CLAUDIA WAGNER Thermal Tourism

September 23rd, 2011

VI International Meeting about Water and Thermalism

„Thermal tourism from the point of view of a tour operator”

Claudia Wagner, Managing Director

11th TERMATALIA

International Exhibition of Thermal Tourism, Hydrotherapy, Thalassotherapy and Spa

23th – 25th September 2011

Oureste, Spain

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Agenda

1. FIT Reisen: Specialist in Health Tourism

2. Trends in Wellness- and Health Tourism

3. Tailored Wellness- and Health Tourism

4. Target group oriented packages

for the future

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FIT Reisen: Specialist in Health Tourism

Specialist for…

- Thermal Spa Resorts

- Classical Cures & Medical Wellness

- Health & Spa

- Wellbeing Wellness, Relaxation & Beauty

- Diet, Detox & Fasting

- Thalasso, Ayurveda, Chinese Medicine & Yoga

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FIT Reisen: Specialist in Health Tourism

Philosophy

Holistic approach

– Body, mind and soul

– Nutrition, relaxation, activities

Individual packages

Expert advices

Sustainability: Solution oriented treatments

High quality standards by the choice of the hotels

Long-time partnership with the hotels

Sustainable Health through high quality standards

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Pioneer in Health & Wellness Travelling

Successfully positioned

– High class and diversified packages

– Great value for money

– High reputation among the travel agencies

– Multi-Channel-Distribution

Current program

– 348 Hotels with Wellness- and Health programs

– 193 Destinations

– 36 Countries worldwide

– 3 Journeys under medical supervision

– 2 Hiking tours

More than 30 years experience in healthy holidays

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Trends in Wellness- and Health Tourism

Megatrends

Creation of Meaning

Slow down one's life

Recover one's balance

Looking for a new way of living

Relaxing and Recreation

Enjoying peace and quiet

Feeling relaxed, healthy and

beautiful

Being active

The future of the market is determined by four megatrends

Health

Improve and maintain health gets more

important

Higher willingness to invest in the own

health

Demographic Changes

Number of Best Agers increases

Best Agers nowadays are experts in

travelling

Affinity to wellness and health care

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Wellness & Health

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Wellness & Health

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Health is an art of shaping one's life

Travelers want to support or improve their health during their vacations - with

enjoyment

Lifestyle

Lifestyle: behavioral patterns and attitude

Diseases of today and tomorrow are the results of the

individual lifestyle (e.g. Burn out, diabetes, tendencies to overweight)

Literature:

„Healing by Movement“ (J. BLECH, Germany)

„Healthy by Stress “ (H.J. RICHTER / P. HEILMEYER, Germany)

„The Mood Cure“ (J. ROSS, USA)

Use, maintenance & development of health potentials

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Individual Lifestyle-Change

Change is a psychological & physical challenge

Change needs a strategy to achieve the goals

Attitude modification

Regular activities (fitness, cardio-training, Yoga, Qi Gong)

Change of eating habits („You are what you eat“)

Recognition of an addiction and change (e.g. smoking / alcohol / sugar /

amphetamines & suppressants)

Individual change of lifestyle

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Change in consumer attitudes and behaviours

Consumers are in control

Simplify and purify

Rebuilding trust

Trading down

Evidence-based

Result oriented

Product efficacy

Merging of SPA and medicine

Eco-conscious and sustainability

Social networking

Nutraceuticals

The new demand

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Trends of the FIT Reisen program

Classical healing or thermal cures in Czech Republic, Italy and Hungary

Short break wellbeing holidays in Germany

Thalasso in Tunisia

DETOX & Slimming cures in Europe and in long distance destinations like Thailand

Traditional Ayurveda in Sri Lanka and India

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Guests booking a FIT Reisen package

75%

5%

20%

Couples

Families

Singles

*

* In terms of two persons travelling

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Tailored Wellness- and Health Tourism by FIT

What FIT Reisen experts say:

„Guests do expect high quality and sustainable treatments“

Criteria

Individual, personal and expert advice

Medical consultation & support at the hotel„s spa center

Medical Coach: physicians are partners, not regulators

Configuration of an individual treatment plan

Consultation with physicians (before and after) including diet or nutrition advices

(sustainability)

New methods of treatment: e.g. Cryo-Therapy, Colon therapy, new diagnostic

methods

Quality and sustainability

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The meaning of custom-tailored Wellness- and Health Tourism by the tour

operator FIT Reisen

FIT Reisen is a partner for the future travelers

Strategy: adjustment to individual wishes and consumer needs

FIT Reisen wants to give advice to make the right choice in the broad variety of

wellness and health programs on the market

But how….

by recognition of customer needs & consumption types

by offering specialized offers: „tailored wellness & health programs“

by offering information & consultation during the booking process

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Products and content

Thermal water or fango cure

Thalasso therapy

Health care with programs for activity, relaxation and nutrition

Traditional Ayurveda

Purification, detoxification, rejuvenation

Wellness for different needs (e.g. fitdeluxe, Wellness & Golf, short trips)

Medical beauty and dental treatment

Round trips for adventurers before or after a spa holiday

Family wellness packages

Burnout & stress management

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Target group oriented packages for the future

Future Travelers

LOHAS: „Lifestyle of Health and Sustainability“

Travelers with high individual expectations to health and sustainability

Naturalites: Traveler focused on natural and organic products

NEOs and evolvers: Travelers who are evolving to become high-value consumers

share traits like…

- have greater spending capacity & propensity

- prefer premium lifestyle experiences

- differ from Traditionals

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Future Travelers

Target Group 1:

well-performers mainly 30plus being aware that prophylactic

actions are needed to maintain the actual health status

Target Group 2:

with medical indications mainly 50plus

e.g. with rheumatic diseases, fibromyalgia, diabetes, Burn out

Target Group 3:

target group 1 and 2 in combination with medical beauty or dental treatment

e.g. bleaching of the teeth or hyaloron treatment

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Organic wellness and nutrition – new in the FIT Reisen program

Spain

Valbusenda Hotel Resort & Spa***** in Toro, Kastilien-León

North west of Madrid in the wine area of Zamora and Toro

With an own vinery

Exclusive Spa with VIP area und vine therapies

Circle of hydrotherapy with five different indoor pools

e.g. whirlpool, massage nozzles

Organic trend at FIT Reisen

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The biggest sea water pool in Europe

Spain

Gran Meliá Palacio de Isora*****Luxus, Teneriffa, Guía de Isora

Luxurious resort at the sea side promenade

Opened 2008

YHI Spa with 2,000 square meters, a water ritual center

“stimulate the sense, clear the body, purify the soul and

pamper the mind”

YHI Spa in Spain

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Complex healing therapies and modern medical treatments in combination

with Thermal water therapies in health resorts rich in tradition

Medical consulting and/or examination followed by an individual

program aligned to the customers needs

Classical treatments with thermal water, mudpacks and inhalations

Health care applications like oxygen-, hydro- or electro therapies

Hungary with the famous thermal spa towns bad Hévíz, Bad Bük and Bad Sárvár

as well as the capital Budapest, e.g. Danubius Spa and Health Resorts Hévíz****s

Czech Republic with well known spas in Marienbad, Karlsbad and Franzensbad,

e.g. Kurhotel Royal Marienbad****

Italy, Abano Terme the world famous thermal & fango spa resorts,

e.g. Hotel Terme Due Torri*****

Classical Cures to prevent diseases and to improve one‟s health

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Perspective

Health will become a private affair

Prevention will become more and more important

Change of lifestyle: Balance of body, soul and mind in the focus

Growing expertise of customers

Willingness for private investment in health care will increase

Guests are looking for individual programs with high quality

Holiday as a chance to improve and maintain health

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Discover the world of Wellbeing and Spa Destinations

September 23rd, 2011

Thank you for your attention.

Contact us:

FIT Reisen GmbH

Ravensteinstraße 2

60385 Frankfurt am Main

Germany

Phone: 0049 69 4 05 88 50

E-Mail: [email protected]

www.fitreisen.de

Documents

CLAUDIA WAGNER Thermal Tourism