9/21/2020 Cover

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Overnight Visitor Factsheet 2017/18/19

Prepared by Tourism WA Strategy and ResearchSeptember 2020

City of Rockingham

9/21/2020 Overview (I+I)

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Market

2013-15 2014-16 2015-17 2016-18 2017-19

IntrastateInterstateInternational

184,000367,000480,000

237,000283,000514,000

239,000326,000595,000

268,000263,000617,000

277,000249,000546,000

Total 1,031,000 1,034,000 1,160,000 1,148,000 1,072,000 2

Visitors

Nights

Average AnnualVisitors

173,000

Market 2013-15 2014-16 2015-17 2016-18 2017-19

IntrastateInterstateInternational

94,00042,00020,000

107,00041,00021,000

102,00043,00022,000

109,00034,00024,000

119,00029,00025,000

Total 156,000 169,000 167,000 167,000 173,000

2013-15 2014-16 2015-17 2016-18 2017-19

20,000 21,000 22,000 24,000 25,000

42,000 41,000 43,000 34,000 29,000

94,000107,000 102,000 109,000 119,000

Market International Interstate Intrastate

Overnight Visitor Trends - Rolling Three Year Average Visitors by Market

Average trip spend Average daily spend*

Market

%GT Visitors

IntrastateInterstateInternational

69%17%14%

●●●

Average AnnualNights

1,071,000

Average Annual Spend($ Million)*

$90Overnight Visitor Summary - City of RockinghamThree Year Average - 2017/18/19

Domestic International Total

$377

$1,450

$529

Intrastate

Interstate

InternationalTotal

2.3

8.6

21.8

6.2

Average length of Stay (nights)

Domestic International Total

$109

$62

$85

The data in this factsheet refers to visitors who have spent at least one night in the City of Rockingham Local Government Area (LGA)

*Four year average 2016/17/18/19

*Four year average 2016/17/18/19

9/21/2020 Demographics and Trip Details - Domestic

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26%

57%

11%

6%

Three Year Average - 2017/18/19

Age

Domestic Overnight Visitor Details - City of Rockingham

●●●●●

Accommodation % of nights

Friends or relatives propertyRented house/apartment/flat or unitOwn property

64%11%7%

41% 59%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Purpose of Travel

Travel Party %GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

39%17%16%24%5%

Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

8%29%16%20%27%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

76%17%5%3%

Length of Stay

Travel Party

Top 3 accommodation (% of nights)

Gender

Domestic Visitors (Intrastate and Interstate): Australian residents aged 15 years and over who spent at least one night in the LGA.

Definitions

●●●●●

●●●●

Domestic Visitors(Average Annual)

148,000

Domestic Nights(Average Annual)

525,000The data in this factsheet refers to visitors who have spent at least one night in the City of Rockingham Local Government Area (LGA)

Sum of purpose may add to more than 100% as overnight visitors can visit

the LGA for more than one reason. 3

9/21/2020 Demographics and Trip Details - International

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23%

73%

4%

3%

Three Year Average - 2017/18/19

Age

International Overnight Visitor Details - City of Rockingham

●●●●●

Accommodation % of nights

Friends or relatives propertyRented house/apartment/flat or unitOwn property

72%14%7%

60% 40%

Holiday

VFR(Visiting

Friends &

Relatives)

Business

Other

Purpose of Travel

Travel Party %GT Visitors

Travelling aloneAdult coupleFamily groupFriends/relativesOther

52%28%12%8%0%

Age

% Visitors

15-19 years20-34 years35-49 years50-64 years65+ years

3%23%25%32%16%

LOS %GT Visitors

1 night - 3 nights4 - 7 nights8 - 14 nights15 + nights

21%28%21%31%

Length of Stay

Travel Party

Top 3 accommodation (% of nights)

Gender

International Visitors: aged 15 years and over who spent at least one night in the LGA and are staying in Australia for 12 months or less.

Definitions

●●●●●

●●●●

International Visitors(Average Annual)

25,000

International Nights(Average Annual)

546,000The data in this factsheet refers to visitors who have spent at least one night in the City of Rockingham Local Government Area (LGA)

Sum of purpose may add to more than 100% as overnight visitors can visit

the LGA for more than one reason. 4

9/21/2020 Notes

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All data is sourced from Tourism Research Australia’s National and International Visitor Surveys (NVS and IVS).

To increase the sample size and hence improve the reliability of the data, estimates in this document are based on an average of the past three calendar years (2017, 2018 and 2019).

It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc.

Since 2018, changes have been made to both the IVS and the NVS. As such, estimates in this factsheet are not comparable to previous factsheets. For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.

The IVS and NVS collect expenditure information based on whole trips, hence expenditure data is available at a state/territory and tourism region level only. However, each calendar year, TRA models estimated expenditure at the LGA level for domestic and international overnight visitors (where sample size allows). Where available, this estimated expenditure has been included in this factsheet. For more information see Local Government Area Profiles on Tourism Research Australia's website.

Note: Estimates in this factsheet need to be considered within the Confidence Intervals in this table. Data has not been provided where the Sample Size is less than 40 or the Confidence Interval is greater than ±50% (highlighted in red)

The data in this factsheet refers to visitors who have spent at least one night in the City of Rockingham Local Government Area (LGA)

Market

Sample Size 95% ConfidenceInterval Visitors (±)

95% ConfidenceInterval Nights (±)

InternationalDomesticInterstateIntrastate

43020036

164

11.5%16.2%35.9%18.0%

21.6%25.9%37.5%35.5%

Tourism Research Australia, National and International Visitor Surveys, 2019

Domestic Visitors (Intrastate and Interstate): Australian residents aged 15 years and over who spent at least one night in the LGA.

International Visitors: International visitors aged 15 years and over who spent at least one night in the LGA and are staying in Australia for 12 months or less.

Visitor Factsheet - Further Information

Important Note

SourceSample

Definititions

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