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A Progressive Future . . .
Rooted in an Authentic Past . . .
ESCONDIDO
www.escondidoexperience.comEXPERIENCE
IT’S A
PLACEVIBRANT
Acknowledgments
Profile Created and Published by the City of Escondido Economic Development Division:
Graphic Design by the City of Escondido Planning Division Graphic Designer:
Graphic Design Inspiration:
Photo Images:
Historic Photo Restoration:
Niki de Saint Phalle Mosaic Sculpture on Back Cover:
Escondido Experience Logo:
On-Line Version by City of Escondido Information Systems Department:
Community Profile Published September 2008
Jo Ann Case, Lyn Dedmon, Michelle Bromstead & Joanne Tasher (Editor)
Melanie Winkelmann
Mark Gallo www.xlstudios.com
Kurt Lightfoot www.DejaVuPhotoServices.comGretel Maggos
© 2008 Niki Charitable Art Foundation
Kathy Rubesha, Designer
Anne Elpin
Source for demographic data is U.S. Census 2000 unless otherwise noted
For the most current information, go to the City’s Web site www.escondido.org
City of Escondido
COMMUNITY PROFILE2008-2009
www.escondido.org
Welcometo the 5th edition of the
City of Escondido's Community Profile!
This edition of the profile highlights the attributes that makeEscondido an exceptional city. Located in the heart of SanDiego North, Escondido is a city of complementary contrasts.Historic charm pairs with urban culture to create a unique,diverse community.
Look through the Community Profile to see some of whatEscondido has to offer, and then come see for yourself. Youwon't be disappointed!
www.EscondidoExperience.com
Mayor:
City Council
City Manager:
City Attorney:
City Hall
Lori Holt Pfeiler
Sam Abed, Mayor Pro Tem
Dick Daniels
Ed Gallo
Marie Waldron
Clay Phillips
Jeffrey Epp
201 N. Broadway
Escondido, CA 92025
760-839-4631
1
ESCONDIDOAt A Glance
Incorporated on October 8, 1888
Area: 36.98 square miles
Demographic Information
• Population:142,000
• Ethnicity: White 47% Latino 43%Asian 4% Black 2% Other 4%
• Median Household Income: $64,737
• For more demographic informationwww.escondido.org
WHAT’S INSIDECulture 4
Artful 8
Authentic Past 10
Delicious 12
Spend It! In Escondido 14
Home 18
Enjoy 20
Eventful 22
Leisure 24
Learn 26
Seniors – Families – Kids! 28
Healthful 30
Business 32
Collaborate – Partner – Relationships 34
Visiting – Transit – TOD 36
Need To Know 37
Photo Directory 39
15INTERSTATE
805INTERSTATE
5
INTERSTATE
CALIFORNIA
56
CALIFORNIA
52
CALIFORNIA
78
CALIFORNIA
163
15INTERSTATE
5
INTERSTATE
San Diego North Visitors Bureau760-745-4741
California Center for the Arts, Escondido760-839-4100
Escondido Chamber of Commerce760-745-2125
Escondido Downtown BusinessAssociation760-745-8877
www.sandiegonorth.com
www.artcenter.org
www.escondidochamber.org
www.downtownescondido.com
2
Sophisticated
LIFESTYLE
3
Culture4
Come the beauty of use in design at the Mingei International Museum and
performing artists from around the globe in one of the California Center for
the Arts' world-class theaters. Youngsters can the hands-on exhibits at
the Escondido Children's Museum and worlds to explore, while the
young at heart can back in time at the Escondido History Center.
Eclectic showings and educational programs at the California Center for the Arts
Museum stimulate one to . Intimate and live theater performances are a
joy to at Patio Playhouse and Theatrx in the heart of Downtown.
Enjoy
Hear
Touch
Discover
Travel
Think
See
5
340 North Escondido BoulevardEscondido, CA 92025
Administration 760-839-4138Ticket Office 800-988-4253
www.artcenter.org
The Center is on a 12-acre campus inDowntown Escondido adjacent to EscondidoCity Hall, the History Center and Grape DayPark. The Campus includes:
• Concert Hall - 1,523-seats
• Center Theater - 406-seats
Conference Center – WithMeeting & Banquet Facilities
Visual Arts Museum & Museum Store
Art and Dance Studios
Escondido Children's Museum
San Diego North Visitors Bureau
•
•
•
•
•
Enjoy Performing Arts At The Center
Have An Event At The Center
Get ready for the time of your life! The annual performanceseasons at the Center are filled with world-class artists fromaround the globe. Running the gamut from the classical to thecomedic, the performers at the Center will compel you, intrigueyou and dare you to step through the doors for a variety ofmusical and dramatic experiences.
Looking for a unique event location? The California Center forthe Arts offers two state-of-the-art proscenium theatersavailable to rent for your performance. The Center also housesone of San Diego North's most extraordinary conference andbanquet facilities, and can host a variety of indoor or outdoorevents—from major trade shows to intimate weddings.
6
Queen Califia's Magical Circle is the only American sculpturegarden and the last major international project created by
. It is situated within a 12-acre naturalhabitat in Kit Carson Park on a parcel of land donated by theCity of Escondido. The Park's entrance is located five minutesfrom I-15 and the Via Rancho Parkway exit.
For Arts related information, go to
Niki de Saint Phalle
www.escondido.org
Escondido is a place to get cultured:Cutting-edge museums, independentgalleries and local artists abound. Newschool surrealists share space withhand blown glass sculptures.Independent theatre and Broadway actsare found on the same night.
Public art, photography, music anddance, or whatever feeds your soul canbe found in Escondido.
8
ARTFUL
9©2008
Nik
iC
harita
ble
Art
Foundation
Authentic Past
Grand Avenue East of Maple Street c. 1949
Pioneer Room
Local History and Genealogy Research247 S. Kalmia Street, Escondido, CA 92025760-839-4315
10
The Escondido History Center is responsible foreverything from preserving structures and operating amuseum, to collecting thousands of artifacts andphotographs, to reviving the historic Grape Day festival.They have worked for decades to preserve Escondido’sheritage in a myriad of ways and continue to activelycollect photographs, artifacts and paper ephemerapertaining to Escondido’s past and present.
The Escondido History Center is located in beautiful and
historic Grape Day Park in Downtown Escondido:
321 N. Broadway, Escondido, CA 92025
760-743-8207
www.escondidohistory.org
From tiny bungalows to magnificent Victorian homes, the Old Escondido
Historic District contains the majority of Escondido’s historic resources.
It is a wonderful place to walk or tour by car. Many homes are
currently undergoing restoration and return visits will reveal steady
improvement within the district. A selection of homes is open for tours
annually on Mother’s Day.
11
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The Old EscondidoHistoric District
The Old EscondidoHistoric District
The City of Escondido
established the Old
Escondido Historic
District in 1989. The
district, featuring 900
homes built in the mid
1880s to date is bounded
by 5th Avenue on the
North, 13th Avenue on
the South, Escondido
Boulevard on the West
and Chestnut Street on
the East.
The Escondido Restaurant
Scene
Escondido is not only a great destination
for shopping, arts and entertainment, it is
also home to an enticing variety of
restaurants and eateries. There is
something for every one, with
offerings from many
different cultures: Italian, Mexican,
French, Chinese, Japanese, Thai,
Vietnamese, Continental American and
Fusion. Enjoy traditional American fare
like hamburgers and french fries or
something more rare like roasted venison
and muscovy duck legs. Several
establishments are committed to using
locally grown, organic vegetables and
free-range meats. A number of
restaurants are family-owned and have
been in business for many years. For
sophisticated palates, unique chef-
owned restaurants are located
throughout the City, with many in the
Downtown. Favorite national restaurants
can be found in Escondido, too.
delicious
www.escondido.org
Dining & Entertainment - Taste Escondido
12
DELICIOUS
13
Map
ShoppingEscondido's easily accessible location and variety of retail options make it theperfect place to shop. From eclectic one-of-a-kind boutiques Downtown, to majornational stores, variety abounds for all ages, tastes and budgets. Westfield NorthCounty regional shopping center is a shopping destination. The Center is planning asignificant expansion to its already one million plus square foot space, providingeven more retail options in the not-too-distant future.
Civic Center Plaza
Country Corner Shopping Center
Del Norte Plaza
El Norte Vons Center
Escondido Promenade
Escondido Square
Escondido Shopping Center
Escondido Town & Country Center
Escondido Valley Center
Escondido Village Center
Felicita Towne Center
Felicita Plaza
Felicita Junction
Ferrara Plaza
Gateway Center
La Entrada
Home Depot Center
Home Depot East
Lowe's Center
Parkway Place
Plaza Las Palmas
Signature Pavillion
Trafalgar Square
Valley Plaza
Vons Shopping Center
Washington Square
Westfield North County
311–445 N. Escondido Blvd.250,000 SF
601–675 N. Broadway106,389 SF
302–362 El Norte Pkwy.232,151 SF
964 1042 W. El Norte Pkwy.114,691 SF
1200 1286 W. Valley Pkwy.413,112 SF
602 640 N. Escondido Blvd.103,111 SF
2010 2046 E. Valley Pkwy.30,000 SF (approx.)
1625 1665 E. Valley Pkwy.69,780 SF
1346 1358 W. Valley Pkwy.90,549 SF
1247 1345 E. Valley Pkwy.300,000 SF
1805 1895 Centre City Pkwy.126,557 SF
325 409 Felicita Ave.93,361 SF
540 W. Felicita Ave.45,000 SF
2401 2449 E. Valley Pkwy.90,210 SF
810 860 W. Valley Pkwy.89,730 SF
1109 W. Valley Pkwy.20,000 SF
1550 W. Valley Pkwy.89,730 SF
1401 E. Valley Pkwy.235,135 SF
620 W. Mission Ave.118,019 SF
645 649 W. Mission Ave.120,425 SF
970 1138 W. Valley Pkwy.126,400 SF
300 360 W. Valley Pkwy.100,000 SF
1310 E. Valley Pkwy.45,000 SF
1604 1730 E. Valley Pkwy.85,000 SF (approx.)
2319 2355 E. Valley Pkwy.83,023 SF
1111 1161 E. Washington Ave.56,842 SF
210 E. Via Rancho Pkwy.1,250,000 SF
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DISTRICTS
Commercial Areas
Downtown Specific Plan Area
East Valley Parkway
South Escondido Boulevard
15
Sales TaxA strategic location, a diverse repertoire of shoppingoptions, a wide selection of new vehicle dealerships anda unique historic Downtown have positioned Escondidoto be a leader in generating sales tax revenue.Escondido continually ranks number one insales tax revenue compared to theseventeen other cities in San DiegoCounty, with the exception of the City ofSan Diego. Sales tax revenue makes upalmost 40% of the City's operatingbudget which provides importantservices, programs and amenities for itscitizens and businesses. Staying competitiveand boosting public awareness about the benefits ofbuying locally are key economic development objectives.
Sales Tax Revenue
Breakdown by Economic Category
Sales Tax Net Cash Receipts - Calendar Year 2007
Top 25 Sales Tax Producers - City of Escondido
Acura of Escondido
APRO
Brecht BMW
Dixieline LumberHome Center
Escondido Jeep Eagle GMC
Escondido Ready MixConcrete
Heller Ford
Home Depot
Honda of Escondido
Jack Powell Chrysler Dodge
J C Penney
Lowe's Home Improvement
Macy's Department Store
Mercedes Benz ofEscondido
Mervyn's Department Store
Mossy Nissan
Nordstrom DepartmentStore
North County Auto Center
Palomar Transit Mix
Pine Tree Lumber
Quality Chevrolet
Sears Roebuck & Company
Target Stores
Toyota of Escondido
Vons Grocery Company
(2 locations)
(4 locations)
Source: 2007 3rd QTRMuniServices LLC
$784,906
$1,545,085
$2,411,539
$2,987,268
$4,453,723
$8,151,212
$11,191,269
$11,557,472
$12,706,647
$13,464,184
$15,607,614
$15,729,789
$17,596,318
$22,905,119
$24,562,434
$27,363,800
$28,901,231
$29,876,146
$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000
Imperial Beach
Del Mar
Coronado
Solana Beach
Lemon Grove
Santee
Encinitas
La Mesa
Poway
Vista
National City
San Marcos
Oceanside
El Cajon
San Diego County
Carlsbad
Chula Vista
Escondido
Revenue to City
16
GENERAL RETAIL23.5%
CONSTRUCTION16.4%
TRANSPORTATION38.9%
MISCELLANEOUS0.3%
BUSINESS TOBUSINESS 9.2%
FOOD PRODUCTS11.7%
EscondidoAuto ParkEscondidoAuto Park
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Toyota
Saturn
Suzuki
Toyota
Saturn
Suzuki
Mercedes-Benz
Infiniti
Lexus
Mercedes-Benz
Infiniti
Lexus
List of Automobile & Motorcycle DealersLink to Auto Park website:
Acura of Escondido
Brecht BMW
Classic Volkswagen
Honda of Escondido
Mazda of Escondido
North County Jeep GMC KIA
www.escondidoautopark.com
Audi Escondido
Brecht Mini
Heller Ford Hyundai
Jack Powell Chrysler Dodge
Mossy Nissan
Volvo Escondido
Young Buick/Pontiac/Cadillac
Other Dealerships
Motorcycle Dealers
Discover Infiniti
Lexus Escondido
Mercedes-Benz ofEscondido
Saturn of Escondido
Suzuki
Toyota of Escondido
Escondido Cycle Center
Moto Forza
www.SpenditinEscondido.org
Why Spend It!
In Escondido?
Check this out . . .
17
HOME
18
City Plaza Paramount
Cityscape The Venue
City Square Urbana
Las Ventanas Village Via Robles
Urban Living . . .
Or . . .
Amongst the Mountains & Chaparral
Brookside Lomas Del Lago
Chaparral Lomas Serenas
El Norte Park Mosaic
Emerald Heights Rancho San Pasqual
Encino Estates Rancho Vistamonte
Eureka Springs Sonata
Hallmark Creekside The Crest Collection
Hidden Trails
19
San Diego Wild Animal Park15500 San Pasqual Valley Road
“An 1800-acre wildlife preserve that allowsvisitors to view herds of exotic animals asthey might be seen in their native lands.”Animals from all over the world inhabit theexhibits. From an African safari to the junglesof India to the Amazon rain forest animalsthrive under the care of dedicated keepers.There are many different family activities toenjoy – photo caravan tours, sleepovers, Roar& Snore, Cats & Carnivore Tour, and manymore. Don't forget to visit the extraordinarygardens throughout the Park.
www.sandiegozoo.org/wap
Wineries & Tastings
Belle Marie Winery & Chateau Dragoo
Ferrara Winery
Holiday Wine Cellar
Orfila Vineyards
Stone Brewing Co. & World Bistro Gardens
The French Wine Club at Bistro Le Bouchon
Vinz Wine Bar
A
tranquil and exceptional wine experience amonggazebos and lush citrus and fruit trees.26312 Mesa Rock Road
– Offering the widest
selection of fine wines and premium liquor in the areafor over 40 years.
302 W. Mission Avenue
An ultra-premium boutique
winery nestled in the picturesque San Pasqual Valleynext the picturesque Vineyard Golf Course.13455 San Pasqual Road
Award winning brewer of the highest quality craftbeers. Take a tour of the brewery and eat at theiramazing restaurant with a unique menu.1999 Citracado Parkway
Offers its wine aficionados a chance to sample some ofits wonderful French wines and offers bistro dining.511 W. Valley Parkway
A new
concept for wine enjoymentin Downtown Escondido andgreat food at their next doorContinental Delicatessen.201 E. Grand Avenue
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www.bellemarie.com
www.holidaywinecellar.com
www.orfila.com
www.stonebrew.com
www.frenchwineclub.com
The oldest, active grape-growing, wine-making family in San Diego County.1120 W. 15th Avenuewww.ferrarawinery.com
20
ENJOY
21
EVENTS
Cruisin’ Grand
Farmers Market
Downtown Street Faire
2nd Saturday ArtWalk
Grape Day Parade & Festival
Festival Escondido
4th of July Celebration
One of the best gatherings of classic cars in the country;
Friday evenings, April through September, 5 – 9 p.m.
along Grand Avenue in Downtown Escondido.
Open-air marketplace featuring local, fresh seasonal
fruits, vegetables, flowers, herbs, and other interesting
items. Every Tuesday on Grand Avenue between Juniper
and Kalmia. 3:30 – 7 p.m. May through September
(summer hours); 2:30 – 6 p.m. October through April
(winter hours).
Held twice yearly (May and October) on the 3rd Sunday
of the month. This is the second largest one-day street
faire in the state and provides fun for the whole family.
Featuring arts & crafts, unique food from around the
world, live musical entertainment and more.
&
Dozens of galleries, artist studios, museums, shops and
theaters open their doors to the public and host wine
tastings, receptions, music and demonstrations.
&
A free community celebration with historic roots dating
back to 1908 held annually on the first Saturday after
Labor Day.
A Downtown feast for all your senses! Art, wine, music
and food come together on the second Saturday in
September for a day of delicious entertainment.
Pack a picnic and bring the family to this star-spangled
celebration in Grape Day Park featuring a spectacular
fireworks display.
www.downtownescondido.com
www.downtownescondido.com
www.escondidochamber.org
www.downtownescondido.com
www.downtownescondido.com
www.escondidoarts.org
www.escondidohistory.org
www.downtownescondido.com
www.escondido.org
First Night Escondido
A family-oriented, alcohol-free, New Year’s Eve
celebration of the arts.
www.firstnightescondido.com
22
EVENTFUL
23
RecreationEscondido is often thought of as a great place to raise a family. Its hometown atmosphere, historic resources and itsmany amenities are found in a much larger city. Life-enriching recreational programs and activities can be found forpeople of all ages, from infants to older adults, abound in Escondido. Classes offered include leisure, computers, music,dance, arts & crafts, swimming, preschool, tennis, and health & fitness. Kit Carson Regional Park, skateboardingfacilities, hiking in Daley Ranch, fishing and picnicking at Lake Dixon, and golfing at great public golf courses are some ofthe outdoor activities to experience in Escondido.
SPEND A DAY AT THE PARK!
Kit Carson Regional Park
Escondido Sports Center
Iceoplex Ice Center
• 300 acresLighted ball field complex (baseball and soccer)
Family orientated recreational center featuring twoOlympic size ice arenas and a full-service health clubwith a 25 meter indoor pool.
•• Amphitheater• Picnic tables and Playground with tot lots• Queen Califia’s Magical Circle by Niki De Saint Phalle
• Located in Kit Carson Park• 20,000 sq. ft. Skate Park• 85’ x 85’ roller hockey arena• Pro shop and concession stand
HOW ABOUT SKATE BOARDING?
OR GO ICE-SKATING?
GREAT GOLF!
Eagle Crest Golf Club
Meadow Lake Country Club
Reidy Creek Golf Course
The Vineyard at Escondido
Welk Resort Center
Escondido Country Club
(Public)
760-737-9762; 18-hole, par 72
(Public)
760-749-0983; 18-hole, par 71
(Public)
760-740-2450; 18-hole, par 54
(Public)
760-735-9545; 18-hole, par 70
(Public)
760-749-3225; 18-hole, par 62
760-749-3225; 18-hole, par 54
(Private)
760-743-3301; 18-hole, par 70
Fountain Executive Golf Course
Oaks Par 3 Golf Course
LIKE TO FISH, CAMP OR HIKE?
Dixon Lake and Lake Wohlford
Daley Ranch
Recreation areas offering boating, fishing, hiking trails, and picnic tables with barbeques.
Daley Ranch is a 3,058-acre conservation area acquired in 1997 by the City of Escondido and is managed inperpetuity for the preservation of a biologically unique and diverse area of regional importance.
24
LEISURELake Wolford Circa 1900
25
LEARN
Escondido High School Circa 1890
26
# OF
SCHOOLS
Escondido UnionElementary &Junior High 21
Escondido UnionHigh School 5
San Pasqual Union School 5
Charter Schools 3
Adult Schools/Continuing Education 1
Private Schools 11
(4 sites)
(23 sites)
www.csusm.edu 760-750-4000
www.csusm-es.org
CSUSM is a growing university having a positive and important presence in theregion. In addition to its regular curriculum, CSUSM's Extended Learning hasdeveloped innovative, interesting and useful classes that are especially appealingto people who may be looking for new careers, personal enrichment or planningfor a second career after retirement. Leadership North County is a verysuccessful program for working professionals. Over a nine month period, theclass explores a variety of subjects relevant to San Diego north and contributes tolasting professional relationships among the attendees.
www.palomar.edu
760-744-1150
Established in 1946, PalomarCollege is a comprehensivecommunity college that enrollsover 27,000 students eachsemester. The College has morethan 300 degree and certificateprograms.
2247 E. Valley Parkway 760-839-4515
The Escondido Education COMPACT* is committedto developing and implementing community-wideprograms to support education for youth. Its purposeis to expand the education and career opportunitiesfor students and assist them in becoming contributingcitizens in our community. “Creating OpportunitiesMaking Partnerships And Connecting Teens”.
www.educationcompact.org
Escondido Public LibraryEscondidoEducationCOMPACT
Escondido Union
High School District
Escondido Union High
School District
Escondido Union
School District (K–8)
www.eusd4kids.org
Escondido Union School
District
www.euhsd.k12.ca.us
Theeducates more
than 7,400 students a year.Another 10,000 individuals areenrolled throughout the year inAdult Education classes andRegional Occupational Programs(ROP). The EUHSD supportsthree comprehensive high schools– Escondido, Orange Glen andSan Pasqual – and Valley(Continuation) and Center City(Independent Study). A widerange of college preparatory,vocational and special educationcourses are offered, preparingtoday's students to attend thenation's universities, communitycolleges, or to enter the workforceimmediately after graduation.
is committed toproviding quality learningexperiences for all students in asupportive environment,enabling them to be lifelonglearners, productive members ofthe community, and positivecontributors. EUSD's goal is toensure accountability forcontinuous student academicachievement at a high level forour more than 19,000 studentsin 21 schools, in gradeskindergarten through 8.
EDUCATION FACILITIES
Main Library: 760-839-4683
Branch Library: 760-839-4394
www.escondido.org
239 Kalmia Street2245 E. Valley Parkway
The Escondido Library's mission is to grow, enrich, empowerand educate the community through universal access to qualityresources, services and programs. The main library and itsbranch location provide the public with entertainment,education and business resources.
27
Seniors
Family
Joslyn Senior Center210 Park Avenue
Escondido's seniors can enjoy an active healthy lifestyle,meet friends and participate in all kinds of great things todo. The Joslyn Senior Center provides a wonderfulenvironment, as well as coordination of programs, activitiesand services for people 50 years or older. For a healthybody, the Joslyn Nutrition Program serves delicious meals.For a healthy mind, OASIS provides tutoring opportunitiesfor older adults with children in the local school districts,travel and a variety of classes and seminars.
760-839-4688
www.escondido.org/facilities/joslyn
East Valley Community Center
(EVCC)2245 E. Valley Parkway
EVCC is a terrific family place adjacent to theCity's Branch Library. It is a full-servicerecreation center offering classes in health andfitness, dance, personal development, preschooland other children's activities. Youth sportsleagues, women's and men's basketball leagues,and open gym hours to just shoot around arepopular leisure time activities in the full-sizedgymnasium.
760-839-4382
www.escondido.org/recreation
Go to the “Y”The YMCA has two locations in Escondido. Child development, health and fitness,active older adults programs and aquatics are some of the things you can do at the “Y”.
Palomar YMCA1050 N. Broadway760-745-7490
www,palomar.ymca.org
28
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Kids
Facilities
Parks
Golf Courses
F1
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P1P2P3P4P5P6P7P8P9P10P11P12
G1G2G3G4G5
G6
City Hall & California Center forthe Arts, EscondidoEast Valley Community Center(EVCC) & East Valley BranchLibraryEscondido Public LibraryJoslyn Senior CenterMathes Community Center
El Norte ParkFelicita County ParkFrances Ryan ParkGrape Day Park (pool)Grove ParkJesmond Dene ParkKit Carson Park & Sports CenterMayflower Dog ParkMountain View ParkRod McLeod ParkWashington Park (pool)Westside Park
Eagle Crest Golf ClubMeadow Lake Country ClubReidy Creek Golf CourseThe Vineyard at EscondidoWelk Resort Center –
Fountain Executive CourseOaks Par 3 Golf Course
Escondido Country Club
Licensed child care, day camp, health and life skills, accessto technology and learning centers, opportunities for visualand performing arts, sports, fitness and recreation are allavailable at the Boys & Girls Clubs.
835 W. 15th Avenue
BOYS & GIRLS CLUBS
Mitchell Branch
Baker Branch
www.sdyouth.org
760-746-3315
115 W. Woodward Avenue
760-745-0515
29
Community
Places
Palomar Medical Center555 E. Valley Parkway
“A 319-bed acute care hospital boasts North County's onlytrauma center, a 24-hour Emergency Department, and thearea's finest state-of-the-art cardiac, oncology and generalmedical/surgical services. Fully accredited by the JointCommission on the Accreditation of HealthcareOrganizations (JCAHO), Palomar Medical Center (PMC)has a family-friendly Birth Center that provides motherswith labor, delivery and recovery care in home-likecomfort. PMC also has a Level II Neonatal Intensive CareUnit (NICU) and a Pediatric Unit, which offers expandedaccess to pediatric services for the children and families ofNorth County through a partnership with Children'sHospital & Health Center, Children's Specialists of SanDiego Medical Group and Neighborhood Health Care.”
760-739-3000
www.pph.org
Palomar Medical Center West
Graybill Medical Group
Scheduled to open in 2011 in the Escondido Research and Technology Center, Palomar Medical Center West will bethe first new hospital in San Diego's North County in 30 years. The new state-of-the-art 725,000 square foothospital will incorporate environmentally-friendly design elements using natural materials and softer natural colors.The hospital is being built to expand in phases to 600 beds, including expanded trauma and emergency services,heart surgery, neurosurgery, vascular services and other essential care for residents in San Diego North.
225 E. 2nd Avenue
Graybill Medical Group is one of the largest primary care medical groups in the area, providing over 150,000 patientcare visits yearly. Graybill's primary care is comprised of physicians in Family Medicine, Internal Medicine, Pediatrics,Sports Medicine and Geriatric Medicine. Its on-site services include Urgent Care, Radiology, Mammography,Ultrasound, Bone Density, Treadmills, Holter Monitoring, Audiology, and Physical Therapy. Graybill also has establishedaffiliations with specialties like ENT, OB/Gyn, Ophthalmology, as well as specialists in the community.
760-291-6700
www.graybill.org
Medical Specialists/Holistic Health
Escondido is home to many different medicalspecialists including: general surgeons,orthopedic surgeons, pediatricians, cardiologists,oncologists etc. The field of dentistry is wellrepresented with pediatric dentists, oral surgeons,orthodontics as well as general dentistry.
The is also a growing community of holistichealth practitioners that specialize inacupuncture, herbs, massage therapy, andaromatherapy.
30
HEALTHFUL
31
BUSINESS
32
TYPE TOTAL SQUARE FOOTAGE LEASE RATE RANGE
INDUSTRIAL 6,941,861 SF $0.81–$1.10 PSF
OFFICE
RETAIL
904,373 SF
$2.68–$3.00 PSF
$1.75–$2.21 PSF
$1.25–$1.50 PSF
4,557,540 SF $1.00–$2.85 PSF
Class A
Class B
Class C
LEASE RATES AND INVENTORY
AN
DR
EAS
ON
DR
NE
SC
ON
DID
OB
LVD
CE
NT
RE
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Zoning
ERTC
M-1 Light Industrial
M-2 Heavy Industrial
I-P Industrial Park
I-P-O Industrial Park (Office)
PD-I Planned Development Industrial
Class A Office Locations
NordahlBusiness
Park
EscondidoResearch &Technology
Center(ERTC)
WineridgeBusiness
Park
La Terraza
BE
NN
ET
TAV
INDUSTRIAL –
OFFICE
Imagine the possibilitiesfor the ERTC - EscondidoResearch & TechnologyCenter! The area will beanchored by the newPalomar PomeradoMedical Center scheduledto open in 2011. Alreadyin residence at ERTC isStone Brewing Companyand its famous WorldBistro GardensRestaurant. Opportunitiesstill exist with over 30acres waiting for excitingnew business parkindustrial businesses.
The Wineridge andNordahl Industrial Parksare already thriving with amyriad of diversebusinesses. A solidindustrial base is criticalto a stable economy forEscondido.
www.escondido.org
Class A office space has beenspringing up in Escondido,especially along La TerrazaBoulevard, Canterbury Place andin the Gateway Center. This officespace brings high paying jobs andprovides corporate office space fornotable companies like RealtyIncome.
33
BUSINESS
ORGANIZATIONS
The Chamber of Commerce has longbeen the “Voice for Business” inEscondido. The business movers andshakers often join the Chamber formany reasons: networking andrelationship opportunities, being amember of an organization that caninfluence state level legislation affectingbusiness, as well as the ability toparticipate in educational andinformational seminars.
Escondido is unique because inaddition to a strong Chamber, there areseveral business organizations thatspecialize in their own geographicareas. These areas have very uniqueassets and challenges. The largest andoldest is the Downtown BusinessAssociation (DBA), which alsomanages the Downtown BusinessImprovement District. The East ValleyAssociation (EVA), Mercado BusinessAssociation (MBA) and the SouthEscondido Blvd. Business Association(SEBA) are all active in making positivechanges to their business areas. Theseactivities include improving theirbusiness environment, making theirareas clean and safe, and working onindividual Area Plans that controlzoning, appearance and land use.
Comerciantes Latinos Asociados (CLA)is a bit different because it focuses onLatino business owners in Escondidorather than a geographic area.Business to business commerce,learning experiences, networking andfundraising for special projects in theLatino community are their focus.
Staying connected with the rest of theregion is also important, as is keepingup with new ideas and best practices.City membership in key organizationshelps to accomplish this goal.
The City has strong ties to thebusinesses in Escondido. It collaboratesand partners to maximize resourcesand the impacts of special projects andprograms. The City also builds lasting,trusting relationships with businessesand business organizations.
LARGEST EMPLOYERS
# FIRM NAME EMPLOYEE INDUSTRY
TOTAL
1 Palomar Medical Center 2,000 Health Care
2 Escondido Union School District 1,893 Education
3 City of Escondido 1,246 Government
4 Escondido Union High School District 1,200 Education
5 Bergelectric 800 Construction
6 North County Transit District 600 Transportation
7 Vons (4 locations) 425 Grocery
8 San Diego Gas & Electric 400 Utilities
9 Nordstrom 375 Retail
10 Home Depot (2 locations) 330 Home Improvement
11 Nemo's Bakery 320 Manufacturing
12 Toyota of Escondido 314 Automotive Dealer
13 Target 308 Retail
14 SBC Pacific Bell 300 Communications
15 County Of San Diego (2 locations) 300 Government
16 Ken Blanchard Companies 290 Business Services
17 Palomar Family YMCA 270 Recreation
18 Neighborhood Health Care 260 Health Care
19 Bimbo Bakery 250 Manufacturing
20 North County Times 250 Publishing
21 Sears 225 Retail
22 JC Penney 222 Retail
23 PAR Electric 220 Construction
24 Stone Brewery 219 Brewery
25 Macy's 200 Retail
Source: City of Escondido Economic Development Division September 2008
34
COLLABORATE
Build Relationships
EastValley
A S S O C I A T I O NDBADOWNTOWNBUSINESS ASSOCIATIONof ESCONDIDOServing the Business Improvement District
Com
erciantes Latinos Asocia
dosC
om
erciantes Latinos Asocia
dos
Asso
ciation of Latino Merc
h
ants
Asso
ciation of Latino Merc
h
ants
BoulevardBoulevardSou
thEscondid
o
Sou
thEscondid
o
A S S O C I A T I O N
Sou
thEscondid
o
Sou
thEscondid
o
35
SPRINTERwww.gonctd.com
East meets west with the Sprinter lightrail line in operation from Escondido toOceanside and numerous stops alongthe way, including Cal State UniversitySan Marcos. The Escondido multi-modal transit center provides bus rapidtransit and regular bus service. Now inthe planning stages, the Transit Centerwill be transformed with significanttransit oriented development beingphased in over several years.
Gateway Transit Oriented Development “TOD”Escondido's western gateway, just east of I-15 at West Valley Parkway, is and will continue to be transformed bytransit-oriented development. In addition to the Class A office development on La Terraza Boulevard and in theGateway Shopping Center, projects are being developed for the Escondido Transit Center and the City's Police Stationproperty. The Police Station will be moving to a new facility in mid 2009, making the property available forredevelopment by the private sector. Plans include mixed-use development of office and retail for both sites, and apossible residential component on the Transit Center site.
Visitors Bureauwww.sandiegonorth.com
San Diego North Convention & Visitors Bureau is located inDowntown's Grape Day Park on the California Center for theArts, Escondido campus. The Visitor Information Centeroffers the resources you need to plan your trip once youarrive in the area. You can also stop by for discount theatreand attraction tickets, local event information, maps, hotellistings or a complimentary Visitors Guide.
36
Need To KnowCity of Escondido
City Phone Numbers Area Code 760 ~ Transitioning to 442
City Administration
Community Development
Community Services
Human Resources
201 N. Broadway, Escondido, CA 92025www.escondido.org
General Information 839-4880
City Attorney 839-4608City Clerk (Voter Registration) 839-4617City Council 839-4638City Manager 839-4631Finance Administration 839-4676Passport Services 839-6206
Building Division & Permits 839-4647Business Licensing 839-4659Code Enforcement 839-4650Economic Development 839-4563
Façade & Property Improvement Program 839-4000Site Selection Assistance 839-6203
Planning Division 839-4671
East Valley Community Center 839-4382Escondido Sports Center 839-5425Housing 839-4841Joslyn Senior Center 839-7688Neighborhood Services 839-4517Parks & Recreation 839-Public Art 839-4691Recreation 839-4691
Administration 839-4643Job Line 839-4585
http://propertyfinder.escondido.org
4691
General Info/City Engineer/Design/Plan Check/Traffic 839-4651Public Works Inspections and Permits 839-4664
Main Branch 839-4683Administration 839-4601
East Valley Branch 839-4394Pioneer Room – Local History 839-4315
Engineering Services
Library
37
Public Safety
Utilities – Water, Sewer & Trash
Fire DepartmentEmergency Calls – Land Line 911Emergency Calls – Cell Phone 839-9111Non-Emergency – Business Calls 839-5400
Police DepartmentEmergency Calls – Land Line 911Emergency Calls – Cell Phone 839-9111Non-Emergency Dispatch (24 Hours / Day) 839-4722
Traffic Records - Parking Citations 839-47127:30 a.m.–5:30 p.m., Closed alternate Fridays
Billing 839-4682Connection Fees – Building Department 839-4647Emergencies
6:30 a.m.–4:00 p.m., Monday–Thursday6:30 a.m.–3:00 p.m., Fridays 839-4668After Office Hours, Weekends & Holidays 839-4722
Recycling Information 839-4818Trash Pickup - Escondido Disposal Inc. 745-3203Turn On & Off (Water) 839-4682Utilities Administration 839-4657Water Conservation Hotline 839-4658Water Treatment Plant – Dixon Dam 839-4882Wastewater Treatment Plant 839-6290Water Quality Lab 839-6274
Escondido Humane Society 760-888-BARK (2275)
Cox Communications 599-6060
San Diego Gas & Electric 800-411-7343Sprint 777-4681 business / 777-4681 residential
Assessor/Clerk/Recorder 760-940-6868Department of Planning & Land Use 888-267-8770General Information 858-694-3900San Diego North Office (San Marcos) 760-471-0730
Rincon del Diablo Municipal Water District 760-745-5522
Vista Irrigation District 760-597-3100
Other Important Phone Numbers
Animal Services
Cable, Phone & Utilities
San Diego Services
Water Districts
Area Code 760 ~ Transitioning to 442
Public WorksGraffiti Removal Hotline 839-4OFF (4633)Maintenance – Parks, Roads, Street Lights, Street Signs, Traffic Signals 839-4668
After Office Hours, Weekends, Holidays 839-4722
AT&T 800-750-2355 business / 800-288-2020 residential760-
MCI 800-436-4444 business / 800-624-5622 residential
800- 800-
Vallecitos Water District 760-744-0460Valley Center Municipal Water District 760-749-1600
County of
38
Photo DirectoryPage
1 City Hall
4 Itzhak Perlman, file photo
6 CCAE Museum – upper right corner
6 CCAE courtyard – bottom of page
9 Queen Califia's Magical Circle, ©2008 Niki Charitable Art Foundation
10 Historic Grand Avenue circa 1949
13 Hacienda De Vega – upper left corner (photo credit Donna Cosentino)
13 Bistro Le Bouchon – upper right corner
13 Delight of France – bottom of page
14 Westfield North County
17 Vintage motorcycles and bicycles at Cruisin' Grand – upper right corner
17 Escondido Auto Park – lower left corner
17 Classic Car, Heartbeat of America – right side middle
18 City Square – upper left corner
18 City Square – upper right corner
18 Eureka Springs – right side middle
18 Eureka Springs – bottom of page
20 San Diego Wild Animal Park – upper right corner
20 Bistro Le Bouchon tasting room – lower left corner
21 Stone Brewing World Gardens and Bistro
22 CCAE & Grape Day Park 4th of July celebration
23 Cruisin' Grand
24-25 Stanley Peak – bottom of pages
25 Lake Wohlford circa 1900 – top of page
26 Escondido High School circa 1890 – upper left corner
26 Bear Valley Middle School – bottom of page
31 Graybill Medical Arts – upper left corner
31 Palomar Medical Center West – upper right corner
31 Palomar Medical Center West – bottom of page
32 Stone Brewing Co. beer vats – top of page
32 Class “A” office building on Canterbury Place – bottom of page
36 Sprinter Train at Escondido Transit Center
40 Festival Escondido October 2007
Inside Back - Cover Nitro Night 2007 Cruisin' Grand
Back Cover - Queen Califia's Magical Circle, ©2008 Niki Charitable Art Foundation
39
40
©2008 Niki Charitable Art Foundation
