Cisco Partner Switch Kit for Small Business · Cisco Partner Switch Kit for Small Business For Small Business

Cisco Partner Switch Kit for Small Business

For Small Business

ii © 2011 Cisco and/or its affiliates. All rights reserved.

What Sets Cisco Apart in Small Business Switching . . . . . . .1

How Cisco Stacks Up Against the Competition . . . . . . . . . . .2

Product Spotlight: Cisco 100 Series Unmanaged Switches . .3

Product Spotlight: Cisco 200 Series Smart Switches . . . . . .4

Product Spotlight: Cisco 300 Series Managed Switches . . . .5

Product Spotlight: Cisco ESW 500 Series Switches . . . . . . .6

Product Spotlight: Cisco SFE/SGE Series Switches . . . . . . . .7

Product Spotlight: Cisco Catalyst® 2960 Series Switches with LAN Lite Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Product Spotlight: Cisco Catalyst 2960 Series Switches with LAN Base Software . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

Network Configuration and Management . . . . . . . . . . . . . .10

Partner Profitability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

How We Help Bring Value to Your Customers . . . . . . . . . . .13

Competitive Product Warranties and World-Class Service and Support . . . . . . . . . . . . . . . .14

Supporting the Deal: New Competitive Incentives . . . . . . . .16

Cheat Sheet: Finding the Right Fit for Your Customers . . . .19

Comparing Cisco with the Competition: Overview . . . . . . . .21

Comparing Cisco with the Competition: HP ProCurve . . . . .22

Comparing Cisco with the Competition: Netgear . . . . . . . . .32

Comparing Cisco with the Competition: D-Link . . . . . . . . . .45

Table of Contents


1 © 2011 Cisco and/or its affiliates. All rights reserved.

What Sets Cisco Apart in Small Business Switching

Cisco® switches for small business deliver the features and capabilities your customers need to help boost productivity and increase efficiency. The design, features, and capabilities of our products help lower service and support costs and extend equipment lifecycles. The result is increased return on investment and an overall lower total cost of ownership.

Being a Cisco partner means:• Better sales prospects, even in the most difficult

market conditions

• Support from a worldwide industry leader with 25 years of experience

• Being ahead of the technology curve, with a company that invests $5 billion annually in research and development

• Best-in-class products that meet real small business customer needs

• World-class service and technical support programs

• Incentive programs that help increase profitability

Simply put, with Cisco, your customers get more for their money than they would with any other company, and you get peace of mind and the best business opportunities to help your business thrive.



How Cisco Stacks Up Against the Competition

Cisco stands apart in the small business networking market as the only vendor that can provide comprehensive switching, routing, unified communications, security, wireless, network-attached storage (NAS), and IP video surveillance solutions—all designed and tested to work together and deploy easily.

Other vendors offer point products that fill limited roles in the small business network. Only Cisco integrates all of the technologies and services your customers need into powerful network and communications solutions.

Cisco provides:

• A broad portfolio of switches that can meet any application, budget, solution, or service requirement

• World-class service and fast small business support from Cisco Certified Network Administrator (CCNA)-certified technicians, and award-winning service from Cisco Technical Assistance Center (TAC)

• Credit for the value of previously purchased Cisco switches when trading up in the future, through the Cisco Small Business Investment program (United States and Canada only)

• Integrated power-saving features across Cisco Small Business models and Cisco EnergyWise on Cisco Catalyst® switches

• Switches that deliver the most value when compared to the competition

• Comprehensive switch features, including IPv6 support, quality of service (QoS), security, Power over Ethernet (PoE), stacking, and easy-to-use management tools that can support your customers’ applications well into the future

Whatever your customers’ technology needs and available budget, we have a solution in our small business switching portfolio.



Product Spotlight:

Cisco 100 Series Unmanaged Switches

Affordable, Reliable, Easy-to-Use Switches That Deliver Basic Connectivity Right Out-of-the-Box

Prices starting at $35 (5-port Fast Ethernet list price)

• Unmanaged switches

• 5- to 24-port Fast and Gigabit Ethernet models

• Zero configuration, zero customization

• Energy-efficient technology (on Gigabit Ethernet models)

• Quality of service (QoS) on all models for better voice, video, and multimedia performance

• Fanless design for quiet operation

• Desktop and rack-mount models

• Limited lifetime warranty

• Optional 3-year Small Business Extended Service through Cisco Small Business Support Service

Cisco 100 Series Unmanaged Switches deliver solid network performance and expandability for small business networks, without the complexity. With no installation software and nothing to configure, the Cisco 100 Series provides an affordable, reliable network that just works, right out of the box.

• Easy to install and use for businesses with no IT staff

• Solid performance to help boost slow, sluggish networks and applications

• Advanced technology support with built-in QoS and PoE options

• Investment protection with the ability to trade up to another Cisco switch at any time and receive credit for the full value of the switch (United States and Canada only)

• Eco-friendly solution that optimizes power usage without compromising performance

• Outstanding support with first-line assistance from CCNA-certified personnel and access to the web-based Cisco Small Business Support Community

• Peace of mind with the quality and reliability customers expect from a Cisco switch, backed by a Cisco limited lifetime warranty



Product Spotlight:

Cisco 200 Series Smart Switches

Simplify Network Growth Without Sacrificing Features or Performance


• Entry-level managed switches

• 24- and 48-port Fast Ethernet and 18- to 50-port Gigabit Ethernet models with PoE options

• Simple, web-based management tool

• Basic QoS and security

• IPv6 support

• Energy-efficient design

• Limited lifetime warranty with software bug fixes


Cisco 200 Series Smart Switches offer more networking capabilities than unmanaged switches and deliver the basic networking features of a managed switch, yet are easy to use and cost less.

• Broad range of options with choices of Fast and Gigabit Ethernet and PoE options

• Simple yet powerful features for customers looking to expand their networks, but who want a basic, easy-to-use solution

• Entry-level management and fast setup with an intuitive web-based interface

• Power efficiency with low-power chipsets, fanless designs, and other “green” features

• More ports per Gigabit Ethernet switch with 26- and 50-port Gigabit Ethernet

• Outstanding support with first-line assistance from CCNA-certified personnel and access to the Cisco Small Business online support community

• Peace of mind with the quality and reliability customers expect from a Cisco switch, backed by a Cisco limited lifetime warranty



Product Spotlight:

Cisco 300 Series Managed Switches

Easy-to-Use Managed Switches That Provide an Ideal Combination of Features and Affordability


• Fully managed switches

• 8- to 52-port models with Fast and Gigabit Ethernet and PoE options

• Energy-efficient technology across the portfolio

• Enhanced features including security, QoS, Layer 3 switching, and IPv6

• Easy configuration, deployment, and management

• Limited lifetime warranty with next-business-day advance replacement


When small business customers need more advanced security and management features, but value is still a top priority, they’re ready for the next generation of Cisco Small Business Managed Switches: the Cisco 300 Series. This broad portfolio of managed switches is easy to set up and use, and provides an ideal combination of price, performance, and capabilities.

• Easy setup and management with intuitive browser-based tools, mass deployment capabilities, and consistent features across all models

• Advanced security features such as access control lists (ACLs), 802.1X, private VLANs, and guest VLANs

• Automated QoS and VLAN configuration when connecting IP phones

• Advanced traffic management features including Layer 3 switching, IPv6, remote management, and support for dual-image downloads

• Power efficiency with low-power chipsets, fanless designs, and other “green” features

• More ports per Gigabit Ethernet switch with 28- and 52-port Gigabit Ethernet options

• Expandability through laboratory-tested compatibility and easy integration with other Cisco networking and communications products




Designed to Integrate with the Cisco Smart Business Communications System to Provide a Complete Communications Solution

Prices starting at $659 (8-port Fast Ethernet PoE list price)

• Layer 2 managed switches

• 8- to 48-port Fast and Gigabit Ethernet models with PoE options

• Simplified configuration with embedded GUI or solutionwide management with Cisco Configuration Assistant

• Enhanced security, QoS, and availability

• Targeted for system and solution deployments

• Supported by Cisco Small Business Support center with CCNA-certified staff

• Enhanced 5-year warranty with next-business-day replacement


The Cisco ESW 500 Series Switches are a portfolio of cost-effective, easy-to-use managed switches that provide the foundation for a complete data, voice, video, and wireless network solution. Designed to integrate easily with the Cisco Smart Business Communications System (SBCS), they can help you develop new opportunities with small business customers and up-sell advanced IP communications and wireless technologies.

• Easy integration with the Cisco SBCS for a complete data, voice, video, and wireless networking solution

• Comprehensive integration with Cisco Hosted Small Business (HSB) Communications, which ties the switches to phones and other parts of the solution and delivers a documented, end-to-end deployment

• Simplified ordering with nine SKUs to choose from

• High reliability with switches that have been rigorously tested to provide high performance for advanced voice, video, and wireless services

• Integrated QoS intelligence that prioritizes traffic such as voice, video, and data to help ensure consistent network performance and support voice and video applications

• Advanced network security with support for 802.1X port security, ACLs, VLANs, and MAC address notification features

• Excellent service and support from the Cisco Small Business Support Center, plus a 5-year warranty with next-business-day replacement and software upgrades

Product Spotlight:

Cisco ESW 500 Series Switches



Affordable Stacking Managed Switches for Growing Small Businesses


• Managed, stackable Layer 2+ switches

• 24- to 48-port Fast and Gigabit Ethernet models and PoE options

• Advanced features, including security, QoS, and Layer 3 switching

• Stackable up to 192 ports for simplified management and resiliency

• Easy configuration, deployment, and management with web-based tool

• Supported by Cisco Small Business Support Center with CCNA-certified staff

• Limited lifetime warranty


The Cisco SFE/SGE switches are a competitively priced portfolio of managed stacking switches. The switches offer advanced stacking, traffic management, and security features that are typically found only in higher-priced competitor models.

• Advanced traffic management features, including Layer 3 switching, IPv6, and enhanced QoS.

• True stacking capability that allows customers to configure, manage, and troubleshoot up to four switches (192 ports) as a single entity (unlike competing “stackable” or clustering switches that can be initially set up as one unit but must be managed separately). Resilient stacking also helps preserve the availability of the network. If any switch fails, the rest of the network continues to operate.

• Enhanced security to address denial-of-service attacks, rogue Dynamic Host Configuration Protocol (DHCP) servers, and man-in-the-middle attacks.

• Outstanding support with first-line assistance from CCNA-certified personnel and access to the Cisco Small Business online support community

• Peace of mind with the quality and reliability customers expect from a Cisco switch, backed by a Cisco limited lifetime warranty.


Product Spotlight:

Cisco SFE/SGE Switches



Scalable Network Management and Enhanced Security for Growing Small and Medium-Sized Businesses


• 8- to 48-port Fast and Gigabit Ethernet switches with PoE options

• Fixed uplink option of 4 by 1 Gigabit Ethernet Small Form-Factor Pluggable (SFP) uplinks

• Enhanced security, QoS, and Cisco EnergyWise

• Choice of management tools: Command-line interface (CLI) or Cisco Network Assistant

• Entry-level LAN Lite software for ease of operation, highly secure business operations, sustainability, and borderless networking

• Limited lifetime warranty with unlimited software updates

• Cisco SMARTnet®, Smart Care, and Smart Foundation service options

The Cisco Catalyst 2960 Series with LAN Lite software is targeted for small and medium-sized businesses with advanced management requirements.

Cisco Catalyst 2960 Series models with LAN Lite software provide:

• Enhanced security, including Cisco TrustSec®, which provides authentication, access control, and security policy administration to secure network connectivity and resources as well as provide highly secure encryption of administrative traffic, MAC authentication bypass, MAC address notification, and port security

• Redundancy and resiliency features that protect the availability of critical applications

• Simple, scalable management, with the ability to use a CLI or the GUI-based Cisco Network Assistant and Cisco Smartports technology

• Long-term investment protection with a limited lifetime hardware warranty and ongoing software updates at no additional cost

Cisco Catalyst 2960-S models offer a number of additional enhancements, including:

• USB storage interface for file backup, distribution, and simplified operations

• Enhanced troubleshooting features, including link connectivity and cable diagnostics

• Easy management with single IP address management for up to 16 switches

• Enhanced limited lifetime hardware warranty, including next-business-day replacement, 90-day service and support, and ongoing software updates

Product Spotlight:

Cisco Catalyst 2960-S and 2960 Series Switches with LAN Lite Software



Scalable, Manageable Stacking Switches for Demanding Small and Medium-Sized Businesses


• 8 to 48 ports of Fast or Gigabit Ethernet desktop connectivity

• PoE & PoE+ configurations with up to 30W per port

• Advanced QoS, security, availability, and Cisco EnergyWise

• LAN Base software for ease of operation, highly secure business operations, sustainability, and borderless networking

• Limited lifetime warranty with unlimited software updates

• Cisco SMARTnet, Smart Care, and Smart Foundation service options

The Cisco Catalyst 2960-S and 2960 Series with LAN Base software is a portfolio of advanced, high-performance managed switches. They are an excellent choice for businesses with demanding network environments, or to place in a wiring closet.

Cisco Catalyst 2960 Series models with LAN Base software provide:

• Enhanced high-availability features, including voice-aware 802.1X port security and support for the Cisco Redundant

• Power System (RPS) 2300 to provide transparent power backup of redundant switches

• High performance with 24 and 48 ports of Gigabit Ethernet desktop connectivity

• Dual-purpose uplinks for Gigabit Ethernet uplink flexibility, allowing use of either a copper or fiber uplink

• PoE configurations with up to 15.4W per port

• Advanced security features, including Cisco TrustSec, enhanced ACLs to guard against network attacks, and DHCP snooping to help block rogue devices

• Long-term investment protection with a limited lifetime hardware warranty and ongoing software updates at no additional cost

Cisco Catalyst 2960-S models with LAN Base software deliver the features of the Catalyst 2960 as well as additional enhancements, including:

• 10 Gigabit and Gigabit Ethernet uplink flexibility with SFP+, providing business continuity and fast transition to 10 Gigabit Ethernet

• Cisco FlexStack stacking with up to 40 Gbps of throughput and support for four switches in a stack, allowing ease of operation with a single configuration and simplified switch upgrade

• USB storage interface for file backup, distribution, and simplified operations

• PoE+ with up to 30W per port to support the latest PoE+ capable devices

• Enhanced limited lifetime hardware warranty, including next-business-day replacement, 90-day service and support, and ongoing software updates

Product Spotlight:

Cisco Catalyst 2960-S and 2960 Series Switches with LAN Base Software



Cisco Catalyst Network Configuration and Management

All Cisco Catalyst 2960 and 2960-S Series Switches provide easy-to-use network configuration and management tools to simplify setup and ongoing management of small business networks.

These tools include Cisco Network Assistant and Cisco Smartports Advisor.

Cisco Network Assistant

A PC-based network management application, Cisco Network Assistant is optimized for business networks with 40 or fewer switches and routers. It provides a centralized network view from which administrators can configure features across Cisco switches, routers, and access points, and easily manage and maintain the network. It also allows administrators to reset passwords, generate inventory reports, and even upgrade Cisco IOS® Software through a simple drag-and-drop process. Cisco Network Assistant is available for download at no charge from www.cisco.com/go/cna.

Cisco Smartports Advisor

Cisco Smartports Advisor is an embedded discovery tool within Cisco Network Assistant. It discovers devices connected to the network and recommends configurations for security, availability, and QoS features on all switch ports, based on Cisco best practices. With no need to consult detailed design guides or documentation, you or your customers’ network administrators can configure the network quickly and optimally, to help reduce errors.

http://www.cisco.com/go/cna



Partner Profitability

Cisco provides a number of programs, services, and incentives to help you build and expand your small business practice and your business profitability.

Cisco Small Business Advantage

The Cisco Small Business Advantage supports you in building and sustaining a profitable small business practice by providing a breadth of products and services designed for your customers’ needs, and sales incentives that reward and extend your efforts.

The Cisco Small Business Advantage organizes programs, tools, training, and resources into three primary focus areas for easy access and immediate benefit. These are:

• Products: An extremely broad portfolio of small business products to meet your customers’ needs

• Support: Tools, training, and support to help you sell and deliver solutions that build customer loyalty

• Profitability: Programs and incentives that help increase your overall profitability

You can easily access Small Business Advantage through the Cisco Small Business Partner Central home page. Be sure to check out the “Getting Started” tab for five steps to increased profitability with Cisco.

Cisco SMART Designs

Cisco SMART Designs provide simplified, pretested networking solutions to help you deliver all the benefits of Cisco’s small business products and technologies while reducing operational complexity and deployment risks. These design and implementation guides and solution profiles provide best practices for implementing a network solution in an easy-to-follow format, helping you streamline installations and increase profitability. Cisco SMART Designs are an integral part of the Cisco Select Certification program and the Cisco Partner Acceleration initiatives. To access SMART Designs visit, www.cisco.com/go/partner/smartdesigns.

Partner Programs and Incentives

Cisco’s award-winning channel program provides some of the industry’s best profitability and incentive programs, designed to help you increase margins and create demand.

The Cisco Channel Partner Program can help you grow your small business practice by enabling you to set your business apart from competitors, build customer satisfaction, and increase your exposure to new customers. The first step in participating is to become a Cisco Registered Partner. Your status as a Cisco Registered Partner establishes your relationship with Cisco and gives you access to tools, training, and best-in-class products for the small business market.

By participating in our Cisco Select Certification and Small Business Specialization programs, partners benefit from an increased level of support from Cisco. These programs provide access to more services, technical support, profitability programs, productivity tools, online training and marketing resources, and advanced certifications.

http://www.cisco.com/web/partners/sell/smb/index.html

http://www.cisco.com/go/partner/smartdesigns



Partner Profitability

Finance

Cisco Capital® offers you a whole new way to sell Cisco solutions. You can overcome customer budget objections by showing them how they can spread their cost over time, versus taking on a large upfront capital expense.

Cisco Capital financing helps you grow your small business practice by helping you:

• Build longer-term customer relationships and support greater overall account control

• Accelerate stalled opportunities while getting your foot in the door with new, budget-conscious customers

• Grow the size of your deals by increasing the customer’s purchasing power

For your customers, Cisco Capital financing:

• Provides the freedom to acquire the technology they need to grow their business, and the flexibility to react to changing market needs

• Helps ease the pressure on their budgets and preserve cash flow

• Allows them to invest in the right technology without making a large capital expenditure, so that they can invest valuable resources in other areas of the business

• Spreads the cost of technology and technical support over time to make budgeting easier and more predictable

Cisco Capital makes it simple. With flexible financing available on all Cisco solutions, your customers can purchase the solutions their business needs, rather than the one their budgets dictate. Visit Cisco Capital at www.ciscocapital.com.

Services

Cisco service programs deliver peace of mind, helping you maintain and build satisfaction among your small business customers. These programs help boost customer loyalty by positioning you as a total solution provider, which can be a primary factor that differentiates you from your competitors. Adding Cisco Services to your portfolio of services can help you significantly increase revenues and profit margins. And capitalizing on revenue streams generated by recurring services will help promote greater cash flow within your company.

For more information on services for small businesses visit, www.cisco.com/go/smbservices

http://www.ciscocapital.com

http://www.cisco.com/en/US/products/ps6888/serv_category_home.html



How We Help Bring Value to Your Customers

Cisco offers a comprehensive portfolio of products for delivering complete technology solutions.Cisco offers a host of switches to meet nearly any business need at any price point. What’s more, Cisco is the only vendor that can provide a comprehensive networking solution—including switching, routing, unified communications, wireless, and security. All Cisco products are designed to integrate readily with other Cisco products, simplifying configuration and management and helping to reduce service and support costs.

Cisco is the leader in switching

More companies rely on switches from Cisco as the basis of their network than on those from any other manufacturer. For decades, Cisco has been the leader in enterprise networks—and now we bring our expertise to small businesses. Cisco switches provide small business networks with the flexibility, scalability, reliability, and security needed to boost productivity at a price small businesses can afford. Although there may be cheaper switches on the market, performance challenges undercut their value as long-term investments.

Cisco switches help protect your customers’ investment

Cisco offers solutions with robust features, capabilities, and technology roadmaps that extend the lifecycle of equipment to help protect the networking investments made by small and medium-sized businesses. In addition, when your customers are ready to take their business to the next level, Cisco offers several upgrade/trade-in programs to help qualified customers maximize and extend their networking investment even farther.

Cisco offers total solution financing

One solution, one payment: Combine Cisco hardware, software, services, and complementary third-party equipment into one strategic financial framework that meets your business goals. Terms and conditions apply.

Cisco offers world-class service and support

Cisco is known for reliability and award-winning service and support. Better still, Cisco stands by this reputation for excellence by offering support services priced and designed just for small businesses, plus competitive limited lifetime product warranties that include free software fixes on Cisco Catalyst switches for the life of the product and free firmware updates on Cisco Small Business switches for the term of the warranty.



Competitive Product Warranties and World-Class Service and Support

Some vendors offer warranties and limited free services. While giving services away might help win a deal, it does not build a relationship with the customer or help customers when the issue they experience is not covered by the warranty. For example, if a product is working but has not been configured correctly (as is the case with most hardware issues), product support would not be covered under a warranty.

Only performance, service, and support that meet or exceed customer expectations can help you build loyalty and long-term customer relationships. Cisco products fulfill business needs, and Cisco’s competitive warranties and services help ensure that those products will run more reliably and at a lower cost. When your prospects understand the full product potential of Cisco equipment—and are made aware of Cisco’s small business service and support—they are far more likely to become loyal customers.

Table 1. Warranty Comparison for Cisco Switches

Cisco Small Business Switches

ESW 500 Cisco Catalyst Cisco Catalyst S-Series

Length Limited lifetime 5 years Limited lifetime Enhanced limited lifetime

Hardwarereplacement

•300 Series: Next business day (NBD) where available

•100 Series, 200 Series, SFE/SGE models: Return to factory

NBD 10 business days advance replacement

NBD

Technical Assistance

•Cisco Small Business Support Center (SBSC)

•1 year complimentary phone support and click-to-chat

•Cisco Small Business Support Center

•90 days complimentary phone support with 1-year free click-to-chat

Cisco TAC •Cisco TAC

•90 days complimentary phone support

Software Bug fixes for the warranty period of the product

Bug fixes for 5 years Limited lifetime bug fixes

Limited lifetime bug fixes

Service contract options

Small Business Support Service

Small Business Support Service

•Cisco SMARTnet Service

•Cisco Smart Care

•Cisco Smart Foundation

•Cisco SMARTnet Service

•Cisco Smart Care

•Cisco Smart Foundation

Cisco also understands that downtime is not an option for small businesses. That’s why we offer multiple levels of services and support to help you keep your customers’ networks running smoothly, with access to technical assistance designed specifically for small businesses.

Essential Warranty and Support for Cisco Small Business Series Products

Cisco provides competitive warranties, advance hardware replacement (if required), and, for questions about Cisco Small Business products, access to the Small Business Support Center, where experienced technicians are ready to help small businesses get up and running quickly.

Table 1 compares the warranties among the Cisco switches for small and medium-sized businesses.



Competitive Product Warranties and World-Class Service and Support

Cisco Small Business Support Service: Peace-of-Mind Coverage for Cisco Small Business Series Products

In today’s challenging economic environment, small businesses need not only the latest technology, but also the peace of mind that comes with knowing they will get the most value from their technology investment. The Cisco Small Business Support Service delivers three years of peace of mind to help your customers experience the full potential of Cisco Small Business solutions and keep critical business processes running smoothly and reliably. The simple, device-level, subscription-based service includes software upgrades and updates, access to the Cisco Small Business Support Center, and expedited hardware replacement.

This flexible service is customized to your customer’s specific business expertise and needs and delivers service value, investment protection, and peace of mind at an affordable price. It also connects your customers to peer support so they can share knowledge and collaborate with other small businesses.

Attaching the Cisco Small Business Support Service to any Cisco Small Business device is a simple process, enabling you to increase revenue, give customers peace of mind, and improve customer loyalty. It lets you differentiate yourself from competitors by marketing right-priced services backed by Cisco expertise and resources to help enhance revenue and improve customer satisfaction.

Cisco Smart Services for Cisco Catalyst Series Products

For Cisco Catalyst products, Cisco Smart Services offer a choice of responsive and proactive services to complement internal IT support. Coverage options such as Cisco SMARTnet, Cisco Smart Care, and Cisco Smart Foundation Service help keep your customers’ networks running smoothly. From entry-level technical assistance to proactive monitoring and networkwide support, you can choose the offerings that best suit your customers’ needs.

• Cisco Smart Care Service is designed for networks with 50 to 600 users and a limited IT staff. It combines comprehensive networkwide technical support with ongoing network monitoring and proactive maintenance.

• Cisco SMARTnet Service is Cisco’s award-winning service designed for businesses of any size that have complex network needs and an expert IT staff that needs direct, anytime access to Cisco expertise and resources.

• Cisco Smart Foundation Service provides essential entry-level support designed for small businesses with data networks only and an IT staff with limited network expertise.

Cisco Small Business Support Community: Advice Forum for Dedicated Cisco Users

Cisco isn’t the only source for technical expertise. Your customers can get help from other Cisco customers at the Small Business Support Community, a new collaborative space where small businesses can share knowledge about small business networking and communications. Visit the Small Business Support Community at www.cisco.com/go/smallbizsupport.

http://www.cisco.com/go/smallbizsupport



Supporting the Deal:

New Competitive Incentives

Table 2 lists the available programs and promotions. For the most current programs, visit www.cisco.com/web/partners/sell/smb/programs_and_promotions/index.html#~tab-1.

Table 2. Programs and Promotions

Program Name Availability Dates

Cisco Fast Track 2 Program

Get fast quotes and optimized pricing on select products when purchasing through your Cisco Authorized Distributor. You can also take advantage of quarterly promotions offered in the Cisco Accelerator, Cash Maximizer, and Cash Now promotions. * A Fast Track 2 pricing catalog is available through distribution. (Available in the United States, Canada, and Europe, in English only.)

All theaters Ongoing

Cisco Fast Track 2 Accelerator

Provide a network your customers can depend on with an incremental discount of up to 10 percent on select Cisco products. Available for a limited time only.

U.S., Canada,Asia Pacific,Emerging Markets

Ongoing

Cisco Fast Track 2 Cash Now

Get incremental discounts on select Cisco products purchased in volume or bundles. With Cash Now, it’s cost-effective, easier, and faster to provide the networking products your customers need.

U.S., Canada, Europe Emerging Markets East/Central Emerging Markets West

Quarterly

Cisco Small Business Investment Protection Program

Existing Cisco Small Business and Linksys customers can receive a migration path to Cisco Small Business solutions. Customers receive a cash rebate when trading in eligible Linksys Small Business products and purchasing eligible Cisco switches.

U.S. and Canada Ongoing



Supporting the Deal:

New Competitive Incentives

Table 2. Programs and Promotions

Program Name Availability Dates

Partner Development Funds

Partner Development Funds (PDF) is a channel partner incentive program designed to help increase partner profitability as partners build and expand their Cisco Small Business and commercial practice. For more information, visit:

Program Benefits

•Provides quarterly payments to qualifying partners based on purchases of Cisco Small Business and commercial products

•Tracks are specifically designed to reward partners based on their level of Cisco training and investment

Program Enrollment

•Eligible partners must enroll annually for each track to receive credit for sales made from the beginning of the Cisco fiscal year

•Partners may also enroll at any time during the year but will have their eligible sales counted from the beginning of the enrollment month

Program Framework

•PDF includes the following four tracks:

•PDF Cash Back: For Cisco Registered Partners without any additional Cisco specializations or certifications

•PDF Plus: For Cisco Small Business Specialized Partners and Express Foundation Specialized Partners

•PDF Cash Back Accelerator: For direct marketing resellers (DMRs), e-commerce, and service providers (by invitation only)

•PDF Commercial UC, which includes the following subtracks: – Business Edition: for Cisco Authorized Business Edition Partners – Express UC: For Cisco Express Unified Communications Specialized Partners

More details on the PDF program can be found at www.cisco.com/go/pdf

All theaters August 1, 2010 to

July 31, 2011

Cisco Small Business Not-for-Resale (NFR) Program

Acquire Cisco Small Business products for use in non-revenue-generating activities such as labs, demos, and internal course development and training.

All theaters Ongoing

Joint Marketing Funds

Co-fund your Cisco marketing activities and increase your marketing budget, so that you can extend your marketing reach and increase your impact.

U.S., Canada, Latin America

Ongoing

Partner Rewards Program

Earn points for selling qualified Cisco products and redeem them for a broad array of rewards, or exchange points for dollars that we’ll add to a prepaid debit card.

U.S., Canada, Emerging Markets

Ongoing



Small Business Sales Tools, Training, and Programs

The following additional resources can help you learn about, market, and sell Cisco switches. Cisco Small Business University offers training courses on how to market, sell, and deploy Cisco solutions to small businesses. www.cisco.com/go/smbuniversity Competitive Edge Portal helps partners position themselves as leaders in the industry when selling against the competition. www.cisco.com/go/competitive

Partner Marketing Central provides an online platform to build and customize marketing campaigns and events. www.cisco.com/go/partnermarketing

Smart Business Roadmap provides a consultative sales framework for partners’ sales teams selling to small businesses. www.cisco.com/go/sbr

Partner Practice Builder helps accelerates partner growth and productivity by optimizing business practices in unified communications, contact center, security, wireless, small business, and more. www.cisco.com/go/practicebuilder

Additional resources: www.cisco.com/go/partnertools

http://www.cisco.com/web/partners/sell/smb/university/index.html

http://www.cisco.com/web/partners/sell/smb/university/index.html

http://www.cisco.com/web/partners/sell/competitive/index.html

http://www.cisco.com/web/partners/sell/competitive/index.html

https://www.ciscopartnermarketing.com/Orgs/Default.aspx

http://www.cisco.com/web/partners/sell/smb/tools_and_resources/smart_business_roadmap.html

http://www.cisco.com/web/partners/sell/enablement/partnerpracticebuilder/index.html

http://www.cisco.com/web/partners/sell/enablement/partnerpracticebuilder/index.html

http://www.cisco.com/web/partners/tools/index.html

http://www.cisco.com/web/partners/tools/index.html



Cheat Sheet:

Finding the Right Fit for Your Customers

Cisco offers the industry’s broadest portfolio of switching solutions for small businesses, allowing you to find exactly the right features, at the right price, for any customer’s need. Table 3 describes the positioning and features of the Cisco switches available for small and medium-sized businesses.

Table 3. Positioning and Features of Cisco Switches

Product Positioning PortsConfiguration and Management Features Warranty and Support

Cisco 100 Series Switches - Unmanaged

Reliable, easy-to-use switches that are ready to work out of the box and deliver basic connectivity

5- to 24-port Fast and Gigabit Ethernet models with Power-over-Ethernet (PoE) options

No configuration or management required

•Quality of service (QoS) on all models

•Energy-efficient design on Gigabit Ethernet models

•Desktop and rack-mount models

•Limited lifetime warranty

•Cisco Small Business Support Service

Cisco 200 Series Switches - Smart

Smart switches offer a basic set of Layer 2 managed switch features at a lower cost and with simpler management

24- and 48-port Fast Ethernet and 18-to 50-port Gigabit Ethernet models with PoE options

•Simple, basic web-based management tool

•Cisco FindIT

•Basic QoS and security

•Energy-efficient design

•IPv6 support

•Rack-mount models

•Auto voice VLANs, VLANs and port mirroring

•2 more ports per GigE switches

•Limited lifetime warranty, unlimited software fixes and one year technical support


Cisco 300 Series Switches - Managed

Broad portfolio of switches with an optimal mix of features and performance at an affordable price

8- to 48-port Fast Ethernet and 10- to 52-port Gigabit Ethernet models with PoE options

•Simplified configuration and trouble-shooting with web-based tools.

•SNMP Support

•Cisco FindIT

•Enhanced security, QoS, and availability

•Layer-3 switching

•IPv6 support

•Energy-efficient design

•Auto voice VLANs, VLANs and port mirroring

•More ports per GigE switches

•Limited lifetime warranty with next business day advance replacement, unlimited software fixes and one year technical support




Cheat Sheet:

Finding the Right Fit for Your Customers

Table 3. Positioning and Features of Cisco Switches

Product Positioning PortsConfiguration and Management Features Warranty and Support

Cisco ESW 500 Series Switches

System oriented managed switches designed to easily integrate with Cisco Smart Business Communication System

8- to 48-port Fast and Gigabit Ethernet models with PoE options

•Simplified solution-based configuration and management with Cisco Configuration Assistant


•Cisco Discovery Protocol, Cisco Smartports, and Smart Defaults for easy integration with Smart Business Communications System products

•5-year enhanced warranty with next-business-day replacement, unlimited software fixes, and 90 day technical support


Cisco Catalyst 2960 Series Switches LAN Lite Software

Scalable network management and enhanced security for growing businesses

8- to 48-port Fast and Gigabit Ethernet models with PoE options

Choice of management tools:

•CiscoWorks

•Command-line interface (CLI)

•Cisco Network Assistant


•Cisco EnergyWise

•Entry-level LAN Lite software for intelligent services

•Flexlink uplink options: Two Gigabit Ethernet

•Limited lifetime warranty with unlimited software updates on Catalyst 2960

•Limited lifetime warranty with NBD, 90 day technical support and unlimited softward updates on Catalyst 2960S models

•Cisco SMARTnet®, Smart Care, and Smart Foundation service options

Cisco Catalyst 2960 Series Switches LAN Base Software

Advanced network security, availability, scalability, and manageability for the most demanding business environments

8- to 48-port Fast and Gigabit Ethernet models with PoE and 10 GigE options

Choice of management tools:

•CiscoWorks

•Command-line interface (CLI)

•Cisco Network Assistant

•Power over Ethernet (PoE) and PoE + options that include up to a full 30W per port

•Enhanced LAN Base software for intelligent services

•Advanced quality of service (QoS), security, availability, and Cisco EnergyWise

•Flexlink uplink options— 4 Gigabit Ethernet or 2 10 Gigabit Ethernet

•FlexStack technology, enabling stacked switches for resiliency and simplified management

•Limited lifetime warranty with unlimited software updates on Catalyst 2960

•Limited lifetime warranty with NBD, 90 day technical support and unlimited software updates on Catalyst 2960S models

•Cisco SMARTnet®, Smart Care, and Smart Foundation service options



Comparing Cisco with the Competition:

Overview

Table 4 lists the competitive advantages of Cisco Small Business switches over competitors’ products.

Table 4. Competitive Overview

Competitor Weaknesses Cisco Advantages

HP ProCurve•More expensive

•Limited portfolio

•No complete solutions

•Weak support

•More features for a lower price

•Broad portfolio

•Best-in-class products

•End-to-end solutions

•Support by technicians with the CCNA certification

Netgear •Lower-rated quality and reliability


•Limited growth and scalability

•Weak support

•Proven quality and reliability

•Long-term investment protection


•Broader switch options


D-Link •No price advantage

•Lower-rated quality and reliability

•Limited portfolio

•Outsourced, inexperienced support service


•Better price/performance

•Superior quality

•Long-term investment protection

•Broad portfolio






HP ProCurve

HP’s ProCurve networking product line includes LAN switches, access routers, wireless, and security products sold worldwide through indirect channels, which account for the large majority of sales. ProCurve claims to offer less expensive, more “open” and flexible switches than Cisco, and better warranty and support. In fact, none of these claims hold up under scrutiny.

HP ProCurve Weaknesses

• No cost advantage over Cisco, and in many cases more expensive

• Limited product portfolio that cannot match the breadth of Cisco’s pretested, integrated solutions—making management and troubleshooting more complex

• Inconsistent features across the portfolio, and sometimes within the same product family

• Requires customers who need advanced features to buy a higher-priced switch—and often to pay a premium for features they don’t need

• Requires customers to work with other technology vendors (such as unified communications vendors) to create a complete customer solution—increasing implementation times and creating potential support problems

• Uses uncertified support personnel working from scripts in first-level support—wasting your time and your customers’ time when issues cannot be resolved

Cisco Advantages

Lower total cost of ownership: Cisco Small Business switches are less expensive than HP ProCurve switches, and much more competitively priced for advanced features such as PoE and QoS. The Cisco Small Business Investment Protection Program also protects customers’ investments by offering credit when they are ready to upgrade.

Comprehensive solutions: Cisco’s small business portfolio encompasses end-to-end data, voice, video, wireless, security, and storage solutions that are designed and pretested to work together—providing ample up-sell and cross-sell opportunities and simplifying support. However, Cisco switches are also standards-based and just as capable of operating in a mixed environment as ProCurve switches are.

Superior technology: Cisco offers more switch options, letting customers find exactly the right mix of price, performance, and features. Cisco also provides advanced features across the portfolio that HP offers only on more advanced and expensive models.

Superior service: HP’s first-level phone and email support is based on uncertified technicians working from scripts. Cisco lets you immediately speak with personnel who have earned the CCNA certification. Cisco also offers 24-hour online self-help support through the Small Business Support Community.

Competitive warranties: Cisco offers comparable limited lifetime warranties on its switches, including free telephone support for one year and free software updates for the term of the warranty.

Feature Comparison: HP ProCurve vs. Cisco*

Tables 5 and 6 compare the features of Cisco’s managed Gigabit Ethernet and Fast Ethernet switch portfolios with HP ProCurve switches. Table 7 compares Cisco’s managed Fast Ethernet PoE switch portfolio with HP ProCurve switches. Table 8 compares Cisco’s Small Business Smart Switches and 300 Series Managed Switches with HP ProCurve Smart Switches.




HP ProCurve

Table 5. HP ProCurve vs. Cisco Managed Gigabit Ethernet Switch Portfolio*

24- and 28-Port Switches 48- and 52-Port Switches

Position Position Position Position

Model Cisco 300 Series: SG300-28(SRW2024)

ProCurve2510-24G

Cisco Managed Stackable SGE2000

ProCurveE2810-

24G

Cisco 300 Series: SG300-52 (SRW2048)

ProCurve E2510-

48G


ProCurve E2810-

48G

Price $607 $800 $710 $1353 $1011 $1504 $1392 $2322

Ports per switch 28 24 24 24 52 48 48 48

Stacking 1 Gigabit resilient

1 Gigabit resilient

sFlow X X

IPv6 host X X X X

Full ACLs X X X X

DHCP options 66/67

X X

DHCP snooping X X

Dynamic Address Resolution Protocol (ARP) inspection

X X

IP Source Guard X X

Spanning Tree Protocol (STP) Root Guard

X X

Web-based authentication

X X




HP ProCurve

Table 5. HP ProCurve vs. Cisco Managed Gigabit Ethernet Switch Portfolio*

24- and 28-Port Switches 48- and 52-Port Switches

Position Position Position Position

Model Cisco 300 Series: SG300-28(SRW2024)

ProCurve2510-24G


ProCurveE2810-

24G


ProCurve E2510-

48G


ProCurve E2810-

48G

Power efficient X X

VLANs 256 64 256 256 256 64 256 256

VLAN mirror X X

Unauthenticated VLAN

X X

Static Layer 3 switching

X X X X

Multicast VLAN Registration (MVR)

X X

Cisco Discovery Protocol

X X X X

Smartports X X X X

Cisco Configuration Assistant

X X

Lifetime warranty with NBD replacement

X X No NBD X X X No NBD X

* Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors. Pricing is based on CDW purchase price as of October 2010. Partners are encouraged to verify information.




HP ProCurve

Table 6. HP ProCurve vs. Cisco Managed Fast Ethernet Switch Portfolio*

24-Port Switch Models 48-Port Switch Models

Position Position Position Up-Sell

Model Cisco 300 Series: SF300-24

(SRW224G4)

ProCurveE2510-24

Cisco Managed Stackable SFE2000

ProCurveE2610-24

Cisco 300 Series: SF300-48

(SRW248G4)


ProCurve E2610-48

Price $259 $330 $400 $500 $557 $711 $840

Ports 24 24 24 24 24 24 24


1 Gigabit resilient

sFlow X X

IPv6 host X X X X

Full ACLs X X X X

DHCP options 66/67

X X X X

DHCP snooping X X

Dynamic ARP inspection

X X X X

IP Source Guard X X X X

STP Root Guard X X X X

MVR X X


X X

Power efficient X X




HP ProCurve

Table 6. HP ProCurve vs. Cisco Managed Fast Ethernet Switch Portfolio*


Position Position Position Up-Sell

Model Cisco 300 Series: SF300-24

(SRW224G4)

ProCurveE2510-24


ProCurveE2610-24

Cisco 300 Series: SF300-48

(SRW248G4)


ProCurve E2610-48

VLANs 256 64 256 256 256 256 256

VLAN mirror X X


X X


X X X X


X X X X

Smartports X X X X


X X X X

Lifetime warranty with NBD

X X No NBD X X No NBD X





HP ProCurve

Table 7. HP ProCurve vs. Cisco Managed Fast Ethernet PoE Switch Portfolio*


Position Up-Sell Position Up-Sell

Model Cisco 300 Series: SF300-24P

(SRW224G4P)

Cisco Managed Stackable SFE2000P

ProCurveE2610-

24-PPoE

ProCurveE2610-24-PoE

Cisco 300 Series: SF300-48P

(SRW248G4P)


ProCurve E2610-48-PoE

Price $557 $630 $762 $1213 $1011 $1246 $2050

Ports 24 24 24 24 48 48 48

PoE ports 375W 180W 12 ports, 126W

406W 375W 375W 406W


1 Gigabit resilient

sFlow X X X

IPv6 host X X X X

DHCP options 66/67

X X

DHCP snooping X X X X X

Dynamic ARP Inspection

X X X X X

IP Source Guard X X X X X

STP Root Guard X X X X X


X X

Power efficient X X




HP ProCurve

Table 7. HP ProCurve vs. Cisco Managed Fast Ethernet PoE Switch Portfolio*



Model Cisco 300 Series: SF300-24P

(SRW224G4P)


ProCurveE2610-

24-PPoE

ProCurveE2610-24-PoE

Cisco 300 Series: SF300-48P

(SRW248G4P)


ProCurve E2610-48-PoE

VLANs 256 256 256 256 256 256 256

MVR X X


X X X X X X X

VLAN mirror X X X X


X X


X X

Cisco Smartports

X X


X X

Limited lifetime warranty with NBD

X No NBD X X X No NBD X





HP ProCurve

Table 8. HP ProCurve Smart Switch vs. Cisco 200 Series Smart Switches and Cisco 300 Series Managed Switches*

24-Port Models

Position Position Up-Sell Up-Sell

Model ProCurve 1810G-8


Cisco 200 Series:SG200-26 (SLM2024)

ProCurve V1810-24G

Cisco 300 Series: SG300-28P (SRW2024)


Price $166 $263 $345 $407 $607 $710

Ports per switch 8 10 26 24 28 24


IPv6 host X X X X

DHCP options 66/67 X X X


X X X

Internet Group Management Protocol (IGMP) snooping v1/2/3

X X X X

802.1X security X X X X

STP X X X X

Rapid STP (RSTP) X X X X

Link aggregation X X X

VLANs 64 256 128 64 256 256




HP ProCurve


24-Port Models





ProCurve V1810-24G



VLAN mirror X X

Voice VLAN X X X X

Guest VLAN X X


X X


X X X

MVR X

Full ACLs X X X


X

IP Source Guard X

DHCP snooping X

STP Root Guard X

Text View (CLI) X X X


X X X X




HP ProCurve


24-Port Models





ProCurve V1810-24G



Smartports X X X X


X X X X

Limited lifetime warranty with NBD

X X No NBD X X No NBD





NETGEAR

NETGEAR, Inc. designs, develops, and markets networking products for home users and small businesses. The company’s switching product line consists of ProSafe unmanaged, smart, and managed switches, which include a lifetime warranty and next-business-day replacement for a fee. Netgear’s products typically target home and small business users with little or no IT expertise, and focus on delivering ease of use at a low price.

Netgear Weaknesses

• Often viewed by small business customers as “consumer-grade”

• Has had several product recalls in recent years and, as a result, has earned a reputation for low product quality

• Offers components, but cannot provide a complete, end-to-end networking and communications solution

• Remains a relatively small, young company that only recently became profitable

• Positions smart switches as comparable to managed switches, confusing customers, who believe they are getting a managed switch at a price lower than those for competitors’ switches

• First-level support is staffed by personnel with little expertise, working from scripts; also offers only 90 days free support

• Lacks sophisticated switching solutions to continue meeting needs as businesses grow

Cisco Advantages

Proven reliability and performance: Cisco has a well-earned reputation for quality, and no Cisco Small Business products have been recalled. Cisco solutions have been laboratory-tested to deliver the performance and reliability customers expect from Cisco.

Company strength: Cisco has been the global leader in switching for more than 25 years and invests much more in R&D each year than Netgear earns in revenue. Customers know Cisco will be there to support them for the entire life of their product and beyond.

Comprehensive solutions: Cisco’s small business portfolio encompasses end-to-end networking and communications solutions that are designed and pretested to work together—providing ample up-sell and cross-sell opportunities, and simplifying support.

Broader technology options: Cisco offers more switch options, letting you find exactly the right mix of price, performance, and features for your customers. Netgear’s limited portfolio takes a “one-size-fits-all” approach.

Investment protection: Cisco provides the scalability and feature set to grow with your customers’ business. Cisco also offers customers credit for the value of their switch when they are ready to trade up, lowering their total cost of ownership.

Superior service: Cisco knows your time is valuable. If you need assistance, you can speak immediately with CCNA-certified personnel. Cisco also offers one year of free support, compared to Netgear’s 90 days.

Feature Comparison: Netgear vs. Cisco

Tables 9 and 10 compare the features of Cisco’s 24- and 48-port Gigabit Ethernet switch portfolio with Netgear’s switches. Tables 11 and 12 compare Cisco’s Gigabit Ethernet and Fast Ethernet PoE switches with Netgear’s switches. Table 13 compares the features of Cisco’s 24-port Fast Ethernet switch portfolio with Netgear’s switches.




NETGEAR

Table 9. Netgear vs. Cisco 24-Port Gigabit Ethernet Switch Portfolio*

Position Against GS724T and

GS724TS

Up-Sell Against GS724 T and GS724TS and

Position Against GSM 7224

Up-Sell Against GSM 7224

Model NetgearGS724T

Netgear GS724TS


Cisco 300 Series:SG300-28 (SRW2024)

NetgearGSM7224


Price $300 $520 $345 $607 $666 $710


Stacking 10 Gigabit 1 Gigabit resilient

Simple Network Management Protocol (SNMP)

X X X X X

Remote Monitoring (RMON)

X X X

Multiple STP X X X X

HTTPS X X

IP ACL X X

TACACS X X X

IGMP snooping v1/2/3

X X X

802.1X security X X X

Voice VLAN X X X




NETGEAR



GS724TS




Model NetgearGS724T

Netgear GS724TS



NetgearGSM7224


Link Layer Discovery Protocol – Media Endpoint Discovery (LLDP-MED)

X X

IPv6 host X X X

DHCP options 66/67 X X

Energy efficient X X


X X


X X

Smartports X X


X X

TextView (CLI) X X

VLANs 128 128 128 256 1000 256

Dual image X X X

Full ACLs X X X




NETGEAR



GS724TS




Model NetgearGS724T

Netgear GS724TS



NetgearGSM7224



X X X

VLAN mirror X

Guest VLAN X


X

MVR X

Q-in-Q X

Multicast Listener Discovery (MLD) snooping

X


X X

IP Source Guard X X

DHCP snooping X X

STP Root Guard X

Limited lifetime warranty

X X X With NBD X X





NETGEAR


Position Against

GS748T and GS748TS

Up-Sell Against

GS748T and GS748TS

Up-Sell Against GS748TS;

Position Against GSM7248 and GSM 7352S

Model NetgearGS748T


NetgearGS748TS


NetgearGSM7248


NetgearGSM7352S

Price $600 $699 $989 $1011 $1184 $1392 $3057

Ports per switch 48 50 48 52 48 48 52

Stacking 10 Gigabit 1 Gigabit resilient

10 Gigabit

Multiservice Transport Platform (MSTP)

X X X X X

SNMP X X X X X X

RMON X X X X X

TACACS X X X X X


X ? X X X

802.1X security X ? X X X

Voice VLAN X X X X

LLDP-MED X X

IPv6 host X X X

DHCP options 66/67

X X




NETGEAR


Position Against

GS748T and GS748TS

Up-Sell Against

GS748T and GS748TS



Model NetgearGS748T


NetgearGS748TS


NetgearGSM7248


NetgearGSM7352S

DHCP snooping X X


X X

Smartports X X


X X


X X


VLANs 128 128 128 256 1000 256 4000

TextView (CLI) X X X

Dual image X X X X

Full ACLs X X X X


X X X X

VLAN mirror X

Guest VLAN X X X




NETGEAR


Position Against

GS748T and GS748TS

Up-Sell Against

GS748T and GS748TS



Model NetgearGS748T


NetgearGS748TS


NetgearGSM7248


NetgearGSM7352S


X

MVR X

Q-in-Q X X X

MLD snooping X X

Dynamic Routing X

Dynamic Multicast X

sFlow X


X X

IP Source Guard X X

STP Root Guard X


X X X With NBD X X X





NETGEAR

Table 11. Netgear vs. Cisco Gigabit Ethernet PoE Portfolio*


Model NetgearGS724TP

Cisco 300 Series:SG300-28P (SRW2024P)

Cisco Managed Stackable

SGE2000P)

NetgearGS748TP


Cisco Managed Stackable SGE2010P

Price $679 $806 $940 $1363 $1612 $1880


Stacking 1 Gigabit resilient 1 Gigabit resilient

SNMP X X X X X X


X X X X

LLDP-MED X X

IPv6 host X X X X

DHCP options 66/67

X X


X X

Smartports X X


X X


X X


VLANs 128 256 256 128 256 256




NETGEAR

Table 11. Netgear vs. Cisco Gigabit Ethernet PoE Portfolio*


Model NetgearGS724TP


Cisco Managed Stackable

SGE2000P)

NetgearGS748TP


Cisco Managed Stackable SGE2010P

TextView (CLI) X X

Dual image X X X X

Full ACLs X X X X


X X X X

VLAN mirror X X

Guest VLAN X X


X X

MVR X X


X X

IP Source Guard X X

DHCP snooping X X

STP Root Guard X X


X With NBD X X With NBD X





NETGEAR

Table 12. Netgear vs. Cisco Fast Ethernet PoE Portfolio*

Position Up-Sell Up-Sell

Model NetgearFS726TP

NetgearFS728TP

Cisco 200 Series:SF200-24P (SLM224P)

Cisco 300 Series:SF300-24P

(SRW224G4P)


Price $273 $380 $390 $557 $630

Ports per switch 24 24 24 24 24

PoE power 100W 195W 100W 180W 180W


SNMP X X X X

IGMP snooping v1/2/3 X X X

LLDP-MED X X

IPv6 host X X X


Cisco Discovery Protocol X X

Smartports X X


X X


X X


VLANs 128 128 128 256 256

TextView (CLI) X X




NETGEAR

Table 12. Netgear vs. Cisco Fast Ethernet PoE Portfolio*


Model NetgearFS726TP

NetgearFS728TP

Cisco 200 Series:SF200-24P (SLM224P)

Cisco 300 Series:SF300-24P

(SRW224G4P)


Dual image X X

Full ACLs X X

Static Layer 3 switching X X

VLAN mirror X

Guest VLAN X

Unauthenticated VLAN X

MVR X

Dynamic ARP inspection X

IP Source Guard X

DHCP snooping X

STP Root Guard X

Limited lifetime warranty X X X With NBD X





NETGEAR

Table 13. Netgear vs. Cisco 24-Port Fast Ethernet Switch Portfolio*


Model NetgearFS726T

Cisco 200 Series:SF200-24 (SLM224G)

Cisco 300 Series:SF300-24 (SRW224G4)


Price $170 $194 $259 $400

Gigabit Ethernet ports 2 2 2

Combo Gigabit Ethernet ports 2 2 2


SNMP X X X

VLANs 64 128 256 256

IGMP snooping v1/2/3 X X X

802.1X security X X X

Voice VLAN X X X

LLDP-MED X X X

IPv6 host X X X


Cisco Discovery Protocol X X

Smartports X X

Cisco Configuration Assistant X X

Web-based authentication X X

RSTP X X X




NETGEAR

Table 13. Netgear vs. Cisco 24-Port Fast Ethernet Switch Portfolio*


Model NetgearFS726T

Cisco 200 Series:SF200-24 (SLM224G)

Cisco 300 Series:SF300-24 (SRW224G4)



TextView (CLI) X

Dual image X X

Full ACLs X X

Static Layer 3 switching X X

VLAN mirror X

Guest VLAN X


MVR X

Dynamic ARP Inspection X

IP Source Guard X

DHCP snooping X

STP Root Guard X

Limited lifetime warranty X X w/NBD X





D-Link

D-Link is a Taiwanese company with a global reach in more than 100 countries. The company focuses on the small business and small office/home office markets, and particularly targets emerging markets. D-Link focuses on delivering the features small businesses and home office users need at a low price.

D-Link Weaknesses

• No price advantage over Cisco for comparable features

• Lower-rated quality and reliability than other vendors

• Limited portfolio that cannot address the needs of more sophisticated small businesses

• Outsourced call center support, with inexperienced personnel working from scripts

• Offers point products, not solutions; customers must work with third parties to implement complete networking and communications solutions—increasing complexity and creating potential support issues

Cisco Advantages

Better price/performance: Cisco Small Business switches are price- and feature-competitive with D-Link, while being rated by CRN’s Channel Web and others as having higher product quality and reliability.

Company strength: Cisco has been the global leader in switching for more than 25 years and invests much more in R&D each year than D-Link. Customers know Cisco will be there to support them for the entire life of their product and beyond.

Comprehensive solutions: Cisco’s Small Business portfolio encompasses end-to-end networking and communications solutions that are designed and pretested to work together—providing ample up-sell and cross-sell opportunities, and simplifying support.

Support for more sophisticated business needs: Cisco offers a broader range of switch options and more advanced security and traffic management features, and can address business requirements that D-Link cannot.

Investment protection: Cisco provides the scalability and feature set to grow with your customers’ business. Cisco also offers customers credit for the value of their switch when they are ready to trade up, lowering their total cost of ownership.

Superior service: Cisco’s award-winning support services let you speak with CCNA-certified personnel immediately – instead of passing you from person to person in an outsourced call center.

Feature Comparison: D-Link vs. Cisco

Table 14 compares the features of Cisco’s 24-port Fast Ethernet PoE switch portfolio with D-Link’s switches. Tables 15 and 16 compare Cisco’s 24-port Gigabit Ethernet and Fast Ethernet switch portfolios with D-Link’s switches.




D-Link

Table 14. D-Link vs. Cisco 24-Port Fast Ethernet PoE Switch Portfolio*

Model D-Link DES-3028P Cisco 300 Series:SF300-24P (SRW224G4P)

Price $684 $535

Ports per switch 24 FE + 4 GE 24 FE + 4 GE

SNMP X X

VLANs 200 256

IGMP snooping v1/2/3 v1 and v2 only X

802.1X security X X

Voice VLAN X

LLDP-MED X

IPv6 host X

DHCP options 66/67 X

Cisco Discovery Protocol X

Smartports X

Cisco Configuration Assistant X

Web-based authentication X

RSTP X X

Energy efficient X

TextView (CLI) X X

Dual image X X




D-Link

Table 14. D-Link vs. Cisco 24-Port Fast Ethernet PoE Switch Portfolio*

Model D-Link DES-3028P Cisco 300 Series:SF300-24P (SRW224G4P)

Full ACLs X X

Static Layer 3 switching X

VLAN mirror X

Guest VLAN X X


Limited lifetime warranty X With NBD


Table 15. D-Link vs. Cisco 24-Port Gigabit Ethernet Switch Portfolio*

Model D-Link DGS-3224TGR Cisco 300 Series:SG300-28 (SRW2024)

Price $1634 $570

Ports per switch 24 port GE 28 port GE

SNMP X X

VLANs 256 256

Number of MAC addresses 16,000 8000

Number of queues 8 4


802.1X security X X




D-Link

Table 15. D-Link vs. Cisco 24-Port Gigabit Ethernet Switch Portfolio*

Model D-Link DGS-3224TGR Cisco 300 Series:SG300-28 (SRW2024)

Voice VLAN X

LLDP-MED X

IPv6 host X



Smartports X



RSTP X X

Energy efficient X

TextView (CLI) X X

Dual image X X

Full ACLs X X


VLAN mirror X

Guest VLAN X X



*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors. Pricing is based on CDW purchase price as of October 2010. Partners are encouraged to verify information.




D-Link

Table 16. D-Link vs. Cisco 24-Port Fast Ethernet Switch Portfolio*

Model D-Link DES-3028 Cisco 300 Series:SF300-24 (SRW224G4)

Price $406 $246

Ports per switch 24 FE plus 4 GE 24 FE plus 4 GE

SNMP X X

VLANs 200 256


802.1X security X X

Voice VLAN X

LLDP-MED X

IPv6 host X



Smartports X



RSTP X X

Energy efficient X

TextView (CLI) X X

Dual image X X




D-Link

Table 16. D-Link vs. Cisco 24-Port Fast Ethernet Switch Portfolio*

Model D-Link DES-3028 Cisco 300 Series:SF300-24 (SRW224G4)

Full ACLs X X


VLAN mirror X

Guest VLAN X X




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Cisco Partner Switch Kit for Small Business · Cisco Partner Switch Kit for Small Business For Small Business