Civic Tourism Conference · Key: EL Elks Opera House H1 Hassayampa Conference 1 H2 Hassayampa Conference 2 HL Hassayampa Lobby AZ Hassayampa Arizona Room Civic Tourism Conference

Key: EL Elks Opera House H1 Hassayampa Conference 1 H2 Hassayampa Conference 2 HL Hassayampa Lobby AZ Hassayampa Arizona Room

Civic Tourism ConferenceMarch 16-18, 2006 • Prescott, Arizona

Thursday, March 16, 2006

2:00-6:00pm Registration Open EL

5:00-6:00pm Reception EL

6:00-6:30pm Conference Welcome EL

Presenters: Dan Shilling, David Maurer, Governor Janet Napolitano (video)

What do we mean by “Civic Tourism,” how does it relateto other forms of “alternative tourism,” and what do wehope to accomplish at this meeting?

6:30-7:00pm Keynote Address: The Geography ofSomewhere EL

Presenter: Scott Russell SandersIntroduction: Richard Sims

Taking off from the phrase popularized by James Kunstlerin his book The Geography of Nowhere, Dr. Sandersdiscusses how the ingredients of place – cultural, natural,and built environments – can contribute to a responsibleapproach to tourism, as well as one’s connection to home.

7:00pm Dinner on your ownReception continues at Elks

If you are not yourself placed, then youwander the world like a sightseer, acollector of sensations, with no gauge formeasuring what you see. Local knowledgeis the grounding for global knowledge.– Scott Russell Sanders

Friday, March 17, 2006

8:00am-6:00pm Registration Open EL

9:00-10:00am Conversation: Place & the NaturalEnvironment EL

Presenters: Timothy Beatley & Peter ForbesIntroduction: Richard Sims

When we talk about “sense of place,” it’s impossible toignore the natural environment. It might even be arguedthat all place-making for tourism begins with and isnurtured by the land-and-people relationship.

10:15-11:15am Concurrent Conversations

a. Project Focus: The Ecotourium EL

Presenter: David WeaverIntroduction: Wendy Oden

Developed by Weaver and his colleague Dave Fennelli ofBrock University in Canada, the Ecotourium is a newcomprehensive approach to tourism that brings togethertraditional “heavy hitters” in the industry with groups thatare working to preserve the natural environment.

b. Is Civic Tourism in Indian Country Redundant? AZ

Presenters: Peter Iverson & Ron SolimonIntroduction: Sheila Grinell

Many issues central to Civic Tourism, such as communityengagement, have been part of tourism on Native Americanland for many years. What can others learn from theseexperiences?

c. International Perspectives H1

Presenters: Alan Lew & Gyan P. NyaupaneIntroduction: Julie Yoder

We can learn a great deal about contemporary tourismpractices – both the good practices and the not-so-good –by studying the work underway in other countries.

d. Eco-Heritage Tourism on the Border H2

Presenters: Cheryl Cothran & Manuel JorgeGonzalez MontesinosIntroduction: Roger Lidman

La Ruta de Sonora was one of the first place-based tourismefforts to develop along the US-Mexico border. What arethe challenges and opportunities that these modest-scale butsustainable programs present?

To foster a sense of place, communitiesmust nurture built environments andsettlement patterns that are uplifting,inspirational, and memorable, and thatengender a special feeling of attachment.– Timothy Beatley & Kristy Manning

11:30-12:30pm Roundtable Conversation: Tourism & Land EL

Facilitator: Mark McDermott

This roundtable brings together every presenter from themorning sessions, along with two model programs that usethe natural setting for tourism development: Kathy Davis:Montezuma Castle National Monument; Judy Durzo:Grand Circle Field School.

12:30pm Lunch on your own


Friday, continued

2:00-3:00pm Conversation: Place & the Cultural Environment EL

Presenters: Gary Paul Nabhan & Jon TaltonIntroduction: Cheryl Hargrove

A great deal of recent research – such as the CreativeEconomy theory popularized by Richard Florida – arguesthat communities should invest in their cultural infra-structure to build healthy places. What do we mean by“culture” and how can communities “use” it appropriately?

3:15-4:15pm Concurrent Conversations

a. Project Focus: The Woodstock Foundation EL

Presenter: David DonathIntroduction: Wendy Oden

Responding to a charge by Vermont’s governor, a coalitionof business, nonprofit, educational, and governmentalsectors agreed on strategies for protecting and enhancingVermont’s culture, heritage, and natural assets that driveeconomic development in tourism and other sectors.

b. Theme Parks, Museums & Authenticity AZ

Presenters: Bruce Fraser & Dwight PitcaithleyIntroduction: Sheila Grinell

Perhaps no issue in heritage tourism studies is as debated as“authenticity.” Critics complain about the “Disneyfication”or “commodification” of culture. How do we know the“inauthentic,” who gets to define it, and is it ever okay?

c. Folklife, Community & Tourism Development H1

Presenters: Becky Anderson & Guha ShankarIntroduction: Julie Yoder

Using the successful HandMade in America program as adiscussion point, this session asks how communities canidentify, preserve, and promote their regional folklife (andwhat do we even mean by that term?) for tourism andeconomic development.

d. Historic Preservation, Tourism & EconomicDevelopment H2

Presenters: Donovan Rypkema & Tim TyrrellIntroduction: Roger Lidman

How are communities positioning historic structures andentire districts to serve as tourism attractions, and how canthey accurately measure the economic impact that derivesfrom these initiatives?

We can speak of a real community as a“community of memory,” one that doesnot forget its past. – Robert Bellah

4:30 – 5:30pm Roundtable Conversation: Tourism & Cultures EL

Facilitator: Dan Shilling

This roundtable brings together every presenter from theafternoon sessions, along with two model programs that areusing the cultural and built environment for tourismdevelopment: Ron Anzalone: Preserve America; CarrieGustavson: Bisbee Mining & Historical Museum.

5:30 – 6:00pm Book Signing HL

6:00 – 7:00pm Keynote Address: RedRoadsides H1&2

Presenter: Lucy LippardIntroduction: Karl Hoerig

Perhaps no one has written more powerfully about cultureand its application to tourism than Lucy Lippard – alwayschallenging us to rethink the role culture plays within thetravel experience, as well as the meaning travel has for usas individuals. Tonight Lucy reflects on Native Americantourism and its connection to place.

7:00pm Dinner on your own

8:00pm St. Patrick’s Day Reception HL

Downtown Prescott will be rockin’ for St. Patrick’s Day.After dinner, be sure to visit famed Whiskey Row, and thenjoin us for drinks, music from jazz pianist Buddy Moeck,and “green” fun in the historic Hassayampa Inn lobby.

History, created and recreated, is themother lode of tourism. – Lucy Lippard

Saturday, March 18, 2006

8:00am-Noon Registration Open EL

9:00-10:00am Conversation: Place & the Public EL

Presenters: Daniel Kemmis & Nora MitchellIntroduction: Marsha Semmel

Creating healthy communities usually means involvingresidents in the process of place-making, but publicparticipation is fraught with difficulties. What practices arecities and organizations using to involve the public? Howmight tourism fit into the larger “engagement picture”?

Our mistake has always been that wehave let empire shape our cities, ratherthan letting cities shape themselves and,above all, demanding of people that theyshape their cities. – Daniel Kemmis


Saturday, continued

10:15-11:15am Concurrent Conversations

a. Project Focus: Geotourism EL

Presenters: Jonathan Tourtellot & JoaquinMurrieta-SaldivarIntroduction: Wendy Oden

A program of the National Geographic Society, geotourismhas received significant international attention for the waysit encourages responsible product development and com-munity participation. This session also includes informationabout a recent Arizona-Sonora geotourism agreement.

b. The Faces of Community Tourism AZ

Presenters: Lattie Coor & Judy WaldenIntroduction: Julie Yoder

Many groups encourage public involvement in order tosolve the challenges that frame all aspects of communitybuilding. How might Community Tourism, which stressescivic engagement for tourism development, interact withother citizen initiatives?

c. Heritage Areas, Gateway Communities & thePublic H1

Presenters: Brenda Barrett & Patti Van TuylIntroduction: Roger Lidman

Communities near National Parks and other public landsare frequently experimenting with the notion of publicparticipation in tourism planning. What principles andpriorities have emerged from this work, and how mightthese efforts apply to other locations?

d. Urban Tourism & the City’s Voice H2

Presenters: Robert McNulty & Neal ShoemakerIntroduction: Sheila Grinell

Increasingly, urban tourism programs are emphasizingculture and heritage in order to build sustainable economiesand equally sustainable communities. What is the role ofthe public in these programs?

Place is becoming the central organizingunit of our economy and society. –Richard Florida

11:30-12:30pm Roundtable Conversation: Tourism &the Public EL

Facilitator: Barbara Steinfeld

This roundtable brings together every presenter from themorning sessions, along with two model programs that arebringing the community together to discuss tourismdevelopment: Allan Affeldt: Mayor, City of Winslow;Julie Brooks, Wickenburg Chamber of Commerce.

12:45-2:00pm Lunch/Concluding Conversation H1&2

Facilitator: Scott Russell Sanders

Now that we’ve enjoyed several days of conversation aboutplace-based tourism, join your colleagues for a finaldiscussion facilitated by Scott Russell Sanders, who beganthe conference with his talk, “The Geography ofSomewhere.” What is the “geography” we speak of, andhow does it relate to tourism? What guiding principles canwe draw from our conversations? How do we prioritize theissues we’ve uncovered? Where to next?

Sustainable cultural tourism cannot occuruntil and unless the product development/ promotion roles are integrated withconservation goals. – Bob McKercher &Hilary du Cros

Free Optional Activities

3:00-4:00pm Tours: Downtown Historic WalkingTour & Sharlot Hall Museum Tour HL

#1 Guides: Ken & Evelyn Edwards

Meet Ken and Evelyn in the Hassayampa Inn lobby for anhour-long walking tour of downtown Prescott, highlightingthe history and architecture of Whiskey Row andCourthouse Plaza.

#2 Guide: Richard Sims

Meet Richard in the Hassayampa Inn lobby for a short walkto Sharlot Hall Museum, where you will enjoy a behind-the-scenes tour of the facility. Begun in 1928, the museumconsists of 14 buildings spread over four acres.

6:00pm Campfire Social

Location: Sharlot Hall Museum

For folks staying over Saturday, join us at Sharlot HallMuseum for a Campfire Social, featuring western music byKen and Lynn Mikell. Dress warm, we’ll be outdoors. Ifyou’re attending the play (see next), stop by afterwards.

7:30-8:30pm Blue Rose Theater: “A Table in theForest”

Location: Sharlot Hall Museum

Now in its 12th season, Blue Rose Theater produces tenplays each year, all based on historic research of people andevents related to Arizona. “A Table in the Forest” looks atthe important story of the Riordan family from Flagstaff.Tickets are normally $10. Conference attendees maypurchase tickets at the museum gift store for $5. Mentionyou’re with the Civic Tourism conference.

Travel is fatal to prejudice, bigotry, andnarrow-mindedness. – Mark Twain


Sunday, March 19, 2006

Advanced registration required. Tours are filled.

8:00am-6:00pm Coach Tours of Northern Arizona

Across Arizona Tours will meet both groups in theHassayampa Inn lobby at 8:00 AM. Your tour will beconducted by an Arizona Guides Association CertifiedGuide who has been extensively tested for knowledge ofArizona. The coach has comfortable seating, largewindows, and a speaker system to clearly hear your guide.Complimentary bottled water will be provided. Both tourswill return between 5:30 and 6:30 PM.

Tour #1: Grand Canyon National Park HL

You will travel north through central Arizona, with a reststop along the way. Here you can pick up a snack, coffee,or just take a break. Back on your way, there will be viewsof the amazing Ponderosa Pine forests, the largest stand inthe world, surrounding the town of Williams.

Next, on to the Grand Canyon, voted by Travel Writers ofAmerica as the #1 tourist attraction in the world. With astop at Yavapai Point Museum, you’ll continue to BrightAngel Lodge and the historic El Tovar Lodge, erected in1905. At Grand Canyon Village, you will have time forbrowsing at Hopi House, with its Indian arts and crafts, andthe Lookout Studio’s gift shops and view platform. TheGrand Canyon Association will also provide a special tourof Kolb Studio.

Temperatures along this tour can range between 10 to 20degrees cooler than Prescott.

The Grand Canyon is carven deep by themaster hand; it is the gulf of silence,widened in the desert; it is all timeinscribing the naked rock; it is the book ofearth. – Donald Culross Peattie, 1941

Tour #2: Montezuma Castle NationalMonument, Tuzigoot NationalMonument, Sedona & Jerome HL

Travel back in time to Montezuma Castle NationalMonument. The short path to this prehistoric Sinagua cliffdwelling takes you along the banks of beautiful BeaverCreek. Your visit also includes a stop at the visitor centerwhere beads, pottery, and a variety of tools used by thislong-lost culture are presented with recreated models tohelp you understand what Sinagua life must have been likeover a thousand years ago.

Next, the amazing red rocks of Sedona! Here you will findyourself surrounded by such famous formations as BellRock and Cathedral Rock, and you’ll experience the beautyof Oak Creek Canyon. Picture-taking opportunities here areamong the best in the world. Uptown Sedona is a shopper’sdelight – art galleries, boutiques, and a variety ofrestaurants. Next stop is Tuzigoot National Monument, anancient Sinagua village. Built around 1000 AD, the puebloconsisted of 110 rooms, including second and third storystructures. Your last stop will be Jerome, a once-thrivingmining town perched on Mingus Mountain that’s beenturned into a lively artisans and writers community.

Temperatures along this tour will be similar to Prescott,perhaps a bit warmer in Sedona.

We were struck by the beauty of someruins, very likely those of some Indiantown, and being in the centre of an openvalley. The walls of the principal building,forming a long square, are in some placestwenty feet high and three feet thick, andhave in many places loop-holes like thoseof a fortress. The walls were as regularlybuilt as those of any building erected bycivilized nations. – Antoine Leroux, 1853

Documents

Civic Tourism Conference · Key: EL Elks Opera House H1 Hassayampa Conference 1 H2 Hassayampa Conference 2 HL Hassayampa Lobby AZ Hassayampa Arizona Room Civic Tourism Conference