As we step up to take our rightful place as a vibrant, respected, world-class city, it's important that our unity and focus are clear to all. It's essential that our "signature" be a constant, consistent representative of our character.

We live in a world in which perception is shaped by brands. That makes our "brand" – Columbia – a high-value asset in our effort to tell the world: We Are Columbia.

Please use our brand – the seal, the typeface, and our motto – with consistency and with respect.

The emblems, seals and other marks used to identify the City of Columbia, its departments, programs and initiatives are the property of the City and may not be reproduced in any form without the express written permission of the City. Additionally, any use of these emblems, seals and other marks must be in strict conformance with graphics guidelines as adopted by the City of Columbia.

CITY OF COLUMBIA BRANDING GUIDE

CITY OF COLUMBIA BRANDING: PARTNER RULES OF USAGE

USE MUST BE APPROVEDPRIOR TO PRODUCTION

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PREFERRED 1 COLOR USE

ALTERNATE 1 COLOR USE

CITY OF COLUMBIA BRANDING: PARTNER RULES OF USAGE

USE MUST BE APPROVEDPRIOR TO PRODUCTION

PREFERRED 2 COLOR USE

ALTERNATE 1 COLOR USE

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CITY OF COLUMBIA BRANDING: PARTNER RULES OF USAGE - THE DO NOTS

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DO NOT: Reverse the logoDO NOT: Use the logo on Patterned Backgrounds

DO NOT: Multiply the logo DO NOT: Use the lightbackground version on

Dark Backgrounds

DO NOT: Change the color of the logo or use the logo in any other manner other than the approved, Officiall Logo shown on pages 1 and 2.