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City Navigation on Mobile Phone
Project Description
Каждый день в городе:
DorogaTV. The unique on-line service for incity travel navigation
DorogaTV. The unique on-line service for incity travel navigation
Где этот автобус!?
Every day in the city:
DorogaTV. The unique on-line service for incity travel navigation
Задерживаюсь… буду не знаю когда..
Every day in the city:
DorogaTV. The unique on-line service for incity travel navigation
Где я вообще?
Every day in the city:
DorogaTV. The unique on-line service for incity travel navigation
Есть рядом что-нибудь нормальное?
Every day in the city:
DorogaTVJust use it!
DorogaTV. The unique on-line service for incity travel navigation
Автобусы on-line На маршруте
DorogaTV. The unique on-line service for incity travel navigation
Атобусы on-line На карте
DorogaTV. The unique on-line service for incity travel navigation
Карта с пробками
DorogaTV. The unique on-line service for incity travel navigation
Пробко-камеры
DorogaTV. The unique on-line service for incity travel navigation
Прокладка маршрутов
Available on site soon on mobile
DorogaTV. The unique on-line service for incity travel navigation
And other helpful services
«City guide. Телефоны и адресаю. Поиск по городу»
«Entertainment» — фильмы, концерты, бронирование билетов
«Fun & Information» — новости, погода, курсы валют, развлечения в дороге
DorogaTV. The unique on-line service for incity travel navigation
StatisticsN.Novgorod
45 000 people use mobile application every month
50 000 people visit web-site www.doroga.tv monthly
DorogaTV services can be used on:
• Cell phones (j2me application)• iPhones (i.doroga.tv)• Internet (web-site)• TV (traffic show)
More than 150 000 applications installed on cell phones in Nizhny Novgorod (may 2009).
DorogaTV. The unique on-line service for incity travel navigation
150 000 people is the daily reach of DorogaTV-TV show
Dynamics DOROGA.TV
WEB-SITE
DorogaTV. The unique on-line service for incity travel navigation
Nizhny Novgorod – 100% service
Beta:MoscowSaint-PetersburgYekaterinburgVolgogradVoronezhSaratovChelyabinskPermNovosibirskLondon
DorogaTV. The unique on-line service for incity travel navigation
Soon:
KievOdessaKharkovDubna
2009-2010:+65 regions
Geography
DorogaTV. The unique on-line service for incity travel navigation
Mobile advertising as monetization channel
МТМСпециальное предложение на летнюю резину NOKIAN TYRES!(831) 270-87-87
«Preloader» text messages
Targeting:-Time-Region- Priority (quantity)
«Geo» advertising
Targeting:-Street & address-Region- Screen size
DorogaTV has partner relations with a number of the state and commercial organizations of Nizhniy Novgorod, the Russian Federation and Great Britain constructed on information interchange and granting of the data:
– Megafon, Beeline, MTS, NCC (DorogaTV promotion on mobile phones) – The cinema chain "Empire of Dreams", “Auto radio”, radio "Miliceiskaya wave", “Russian
radio”, the broadcasting company "Volga" (Information programson traffic jams)
– Transport For London. Video data from the road cameras established in streets of London
– The Central dispatching service (GPS data from fixed-route taxis of Nizhniy Novgorod)– The Ministry of Emergency Measures, traffic police, first aid (free unlimited access to
the system, special interfaces for convenient monitoring of a road situation)
DorogaTV. The unique on-line service for incity travel navigation
Work with the partners
Установить приложение: m.doroga.tv
DorogaTV. The unique on-line service for incity travel navigation
