City of Dallas:Strategic Plan

City Council BriefingSeptember 6, 2006

Briefing Purposes

- To present the City’s Strategic Plan for beginning in FY 06/07

- To explain the relationship between:

• City Council Key Focus Areas (KFAs)• Budgeting for Outcomes• City of Dallas Strategic Plan• City of Dallas Action Plan

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How do We Strategically Align All the City Work Activities to Achieve the Desired Results?

City’s WorkActivities

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How do We Strategically Align All the City Work Activities to Achieve the Desired Results?

Strategic Plan

Budget Document

Action Plan

4City’s Work Activities

RESULTS

STRATEGIES

KFA

How do We Strategically align all the City Work Activities to Achieve the Desired Results?

SERVICES

KEY PERFORMANCEINDICATORS

TACTICS

LONG TERM TARGETS& ANNUAL MEASURES

Action PlanBudget Document

Strategic Plan

BUDGETIN

G FOR O

UTCOM

ES STRATEGIC PLANNING

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Economic Development

Mobility

1.2.s1 Maintain an effectivetransportation infrastructure

1.2.18-Signal Construction

Operations

Input: Budget-$4,033,377Output: 1,424 signal projects

Efficiency: $1,506.35 average cost per projectEffectiveness: 92% of permanent

repairs w/in 60 days

Eliminate unnecessarystops and delays at traffic signals

by repairing broken signalvehicle sensors that provide green

time based on demand

Long- term target: eliminate back logof broken vehicle sensors at traffic signals by 2008

Annual: Apply for Federal funds inJan 2006 to eliminate backlog of repairs

Strategic Plan

Budget Document

Action PlanBUDGET

ING F

OR OUTC

OMES STRATEGIC PLANNING

An Example: Public Works

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Economic Development

Natural Resources

1.3.s1 –Increase public awareness, education, and

training through public outreach

1.3.21 -Water Conservation

Input: 6 FTE’s Per Outreach CoordinatorsOutput: 12 million citizen contact

through grass roots outreachEfficiency: 2 million contacts/FTE

Effectiveness: 201 gallon per capita consumption

Complete & implement the 5 yr. water

Conservation Strategic Plan

Long-Term Target: Reduce water consumption by 5% by 2010

Annual Target: Perform 520 retrofits through the toilet rebate pilot

BUDGETIN

G FOR O

UTCOM

ES STRATEGIC PLANNING

Budget Document

Action Plan

Strategic Plan

An Example: Dallas Water Utilities

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An Example: Park and Recreation

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NeighborhoodQuality of Life

Culture, Recreation and Education

2.5.s6 Create and Sustain high quality, multiple Purpose facilities

2.5.17 Park and Recreation

Planning,Design and Construction

Input: 10 project managersOutput: 178 contracts managed

Efficiency: 18 projects managed/project manager

Effectiveness: 90% of all contractsawarded with in scheduled date

Modernize/Replace Playgrounds

Long term target: 47playground

replaced by 9/08 Annual Measure: Design 12

replacement playgrounds

Budget Document

Action PlanBUDGET

ING F

OR OUTC

OMES

Strategic Plan

STRATEGIC PLANNING

Key Focus Areas (KFAs)

1) Economic Development2) Neighborhood Quality of Life3) Public Safety4) Staff Accountability5) Trinity River Corridor

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Key Focus Areas (KFAs)

• City Manager’s Office reconfigured; ACM over each KFA

• Budget 05-06 reorganized to show resources allocated by KFA rather than by department

• The Budgeting for Outcomes Process used to develop for the FY 06/07 budget also followed Council’s KFA’s

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Strategic Planning Via Budgeting for Outcomes Process

Citizens receive the services they want at a price they are willing to pay

Council Set “Price of Government,”approved Results that support KFAs, and reviewed indicators of progress that would accomplish each of the nine results

These Results with their corresponding indicators become the objectives of the strategic plan

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ResultsThe relationship between the five KFA’s

and the Nine Results is as follows:

1. Economic Development1.1 - Thriving Economy1.2 - Mobility1.3 - Natural Resources

2. Neighborhood Quality of Life2.4 - Neighborhoods2.5 - Culture, Recreation, and Education2.6 - Health and Dignity

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Results- Continued

3. Public Safety3.7- Safety

4. Staff Accountability4.8 - Government

5.Trinity River Corridor5.9 - Trinity River

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Developing the Strategies Via Budgeting for OutcomesResults Teams :

- First, identified the causal factors thatinfluence each Result

- Based upon those causal factors, teams identified Strategies to achieve each Result

- These Strategies are the foundation of the annual budget and strategic plan

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Strategic PlanPurpose:

A blueprint or map for the over-reaching goals and objectives the City staff is to achieve

Elements- Mission, Vision, and Values Statement- KFA areas, results, and result indicators whichcorrespond to Goals and Objectives in aclassical Strategic Plan

- Strategies to obtain results, including a matrix of which services address each strategy and cause and effect or strategy maps

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Strategic Plan- Continued

• What are Strategies?- An approach or course of action to achieve the desired goal or result

• Strategy Map: - A depiction of causal factors that impact each result

• Strategy Matrix: - Each service funded in the FY06-07

Budget has been matched with the Strategy it addresses

- One service may address multiple strategies16

Strategic Plan- ContinuedThe breakdown of the total 52 Strategies

for achieving the City’s Results are as follows:

1.1 Thriving Economy -51.2 Mobility - 31.3 Natural Resources 52.4 Neighborhoods - 42.5 Culture, Recreation, and Education - 72.6 Health & Dignity - 73.7 Safety - 44.8 Government – 95.9 Trinity River - 8

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Strategic Plan - Continued

• Each strategy has been numbered according to KFA, Result, and strategy

• Format of Numbering System:

KFA Number. Result Number. Strategy

• Example: Strategy one for KFA: Economic Development and Result: Thriving Economy is 1.1.s1

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Strategic Plan- ContinuedNumber of Services Per Result and Strategy

Results StrategiesS1 S2 S3 S4 S5 S6 S7 S8 S9

1.1 Thriving Economy 19 16 15 7 141.2 Mobility 30 10 151.3 Natural Resources 7 11 8 9 12.4 Neighborhoods 7 12 7 12.5 Culture, Recreation & Education 14 10 11 14 11 13 62.6 Health & Dignity 9 3 2 10 0 4 03.7 Safety 45 53 34 324.8 Government 19 17 35 25 48 14 9 24 475.9 Trinity River 2 2 2 1 2 2 2 2

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Strategic Plan- Continued

• All strategies are addressed by at least one City Service with 2 exceptions

• Under KFA: Neighborhood Quality of Life and Result: Health & Dignity, two strategies don’t have individual services tied to them but are addressed indirectly through other means or policies

- 2.6.s5 - Improve the availability and affordability of care coverage [insurance] for city residents

- 2.6.s7 - Address the unique challenges associated with residents’ legal status 20

Where do we go from here?

1. The City’s Action Plan:- Is a tactical plan that outlines the specific

steps for implementing the strategic plan- Lists key activities that staff will undertake

during the next year, such as: * Major enhancements in the City

Services* New Programs or Initiatives* Policy Evaluations* Significant work products or efforts

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Where do we go from here?Continued

1. The City’s Action Plan Also:

Commits departments to these activities by designating who does what by when

Will be presented to Council in October once the FY 06/07 budget is adopted

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Where do we go from here? Continued

2. Refinement of Performance Measures:• Inputs- Amount of resources given to service• Outputs- Volume of work produced• Cost Efficiency- How efficiently the resources are used• Effectiveness- Degree that service meets its intended goal

and satisfies its customers• Community Indicator – The condition of the community that

demands the City to provide that service

This coming year we will continue to refine measures, including standardizing measures between like services, and provide additional staff training in performance measures

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Next Steps• Adopt the FY 06/07 Strategic Plan on the

September 27th Agenda

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Mission Vision Values

Council Key Focus Areas & Results

Forward Dallas!

Strategic Plan

Bond Programs

ITEC’s Plan

Eco Dev SratPlan

Action Plan

Perf. Measures for all City services

Appendix A: How Strategic Planning Permeates the Organization

Capital Budget Operating Budget

Communication with employeesand citizens-branding-newsletters-surveys-focus groups- Town halls

Recognition and Rewards

City University (training)

Individual Performance Plans

Goals and Objectives

Strategies/Strategic Plans

Tactics/Tactical Plans/Action Plan

Funding/Budget Documents

Individual Employee Efforts and Documents

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