Cistera Networks, Inc.€“ An Air Ambulance needed to quickly share detailed information with all teams in an emergency and create an audit process Resources – A F500 resources

www.cistera.com

©2006 Cistera Networks, Inc. All Rights Reserved.

Cistera Networks, Inc.

Setting the New Standard for Enterprise Application

Services and Platforms for Unified Communications

Team is the Word

Team UC Presentation

October 2007

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Agenda

Market Trends

Revenue Growth Opportunities

Shifting towards Team Centric UC

What do we mean by Team?

Principals of Team

Examples

Summary

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Market Trends

IDC believes that potential for enterprise hosted IP voice is compelling especially when

delivered and integrated with other applications such as IP

contact centers…. [IDC]

service providers must continue to develop the service including integrating

with existing enterprise applications in order to create a

unified flow of information from voice and data applications.

[IDC]

Convergence will drive additional classes of communications-enabled

business applications and cause the greatest upheaval in the

telecommunications industry since its inception. [Gartner]

value associated with business-grade solutions is resonating

more strongly among businesses that are willing to pay for

them. [Instat]

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Growing Revenue Opportunities

2005 2006 2007 2008 Roadmap

Product Readiness Market Readiness

Team Tools

Feature/Function Parity

Communication Cost

Application Services Parity

Application Services drive

core license business

Personal Tools

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Shifting towards Team Centric UC

Customers are looking to see how Unified

Communications can accelerate processes

with and between people

Remove waste in processes

Increase synchronization between teams

using unified Communications

Why is this important?

– Business processes are key to ROI arguments

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What do we mean by “Team”?

Examples of team-based unifiedcommunications

– An emergency responder team for fire and ambulance

– A team that responds to oil spills

– Field service teams

– Audit Teams

– Police teams working to solve a crisis

Solutions that focus on collaboration betweenteam members, not team membersthemselves

UC Solutions that align business processeswith communications platforms

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Principles of Team UC

Get Close to the business process you want to

affect

Work to understand where real benefit is and

show to customer how solved

Leverage new and existing technologies

– Cisco Unified Call Manager

– Unity Messaging

– Unity Conference

– Power of Cisco IP Phone Services

Build out workflow using Cistera team tools

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Trinity University

Founded in 1869, the University is one of the

nation’s top private undergraduate institutions

Problem:

No visibility to 911 calls being made

No Coordination between City Police and Campus Safety

Security guard died before offsite E/R got there, on-site

E/R could have responded in time

Solution: Event Alerting & Notification, Team Collaboration

Now, 911 calls automatically send an Alert Message with caller location information to

campus public safety.

Campus E/R can monitor (“listen in”) to “live” 911 calls in progress

911 call is automatically recorded and stored for QA&C purposes

Team based conference and collaboration including Two-way radios and cell phones

Information delivered to the right people decreasing response times

Cisco IP Phone system already deployed. Cistera ConvergenceServer™ solutions

deployed to enable Event Alerting & Broadcast, Quality Assurance & Compliance,

considering LMRConnect

CaseStudy

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District of SquamishCaseStudy

Outdoor Recreation Capital of Canada!

Problem:

Lack of interoperability between various government

organizations--Police, Fire, Paramedic, Transportation

No way to get emergency communications out quickly

Inability to capture communications for quality assurance and

compliance

Solution:

Cistera interoperability solution connects all government groups together as needed for

collaboration in emergencies and every day coordination exercises

Emergency broadcasts can be initiated across telephones, two-way radios, cell phones,

computers

Workflow based Conference capabilities allow for event based collaboration

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Where can we find these opportunities?

Education

– The customer needed to integrate their emergency

plans with the communications infrastructure and

create a centralized audit agency

Healthcare

– An Air Ambulance needed to quickly share detailed

information with all teams in an emergency and create

an audit process

Resources

– A F500 resources company needed to find away to

quickly integrate team competence together in an

emergency

Financial Services

– A F500 company purchase over 20 companies in the

last 2 years and had no way to coordinate service

t t th i kl

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Building a Solution

Start with Unified Cisco Call Manager Platform

90% of all communications purchase have a Quality

Assurance or a Compliance issue they need to solve.

– Adds significantly to margin appreciation of deal

Look for collaboration opportunities, either with field

staff, remote staff, or work in teams

– Conference, directory integration, wireless

opportunities

– Two way radio integration for field staff

Look for roll up companies

– Companies that are made up of previously

independent companies that need to work together

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Cistera Application Engines - 2007

Quality Assurance and Compliance

– CallCenterRecord Standard - Enterprise Strength Recording Solution

– CallCenterRecord Enhanced - Recording and Monitoring for Mid Sized Contact Centers

– CallCenterRecord Enterprise - Recording and Monitoring for Large Scale Contact Centers

– QuickRecord - Adhoc Recording for IP Communications

Event Alerting and Notification

– RapidBroadcast - Market leading Audio and Text Messaging

– LandMobileRadioConnect - Seamless Two-Way Radio Integration

– QuickConnect - Analog Bridge for Outbound Dialing

– ZoneController - Only Multicast Media Controller for Overhead Paging

Productivity and Collaboration

– CentraMail - Unified Messaging Voicemail Engine

– QuickConference - Meetme and Conference Bridge Engines

– PresenceManager - Global Presence Management

– VirtualDirectory - Enterprise Directory Integration

– ContentStreamer - Multimedia Content and Management Engine

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What we mean by Application Services

Telephony Application Services that drive the decisionto move to IP Telephony

99% of the time they are business process issues NOTpersonal productivity issues

99% of that 99% are:

– Quality Assurance and Compliance Systems•Somewhere some how someone has a compliance challenge in theorganization

•Hosted Contact Center is Quality Assurance and responsiveness

– Event Notification Systems•Creating actionable information for groups of employees, members,partners, constituents

•An event implies a trigger

– Team based Unified Communications solutions

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Summary

Individual Tools such as messaging and

conference

Person focused not business process centric

Team Tools for Unified Communications

Focus of team building and enabling team process

Leverage existing technologies whilst deploying

new workflow processes

Look for opportunities to attach business

process to unified communications

technology

www.cistera.com


Thank You

www.cistera.com


Backup Slides

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Select Customers by Segment

Financial Services Healthcare

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Select Customers by Segment

Baltimore Transit Authority

Government Education Other

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The Cistera Platform

• Proven, component-based

architecture with native support

for leading protocols

• Full Multi-lingual Support

• Session Initiated Protocol (SIP)

based media engines

• Centralized administration with

edge computing performance

• High scalability--both “up”

and “out”

CallCenterRecord™

EnhancedAutomatic Voice Recording

Enhanced File Management

VirtualDirectory™Centralized Directory

Automated Directory Assistance

ContentStreamer™Targeted Content Delivery

Music and Messaging on Hold

NetRadio™

RapidBroadcast™Text/Audio Messaging

PA System (External Speakers)

Intercom (Bi-directional)

QuickRecord™On-Demand Voice Recording

Phone & Web Playback

PhoneVerify™Forced-Code Authorization

Account Code Management

Leading Third-party Application Services

ISI InfoTelemanagement

AACK-12 and Alerts

VOIP

Trainer

Cistera ConvergenceServer™(CCS-1010, CCS-1510, CCS-2510, CCS-5500, CCS-7500)

WorkflowManagerRules-based Logic Engine

Cistera 1.7 Platform

SecurityManagerStructured Security Authorization

and Authentication

GroupManagerSophisticated Grouping Engine

ServiceLevelManagerDeployment and Management Toolset

Service Oriented Architecture (SOA) Layer

Pivod

Technologies

Unified CommunicationsCentralized-Directory, Content Streaming, Conferencing, Voice Mail

Quality Assurance &

ComplianceOn-demand/Continuous Recording,

Monitoring, Contact Center Reporting

Event Alerting &

Notification EnginesText/Audio Broadcasting, LMR (Two-

way Radio Interop

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Cistera Networks Milestones

2003 2004 2005 2006 Roadmap

•Launched the

ConvergenceServer™

•First Customer Ship

(FCS)

•CCS awarded Cisco

Interoperability

Certification

• Intro’d the Cistera

ZoneController

•Formalized

relationship with

Cisco

•CCS 1000 intro’d

•Signed First Nat’l

VAR

• Intro’d the CCS2500

•Signed First

Global VAR

• Intro’d the CCS5500 • Intro the CCS7500

•Signed first

Distributor

•Largest Application

Services - First

America Bank -44K

Phones

• Rapid Growth of IPC

• Cisco replacing 12,000

old phones per day

Product Readiness

Channel Readiness

Market Readiness

• IPC growth driving

demand for Advanced

Apps

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Cistera Networks - Overview

Started in IP Communications in 2000, Launched publicly in May 2003

(OTCBB:CNWT)

Deep experience in IP Communications and Enterprise VoIP

One of Cisco’s earliest advanced Technology Development Partners

Strongest Reseller Channel in Applications Platform space:

AT&T, Bell Canada, Dimension Data, Westcon/Comstor, etc.

Three Areas of Solution Focus:

Quality Assurance and Compliance

Event Alerting and Notification

Unified Communications

Only “Pure-play” in IP Enterprise App Platform space

Only AT&T “certified” Convergence Server

certified

Documents

Cistera Networks, Inc.€“ An Air Ambulance needed to quickly share detailed information with all teams in an emergency and create an audit process Resources – A F500 resources