Class A affiliate of the Pittsburgh · PDF filedate as the Single-A Affiliate of the Pittsburgh Pirates. ... Winner of 2010 Robert F. Julian Community & Baseball ... front/back cover

Class A affiliate of

the Pittsburgh Pirates

www.statecollegespikes.com

Established in 2006, the Spikes are working to make 2011 their best year to date as the Single-A Affiliate of the Pittsburgh Pirates. Playing in gorgeous Medlar Field at Lubrano Park, this state of the art 5,570 seat facility is shared with the Penn State Nittany Lions Baseball Program, which competes in the Big Ten Conference, and is also open to the public for tailgating events during Penn State Football Saturdays.

The State College Spikes celebrated a great 5th Anniversary Year in 2010. The Spikes broke their single-game attendance record twice, first with a franchise-record 5,775 fans on Opening Night, and then eclipsing that with 5,807 fans on July 30th! The Spikes day-of-game ticket sales this year were also the best in franchise history with four games breaking the 1,000 mark and setting a single-game record on the last game of the year (1,625).

Some very exciting off-field news also happened for the Spikes on August 4th, 2010, as their Chairman and Managing Partner, Chuck Greenberg, and Hall of Fame Pitcher, Nolan Ryan emerged victorious in a bankruptcy court auction, winning the right to purchase the Texas Rangers. Chuck, who continues in his role with the Spikes, is now Managing Partner and CEO of the American League Champion Texas Rangers.

here bucsSTATE COLLEGE SPIKES SNAPSHOT• Year Established: 2006• Short-Season Class A Affiliate of the Pittsburgh Pirates• Location: State College, PA (on campus of Penn State University)• Penn State Student Enrollment: 42,039• Ballpark: Medlar Field at Lubrano Park• Ballpark Capacity: 5,570 Seats• League: New York-Penn League• Schedule: 76 Games / 38 Home• Season Length: June – September• 2010 Spikes Total Attendance - 140,931 (Over 3,800 fans average per game)• Annual Ballpark Visitors: Approximately 300,000** Includes Penn State

Baseball, Penn State Football Saturdays

& Special Events.

sTATe cOLLeGe sPIKes 814-272-1711 • 877-99-sPIKes • www.statecollegespikes.com

FRANCHISEACCOMPLISHMENTS• 2008 Larry MacPhail Promotional Trophy Nominee• Medlar Field at Lubrano Park is the First LEED Certified Ballpark in the U.S.• Host of the 2009 New York-Penn League All-Star Game• Jason Dambach - Winner of 2010 Robert F. Julian Community & Baseball Service Award

• Matt Neri - Winner of the 2010 NYPL Groundskeeper of the Year Award

sTArT

The

With 75% of the materials used to

construct Medlar Field at Lubrano Ballpark

being recycled, to the water and energy

conservation techniques designed specifically for

this facility, we are proud to operate the first-ever

LEED (Leadership in Energy and Environmental

Design) certified ballpark in the country! We continue

to incorporate daily initiatives to uphold our LEED

status by providing the fans the opportunity to be

“green” as they attend each game by:

• Properly recycling their containers

• Water-conserving restrooms

• Concession choices are green, as we

recycle the oil used to prepare food choices!

• We promote “going green” nights throughout the

season to keep our fans educated and help us with

our green initiatives!

fIrsT Leed cerTIfIed sTAdIum In The cOunTrY!

medLAr fIeLd AT LubrAnO bALLPArK


?With Spikes Baseball we have the critical elements

that make sponsorship at Medlar Field at Lubrano

Park a powerful and unequaled brand and

business builder. Your company name, product

and services can be showcased in places

where your competition does not exist. Engaging

our fans in one of our multi–layered marketing

campaigns with your company’s message will

leave a lasting impression on your expanding

consumer base.

Does your advertising have emotion? Does it create

memories for your audience that they take with

them? While emotions are running high, your business

is in front of a target audience who will associate your

company name and message, with entertainment

and fun. You will get countless impressions that

impact critical areas beyond the bottom line.

Whether your marketing objective is branding,

building image, driving traffic or a community

support piece, Spike Baseball has the sources to

accomplish your goals.

WhY The sTATe cOLLeGesPIKes


KEY DEMOGRAPHICSProfessional Sports Attendance (source ESPN.com) o NFL (2008) – 17,291,624 o NBA (2008-2009) – 21,389,899 o NHL (2008-2009) – 21,395,541 o Minor League Baseball (2008) – 43.3 Million

• Almost 70% of fans have a household income of $50,000+.

• Over 50% of fans have children under the age of 17 living at home. 30% have two or more children under the age of 17 living at home.

• Average cost to attend for a family of four: (Source: Team Marketing Report)*Price based on 2 adult tickets (avg. price), 2 child tickets (avg. price), 4 small soft drinks, 2 small beers, 4 hot dogs, 2 programs and parking* - MiLB (2007) - $49.70 - MLB (2007) – $176.24 - NHL (2006-2007) – $258.08 - NBA (2005-2006) – $267.37 - NFL (2005) – $329.82

“Minor League attendance has exploded - from 12.3 million in 1980 to (gulp) 43.3 million last year. The minor leagues are now officially cool. And getting cooler.” - ESPN.com

AVAILABLE NAMING AREASThese packages include Naming Rights to area of the Ballpark, Prominent Signage in the selected area,

Marketing Opportunities for product/services to an area, Advertising Space in our program, Feature Spon-

sorship on Spikes Radio Network, Public Address Announcements during each game and Video Board Rec-

ognition.

• Press Box

• VIP Gate

• Suite Area

• Hospitality/Luxury Suites

• Party Suite

• Pregame Show

• Kids Club

• Kids Zone

• Bob the Baseball Dog

• Grounds Crew

• Third Base Picnic Area

• Outfield Bleachers

• Party Deck

• Extra Innings Club

sTATe cOLLeGe sPIKes

nAmInG rIGhTs OPTIOnsEstablish your company as a premier player in

the Central and Western Pennsylvania market by

becoming a naming rights partner. Provide your

company with the ultimate in branding by choosing

a high-profile piece of inventory at Medlar Field at

Lubrano Park, where fans will associate your

company name and logo with each experience.



State college SpikeS Signage

For exposure to a captive audience, ballpark signage

offers your company a desirable method to reach

several hundred thousand potential customers each

year. From the video board to unique placements

such as the foul poles, there are a myriad of

opportunities to increase your company’s top-of-

mind awareness. These image building forms of

marketing are always in high demand and provide a

value and prestige for your business.

Scoreboard Signage

The central focal point of the ballpark is this state-

of-the-art video scoreboard.

outfield billboardS

One of the most highly sought after pieces of

ballpark real estate, providing direct/indirect viewing

throughout the game and in media coverage.

Top Backlit Panels (5’ h x 18’ w)

top left and top right, just below clock

Center Top Backlit Panel (5’ h x 30’ w)

Tri-View Panels (18’ h x 15’ w)

rotating signs located on either side of video board

Bottom Backlit Panels(15’ h x 12’ w)

large signage on either side of scoreboard

Façade Signs(2.5’ h x 12’ w)

sTATe cOLLeGe sPIKes sIGnAGeunPArALLeLedVIsIbILITY

FACAde SignS

Prominent backlit signs are showcased on the

facing of the luxury suite level and are also visible from

outside the facility.

concourSe SignS

These backlit signs are displayed along the main

concourse between the high-traffic concession areas.

Outfield Billboards (7.5’ h x 13.5’ w)

In-GAme PrOmOTIOns


IN-GAMEPROMOTIONSIn-game promotions are an emotion-filled way to

bring your sponsorship to life by engaging in fan

interaction, excitement and brand recognition

for your company! In-game promotions are

remembered and spoken about long after fans

leave the ballpark, producing goodwill and valuable

word-of-mouth advertising for your business.

Whether it’s the “T-Shirt Toss”, the “Sing For Your

Supper Contest”, “Dizzy Bat Race” or “Guess The

Attendance”, this interactive fan experience will

have all eyes focused on your company name and

logo every Spikes game!

AS THE FEATuRED GAME DAY SPONSOR, YOuR COMPANY wILL RECEIVE:• Marketing exposure to thousands of fans inside

and ouside the ballpark via media outlets

• Pre-game day marketing exposure to thousands

of fans inside and outside the ballpark through

signage, radio, web, TV and print

• Opportunity to display signage throughout the

ballpark on gameday

• Video board recognition and live P.A. announcements

throughout the game to highlight your business

• Opportunity to showcase your business through

concourse display and exit sampling

• Opportunity for company representative to throw

out a first pitch and appear on the radio

• Tickets to the event to entertain staff, customers

and colleagues

Game sponsorships with the State College Spikes provide your company with a

platform to obtain maximum exposure in a unique and creative way. We can custom

fit an event to match your company’s marketing objectives through giveaway items,

entertaining acts, themes and special events.

eVenT sPOnsOrshIP


As a game sponsor you can display your products and services in front of the thousands of

fans who attend that night’s game

Broadcast your company’s message during the

exciting, live radio broadcasts of Spikes baseball.

Placing your ad on our multi-station network

throughout Central and Western Pennsylvania

provides an extensive reach and brings your

message to the listeners every day during

baseball season. All 2011 season games (home,

away and post-season) can be heard on the

team’s radio network broadcasts, and can also

be accessed through live streaming audio on our

team website.

radio SponSorShip inventory

• :30 or :60 radio commercials run during inning breaks

• Title sponsorship of radio network

• Out-of-town scoreboard

• Pre- and post-game shows

• Printed materials

rAdIO


PrInT print SponSorShip inventory

• Game Day Programs: distributed FREE to ALL

fans as they enter the ballpark – choose the inside

front/back cover in full color or black and white full,

half or quarter page ads. This will earn several

hundred thousand impressions for your business.

• Ticket backs, flex books, mini plans, ticket

envelopes, season tickets, promotional pocket

schedules – each can used as a bounceback coupon

or to drive traffic directly back to your business.

sPIKes rAdIO neTWOrK cOVerAGe AreA

SEE YOUR LOCAL TOYOTA DEALER TODAY!

TOYOTA TUNDRA.2008 MOTOR TRENDTRUCK OF THE YEAR.™

all-day ballpark outing• Company softball game on the field

• All-you-can-eat lunch buffet

• Game ticket

• Home run derby and speed pitch games

• Tours of the facility

company picnic• All-you-can-eat picnic buffet and game ticket

• Special area of the ballpark for your company

State college Spikes Season ticket options• Rail Kings (Fun Deck Area/Waitress Service)

• Diamond Club

• Field Box

• Bullpen BoxFuLL-SEASON LuxuRY SuITESThe perfect environment to entertain your guests in privacy, ease, and style, Medlar Field at Lubrano Park features magnificent full-season suites that provide a private, close-up view of the field. Luxury suites accommodate 20 people, with 12 exterior seats. Amenities include access to private suite level lounge, VIP parking, climate-controlled environment, TV with cable access, wet bar and refrigerator, and full-service catering with waiter/waitress service. Medlar Field luxury suites are available for use during Spikes’ and Penn State Baseball games, for Penn State Football Saturdays, as well as concerts and other special events.

TIcKeT hOsPITALITYAn

d

OPTIOns


NIGHTLY LuxuRY SuITE RENTAL:

• Marketing exposure to thousands of fans inside and ouside the ballpark via media outlets• Enjoy a game or an event in one of the ballpark’s plush suites• Two Party suites (40 people each)• Select from a fully-catered suite menu of food and beverage• Rental includes tickets and select number of parking passes

cOnTAcT us AT:

814-272-1711877-99-SPIKES

www.statecollegespikes.com

State College SpikesMedlar Field at Lubrano Park112 Medlar Field at Lubrano ParkUniversity Park, PA 16802

Documents

Class A affiliate of the Pittsburgh · PDF filedate as the Single-A Affiliate of the Pittsburgh Pirates. ... Winner of 2010 Robert F. Julian Community & Baseball ... front/back cover