CITY OF TIPTON Downtown Revitalization Planreasite.com/_main_site/wp-content/uploads/2019/09/Tipton-SC-Meeti… · •Traffic count at the intersection of Main and Jefferson streets

CITY OF TIPTONDowntown Revitalization PlanDowntown Revitalization Plan Steering Committee Meeting 3 | 14 February 2020

SB Research & Planning

AGENDA1. Welcome

2. Economic Development

3. Urban Design/Planning Projects

4. Architectural Projects

5. Next Steps

AGENDA1. Welcome




5. Next Steps

Economic Vitality IndicatorsTopic Tipton, IN Comparison

Year/StateDifference

Population 5,1062010 Census

5,1512017 estimate

.8%Change ’10-‘17

Per capita income level

$25,652 Tipton 2017

$28,507 Indiana 2017 -11%

Educational attainment

87%H.S. Diploma or More

’17 Tipton

17%Bachelor's or More

’17 Tipton

89%H.S. Diploma or More

’17 Indiana

21%Bachelor's or More

’17 Indiana

-2

-4

Population Under Age 18/Over Age 65

- / 14%Tipton 2010

26% / 17%Tipton 2017

ECONOMIC DEVELOPMENT

Employment and Earnings by Industry, 2018

Industry Percent per County Average Earnings per JobManufacturing 27.8% $91,735Retail Trade 8.1% $31,380Construction 7.8% $51,383Health Care, Social Serv. 7.5% $46,313Professional, Tech. Serv 2.8% $54,859Tranportation, Warehousing 2.3% $37,994Wholesale Trade 2.1% $75,662Information 0.5% $41,943Other Private 16.2% $45,585


Within a 10-minute drive of downtown

• 9,526 people live.• 4,564 people work during daylight hours.• There are 3,987 households.• Median household income is $51,944 (increases to $57,245 20

minutes out).• 34% of housing units were built prior to 1939 and 5% since 2000.• There are 74 food and drink businesses (which is 31% of all

businesses).


Pedestrian and Vehicular Traffic• 1,222 people work within a 10-minute walk of downtown.

Walkability is a key quality of attraction for a small town.

• Traffic count at the intersection of Main and Jefferson streets –the heart of downtown. About 8,685 vehicles pass that spot daily, according to a 2019 INDOT report. While that is a considerable number of potential downtown customers driving by, traffic at that location has dropped over the years. There were 13,028 vehicles in 2015, records show.


Retail Market Potential: 20-Mile Radius Retail Goods or Services Expected Number

of AdultsPercent

of AdultsBought any men's clothing in last 12 months 104,641 49.5%Bought any women's clothing in last 12 months 92,431 43.7%Bought clothing for child <13 years in last 6 months 61,258 29.0%Bought any shoes in last 12 months 112,892 53.4%Bought any fine jewelry in last 12 months 34,184 16.2%Spent $1,000-$1,499 on recent home computer 17,557 16.2%Attended a movie in last 6 months 124,390 58.9%Gambled at a casino in last 12 months 26,050 12.3%Used organic food in last 6 months 21,951 20.3%Used vitamin/dietary supplement in last 6 months 112,842 53.4%


Restaurant Market Potential: 20-Mile Radius Retail Goods or Services Expected Number

of AdultsPercent

of AdultsWent to family restaurant/steak house in last 6 months 164,171 77.7%Went to family restaurant/steak house 4+ times/month 60,101 28.4%Spent at family restaurant/30 days: <$31 17,733 8.4%Spent at family restaurant/30 days: $31-50 22,393 10.6%Family restaurant/steak house last 6 months: breakfast 29,215 13.8%Family restaurant/steak house last 6 months: lunch 42,705 20.2%Family restaurant/steak house last 6 months: dinner 106,047 50.2%Family restaurant/steak house last 6 months: snack 3,205 1.5%Family restaurant/steak house last 6 months: weekday 68,667 32.5%Family restaurant/steak house last 6 months: weekend 94,345 44.7%Went to family restaurant/steak house 4+ times/mo 60,101 28.4%Went to fine dining restaurant last month 20,231 9.6%


Market Segment: 20-Minute Drive

Market Segment Percent of Population

Salt of the Earth 20.6%

Heartland Communities 19.5%

Green Acres 17.5%

Total 57.60%



Downtown Revitalization Principles

#5: SWEETEN THE POT

The free market is already at work in Tipton – it’s done everything it wants to do.

If your downtown does not have all the businesses you want, then you have to adjust the market by changing the economics.

Alter the market incentives by offering subsidized buildings, rents, tax abatements or other support.


Downtown Revitalization Principles

6# EXPECTATION MANAGEMENT

It took decades for most downtowns to sink into underutilization and it will take years to even partially restore them.

It is important to coldly study these conditions in order to not be discouraged. Simply realizing that it’s a long, steep hill – with guaranteed setbacks - can help the community settle in for the long haul.


Commercial Development OpportunitiesMany new, small businesses are undercapitalized and lack a basic business plan. The same, unfortunately, is true for many existing businesses. For this reason, communities without a strong, well-advertised system to find, launch and support entrepreneurs play a very passive role in what succeeds or fails downtown.

For that reason, the city’s prospects for the future should not be focused as much on a particular new business as it should be on creating a supporting environment for many new businesses.

A city of Tipton’s size needs every advantage to grow its economy: 1. A tax increment financing district2. A low-interest loan program3. Design guidelines and historic preservation4. A downtown investment group


Recommendations for What’s Next

Step 1: Using this revitalization plan as a playbook, key players downtown – especially city administration, Tipton Main Street and The Tipton County Chamber of Commerce – should meet to ensure they agree upon priorities and roles. There’s room and a need for all these groups to be involved, as well as local entrepreneurs and business owners.

Step 2: Determine what project the city wants to apply for with OCRA’s Main Street Revitalization Program grant. Possibilities include updating streetscapes, façade renovations or downtown infrastructure rehabilitation.


Recommendations for What’s Next Step 3: Getting sustained, directed growth downtown is most likely to happen if the city has a full- or even part-time Main Street staff. Traditionally, 30%-50% of funding comes from local government, 20%-30% from businesses within the district, 30%-40% from other community sources and 5%-15% from miscellaneous efforts.

Necessary steps to raising money include preparing support materials (including material from this revitalization plan), getting two or three board members or investors to pledge significant gifts/challenge prior to the kickoff, assigning and training “askers,” publicizing the kickoff and maintaining a database.


Recommendations for What’s Next Step 4: Select a short-term, “low-hanging fruit” project to keep momentum going. This could include another Patronicity.com like the one that built The Alley or a “pop-up” arts or music event to show off the possibilities of an available building downtown.

Looking farther ahead, it should be the long-term goal of the city to get more people living downtown. People won’t come downtown in large numbers until there is a greater variety of offerings, but shop owners are hesitant to open new businesses until downtown pedestrian traffic picks up. Breaking this deadlock takes a strategic, long-term plan.


AGENDA1. Welcome & Introductions

2. Project Purpose & Background

3. Public Engagement

4. Discussion

5. Next Steps

AGENDA1. Welcome




5. Next Steps

Downtown Revitalization Plan Steering Committee Meeting 314 February 2020

City of TiptonDowntown Revitalization Plan 19

URBAN DESIGN/PLANNING PROJECTSImplementation• Brand/Market community through enhanced gateways.

▫ Theme/Cohesive Elements ▫ Variety of scales ▫ Wayfinding

• Enhance connectivity and quality of life through trail development. ▫ Connect existing and proposed City amenities and neighborhoods ▫ Develop safe alternatives to riding on the street ▫ Utilizeuniquematerialsforeasyidentification

• Enhance existing streetscape experience and pedestrian safety. ▫ Construct curb bump outs to shorten pedestrian crossings at intersections ▫ Providewayfindingsignage ▫ Provide additional amenities such as trees, lighting, litter receptacles, benches, bike parking, etc.

• Create a formal downtown gathering space capable of supporting a number of events. ▫ Createaflexiblegatheringspacethatcanprovideopportunityforavarietyofprogramming ▫ Provide a permanent performance venue ▫ Provideflexibleandshadedseating ▫ Repurpose existing parking as an extension of the park ▫ Provide amenities attractive to downtown investment



URBAN DESIGN/PLANNING PROJECTSGateways• Regional• Local• District• Wayfinding

Regional Local District Wayfinding Design Inspiration



Regional Gateway

URBAN DESIGN/PLANNING PROJECTS

Existing

Proposed

40’



Local Gateway


Existing

Proposed

12’



District Gateway


Existing

Proposed

12’



Wayfinding


9’



Trail Network• North and south along West

Street - connect to “Phase 2”• East and west through

courthouse square - connect to Community Center and Nickel Plate Rail


Madison Street

Wes

t Str

eet

Phase 2

Alley Alley

Nickel Plate

Proposed Routes Ph 2: 1,896 lf/.36 milesPh 3: 11,538 lf/2.19 milesPh 3-A: 2,312 lf/.44 miles

Legend

IU Health Tipton Hospital

Miller's Merry Manor

Oasis Community Church

Phase 2

Phase 3

Phase 3-A

Tipton City Park

Tipton Municipal Golf Course

3000 ft

N

➤➤

N

© 2018 Google

© 2018 Google

© 2018 Google

Riverfront Trail

Ped. Crossing



West Street Trail


Existing

Proposed

Urban Trail and PlantersIndianapolis Cultural Trail



AlleyTrail


Existing

Proposed

Image capture: Jun 2016 © 2020 Google

Google

See inside

Indianapolis Cultural Trail




Madison Street Trail


Existing

Proposed




Downtown Tipton

Jefferson St/19/28

Washington St

West St

Main St

Independence St

East St

Court St

Madison St

South to Tipton Park

West to Community

Center

East to Nickel Plate

North

0’ 100’ 200’ 400’

Legend

Streetscape Enhancements

Urban Trail

Gateway

Enhanced Parking Lots

Downtown Park

Redevelopment Area

InfillBuildings

1

2

3

4

5

6

7

2

2

3

4

5

6

7

7

7

7

76 6 6

4

2

2

1 1 1

1

1

11

1

1 1

2

2


6





Curb Bump-Out/Stormwater Planter

Benches/Litter Receptacles

Bike Racks

1

2

3

Enhanced Lighting

Street Trees

WayfindingSignage

4

5

6

Crosswalk

On-Street Parking

7

8

1

2

3

4

5

6

8

7



Downtown Park

Jefferson St/19/28

Main St

Independence St

Court St

Madison St

East to Nickel Plate

North

0’ 50’ 100’ 200’

Legend


Trail

Enhanced Parking Lots

InfillBuildings

Shade Canopies

Public Art/Sculpture

Restroom/Concessions

Seating Patio

Performance Lawn

Stage

1

2

3

4

5

8

6

9

7

10

2

2

3 3

4

5 5

5

10

7 8

6

9

4

2

2 2

1

1 1

1

1

1

1

1

1

2

2

West to Community

Center




Downtown Park

Stage and Performance LawnPrairie Creek Park, Frankfort, IN

Stage and Performance LawnMain Street Square, Rapid City, SD

Shade StructuresDaleville Park

Vendor TentsMain Street Square, Rapid City, SD

Stage and Performance LawnBicentennial Park, New Albany, IN


AGENDA1. Welcome & Introductions

2. Project Purpose & Background

3. Public Engagement

4. Discussion

5. Next Steps

AGENDA1. Welcome




5. Next Steps



ImplementationEncourage general building maintenance and downtown vitality• Main Street: Encourage an awards program for: best sign, best window display, storefront illumination,bestseasonaldisplay,bestpaint-up/fix-up,etc.

• Facade Grant/Appropriate Façade Improvements: ▫ Redefineprogram ▫ Look at other model communities with successful programs ▫ Establish criteria for appropriate improvements ▫ Establish a grant review committee ▫ Advertise program, seek key participants and encourage participation. ▫ Chamber/Main Street Façade Improvement Awards/Announcement of next year’s recipients

• Discourage Demolition/30-day Demolition Stay Ordinance• Establish a program to advertise and incentivize the reuse of vacant buildings/building stats• Investigate the Tourism potential of a National Register nomination for the downtown• Reestablish the building edge• Encourageappropriatemixed-useinfilldevelopmentinthedowntowncore:“missingteeth”infill

and key lots for larger development• Encourageinfillhousingatdowntownfringes• Encourage an appropriate reuse of the former jail• Establish a residential/churches National Register of Historic Places historic district (north of

downtown)

ARCHITECTURAL PROJECTS



ARCHITECTURAL PROJECTSFacade Improvements



RowHouseInfill




MixedUseInfill


AGENDA1. Welcome




5. Next Steps



NEXT STEPSRevised Recommendations

Draft Report

Draft Report Review

OCRA Review

Preferred Meeting Day/Time?

QUESTIONS?

Documents

CITY OF TIPTON Downtown Revitalization Planreasite.com/_main_site/wp-content/uploads/2019/09/Tipton-SC-Meeti… · •Traffic count at the intersection of Main and Jefferson streets