City Winery���Presentation:  Locations:  Date:  

“MAKE  WINE  NOT  WAR”  NYC  |  CHI  |  NASH  |  NAPA  July  2014    

about���

R E T H I N K I N G S O C I A L R E S P O N S I B I L I T Y

Causepitality is a collective social impact program designed by CREEDS OF LOVE and The Vanity Project.

The Causepitality team creates cause marketing

opportunities for hospitality ventures to promote and introduce their vow to social impact in a unique new way. By transforming the typical social responsibility program

into a lifestyle brand backed by social motivation.

The products and initiatives that we create support honest missions and captivate consumers through storytelling.

These strategies further brand awareness with premier and

conscious branded products, enticing community engagement. Each program is curated and constructed

exclusively for the featured hospitality venue(s).

Statistically, consumers are persuaded by social impact and attracted more to those who’s brand ethics they stand behind. Customers are more likely to pay attention to, recommend, and advocate for…

BE GOOD?���WHY���

a brand associated with a good cause

a company whose message has a deep commitment to a cause

a product or service if the company is socially responsible

89%

74%

66% Neilsen|  AMP  Consul/ng   Sources-­‐  Boston  Consul/ng  Group

We help introduce genuine charity partnerships and maximize exposure opportunities on and off line. Work closely with our creative team to design branded collections of merchandise that communicate your venue’s aesthetic and location(s).

Your brand and venues with custom socially responsible goods and cause branded storytelling.

DISTINGUISH

Your brand image with products that visualize your positioning, support your mission and can be complimented by some kick a** PR/Marketing.

ENHANCE

Funds for a foundation or cause close to your business culture’s heart.

RAISE

Your customers by providing a fun, interactive way to join your brand in achieving scalable social impact.

ENGAGE Awareness for your brand through cause marketing initiatives. Your customers will rock and talk about your [awesome] conscious goods.

GROW

Loyalty���Make  it  happen  

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s

the only thing that ever has.”

the team���-Margaret Mead

The  power  of  teamwork  

Key People���

2���

3���

4���Daria Bjyko The Design Girl

Jason Sochol The Numbers Guy

Omri Bojko

Evie Phillips

With  over  15  years  combined  experience  in  fashion,  philanthropy  and  conscious  consumer  market  trends.  Everyone  at  CAUSEPITALITY  has  a  desire  to  create  amazing  client  and  consumer  experiences  while  making  an  impact.  Being  great  at  what  you  do  and  doing  good  for  others  is  the  cost  of  entry  at  CAUSEPITALITY.  Together  we  produce  some  prePy  impressive  stuff.  

Behind  the  vision  

1���

The Product Guy

The PR Girl

CONSCIOUSLY CHIC���

Creeds of Love is a conscious e-boutique and agency. Creeds CURATES conscious fashion and beauty brands providing an online marketplace and wholesale distribution channel to showcase and sell featured brand’s products. Creeds then helps to ACTIVATE them through exclusive public relations and marketing initiatives. Finally, CONNECTING them to industry influencers and collaboration opportunities. All featured brands and creative initiatives are certified through the “Code of Creeds” with 10% of profits donated to various charities that supporting teens, women and children.

The Vanity Project was founded on the simple idea that your clothing should be a billboard for good. We create high-quality apparel to help non-profits build stronger, more recognizable brands. TVP designs, sources, prints, stores, and ships everything so companies can focus on their mission. We are an end-to-end solution for any brand merchandising needs, providing the tools needed to grow brands by creating quality merchandise.  .   A BILLBOARD FOR GOOD���

When planning socially motivated and philanthropic strategies, we create

conscious products and cause marketing initiatives that make lasting

impacts.

Get  it  done  process���

01 Design

02 Select

03 Develop

04 Produce Collaboration is key. To produce memorable merchandise, we work together designing high

quality products that are consciously sourced and

support charity. Our creative team constructs products that fit your brand’s aesthetic and take

you “out of the box.” Throw out the branded pens and dingy coasters (please). Choose

from quality, trend forward and many times custom merchandise. Then

couple chosen items with your brand’s appointed cause and tell a

damn good story…

We develop mockups for you to edit before starting the

production phase. Choose from the 3 CAUSEPITALITY

package levels: the standard, the suite, and

the penthouse.

CAUSEPITALITY produces your selected items (in the USA) and sends you samples to approve final product. You then approve the wonderful job we did (as a

team of course)…

05 Deliver

Delivery time! Put your unique products, that are socially

motivated (down to the core) from production to the portion of

sales you give back to charity on the shelves, online, at

events, on your staff (heck hang them from a flag pole)… Time

to get the word out and let your consumers purchase with

purpose.

Process���The  6ive  steps  

ideas���Development  of  

brand integrity by fostering trust and brand loyalty.

01 BUILD

03 GIVE BACK Social impact has never looked so good!

02 CONNECT with brand ambassadors. This is not your typical “tourist take home.”

portfolio���Custom  Product    

Not just giving City Winery consumers a one time experience to see and taste…

How about an awesome memento to rock and keep them talking.

Exclusive  mock ups���

Creative  

City Winery Concepts

portfolio���After researching City Winery’s eclectic locations we have produced mock up’s for product concepts and program suggestions. These are examples of the voice we will help create for City Winery’s lifestyle brand.

All design concepts are based upon the iconic locations and images found throughout City Winery’s resident cities. Chosen merchandise is a reflection of the different items that are available to customize based upon each locations concept.

•  Tshirts | Hoodie |Fleece •  Wine/Tote Bags •  Coasters | Opener | Corks •  Hats Charity Local or National (Wounded Warriors | Art Start)

Lady Liberty the Wino

the goods���NEW  YORK,  NY  

Products Concept

the goods���NEW  YORK,  NY  

the goods ���CHICAGO,  IL  

•  Similar to NYC Merchandise Mix

•  Scarves •  Throw Blanket

Charity Local or National Wine City

Scape

Products Concept

the goods���NASHVILLE,  TN  

•  Tshirts •  Headphones •  Guitar Picks

Charity Local or National

Rock n’ Roll Wine

Products

Concept

the goods���NASHVILLE,  TN  

NAPA  VALLEY  

the goods ���

•  Similar to NYC Merchandise Mix

Local or National The Ole Opera House & the

Vineyard

Products Concept Charity

connect���Keep  in  touch  

http://���www.���cause���pitality���

.com���

Mailing Address

Contact Info Phone: +1212.239.0347 Email: getgood@causepitality.com Web: www.causepitality.com

657 Avenue of the Americas Suite 504 New York, NY 10038