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April 19, 2011
AIR SERVICE DEVELOPMENT AND CONSULTING SERVICESAIR SERVICE DEVELOPMENT AND CONSULTING SERVICES
Proposal PresentationProposal Presentation
Prepared for:
San Angelo City Council
Prepared for:
San Angelo City Council
2
SH&E is a Unique Consultancy Serving Clients with all Formsof Aviation ExpertiseSH&E is a Unique Consultancy Serving Clients with all Formsof Aviation Expertise
Specialty consulting firm of over 80 staff dedicated exclusively to aviation
In business 47 years since founding in 1963; performed over 6,000 individual engagements worldwide
Full-service offices in Boston, New York, and London, with specialists worldwide
Professionals recruited from airlines, airports, academia, finance, government agencies, manufacturers, and IT
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SH&E has Worked for an Unmatched List of Airline Clients in North AmericaSH&E has Worked for an Unmatched List of Airline Clients in North America
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SH&E’s Airport Clients Are Literally All Over the MapSH&E’s Airport Clients Are Literally All Over the Map
Shreveport
Gulfport
Chattanooga
Vero Beach
Ocala
Stewart
Garden
City
Iowa DOT
IllinoisDOT
Lafayette
Augusta
Brunswick
Daytona Beach
Toledo
Charleston
HarrisburgAllentown
HyannisProvidence
Oneida
Fresno
Windsor
LittleRock
Edmonton
Sacramento
Ontario
Tucson
Albuquerque
Dallas Love Field
San Antonio
Milwaukee
Kansas City
Nashville
Fort LauderdaleFt. Myers
Indiana DOT
Louisville
Raleigh/Durham
Richmond
Baltimore/Washington Int’l
Portland
Manchester
West Palm
Beach
ColoradoSprings
Palm Springs
Anchorage
San Jose
Burbank
Tijuana
Arizona DOTNew Mexico
DOT
Farmington
ND Aero. Div.
Pueblo
Wichita
Salina
Lubbock
Harlingen
Minneapolis
Springfield/ Branson
AlexandriaMobile
Baton Rouge
Tupelo
San Juan, PR
Freeport
Birmingham
Savannah
Michigan DOT
Valdosta
Bermuda
N. Carolina DOA
Newport NewsCharlottesville
Atlantic City
Niagara Falls
Burlington
New Haven
Albany
Lincoln
Melbourne
Hilton Head
Greenbrier
Rocky MountPalmdale
Seattle
San Francisco
Las Vegas
Los Angeles
San Diego
Salt Lake CityDenver
Dallas/Ft. Worth
Houston
Chicago O’Hare
New Orleans
Miami
Tampa
Atlanta
St. Louis
Detroit
Cincinnati
Philadelphia
NY/NJ Port Authority
Montreal
Massport (Boston)
Phoenix
SCAG
San Luis Obispo
Modesto
MAC
VTRANS
Large Airports Medium Airports
Small Airports Agencies
VDOA
MS DOTHawaii DOT
WV DOT
Bellingham
Durango
Hanscom
Klamath Falls
Lansing
Lebanon
LA AirportAuthority
MD Aviation Auth.
Naples
Owensboro
SANDAG
Sanford-Orlando
SteamboatSprings
MWAA
Wilkes-Barre
Vancouver
New Bedford
N.E. Council
Roanoke
Moncton
Nova Scotia
Toronto
Abilene
Wyoming Dept of Aero.
Chicago Midway
Cleveland
Jacksonville
PortlandEugene
Jackson
Norfolk
MontereyColorado
DOT
Huntsville
Calgary
Fredricton
Mexicali
More than 100 Additional Airport and Agency Clients
Worldwide
WSDOT
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SJT performed better than the overall industry in 2009-2010; however, AA’s capacity cuts in YTD 2011 and those to come will significantly impact the airport
SJT performed better than the overall industry in 2009-2010; however, AA’s capacity cuts in YTD 2011 and those to come will significantly impact the airport
0
20
40
60
80
100
120
2006 2007 2008 2009 2010 YEMay2011
0
200
400
600
800
1,000
1,200
Source: OAG Schedules.
U.S. Industry (000,000’s)San Angelo(000’s)
San AngeloU.S. Industry
Scheduled Departing SeatsCY 2006-2010, YE May 2011
2007 2008 2009 2010 YE May 2011
NonHubs 2.9% 0.3% -13.4% -0.4% -0.2%SJT -5.2% -10.8% 10.6% 6.4% -4.6%
US total 2.6% -3.5% -6.8% -0.3% 1.9%
Percent Change from Prior Year2007 2008 2009 2010 YE May 2011
NonHubs 2.9% 0.3% -13.4% -0.4% -0.2%SJT -5.2% -10.8% 10.6% 6.4% -4.6%
US total 2.6% -3.5% -6.8% -0.3% 1.9%
Percent Change from Prior Year
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San Angelo Has Three Important Goals for its Air Service EffortSan Angelo Has Three Important Goals for its Air Service Effort
Maintain American Eagle Service to DFW
– Monitor Service Performance
– Stay in Contact with American Eagle and Be Ready to Solve Problems
Promote Growth by Improving Existing Services
– More Frequencies
– Jet Service
– Better Timed Flights
Secure New Service with Competitive Air Fares
– New Markets
– New Airlines
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Airline Planners Are Looking for Interesting and Insightful AnalysisAirline Planners Are Looking for Interesting and Insightful Analysis
Unique Information – offering a new, distinctive viewpoint and analysis is more impactful than showing information an airline already knows
Accurate Data – airlines do not believe inflated revenues or growth, illustrating realistic data estimates makes a more compelling case
Comparative Analysis – 95 percent of airlines surveyed compare consultants’ analysis to their own – however they like having an analysis from a third party
In–House Analysis – all airlines perform their own analysis and have access to the same industry data as an airport
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Airports Must Bring Innovative and Fresh Thinking to the AirlinesAirports Must Bring Innovative and Fresh Thinking to the Airlines
Fresh Perspective
Local Expertise
NewData
Strategy
MarketKnowledge
Present data that is unique and different, something a planner wouldn’t look at every day
Sell your local expertise and connections
Introduce one-of-a-kind newly collected survey data that conveys something original
Offer strategic thinking, especially a big picture and long-term outlook
Illustrate a breakdown of seasonal market sizes, current traffic flows and current fares (on similar routes/carriers)
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SH&E’s Air Service Analysis and Development Study Tasks for San AngeloSH&E’s Air Service Analysis and Development Study Tasks for San Angelo
Task 1 – Market Analysis, Research, and Data Collection
Passenger Survey
Business Community Round Table
Fare Analysis
Load Factor Analysis
Route Economics
Historical Service Analysis
Task 2– Benchmark SJT Against Competitors and Similarly Sized Airports
Quantify Leakage to Midland International Airport
How Does SJT Compare to Similarly Sized Communities in Texas?
Task 3 – Identify and Evaluate Deficiencies in Passenger Air Service
Determine Target Markets and Carriers
Task 4 – Develop Marketing Strategies and Carrier Presentations
2 Carrier Presentations
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Client Carrier Routes
Oklahoma City Frontier DenverNorthwest Detroit, MinneapolisContinental NewarkUnited Express Chicago O’Hare
Lincoln Delta Atlanta, Salt Lake CityNorthwest Detroit, Memphis
Albany Southwest Baltimore, Las Vegas, Orlando
Mobile American Eagle Dallas/Ft. Worth
Monterey United Express Denver
Palm Springs Continental HoustonHorizon Airlines Sacramento
Bismarck United Chicago O’Hare
Denver British Airways LondonLufthansa FrankfurtAmerican Los AngelesSouthwest Chicago MDW, Las Vegas,
Phoenix
Salt Lake City Delta Detroit, Philadelphia, Newark,Tampa, Ft. Lauderdale, WashingtonNational, Hawaii
Delta Connection El Paso, Medford, Eugene, BurbankSouthwest Baltimore, Chicago Midway
Continental Houston IntercontinentalNorthwest Detroit
Boston Air France ParisAmerican Paris, Manchester, UKAer Lingus DublinLufthansa MunichSwissair ZurichHainan Beijing (cargo)Iberia Madrid
…And We Win…And We Win
Client Carrier Routes
Edmonton Canadian Chicago O’HareAirBC DenverContinental HoustonAmerica West Las Vegas, Phoenix, Los Angeles
Miami Asiana Seoul (cargo)Ted Chicago, Washington
Houston Continental Tokyo, Sao Paulo, Salt Lake City
Ft. Myers Frontier DenverLTU DusseldorfDelta Express ColumbusSouthwest Baltimore, Houston, Orlando, Islip,
Chicago MDW, Philadelphia
Baltimore/Wash. Mexicana Mexico City
LA/Los Angeles Alitalia RomeTurkish IstanbulEmirates DubaiVolaris Mexico City, Guadalajara,
Morelia, ZacatacasVirgin Australia Melbourne, Sydney, Brisbane
LA/Palmdale United Express San Francisco
Los Angeles/Ontario ExpressJet Albuquerque, Austin, Boise,
Colorado Springs, El Paso, Fresno, Kansas City, Monterey, Oklahoma City, Omaha, San Antonio, Spokane, Tucson, Tulsa
Indianapolis Northwest Hartford, Raleigh-Durham
Nashville Frontier Denver
UPS UPS Newark/Ontario to Beijing (cargo)
Palm Beach Int’l. Air Canada Montreal
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