PortfolioImportance of portfolio

Types of portfoliosCreating a portfolio

Importance of portfolioA portfolio is a collection of materials created

by you, gathered together in one book designed to highlight your accomplishments and show off your talents.

Importance of portfolioInterviews

Jobs

Submission to grad school/college

Freelancing

Importance of portfolioShow students my portfolio

Why I decided to put certain things in mine, how I organized it, portfolio cards

Things to include in yours: resume/cards/schoolwork/professional work/personal work/references/business cards

Importance of portfolioTraditional portfolios, which are collateral

pieces or 4-by-5-inch transparencies mounted on black board.

Pros: professional, easy to present and interactive

Cons: no way to see work unless on interview, hard to contain and remember all pieces

Importance of portfolioBook formats, which are books with clear

plastic pages for inserting materials, binders, and photo books.

Pros: professional, industry standardCons: no way to see work unless on interview,

not easy to take pieces in an out of pages

Importance of portfolioDigital media including CDs and DVDs.

Pros: contemporary, easy to send to peopleCons: not good at view at interview. Cannot

see work with different stocks

Importance of portfolioDigital portfolio posted on your Web site or

hosted on a portfolio site.

Pros: contemporary, easy to send people to, professional

Cons: not good at view at interview. Cannot see work with different stocks

Importance of portfolioOnline portfolios:

www.thehiveadvertising.comwww.ogilvy.comwww.turnstylestudio.comwww.martinagency.comwww.graphicdesignblog.org

Creating portfolioChronologically – most recent up top

Good for seeing development over yearsBad: see worst pieces first, must have

something stunning first

Creating portfolioCategory – grouping together items of

various categories together (ex. Illustrations, photographs)

Good for organization and easy to explainBad: by group all together, not a lot of variety

in sections

Creating portfolioBest piece first, second-best last, rest all

between

Good for varietyBad: hard to explain reasoning and time-

period work is done. Must be well-rehearsed in delivery or seem disorganized

AppearanceNo matter the delivery type, must be clean,

not dents, rips or tears

Outer case – clean with no marks

Inside material, clean, printed correctly, all supporting materials clean and organized

RecapTypes of portfolio organizing, types of

delivery, why they are good and bad

Recap of classWords of wisdom: keep in mind basic

principals an elements. Always brainstorm and do thumbnails if possible before starting on a big project.

Find out all specs ahead of time. Use the appropriate program from appropriate piece. Keep good track of your time.

And always watch your type use! This is the hardest part of design, good font use.

Graphic DesignAny words of wisdom from anyone in class

who has done graphic design on a freelance basis? Gabriel?

AssignmentGather printed examples of your work, including projects and labs

from this class and design work from other classes. 2. Design a traditional portfolio showcasing your work. 3. Present the portfolio to a group of peers––classmates and

instructors. 4. Discuss the work using graphic art terms and vocabulary.

Deliverables and Format: Present to a group of peers a traditional portfolio of printed pieces. Save all projects from this class electronically–– burn a CD.

Assigned: Unit 10 Due: Unit 11

Grading Weight: 5%

Next classFinal exam Submission of portfolio CD (you will NOT get

this back)Presentation to group of portfolio, brief

explanation of pieces to group

LABCD Burning

In lecture room – put together printed portfolio (production), computer lab for digital work