IS-H Reportbdquobdquo BRAMPTON City Council

The Corporation of the City of Bramptonbramptonca FlOWef GtV Date December 22013 BRAMPTON CITY COUNCIL

date- QgC^ufrer (i 2ctS File C16BR

Subject Volunteer MBC - Mississauga Brampton Caledon

Contact Donna-Lynn Rosa Director of Recreation amp Culture 9058742358

Overview

bull Volunteer MBC is a joint Mississauga Brampton Caledon organization Its mandate is to promote and support volunteerism to connect all people to meaningful volunteer opportunities and to strengthen community organizations to recruit retain and recognize volunteers

bull This mandate is in keeping with the Citys community development philosophy of forming strong networks at the grass roots level by engaging community members such as Council the Region local schools businesses and volunteers

bull Each year MBC appears before the three respective municipal councils requesting a grant to support their efforts For 2013 MBC is requesting from the City of Brampton a municipal grant in the amount of $35000 to be directed to the Volunteer Brampton Centre (an arm of Volunteer MBC) These funds will be used to support marketing communication and other non-core operating expenditures for the Centre

bull The City of Brampton has supported Volunteer MBC annually with a municipal grant since 2010 As the initiative has grown so has the Citys support

bull Volunteer MBC has been able to accomplish some very significant milestones since moving to the Community Door hub located at 7700 Hurontario Street in Brampton In fact traffic flow has increased by 90 since arriving in Brampton

bull To continue to support MBCs Volunteer Brampton Centre the staff report recommends that the City of Brampton provide grant funding of $35000 in 2013 to Volunteer MBC up from $30000 in 2012

bull The Non-Departmental City-Wide Community Events Account 201109-001-0191shy0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

RECOMMENDATIONS

1 That the report from Donna-Lynn Rosa Director of Recreation amp Culture dated December 2 2013 to the Council Meeting of December 11 2013 re Volunteer MBC - Mississauga Brampton Caledon (File C16BR ) be received

X5-I-2

2 That staff be authorized to provide funding assistance of $35000 from the City-Wide Initiatives Account in the 2013 Current Budget to Volunteer MBC for the Volunteer Brampton Centre to support the continued marketing and promotion of this model of volunteer support for the City of Brampton and

3 That Council authorize the Chief Public Services Officer to appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

BACKGROUND

In 2010 the City of Brampton supported Volunteer MBC with a municipal grant of $25000 As the initiative has grown support was increased to $30000 in 2012

The City provided grant funding to Volunteer MBC in 2010 2011 and 2012 from the Non-Departmental City-Wide Community Events Account based on annual requests

Volunteer MBC has requested a grant of $35000 from the City for 2013

CURRENT SITUATION

Volunteer MBC promotes and supports volunteerism in Brampton Volunteer support and volunteer referrals to various community agencies and needs have continued to grow in Brampton

The Peel Community Information Database indicates that the City of Brampton has over 600 non-profit charitable agencies with many city-affiliated groups The majority rely heavily on the assistance of volunteers In fact without volunteers many would have to close their doors

Since the move of Volunteer MBC to the Community Door hub located at 7700 Hurontario Street traffic flow has increased by 90

Some of the years highlights to date are as follows

bull Media coverage has been quite extensive articles appeared in the Brampton News Snap and there were several appearances on Rogers TV to highlight the Volunteer Newcomer Readiness program focused on engaging newcomers And in partnership with The Brampton Mayors Youth team volunteer MBC was able to promote the importance of Youth volunteering in the City of Brampton to future generations and potential leaders in this community

bull As a result their outreach in person increased to 26000 people throughout the Region of Peel This resulted in 18729 compared to 12500 referrals the previous year Close to half of the referrals - 9069 were for Brampton residents compared to 5301 the previous year a 42 increase

IS-I-3

During National Volunteer week in AprilMay 2013 Volunteer MBC had an opportunity to take part in the Ontario Youth Volunteer Challenge which was an initiative partially funded by the Ministry of Citizenship and Immigration (MCI) The objective was to engage 6500 youth from across the Region of Peel into three hours of volunteering at any one of the events that the Centre or one the respective schools had planned This was the sixth anniversary of the provincial campaign and the fifth year for Volunteer MBC since the Centre started operations in the fall of 2008

The chart below highlights the increased success of the campaign

MCI Youth Challenge Campaign 2009 2010 2011 2012 2013

of Students who participated 280 850 2877 3610 7264

of Hours completed 1400 1995 11444 19112 25521

of Events Planned (Community and School)

6 13 29 41 167

The largest student participation in the Region of Peel once again came from St Augustine Catholic School in Brampton The school hosted the Honourable Michael Coteau Ontarios Minister of Citizenship and Immigration at the provincial media launch event for the ChangeTheWorld campaign and 200 students took part in volunteer activities that day alone At Volunteer MBCs Volunteer Recognition Awards Ceremony which took place during National Volunteer Week in April 2013 Linda Bui a Brampton student and member of the Brampton Mayors Youth Team received the ChangeTheWorld Volunteer Ambassador Award and Eugene Wilson accepted the ChangeTheWorld Youth Group Award on behalf of the Brampton Mayors Youth Team

Volunteer MBC was also responsible for managing the provincial campaign for the Ministry of Citizenship and Immigration The goal for the entire province was to engage 30000 volunteers At the end of the campaign 37937 high school students took part in the Challenge from across the province They contributed an outstanding 363296 volunteer hours equal to 26 years of work during the three-week campaign which ran from April 21 through to May 20 This represented a 357 increase of youth volunteer participants from the previous year and an increase of 367 of volunteer hours Youth came from 450 communities

across the province and took part in 1622 community or school events The entire campaign was centralized and managed through the Volunteer MBC Brampton office

IS-l-4

In the Region of Peel Volunteer MBC together with its member agencies youth groups and schools helped organize 167 different events In total 7264 students volunteered and contributed 25521 hours of their time Brampton had 2033 students involved and they contributed 8923 hours

The Youth Challenge provided an excellent opportunity for the Centre to gain access to the 22 high schools (from both school boards) across Brampton to promote volunteering as a way for youth to work together with the goal of improving their community and reducing violence and conflictive behaviours that youth often face ChangeTheWorld One Community At A Time was a great example of how 80 high school students came together to help Volunteer MBC in partnership with the City of Brampton to honor the memory of Keasan Williams the little boy who tragically lost his life More than 300 people came out including Keasans classmates their parents and so many people from the community to enjoy the basketball clinic the mural painting participate in a park clean-up and to watch the entertainment organized by the local high school students who volunteered their time

The Ontario Youth Challenge also allowed students to explore what they are passionate about develop new skill sets make a positive impact in their own communities and create new friendships The project most importantly created a non-competitive environment where everyone had an opportunity to make a difference The staff and volunteers at Volunteer MBC attended numerous volunteer

fairs with the majority of them focused on youth To promote the Challenge they produced posters and articles and conducted presentations to the principals heads of guidance and presidents of the Student Councils Volunteer MBC also gave presentations at a number of schools in Brampton and promoted the benefits of civic engagement They also launched the Step Up Ambassador Program which had representation from students on the Mayors Youth Team This year the program aims to address volunteering beyond the 40 hours required to graduate

o It is the answer to apathy and motivates exploration o It is the shortcut to professional development o It is the stepping stone to social change o It paves the way to ease the burden of tuition fees through Scholarships

The program has expanded and now includes a significant educational component consisting of The Orange Leader Training the Ambassador Development Training and the Xing the King program focused on customer service and client care

Through presentations workshops and assemblies Volunteer MBC reached out to over 3000 students in Brampton alone compared to 1500 last year

Many workshops were held to promote and explain the value of volunteerism These workshops catered primarily to three key target groups those being youth newcomers to Canada and seniors

25-l-S

bull Volunteer MBC also organized several workshops to strengthen community organizations to recruit retain and recognize volunteers They also aim to strengthen board leadership by offering a series of board governance workshops In 2012 over 300 volunteer engagement professionals and board members attended and the overall satisfaction rate was at 89

bull Volunteer MBC E newsletters are now distributed to over 11000 volunteers in their Access database and they continue to receive positive feedback Their website is a big component of this outreach as well as their social media approach

bull Last year their volunteer database consisted of just over 8000 individuals Their outreach approach is working They now on average receive approximately 9234 unique visitors each month an increase of 37 compared to last year In 2012 they welcomed 82242 unique visitors to their main website and so far this year (end of August) they have welcomed 73873 unique visitors Since the launch of their website in 2009 they have welcomed an overwhelming 257473 unique visitors in total Their online volunteer matching database received 192381 role views since the start of 2013

bull For social media outlets Volunteer MBC sees continued growth in various social media platforms (eg facebook Twitter and YouTube)

bull Their database of volunteers also allows them to conduct mass outreach and this

was particularly successful this past year Their response rate is very high with many positive results

o During the recent floods in the summer of 2013 they were instantly able to reach out and refer 38 volunteers and send them to the Canadian Red Cross

to assist residents in Peel who needed help with the clean-up o For the World Girls Softball championships they referred 222 volunteers o For the Region of Peel and Ephrainsplaces Refresh partnership project in

social housing complexes in Brampton and Mississauga they referred over 50 volunteers

Grant support from area municipalities has grown since 2009 as shown in the following table

Grant Support from Municipalities

20142009 2010 2011 2012 2013

Funding Funding Funding Funding received Funding received Funding

received received received or anticipated request

Caledon $5000 $ 4000 $ 4000 $ 4000 $ 4000 $ 6000

Brampton $0 $25000 $2S000 $30000 $35000 $35000

Mississauga $0 $25000 $35000 $35000 $35000 $42000

XS-l-fc

For 2013 Volunteer MBC would like to request $35000 from the City of Brampton to recognize the growth in service to Brampton and reflect the shift in the number of referrals (increase) in Brampton versus Mississauga as well as the fact that their head office is now well established at Community Door in Brampton - with easy access to accommodate walk-in clients and opportunities to facilitate more workshops in Brampton The increased funds would be used to reach out to more potential volunteers in Brampton ask them to get involved in their community and show them how to do so

The following shows the increasing proportion of volunteer referrals in Brampton

2010 volunteer

referrals

bull Mississauga bull Brampton bull Caledon

4

36 A 60

2011 volunteer

referrals

2012 Volunteer

Referrals

Brampton

Mississauga

Caledon

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119

IS-I-3

During National Volunteer week in AprilMay 2013 Volunteer MBC had an opportunity to take part in the Ontario Youth Volunteer Challenge which was an initiative partially funded by the Ministry of Citizenship and Immigration (MCI) The objective was to engage 6500 youth from across the Region of Peel into three hours of volunteering at any one of the events that the Centre or one the respective schools had planned This was the sixth anniversary of the provincial campaign and the fifth year for Volunteer MBC since the Centre started operations in the fall of 2008

The chart below highlights the increased success of the campaign

MCI Youth Challenge Campaign 2009 2010 2011 2012 2013

of Students who participated 280 850 2877 3610 7264

of Hours completed 1400 1995 11444 19112 25521

of Events Planned (Community and School)

6 13 29 41 167

The largest student participation in the Region of Peel once again came from St Augustine Catholic School in Brampton The school hosted the Honourable Michael Coteau Ontarios Minister of Citizenship and Immigration at the provincial media launch event for the ChangeTheWorld campaign and 200 students took part in volunteer activities that day alone At Volunteer MBCs Volunteer Recognition Awards Ceremony which took place during National Volunteer Week in April 2013 Linda Bui a Brampton student and member of the Brampton Mayors Youth Team received the ChangeTheWorld Volunteer Ambassador Award and Eugene Wilson accepted the ChangeTheWorld Youth Group Award on behalf of the Brampton Mayors Youth Team

Volunteer MBC was also responsible for managing the provincial campaign for the Ministry of Citizenship and Immigration The goal for the entire province was to engage 30000 volunteers At the end of the campaign 37937 high school students took part in the Challenge from across the province They contributed an outstanding 363296 volunteer hours equal to 26 years of work during the three-week campaign which ran from April 21 through to May 20 This represented a 357 increase of youth volunteer participants from the previous year and an increase of 367 of volunteer hours Youth came from 450 communities

across the province and took part in 1622 community or school events The entire campaign was centralized and managed through the Volunteer MBC Brampton office

IS-l-4

In the Region of Peel Volunteer MBC together with its member agencies youth groups and schools helped organize 167 different events In total 7264 students volunteered and contributed 25521 hours of their time Brampton had 2033 students involved and they contributed 8923 hours

The Youth Challenge provided an excellent opportunity for the Centre to gain access to the 22 high schools (from both school boards) across Brampton to promote volunteering as a way for youth to work together with the goal of improving their community and reducing violence and conflictive behaviours that youth often face ChangeTheWorld One Community At A Time was a great example of how 80 high school students came together to help Volunteer MBC in partnership with the City of Brampton to honor the memory of Keasan Williams the little boy who tragically lost his life More than 300 people came out including Keasans classmates their parents and so many people from the community to enjoy the basketball clinic the mural painting participate in a park clean-up and to watch the entertainment organized by the local high school students who volunteered their time

The Ontario Youth Challenge also allowed students to explore what they are passionate about develop new skill sets make a positive impact in their own communities and create new friendships The project most importantly created a non-competitive environment where everyone had an opportunity to make a difference The staff and volunteers at Volunteer MBC attended numerous volunteer

fairs with the majority of them focused on youth To promote the Challenge they produced posters and articles and conducted presentations to the principals heads of guidance and presidents of the Student Councils Volunteer MBC also gave presentations at a number of schools in Brampton and promoted the benefits of civic engagement They also launched the Step Up Ambassador Program which had representation from students on the Mayors Youth Team This year the program aims to address volunteering beyond the 40 hours required to graduate

o It is the answer to apathy and motivates exploration o It is the shortcut to professional development o It is the stepping stone to social change o It paves the way to ease the burden of tuition fees through Scholarships

The program has expanded and now includes a significant educational component consisting of The Orange Leader Training the Ambassador Development Training and the Xing the King program focused on customer service and client care

Through presentations workshops and assemblies Volunteer MBC reached out to over 3000 students in Brampton alone compared to 1500 last year

Many workshops were held to promote and explain the value of volunteerism These workshops catered primarily to three key target groups those being youth newcomers to Canada and seniors

25-l-S

bull Volunteer MBC also organized several workshops to strengthen community organizations to recruit retain and recognize volunteers They also aim to strengthen board leadership by offering a series of board governance workshops In 2012 over 300 volunteer engagement professionals and board members attended and the overall satisfaction rate was at 89

bull Volunteer MBC E newsletters are now distributed to over 11000 volunteers in their Access database and they continue to receive positive feedback Their website is a big component of this outreach as well as their social media approach

bull Last year their volunteer database consisted of just over 8000 individuals Their outreach approach is working They now on average receive approximately 9234 unique visitors each month an increase of 37 compared to last year In 2012 they welcomed 82242 unique visitors to their main website and so far this year (end of August) they have welcomed 73873 unique visitors Since the launch of their website in 2009 they have welcomed an overwhelming 257473 unique visitors in total Their online volunteer matching database received 192381 role views since the start of 2013

bull For social media outlets Volunteer MBC sees continued growth in various social media platforms (eg facebook Twitter and YouTube)

bull Their database of volunteers also allows them to conduct mass outreach and this

was particularly successful this past year Their response rate is very high with many positive results

o During the recent floods in the summer of 2013 they were instantly able to reach out and refer 38 volunteers and send them to the Canadian Red Cross

to assist residents in Peel who needed help with the clean-up o For the World Girls Softball championships they referred 222 volunteers o For the Region of Peel and Ephrainsplaces Refresh partnership project in

social housing complexes in Brampton and Mississauga they referred over 50 volunteers

Grant support from area municipalities has grown since 2009 as shown in the following table

Grant Support from Municipalities

20142009 2010 2011 2012 2013

Funding Funding Funding Funding received Funding received Funding

received received received or anticipated request

Caledon $5000 $ 4000 $ 4000 $ 4000 $ 4000 $ 6000

Brampton $0 $25000 $2S000 $30000 $35000 $35000

Mississauga $0 $25000 $35000 $35000 $35000 $42000

XS-l-fc

For 2013 Volunteer MBC would like to request $35000 from the City of Brampton to recognize the growth in service to Brampton and reflect the shift in the number of referrals (increase) in Brampton versus Mississauga as well as the fact that their head office is now well established at Community Door in Brampton - with easy access to accommodate walk-in clients and opportunities to facilitate more workshops in Brampton The increased funds would be used to reach out to more potential volunteers in Brampton ask them to get involved in their community and show them how to do so

The following shows the increasing proportion of volunteer referrals in Brampton

2010 volunteer

referrals

bull Mississauga bull Brampton bull Caledon

4

36 A 60

2011 volunteer

referrals

2012 Volunteer

Referrals

Brampton

Mississauga

Caledon

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119

IS-l-4

In the Region of Peel Volunteer MBC together with its member agencies youth groups and schools helped organize 167 different events In total 7264 students volunteered and contributed 25521 hours of their time Brampton had 2033 students involved and they contributed 8923 hours

The Youth Challenge provided an excellent opportunity for the Centre to gain access to the 22 high schools (from both school boards) across Brampton to promote volunteering as a way for youth to work together with the goal of improving their community and reducing violence and conflictive behaviours that youth often face ChangeTheWorld One Community At A Time was a great example of how 80 high school students came together to help Volunteer MBC in partnership with the City of Brampton to honor the memory of Keasan Williams the little boy who tragically lost his life More than 300 people came out including Keasans classmates their parents and so many people from the community to enjoy the basketball clinic the mural painting participate in a park clean-up and to watch the entertainment organized by the local high school students who volunteered their time

The Ontario Youth Challenge also allowed students to explore what they are passionate about develop new skill sets make a positive impact in their own communities and create new friendships The project most importantly created a non-competitive environment where everyone had an opportunity to make a difference The staff and volunteers at Volunteer MBC attended numerous volunteer

fairs with the majority of them focused on youth To promote the Challenge they produced posters and articles and conducted presentations to the principals heads of guidance and presidents of the Student Councils Volunteer MBC also gave presentations at a number of schools in Brampton and promoted the benefits of civic engagement They also launched the Step Up Ambassador Program which had representation from students on the Mayors Youth Team This year the program aims to address volunteering beyond the 40 hours required to graduate

o It is the answer to apathy and motivates exploration o It is the shortcut to professional development o It is the stepping stone to social change o It paves the way to ease the burden of tuition fees through Scholarships

The program has expanded and now includes a significant educational component consisting of The Orange Leader Training the Ambassador Development Training and the Xing the King program focused on customer service and client care

Through presentations workshops and assemblies Volunteer MBC reached out to over 3000 students in Brampton alone compared to 1500 last year

Many workshops were held to promote and explain the value of volunteerism These workshops catered primarily to three key target groups those being youth newcomers to Canada and seniors

25-l-S

bull Volunteer MBC also organized several workshops to strengthen community organizations to recruit retain and recognize volunteers They also aim to strengthen board leadership by offering a series of board governance workshops In 2012 over 300 volunteer engagement professionals and board members attended and the overall satisfaction rate was at 89

bull Volunteer MBC E newsletters are now distributed to over 11000 volunteers in their Access database and they continue to receive positive feedback Their website is a big component of this outreach as well as their social media approach

bull Last year their volunteer database consisted of just over 8000 individuals Their outreach approach is working They now on average receive approximately 9234 unique visitors each month an increase of 37 compared to last year In 2012 they welcomed 82242 unique visitors to their main website and so far this year (end of August) they have welcomed 73873 unique visitors Since the launch of their website in 2009 they have welcomed an overwhelming 257473 unique visitors in total Their online volunteer matching database received 192381 role views since the start of 2013

bull For social media outlets Volunteer MBC sees continued growth in various social media platforms (eg facebook Twitter and YouTube)

bull Their database of volunteers also allows them to conduct mass outreach and this

was particularly successful this past year Their response rate is very high with many positive results

o During the recent floods in the summer of 2013 they were instantly able to reach out and refer 38 volunteers and send them to the Canadian Red Cross

to assist residents in Peel who needed help with the clean-up o For the World Girls Softball championships they referred 222 volunteers o For the Region of Peel and Ephrainsplaces Refresh partnership project in

social housing complexes in Brampton and Mississauga they referred over 50 volunteers

Grant support from area municipalities has grown since 2009 as shown in the following table

Grant Support from Municipalities

20142009 2010 2011 2012 2013

Funding Funding Funding Funding received Funding received Funding

received received received or anticipated request

Caledon $5000 $ 4000 $ 4000 $ 4000 $ 4000 $ 6000

Brampton $0 $25000 $2S000 $30000 $35000 $35000

Mississauga $0 $25000 $35000 $35000 $35000 $42000

XS-l-fc

For 2013 Volunteer MBC would like to request $35000 from the City of Brampton to recognize the growth in service to Brampton and reflect the shift in the number of referrals (increase) in Brampton versus Mississauga as well as the fact that their head office is now well established at Community Door in Brampton - with easy access to accommodate walk-in clients and opportunities to facilitate more workshops in Brampton The increased funds would be used to reach out to more potential volunteers in Brampton ask them to get involved in their community and show them how to do so

The following shows the increasing proportion of volunteer referrals in Brampton

2010 volunteer

referrals

bull Mississauga bull Brampton bull Caledon

4

36 A 60

2011 volunteer

referrals

2012 Volunteer

Referrals

Brampton

Mississauga

Caledon

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119

25-l-S

bull Volunteer MBC also organized several workshops to strengthen community organizations to recruit retain and recognize volunteers They also aim to strengthen board leadership by offering a series of board governance workshops In 2012 over 300 volunteer engagement professionals and board members attended and the overall satisfaction rate was at 89

bull Volunteer MBC E newsletters are now distributed to over 11000 volunteers in their Access database and they continue to receive positive feedback Their website is a big component of this outreach as well as their social media approach

bull Last year their volunteer database consisted of just over 8000 individuals Their outreach approach is working They now on average receive approximately 9234 unique visitors each month an increase of 37 compared to last year In 2012 they welcomed 82242 unique visitors to their main website and so far this year (end of August) they have welcomed 73873 unique visitors Since the launch of their website in 2009 they have welcomed an overwhelming 257473 unique visitors in total Their online volunteer matching database received 192381 role views since the start of 2013

bull For social media outlets Volunteer MBC sees continued growth in various social media platforms (eg facebook Twitter and YouTube)

bull Their database of volunteers also allows them to conduct mass outreach and this

was particularly successful this past year Their response rate is very high with many positive results

o During the recent floods in the summer of 2013 they were instantly able to reach out and refer 38 volunteers and send them to the Canadian Red Cross

to assist residents in Peel who needed help with the clean-up o For the World Girls Softball championships they referred 222 volunteers o For the Region of Peel and Ephrainsplaces Refresh partnership project in

social housing complexes in Brampton and Mississauga they referred over 50 volunteers

Grant support from area municipalities has grown since 2009 as shown in the following table

Grant Support from Municipalities

20142009 2010 2011 2012 2013

Funding Funding Funding Funding received Funding received Funding

received received received or anticipated request

Caledon $5000 $ 4000 $ 4000 $ 4000 $ 4000 $ 6000

Brampton $0 $25000 $2S000 $30000 $35000 $35000

Mississauga $0 $25000 $35000 $35000 $35000 $42000

XS-l-fc

For 2013 Volunteer MBC would like to request $35000 from the City of Brampton to recognize the growth in service to Brampton and reflect the shift in the number of referrals (increase) in Brampton versus Mississauga as well as the fact that their head office is now well established at Community Door in Brampton - with easy access to accommodate walk-in clients and opportunities to facilitate more workshops in Brampton The increased funds would be used to reach out to more potential volunteers in Brampton ask them to get involved in their community and show them how to do so

The following shows the increasing proportion of volunteer referrals in Brampton

2010 volunteer

referrals

bull Mississauga bull Brampton bull Caledon

4

36 A 60

2011 volunteer

referrals

2012 Volunteer

Referrals

Brampton

Mississauga

Caledon

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119

XS-l-fc

For 2013 Volunteer MBC would like to request $35000 from the City of Brampton to recognize the growth in service to Brampton and reflect the shift in the number of referrals (increase) in Brampton versus Mississauga as well as the fact that their head office is now well established at Community Door in Brampton - with easy access to accommodate walk-in clients and opportunities to facilitate more workshops in Brampton The increased funds would be used to reach out to more potential volunteers in Brampton ask them to get involved in their community and show them how to do so

The following shows the increasing proportion of volunteer referrals in Brampton

2010 volunteer

referrals

bull Mississauga bull Brampton bull Caledon

4

36 A 60

2011 volunteer

referrals

2012 Volunteer

Referrals

Brampton

Mississauga

Caledon

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119

T5-I-7

FINANCIAL COMMENTS

The Non-Departmental City-Wide Community Events Account 201109-001-0191-0001 is used to provide grants for support of sporting groups community events andor heritage arts and culture on a first come approval basis Funding of $35000 is available to fund this initiative in 2013

CONCLUSION

Volunteer MBC is committed to creating a volunteer base that is reflective of the community in which services are delivered They are a strong Volunteer Centre ready to deliver a WIN - WIN - WIN for the volunteer the non-profitcharitable agency and the community at large

Thanks to the support from the City of Brampton Volunteer MBC has been able to generate some considerable milestones in 2013 and they will continue their efforts throughout 2014 Their ultimate goal with the City of Bramptons continued support is to ensure that volunteering in Brampton generates a caring community where residents feel safe in an environment that promotes growth and respect Volunteers shared mission helps generate camaraderie tolerance and respect Volunteer MBC plans to provide a level playing field where everyone has an opportunity to use their gifts to make a difference

This report recommends that City Council supports the Volunteer MBC organization in 2013 with a municipal grant of $35000 directed to raising the profile of volunteerism and to recruiting retaining and supporting existing volunteers serving the Brampton community

The report also recommends that the Chief Public Services Officer appoint a staff member with subject matter expertise to participate on the Volunteer MBC Board of Directors

Julian FJattesjan DorvoajJiynn Rosa Chief Public Services Officer Director of Recreation ampCulture Public Services Department Public Services Department

Authored By Michele Robinson Recreation Supervisor 905-874-5119