Cost Value Experience Value Platform Value$

#7Hospitality &

Travel#8

CPG & Manufacturing

#9Healthcare

#10Utilities

#11Oil & Gas

#12Pharmaceuticals

#1Technology

Products & Services

#2Media &

Entertainment

#3Retail

#5Telecommunications

#6Education

• A force that pulls everything toward the center

• Chaotic: objects are drawn to the center with exponentially increasing velocity

• Industries may dissolve and recombine

• At the center, all value that can be digitized is digitized

The Digital Vortex

ignore proactive

4/10

45% 25%

Companies will be displaced by digital disruption in the next 5 years

Source: Cisco & IMD Global Center for Digital Business Transformation, 2015

Source: Cisco & IMD Global Center for Digital Business Transformation, 2017

•

•

•

•

•

•

•

•

•

•

•

•

25