersRetains high value functions like QoS and policy at the SP SBC

Enroll business mobile phones in the IME network

Avoids transit hops for calls to and from phones in the IME networkEnhanced features end-to-end between fixed and mobile phones within the IME network

Service Provider Opportunities

Page 20: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

IME B2B Communications

Cisco UnifiedCommunicationsManager 8.0

PSTNGateway

PSTNGateway

Any IP Network

Enterprise A Enterprise B

Enterprise C

ASA ASA

IME IME

IME Trunk

Page 21: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21

CUCM 8.x(IME Client)

SIP

SIP/TLS

VAP

SIP / SCCP

RTP SRTP

P2P (RELOAD)Validation

InsideEnterprise

EnrollServer

godaddy.com

Pe

rime

ter S

ecu

rity

Open pinholes toIME Server

OutsideEnterprise

AS

A

DMZ

1

3

• Ticket/Passkey Verification• RTP to sRTP • RTP Monitoring

Deployment Components

www

Cisco IME

2

Page 22: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22

How It Works - Cisco IME High-Level Call Flow

EnterpriseA

EnterpriseB

Internet/Extranet

PSTN

• All Enterprise configure Cisco IME and Enroll DID patterns to IME Servers from CUCM using VAP (ViPR Access Protocol)

• Enterprise IME Servers then:• Cache DID patterns• Form worldwide P2P network• Publish patterns to P2P network• (P2P protocol: RELOAD)

• First Call to a Number over PSTN• UCM on Orig and Term Enterprises

send Orig VCR and Term VCR to their IME Servers via VAP

• VCR = Voice Call Record• Later, the IME Server on the Orig side

performs call validation with Term side via Validation capability of P2P Protocol

• Provide PROOF of knowledge of previous PSTN call

IME

IME

IME

IME

Page 23: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23

How It WorksCisco IME Call Flow

• Upon successful validation, Orig side IME Server securely pushes learned route to CUCM via VAP

• CUCM checks the Route Filters, and if the domain is trusted, injects the learned DID pattern into the DB

• Next call placed to that DN is a Secure Business to Business call over the IME SIP Trunk instead of PSTN.

• Seamless Fallback to PSTN if QoS problems detected by ASA

EnterpriseB

PSTN

EnterpriseA

Internet/ExtranetIME

IME

IME

IME

Page 24: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24

Distributed Hash Table (DHT)

DHT - a hash table whose contents are distributed across multiple nodes (peers).

Each peer is responsible for a portion of the entire hash space.

Important characteristics include scalability and fault tolerance.

Keys Hash Function Resource Id

+18153654091 2dc56d8b8aa0202048618212000ddfdb

+14085551212 5945b24ac93fc1a87a15766a3fe1b556

+17205626716 d0432dc044203cfb885a2beaeb7374a7

+19724679876 f4a7b42de46768226fd43d7a7e069838

Peers

Distributed Network

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25

IME Usage of the DHT

The primary usage of the DHT is storing and looking up DIDs.

• The UCM provides the DIDs to be published, the IME server stores the DIDs in the DHT.

• After call records are uploaded from UCM to IME, a DHT look up is done for the called number.

• If the look up operation finds the called number is published in the DHT, the call record validation process begins.

Page 26: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26

ASA

ASA

ASA

AA

AA

AA

ASA

Internet

RTP 8.0 CUCM

SJ 8.0 CUCM

RCDN 8.0 CUCM

IME Deployment Worldwide

IME WorldWide Ring

ASA

AA

AA

AA

Cisco Hosted managed IME

Bootstrap Server Austin

Cisco Hosted managed IME Boot Strap Server San Jose

Cisco Hosted Managed IME Boot Strap Server APAC

VZ hosted IME Servers

Cisco Managed Boot Strap Servers that authenticate, distribute configuration, look for bad guys, send upgrade notifications, license management and more

Opex for the BU

Page 27: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27

IME Term based License and Subscription

IME community-based product enables B2B collaboration and communication FCS’s April 15 2010

Cisco hosts, manages and maintains certain aspects of the IME community

Boot Strap Servers that authenticate, distribute configuration, look for bad guys, send upgrade notifications, license management and more

RTU license is term-based

Software subscription defines term length

• 1,2, and 3 years, monthly for co-termination

IME license, Subscription and Service entitles customer to upgrades, updates, tech support, and right to use software during the term

•Renewal of subscription and service required to maintain right to use software license

Page 28: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28

IME Pricing / Promotion 1year promo Price

RTU Term License

List Promo List for Customers with SME 8 or UCM 8 UCSS

1 User 1 year $ 10 $ 2 $ 0 (No UCSS Price Increase)

1 User 2 year $ 17 $ 7 $ 0 (No UCSS Price Increase)

1 User 3 year $ 21 $ 10.5 $ 0 (No UCSS Price Increase)

1 User 5 year $ 35 $ 17.5 $ 0 (No UCSS Price Increase)

Page 29: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29

Cisco Intercompany Media Engine Platforms

Cisco Media Convergence Servers (MCS) for Cisco IME Server with HP and IBM Software equivalents

Large 7845 up to 40,000 users

Small 7825 up to 10,000 users

Cisco Unified Communications Manager 8.0

Cisco ASA 5500 Series Adaptive Security Appliances (ASA):

5510, 5520, 5540, 5550 and 5580 .

Version 8.3

CUCM 8.0 / SME *.0

Cisco ASA 5500

www

Cisco IME

Page 30: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30

SIP Trunk

Session Management Edition with Intercompany Media Engine

Web2.0SBC

CUBE

PSTN

TDM GW

ASA

SIP Trunk

Internet -Intercompany

Media Network

CUCM-SME

Page 31: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31

Deployment Models

UnifiedCM 8.0

www

Cisco IME

VVVV

ASAPSTN

IME Network

Native 8.0 Integration

Unified CM 6 / 7

www

Cisco IME

VVVV

ASAPSTN

IME Network

Cisco IME Integration with Unified CM 6 +

SME8.0

SIP

3 Main Integration Models

• Native Cisco Unified CM 8.0 Integration

• Cisco IME Integration for Cisco Unified CM 6.x and up, with a Cisco Unified CM-SME front end

•Third Party PBX integration

www

Cisco IME

VVVV

ASAPSTN

IME Network

IME Integration with Cisco Unified CM 6 / 7

SME 8.0

SIP

3rd Pty PBX

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32

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Cisco Unified Communications Manager - Session Manager Edition

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34

SME & UBE

Border Element Role

Handles basic signaling and all external media

Provides demarcation point for integration to SPs

Security point for interop with outside traffic

Perform basic session manager role for smaller sites

B2BUA for SIP trunk processing

Can provide normalization for IP-PBXs

SME Role

Centralize Trunking

Centralize Routing

B2BUA for SIP trunk processing

Extensive SIP Header Manipulation (8.5)

Feature and Application insertion point

Border Element: Analogous to TDM Gateway, handling basic signaling and media.

Session Manager: Analogous to H323 Gatekeeper, handling advanced centralized routing decisions.

SME and CUBE together provide Centralized Routing and SIP Trunk Interface

Page 35: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35

SME & UBE

Benefits when used together

• End to End Cisco Support

• CUBE has ability to act as SOFTWARE or HARDWARE MTP for Session Manager (ie provide transcoding or DO-EO resources)

• SME has ability to act as external router for SIP Trunks

• Roadmap for Centralized Billing, Configuration and Troubleshooting

Border Element Session Manager

Benefits when used together

Page 36: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36

7.1(3) Session Management Edition

Test, Document, and Market what we have. Immediate benefit for customers that need to deploy Session Management Edition. Cisco has unofficially supported

Session Manager functionality (named Tandem Clusters) since 2005. Some customers that have deployed variations of this:

•Ford

•MPS

•Exxon

•HSBC

•Goldman Sachs

•Italian Bank

•Renault Nissan

•Canadian Department of National Defense

•US DoD and more

Official Performance and System Test

Support with Hosted/Managed Solution (HUCS, Singularity)

Multi vendor SIP and Q.SIG Interop with Nortel, Siemens, Avaya, Microsoft

SIP Trunk Testing with

•CUBE on ASR (Ver 1.2)

•SIP Trunk with CUBE 1.3

•Acme

SRND Updated with SME

MCS 7845 and HP Equivalent

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37

SIP Trunk

7.1(3) Test Support for Session Management Edition

Web2.0

CUBE 1.3CUBE ASRAcme

PSTN

TDM GW

UCM 7.1(2)

CUCM-SME

Use CUAE for Central Application deployment

CS1000E Rel 4.5

S8500 CM 4.0

HiPath 4000 Rel 3

OCS 2007 Ent

Ready to Certify Additional SIP Trunk/PBX as

needed.

Page 38: Cisco Collaboration 2.0 Overview IME, SME and Client and Presence · Cisco Collaboration 2.0 Overview ... Innovative Intercompany Collaboration Capabilities (2 of 2) Instant visual

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38

8.0 Session Management Edition

Cisco Intercompany Media Engine

Provides B2B calls that are centrally controlled

Allows 3rd party PBX to participate in Cisco IME Network with Session Management Edition centralization trunking

RSVP w/ SIP Preconditions

Provides dynamic network based Call Admission Control

Service Advertisement Framework

Dynamic Dial plan discovery by advertising and discovering numbers from leaf clusters/PBX.

Lower TCO through easing provisioning burden.

Provide system resilience on call control/network outages

External Call Control

Basic dynamic routing API for Cisco Unified Communications Manager.

Allows off box policy/application control of calls.

Will be enhanced in future release to handle outbound routing.

Build on Strong 7.1(3) offering by adding additional features:

PSTN

Unified CM

Internet

Enterprise B

Enterprise A

Unified CM

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Platform

Builds on robust feature content

Initially Supported on MCS 7845 Platforms only

Based on Unified CM 7.1

RedHat Enterprise Linux AS4 U4

Same minimum server requirements

2 GB of SDRAM

72 GB HDD

Cisco Security Agent 5.2.0 support

Continuing technology advancement

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Session Management Edition Platform

7.1(3)

7845 Server and Software only models

8.0

7845 Server and Software only models

8.5 and onward:

UCS B200 M1 - blade server

UCS C210 M1 - 2U rack server

UCS C200 M1 – 1U rack server

MCS 7825-I5 and HP DL320G5p

MCS 7845-I3 and HP DL380G6

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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 41

Base Software

Session Manager is based off of the 7.1(3) release of Cisco Unified Communications Manager.

High software quality

Improved serviceability

Tightened defect release criteria at First Customer Ship (FCS) with each subsequent release

Increased automation

Moved testing earlier and extended testing cycles

Be able to register phones to Session Management Edition. This becomes a migration strategy.

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Typical Customers

• Large number of branch offices

• Financial Institutions with retail branches

• Retail chains where the branch office access can be aggregated via the central sites

• Insurance companies

• School Districts where the PSTN / Policy / Application access can be centralized through the district office.

• Multivendor UC/PBX environment

• Desire to migrate from TDM to UC.

• Desire for simplified dial plan.

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Avaya Comparison

Avaya Session Manager

Acquired technology from Ubiquity.

• Another “separate box” Approach to SIP from Avaya.

• Different Code base from Avaya Communications Manager

• Limited SIP Features

IMS Based using Application Sequencing

SIP Proxy

Support for multi-vendor PBX and Apps

UCM - Session Management Edition

Same code base as standard UCM

• Proven communications platform

• Can register phone for migration capabilities

• ~100% features available on SIP

Web 2.0 based – easy to use/many developers

B2BUA - greater feature access

Support for multi-vendor PBX and Apps

Multiple Protocol Support

Rich future feature potential

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Cisco Unified SIP Proxy Comparison

CUSP

Currently shipping with embedded base

Rich SIP Trunk Feature Set

Stateless – High performance, but challenging to add apps/policy

APIs are not Web 2.0 based

No Media Handling

CUCM-SME

Current deployment base of UCM Tandem clusters

SIP Trunk Features Roadmapped.

B2BUA

• Should meet most enterprise scalability requirements.

• Better suited for mid call features

Web 2.0 integration with CUAE. Roadmap for native support.

Targeted platform for next gen collaborative features: Recording, Mobility, ECP, EIM, etc.

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Cisco Client and Presence

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Cisco’s Desktop Collaboration Strategy

Choice

End-to-End Cisco Solutions

Blend of premise and SaaS based solutions

Portfolio of Microsoft and IBM Integrations

Interoperable

With Unified IP Phones, Mobility, Contact Centre, and Business Video

Standards-based

Web 2.0 centric open solutions and API’s

Focus on User Experience across all solutions

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Cisco Unified Infrastructure

Services

Collaboration Architecture for Clients

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Cisco Unified Presence 8.0 &Cisco Unified Personal Communicator 8.0

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Cisco Unified Presence Strategy

Provide a common, easy and open way to share Presence and Instant Messaging, that works seamlessly in a Unified Desktop Workspace regardless of a customer’s application and device choices

Cisco Unified Presence 8.0

Seamless interoperability with IP Phones, Mobility, Contact Centres, and all variants of soft clients

Dual Protocol Standards based Interoperability (SIP, SIP/SIMPLE, XMPP) federations to Microsoft, IBM and all GoogleTalk applications

Web 2.0 centric Open Solutions and APIs

Cisco Unified Presence “Powered by Jabber”

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Cisco Unified Presence 8.0 “Powered by Jabber”

IM & PresenceFederations

Webex, OCS, IBM, Jabber XCP, GoogleTalk

CUP 8.0

CUPC 7.1(incl. MAC support)

CiscoUnifiedMobile

Communicator

MS ExchangeCalendaring

UCManager

Cisco Unified Mobile Advantage

Contact Center

Expert Advisor

Agent Desktop

SIP/SIMPLEREST SOAP API’s

Jabber APIsJabber Werx

XMPP

Interfaces

Unified PersonalCommunicator 8.0

Cisco Unified Client Services Framework

SIP & callcontrol

VOS

SIP UC integrations

XMPP integrations

webex

Rich, native Federation to Webex

Note: Other existing CUP functions continue to be supported:

- MS Client mode (OCS RCC)- SIP Proxy

- IBM Telephony Presence integration

3rd party XMPP clients

Interfaces

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Cisco Unified Presence, Solution Overview

Enterprise-grade IMSecure, rich text IM

Group Chat

User History

Policy & Compliance

Multi-device IM

Media Escalation

Persistent Chat rooms

Open APIs

Policy and ComplianceAdmin Presence Policy

IM Retention

Off-board Database support (Optional)

3rd party compliance engine (FaceTime)

Rich Network PresenceAlways-on Telephony Presence

Always-on Calendaring Presence

Network-based Presence Aggregation from multiple sources and clients

3rd party Presence apps – sources and consumers

Network enforced Presence Policy

FederationEnterprise federations (B2B)

Cisco Unified Presence (CUP)

Cisco Webex

Microsoft OCS

IBM Lotus SameTime

Jabber XCP

Public federations (B2C)

Google Talk

Unified DirectoryCorporate Directory

Personal Directory and Buddy List

Scalability and TCOStandard Cisco appliance model (MCS)

with on-board DB for improved TCO

Multiple node scalability

Multiple Client supportCUPC 7.1 (incl. MAC) and Jabber MomentIM

CUPC 8.0 – Next-gen Cisco Desktop UC client

Mobile clients / CUMC

Contact Center Agent Desktop and Expert Advisor

3rd party XMPP client & application support

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Cisco Presence and ClientsFederation in UC 8.0

Desktop UC

CUP 8.0

Phone

MobileClient e.g. – MyCo.com

e.g. – AnotherCo.com

webex

Standards-based SIP/SIMPLE Federation in place with CUP 7.0

Presence & IM Federation to MS OCS/LCS Inter-Domain (B2B)

Jabber technology adds XMPP and additional Federations

Planned Presence & IM Inter-domain Federations for UC 8.0 release

CUP, Webex, Microsoft OCS, IBM Lotus SameTime and Jabber XCP (B2B)

XMPP federation to Google Talk and (B2C)

OCS/LCS

SameTime

CUP

Jabber XCP

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Cisco Unified Presence Compliancy

Instant Messaging compliancy is a market requirement in many verticals, strict guidelines set by

SOX, HIPAA, DOD, EU Directives etc..

Cisco Unified Presence 8.0 addresses market need in two ways

• Providing Cisco Unified Presence solution to push Instant Message records to a customer supplied PostgreSQL dB

• 3rd Party IVT tested solution to interface to eDiscovery systems. Solution from Facetime, targeted to be available at Cisco Unified Presence 8.0 FCS

Cisco Unified Presence 7.1 solution for Instant Messaging retention / compliancy available via SIPERA

• http://www.cisco.com/en/US/prod/collateral/voicesw/ps6788/vcallcon/ps6837/product_bulletin_c25-562576.html

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Cisco Unified Presence APIs

CUP Release CUP 1 – 6 CUP 7.0 CUP 8.0

SIP/SIMPLE

REST/ SOAP

Cisco XMPP

Ajax Libraries

Cisco Unified Presence 8.0 introduces XMPP (eXtensible Messaging & Presence Protocol, plus Cisco XMPP Ajax libraries

Strong featured set APIs / Interfaces for Presence and Instant Messaging exchange

Productised at FCS as part of Cisco Developer Network, building on existing interface capabilities

Documented API

Developer Cook Book

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Cisco Unified Presence 8.0 Benefits

Increase Productivity for Desktop and Mobile users

Choice of Cisco clients and 3rd party Open Clients

Enable Secure Business-to-Business Collaboration

Market-leading and proven Enterprise IM via Jabber

Speed up your Business Processes through Unified Communication integration

Improve Customer Satisfaction

Expert Advisor

Agent Desktop

B2B and B2CFederations

Cisco Unified Presence 8.0

MS ExchangeCalendaring

Always-on network presence

CUCM 7.x/8.0integration

3rd party XMPP clients

Contact Centerintegration

Unified Personal Communicator

Unified Mobile Communicator

Business App &

Process integration

APIs&

SDKs

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Cisco Unified Presence 8.0 - Benefits

The Jabber acquisition brings market-leading, proven Enterprise IM capability to Cisco Unified Presence “Powered by Jabber”

This builds on the Cisco Unified Presence competitive advantage of always-on network-based Presence

Cisco Unified Presence has market differentiated Presence integrations such as Mobility and Contact Center

Cisco Unified Presence provides dual standard and open architecture – SIP/SIMPLE and XMPP

Cisco Unified Presence has a comprehensive set of Federations

Cisco Unified Presence has market leading open standards based APIs

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Cisco Unified Personal Communicator 7.1with Cisco Unified Presence 8.0

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Cisco Unified Personal Communicator 7.1 with Cisco Unified Presence 8.0Key Attributes and Benefits

Fully featured Unified Communications Client

Enables server-side upgrades - phased approach

On Premise: Exchange of Presence and Instant

messages between Cisco Unified Personal

Communicator • Cisco Unified Mobile Communicator

• 3rd party XMPP clients

B2B/B2C: Extend existing presence & IM to include

federation between Unified Personal Communicator

users :• IBM Sametime

(In addition to OCS MOC)

• Standard-based XMPP clients such as Cisco Webex

Connect & Google Talk

Server-side IM logging (compliancy)

Continued Mac user support (and Windows)

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Cisco Unified Personal Communicator 8.0Highlights

Based on Cisco Unified CSF technology

• Rich and Full integration with Cisco UC

• Integrated voice, video, web collaboration, & visual VM

• Enhanced integration with MS office (including SharePoint)

Jabber XMPP based technology

• Enhanced Presence & Enterprise IM

• Point to Point, Group Chat, Persistent Chat

• Offline IM capabilities

• Client / Server Side logging & compliance

Business to business Presence & IM federation

Standards-based wideband audio & high-definition video

Enhanced user experience - “New Unified” UI design

Supports Windows XP, Vista, Windows 7

Single rich multi-media UC client for rich borderless collaboration

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Cisco Unified Personal Communicator 8.0XMPP-Based Enterprise Instant Messaging

Enhanced Enterprise Instant Messaging Features

Secure and rich text instant messaging

Point to point and ad-hoc group chat

Persistent group chat rooms

Offline IM capabilities

Client chat logs/history

Tabbed multi-chat window mgmt.

Escalations to audio, video and web

Interoperability with both SIP/SIMPLE and XMPP-based IM clients

Prototype of user interface– subject to change

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Cisco Unified Personal Communicator 8.0CSF Media Enhancements

Video

Softphone and deskphone video

Increased video resolutions –

Common Intermediate Format (CIF)

Video Graphics Array (VGA)

High-Definition (720p 30fps HD)

Media Improvements

Audio and Video based on new Unified Client Services Framework Engine

New wideband audio codec support -G.722 WB, iSAC

Signaling and Media Encryption

Prototype of user interface– subject to change

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Prototype of user interface– subject to change

Cisco Unified Personal Communicator 8.0Productivity and Integration Enhancements

Cisco UC Integrations

Integrated Visual Voicemail

Escalations into integrated voice, video and web conferencing

Video conferencing and TelePresence integrations

SRST Telephony Failover support

Contact Center Agent integration

Cisco UC Mobility integration/inter-op

Enhanced Microsoft Integrations

Lighting up MSFT Presence bubbles

Click to Call/IM from MS Outlook/Sharepoint and other desktop applications and browsers.

GAL access

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Cisco Unified Presence and Cisco Unified Personal Communicator roadmap update

Jabber Acquisition

Closed

UC 8.0

CUP 8.0CUPC 7.1

Jabber Integration

New User Experience

Unified CSF Integration

Support for existing CUP

features

Investment protection with

CUWL or UCSS

* FCS of CUPC 8.0 accelerated from August 2010 to May 2010

UC 8.0

CUPC 8.0

May 2010*March 2010Q4 CY 2008

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Cisco UC Integration for Microsoft Office Communicator 8.0

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Collaboration Architecture for Clients

Cisco Unified Infrastructure

Services

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Cisco UC Integration™ for Microsoft Office Communicator 7.1

Fully integrated soft phone

Control desk phone

Cisco IP Phone like audio quality and call control

Phone presence displayed in Microsoft Office Communicator

Inbound call notification & divert

Click to call from Office, browsers

Client call history

Voicemail MWI & access

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Cisco UC Integration™ for Microsoft Office Communicator 8.0

New Capabilities

Standards-based wide-band audio & high-definition video

Integrated voice, video, & web collaboration

Visual Voicemail

Benefits

Native to Microsoft Office Communicator rich multi-media collaboration experience

Easier-to-manage single call control architecture

Investment Protection & Lower TCO

Easier-to-implement alternative relative to dual call control solution

Bundled with CUWL Standard, Business Edition, & Professional

Note: User Interface subject to change before final release

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Cisco Unified Communications Integration™ for MOC

CUCIMOC 8.0

Enhanced Communications Tab now includes missed call count and voice message count

Enhanced Conversation Pane now provides access to video and desktop sharing functions.

Right clicking contact now provides access to video and desktop share functions.

Communications Pane

Conversation Window Right click menu

Note: User Interface subject to change before final release

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Cisco UCIntegration™ for Microsoft Office Communicator

Escalate to Cisco HD Video for 8.0

•Impromptu video conferencing via Integration with Meeting Place and Communications Manager supported endpoints, including Telepresence.

Note: User Interface subject to change before final release

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Video is available in both soft phone and desk phone control mode.

In Desk phone control mode phone detects video enabled client

Cisco and 3rd party Camera support

The UC integration can also be used with video enabled phones.

Cisco Unified Communications Integration™ for MOC

Softphone / Deskphone Video

Note: Unified Video

advantageis not

required with CSF

Note: User Interface subject to change before final release

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Cisco Unified Communications Integration™ for MOC

Visual Voicemail

The 8.0 release introduces voicemail playback from within the Office Communicator client.

Play, Volume and message position are controlled by the user.

Call back options accessible via right click.

Message Filter options provided (new, urgent, today, yesterday….)

If the client is not configured

for Visual voicemail then

7.1 client behaviour is

provided.

Note: User Interface subject to change before final release

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Cisco Unified Communications Integration™ for MOC

Voice Messaging Servers

Unity and Unity Connection Messaging solutions supported

Support provided for both standard and secure messaging options

New configuration in settings/policy, Certificate required for secure message playback

Cisco Unity Messaging Cisco Unity Connection Messaging

VoicemailServer

MessageStore

Voicemail Serverand Message Store

IMAP(TCP/SSL/TLS)

Web ServicesHTTP/HTTPS

IMAPTCP/SSL/TLS/UDP

Supports both Cisco Unity and Cisco Unity Connection secure

messaging

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Cisco Unified Communications Integration™ for MOC

Desktop Sharing

The 8.0 release introduces Meeting Place / Webex integration for desktop sharing.

Desktop sharing mode include on Prem integration with Meeting Place 7.0 and Type 1 integration to Webex with Meeting Place 8.0

Launch a desktop sharing session or

escalate from within a call

Note: User Interface subject to change before final release

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New ribbon application integrations for Word and Excel extend click to call functionality in the UC Integration

Cisco UC Integration™ for Microsoft Office Communicator

Office Suite Integration (Word & Excel)

Note: User Interface subject to change before final release

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Outlook integration now also provides a click to call ribbon for contacting sender and recipients

Right click functions also available

Cisco UC Integration™ for Microsoft Office Communicator

Office Suite Integration (Outlook)

Note: User Interface subject to change before final release

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Cisco Unified Communications Integration™ for MOC

Feature Overview (New to 8.0)

Integrated Video in Softphone & Deskphone modes including VGA & 720p (HD)

Adhoc Video Conferencing

Full Screen Video

Seamless C2C Video integration, adherence to CUCIMOC video preferences

Visual Voicemail: message count, filtering & local PC playback

Secure voice message playback

Collaboration: Click to adhoc conference from MOC Contact List & IM Roster (Flash / WebEx web share)

Various User Interface Enhancements (Communication Pane, Conversation Window)

Microsoft Office Ribbon click to call integration

Single line selection for multi line devices

SRST: Failover, login, advanced call control features, softphone mode

New iSAC Audio codec, Advanced call statistics

Support for Separate LDAP Credentials, Secure LDAP (available in 7.0(3))

Windows 7 Support

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CUCI-MOC 8.0 Requirements

Software Requirements

(CUCM) 6.1(3) or later

CUCM LDAP Integration with AD for Dir Sync and User Authentication (Recommended)

Microsoft Office Communications Server 2007 R1 or R2

Microsoft Office Communicator 2007 (minimum build number 2.0.6362.36)

Microsoft Windows XP SP2/SP3 (32-bit) or Vista SP1 (Ultimate, Enterprise or Business 32-bit & 64-bit) or Windows 7

Licensing Requirements

CUCM 8.0 - 1 Enhanced IP User license if CUCI-MOC will be used as a primary phone, or 1 Adjunct License if it will be used in addition to IP phone with an Enhanced IP User license.

CUCM 6.1(4) and 7.x require no DLU’s if used in deskphone control mode only, or 1 DLU if used in both softphone and deskphone control modes within existing primary IP Phone, or 3 DLUs if used as a primary phone.

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Cisco UC Integration™ for Microsoft Office Communicator

In Summary, UC Integration 8.0 delivers..

… the ability to extend proven attributes of Cisco UC directly to the desktop

… combines Microsoft IM and Presence with Cisco high definition video and wide band audio based on a proven Cisco Call control platform.

… allows integration to BOTH Cisco on-prem or Cisco SAAS based collaboration

… protects your investment in existing desktop applications

… removes the complexity and higher total cost of ownership of dual call control solutions

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CIPC and CUVA Roadmap

CY1H11Q1

Jan Feb Mar

Q2Apr May Jun

UC System

CUCM (7.1.3) CUCM (8.0) CUCM (8.5)

CIPCCIPC 7.0.3 7.0.4 CIPC (8.5)

CY2H10Q3

Jul Aug Sept

Q4Oct Nov Dec

CY1H10Q1

Jan Feb Mar

Q2Apr May Jun

CY2H09Q3

Jul Aug Sept

Q4Oct Nov Dec

7.0.4 MR

• Win 7 Support

• CUCM 8 Interop Testing

CUVA

CUVA EOL

NB: Roadmap Futures

• No further CIPC or CUVA content planned

• CUVA & CIPC migration path to

Excession 2.0

• Excession 3.0 for full CIPC parity

CIPC 8.5 Status:

• CCBU 8.5 Features

• Whisper Coach, Agent Greeting, Whisper Greeting

• 9.x Phone Firmware (if req’d by CCBU)

• + dialing

• CUCM 8.5 interop testing

• iSAC

CUV A 2.2 2.2.2

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C2C

CIPC

CUVA

CUPC

Client convergence roadmap

C2Cmode(free)

VideoSoftphone

mode*

CUVAmode

UCmode

Excession 1.0

Excession 2.0CIPC 8.5

C2C 7.1

* Full CIPC feature parity not expected until Excession 3.0

2009 2010 1H 2011

CUPC 8.0

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