CITY OF GREENSBORO’S NEW RECYCLING CAMPAIGN Alex Arnett

Waste Reduction Supervisor

GATHERING PROGRAM DATA

� Critical tool: survey of residents

�  Identified program shortcomings

� Lack of education about what’s recyclable

� Confusion among residents (new items, plastic #’s, cart colors)

� Planned new campaign with these in mind

RFP PROCESS

� Submitted RFP for graphic design services

� Asked for specific deliverables: Slogan, logo/graphic, new recycling guide, calendar mailer, billboards/ truck signs, website

� Collaborative process with the graphic designers

NEW CAMPAIGN

OLD GUIDE

NEW GUIDE

BILLBOARDS/ TRUCK SIGNS

BILLBOARDS/ TRUCK SIGNS

BILLBOARDS/ TRUCK SIGNS

BILLBOARDS/ TRUCK SIGNS

DIRECT MAIL

WEBSITE AND EMAIL

COMMERCIAL

QUESTIONS?

Alex Arnett

Alex.arnett@greensboro-nc.gov

336-373-2342 (office)

336-937-2565 (cell)

Twitter: @gsogogreen