2010 CashStar, Inc. │ Confidential and Proprietary

National Click It To Gift It! DayDecember 23, 2010

-2-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• Total gift card spending is expected to reach $24.78 billion*

• Gift cards remain the most requested holiday gift

• Gift cards have topped consumers’ wish lists 4 years in a row

More than half of all online shoppers plan to purchase gift cards this holiday season!

More consumers are planning to shop online this year – 41 percent compared to last year’s 33 percent!

-3-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• What is Click It To Gift It?

• Procrastinators!

• Who is participating

• Easy, safe and convenient

• Benefits to Retailers

• Click It To Gift It! on the Web

-4-2010 CashStar, Inc. │ Confidential and Proprietary

What is Click It To Gift It! Day?

• Many Retailers are declaring December 23rd a new shoppers’ holiday to celebrate the Web’s ability to make our lives easier

• Enables Retailers to extend the shopping cutoff date to guarantee delivery of a gift by Christmas

• Click It To Gift It! Day was conceived by the digital gifting company CashStar to raise awareness of digital gift cards

• Retailers will offer eGift Cards on their websites, and consumers can see the full list of participating Retailers along with great deals and incentives at www.ClickItToGiftIt.com

3

Creating a buzz around last-minute gifting

-5-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• Last-minute shoppers fall into two categories: – The classic procrastinator who does not have a plan, a budget

nor a deadline. They view Christmas in the abstract – it looms out there somewhere, and they can always go shopping tomorrow.

– The second type is the rational procrastinator who feels that procrastination pays. They look for last-minute discounts and deals. They are more responsive to last-minute incentives and discounts.

• Everyone shows signs of one or the other of these types of behavior. eGift Cards appeal to each group for different reasons.

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Target Audience: Procrastinators

-6-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• Household-name Retailers across a broad spectrum of products and services, including:– Gap– Williams-Sonoma– The Home Depot

• Consumers

• CashStar, the digital gifting and incentives company, initiated the effort to promote the benefits of highly personalized eGift Cards to Retailers and consumers

Who is participating?

Endorsed by:

-7-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It! Participating Retailers

-8-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• It couldn’t be easier to send an eGift Card– Securely log onto a participating Retailer’s eGift Card page or select

from the Retailers on www.ClickItToGiftIt.com– Select a card design or upload your own photo and write a personal

message. Then, select your denomination and send date and…

Click It To Gift It!– Recipients get the eGift Card via email on the date the sender chooses– Senders receive confirmation that their gift has been received

• Digital gifting is the definition of convenience– Gift right up to the last minute – from the comfort of your home, shop

well past the shipping deadline for physical gifts and plastic gift cards

Easy, safe and convenient

-9-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It!

• Last-minute holiday shoppers will reward your brand with loyalty for being a convenient resource

• Digital gift cards generally have a higher face value than plastic, and play perfectly to procrastinator behavior

• Keep sales that would otherwise go to retailers like Amazon in the final holiday shopping days with the only personalized last-minute gifting option

• Add one, possibly two, full shopping days to your holiday season by making shipping deadlines a non-issue

• Ensure you receive maximum exposure for your digital offering by participating in the inaugural Click It To Gift It! day

Benefits to Retailers

-10-2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It! On the Web

Facebook

@ClickItToGiftIt

#CITGI#LastMinGift

www.ClickItToGiftIt.com