Professionally Supported by:

Inspired by President Peres, Cisco recognized the social and economic

potential of empowering graduates in the Arab sector in Israel: Arabs

citizens of Israel constitute 20% of the population in Israel, though they

make up less than 0.4% of the workforce in the Hi Tech industry. Today,

Ma’antech prepares, supports and integrates newly qualified Israeli Arab

engineers into the burgeoning Hi Tech industry in Israel.

Ma’antech is a joint initiative

of Cisco and the Office of

the President of the State

of Israel, whose goal is to

integrate Israeli Arabs into

Israel’s Hi Tech Industry.

C i s c o S o c i a l I n v e s t m e n t

“I saw in the newspaper that the President of Israel and CEOs from Hi Tech companies launched a program geared at recruiting Arabs for technology companies so I thought I’d try my luck…I was told there was steep competition for the job I was offered, and this time I really felt that I’d been given an equal chance.” Muhammad Masri, recruited to ECI through Ma’antech.

Since February 2011 a total of 380 Hi Tech graduates and studentshave been recruited by Ma’antech’s Hi Tech partners, andMa’antech partners have made a commitment to President Peresthat by the end of 2012 this number will reach 1000.

Our partners:

C i s c o S o c i a l I n v e s t m e n t

Ma’antech is founded on the principle that investing in highly educated

graduates from the Arab sector would benefit the Hi Tech sector with

an influx of young, motivated engineers, and will have an impact on both

Jewish and Arab citizens and their communities.

Ma’antech has recruited the leading Hi Tech companies and professional

organizations to form a strategic coalition of partners committed to the

goal. Together, Ma’antech is ensuring that candidates receive mentoring

during their job-application process, professional training in preparation

for employment, and are supported throughout the recruitment process.

Community-based Ambassadors reach out to students on campus and

recent graduates in order to educate about the initiative and encourage

qualified candidates to enrol and apply for work through Ma’antech.

Candidates find a suitable placement that fits their skills and career

aspirations. Partner companies also receive diversity training to prepare

them to receive their new recruits:

The services Ma’antech provides are continually evolving, as partners

identify new needs and gaps which need addressing and as lessons

are learned. Through its unique coalition of professional partners:

KavMashve, Tsofen, MIT-Experis, Appleseeds Academy and Cisco,

Ma’antech provides a needs-based support structure for both

candidates and the member Hi Tech companies.

“The training for our recruiting managers really changed the way they looked at their parameters for recruitment. Afterwards, we found ourselves recruiting totally differently and opening ourselves up to a new set of candidates”Sivan Malchi, Senior Staffing Consultant, Microsoft

For more information please contact Gai Hetzroni: hgai@cisco.com