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Cisco ServicesAndrey ZyuzinDirector. Skolkovo ProjectMay 27, 2011

Smart + Connected Communities

Skolkovo

2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential# 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Wilde Oscar The pure and simple truth is rarely pure and never simple. 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#

AgendaSkolkovo S+CC Approach and Methodology1Cisco S+CC Around the World 2 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Skolkovo S+CC Summary

MethodologyApproach Engaged to help craft ICT service strategy requirements for the new city

Follows a structured engagement methodology similar to a consulting firm like McKinsey

ICT service requirements structured around key verticals such as:

EnergyTransportationHealthReal Estate

Engagement will last from April 2011 to September 2011

Deliverables will give end to end view how to execute ICT services planned for Skolkovo and used for tendering

Strategy/MarketingConstruction Engineering City and BuildingTechnology NetworkBusiness Case

2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Community + ExchangeDelivering the services over a common infrastructure MethodologyApproach

Enabling, Managing, and Operating a Smart+Connected Community 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#S+CC Approach Captures Resident & Visitor NeedsSMART+CONNECTED COMMUNITIES

SUSTAINABILITY ADVANTAGE

TelecomUtilitiesSafety & SecuritySocial

BuildingEmergency ResponseTransportationEconomicEnvironmental

RetailSchoolSports & LeisureTravelHealthOfficeHomeCOMMUNITY+CONNECTCOMMUNITY+EXCHANGE

Government CLOUD COMPUTING BORDERLESS NETWORKCOLLABORATIONDATA CENTER\VIRTULIZATIONSERVICE DELIVERY PLATFORM

MethodologyApproach 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#ICT Master Plan Conceptual Building BlocksMethodologyApproachIOC: Integrated Operations CentreNOC,NSOC,SOC, FOC: Network, Network Security, Security & Facility Operations Centres Respectively

BORDERLESS NETWORK

City Operator 1City Operator nManage & MonitorFacilitiesSecurity, etc.Service Operator 1Service Operator nRegulated Services?PSTN/IMS VoiceInternet ServicesGSM MobileOther ServicesDigital signagePaid parking, etc.

Utility Provider(s) SERVICE PROVIDERSIOCData CentresInteraction Centre

NOCNSOCSOCFOC

COMMUNITY + EXCHANGE 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Smart Services Overview

Core Foundational LayerVertical Value-Added Service LayerBaseline Systems LayerValue-Added ServiceTo be definedStarting with Service Strategy WorkshopE.g. Smart Work CentreKey Baseline SystemsDigital SignageAccess ControlVideo SurveillancePublic Address & Background MusicMeteringParking ControlLife Safety SystemsPower ManagementUPS and Power ConditioningHVAC controlsLighting ControlsEscalators and ElevatorsVoice, Video and DataMaster ClockAudio/VisualSpecialized Equipment

Foundational-Layer TechnologiesStructured CablingMedia Ready Network Wireless NetworkNetwork Security Network Management

SkolkovoVisionMethodologyApproachRetailResidentialOther SegmentsCommon AreasCommercialOffices 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#

Highly skilled Cisco IT architects Former CTOs/CIOs of enterprise organizations Experienced senior consultants (McKinsey, Accenture, Cambridge, IBM) Certified project managersAdvisory Services team includes vertical industry expertsCiscos Advisory ServicesEnable Customer SuccessPrincipals:With relevant business/industryEnterprise and Network Architects:With extensive business and technology expertise architecting and implementing enterprise networksProgram Managers:With complex programs/project management experienceBusiness Analysts:With Subject Matters Expertise in analysis and business case developmentMethodologyApproach 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#9ALIGNING TECHNOLOGY WITH BUSINESS STRATEGYUnderstanding both technology and business objectivesPlan, prepare, design, implement, operate and optimizeIn order to best support our customers IT organizations in creating business value and creating the differentiating user experience weve been talking about, Cisco now plays a leadership role in ADVISING our customers how best to leverage intelligent networking, SONA and advanced technologies within their respective industries and businesses. Ciscos Advisory Services Organization is the result of an evolution in services. Our customers expect Cisco to ensure their success with Cisco technology particularly with the advanced technology (security, wireless, mobility, presence detection and unified communications) companies are implementing as part of their business transformation process. Success doesn't simply mean a smooth implementation. It means creating business value from the technology.As Cisco moves from supporting products to systems to architectures, the role and relevancy of services increases. With architectures in particular, the amount of service and support needed to ensure customer success increases. Therefore, Cisco has evolved our services model to accommodate our enterprise customer needs. A needs assessment and analysis is one of the first steps in each of these customer engagements. Advisory Services will work with you to identify where you are in your business and technology planning, what the optimum end user experience could/should be for your targeted customers, and a detailed analysis of how to get from A to B. Our Advisory Services teams help customers plan, prepare, design, implement, operate and then optimize Cisco technologies. Our goal is to optimize our customers investments already made and integrate advanced technologies to enhance the application of those investments.

Cisco Services offerings mapped to the construction cycleProgram Management OfficeInitialFeasibilityConcept DesignSchematic DesignLaunch & OperateBusiness DiscoveryOperating Model StrategyService Strategy and ConceptsPHASE 1Design ReferenceQualitative and Quantitative Business CasePHASE 2Citywide Passive and Network infrastructure HLDsIn-Building Passive and Network Infrastructure HLDsUpdated Financial ModelOngoing Design CoordinationTender Document Review and InputDetailed DesignConstructionPHASE 3Systems IntegrationLLD and ImplementationKnowledge TransferOperate and OptimizeTest and LaunchMethodologyApproach 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#

Tianfu-ChengduCity of Dreams-Macau

i-City Malaysia

CitystarsEnergy City

City of Sao PauloVR Group

City of BarcelonaSBBRivas

City of GuayaquilAl Hamra Tower

AlphaLandGreenFields

Allianz

City of Drancy

Schools, Portugal

Guldborgsund

KAECKECJEC AramcoDOKAEPSAGIASEC

WestminsterCanary WharfEmirates Stadium

Donetsk Stadium

Songdo-GaleIFEZKorea TelecomLavasaUST -GlobalSun TVVodafone

Cisco S+CC Around the WorldSample S+CC Projects

San Fran, Colorado,Holyoke, Toronto

Lend Lease 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#SituationHoly City, located in Medina Saudi Arabia, 7 sq. Km developmentKEC will have a continuing interest in operational management of the city including providing Municipal servicesKEC also wishes to provide commercial ICT services and realize revenueKEC requires a service strategy, operating model and financial model to plan and implement revenue goalsSolutionDefine a complete service strategy and operating model to allow cooperative delivery of servicesDelivers a complete services-driven network design and incorporate it within the financial modelNext steps: data center, smart city companyBenefitsMaximize services for revenue and profitabilityUnified long-term strategy for delivery of IP based services Planning in place for long term services deployment Medina Knowledge Economic City - KSA

2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#

SituationImplement best of breed ITC technologies to seamless deploy new services to the citizens in the framework of green and energy saving projects improving life quality for people and companiesSolutionUrban MobilityTraffic controlUrban SecurityCRE BenefitsMobile Communication Services from 62 municipality centers to 330 municipality employees and 15 vehicles. Terminal devices used: dual mode (GSM, WiFi) and radio phones (Tetra), laptops.Integrated IP based Control Center for interactive traffic control, video surveillance and Public Announcement system Real Time centralized Energy Management of 62 buildings.Cost reduction (Comms, Water, Energy, Maintenance) Rivas VaciaMadrid Spain

UP AND RUNNING 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#SituationIncheon was designated as Koreas first Free Economic Zone by the Korean government. 209 sq. km divided into 3 areas - Songdo, Yeongjong, and Cheongna.IFEZ is specially designed for the best business andliving environment through advanced technology andmanagementCreating a city wide smart city service provider SolutionCollaborate with IFEZ Authority (IFEZA) and their consultants to develop the detailed business case based on a MOUIdentify new CRE services and value-addservices offerings for IFEZEngaged with Cisco systems to develop new business models and business case to offer CRE & services to the residents and businesses in IFEZBenefitsNew business models will attract new foreign direct investorsShowcase value proposition of CRE to other smart city developments and attract interests for additional advisory services engagementsPotential savings in OPEX and ability to generate revenue through the new servicesReplicate success to other smart cities Incheon Free Economic Zone - (IFEZ) Korea

Ongoing 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#Questions?

2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#George Bernard ShawA reasonable man adapts himself to suit his environment. An unreasonable man persists in attempting to adapt his environment to suit himself. Therefore, all progress depends on the unreasonable man. 2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#

2011 Cisco and/or its affiliates. All rights reserved.Cisco Confidential#