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Clean Technology Industry Capability TeamsDesign Workshops
November 2011
ProgramWorkshop introduction
Team formation and operations
Customer Perspectives - What customers are looking for from cleantech solutions and why they are not buying more of them.
Role of integrators
Break
Cleantech Case Study
Discussion on barriers and team design
Summary, next steps and team formation
Networking
4
Two Views of Cleantech1. Increases resilience and productivity of
existing industry– Enables the ‘greening’ of old industry
2. Builds the industries of the future– Creates a different future
5
6
Clean Technology Industry Capability Teams
Ryan Herbert & Sean McDonald, Supplier Advocate program
Supplier Advocate program
Leadership in targeted sectors
Industry development strategies:
Address key challenges
Raise competitiveness and capability
maximise opportunities on basis of value for money
Build on existing industry and government initiatives
Practical activities with real benefits to firms
Supplier Advocate Sectors
Rail Bruce Griffiths
Clean Technologies
Water Bob Herbert
Information Technology Don Easter
Steel Dennis O’Neill
Textile, Clothing and Footwear Tony Quick
Built Environment John Gaskin
Australian Clean Technologies Ideas Competition
Launched by Innovation Minister Senator Kim CarrSeeks to identify innovations to address climate change and sustainabilityAssist Cleantech SMEs connect with venture capital and business development servicesWinner competing in international competition in San Francisco in November 2011Finalists received a range of mentoring and business services to develop their business idea
Wayne Ryan, SMAC Technologies
Sectoral Development Strategies
Clean technologies covers many sectorsFocusing on Lighting and Construction DemolitionIdentify key barriers to accessing opportunitiesCustomer engagement strategies
INITIATIVES TO BENEFIT SUPPLIERS
Cleantech capability portal on ICNL database
cleantech.icn.org.au
www.enterpriseconnect.gov.au
Free Business Review- Tailored Advisory Services (TAS) provide matched-funding
grants (of up to $20,000), to implement recommendations from the Business Review.
CAPABILITY TEAMSHelping companies work together to tackle opportunities and promote capabilities.
Ongoing initiative assisting Australian water firms take a concerted approach to local and global markets.
Water Teams delivered in partnership with waterAUSTRALIA
Clean Technologies Teams delivered in partnership with Australian CleanTech
CAPABILITY TEAMS – WHAT?
Industry Capability Teams will…
Operate in up to five different market segments for each the cleantech and water sector
Unite companies with complementary products and services
Be industry-driven and chaired by industry members
Pursue opportunities and develop and market members capabilities as a group
CLEAN TECHNOLOGIES CAPABILITY TEAMS
Target Customer Groups such as:
the Built Environment, Mining/Resource and Minerals Processing, Food Processing, SME Manufacturing, International Aid Development.
Contact [email protected] for more information
Or see www.auscleantech.com.au
CAPABILITY TEAMS – WHY?
Capability Teams members will have the opportunity to…Participate in joint promotions, marketing visits and trade fairs
Contribute to joint communications, advertising and promotional literature
Engage with domestic and international customers
Collaborate to bid for projects and packages
Establish networks and connections with other suppliers
Participate in forums to discuss new opportunities
CAPABILITY TEAMS – HOW?
Membership
Voluntary
Australian-based cleantech related company or organisation
Need commitment and active participation
Members will participate in showcasing events and meet to -Discuss opportunities
Determine promotional activities
Network
DEPARTMENT OF INNOVATION, INDUSTRY,SCIENCE AND RESEARCH
Industry House10 Binara StreetCanberra City, ACT 2601, AustraliaTelephone +61 2 6213 6000
Clean Technologies Supplier Advocatewww.innovation.gov.au/[email protected]
Introductions and Practicalities
John O’Brien
INTRODUCTIONS
Possible Capability Team Activities
Sharing Market intelligenceBuilding customer awareness and trustComplementary products and services - big companies buy systems not componentsCollaborating on channels to market – joint pitching to big companiesSharing sales expertiseSharing costs of market expansionLocal presence & rapid responseTrusted partners
PROCESS
Team Formation Process
November 2011 – National workshops
Dec/Jan 2012 – Team Design
Feb/Mar – Team Formation Workshops
Apr 2012 – Teams operational
SPEAKERSClick on links on speakers’ names to download slides
City Customer Speakers Cleantech Speaker
Perth• Stevan Green, MD,SUSOP • Karen Boyce, Manager Environment & Sustainability, Tiwest JV• Carl Barratt, Sustainability Manager, BGC (Australia)
Michael McCann, Managing Director, UniFlow Energy
Melbourne• Dexter Clarke, Manager Cleantech, Futuris Automotive Interiors • Scott Bocskay, CEO of Sustainable Melbourne Fund
Colin Knowles, HySSIL
Dandenong• Dexter Clarke, Manager Cleantech, Futuris Automotive Interiors • Matt Nettleton, Corex Australia,
Gary Bertuch, HySSIL
Adelaide• Dexter Clarke, Manager Cleantech, Futuris Automotive Interiors • Ros de Garis, Sustainability Manager, Adelaide Brighton• Angie Stokes, Sustainability Manager, OneSteel
James DiLiberto, AZZO
Canberra• Darren Doogan, CEO, Hindmarsh Construction • Marcus Dawe, GreenMag Group
Sylivia Tulloch, Director, Dyesol, EcoQuest, Uniflow
Sydney CBD• Victoria Rose, IHG• Melanie Koerner, ARUP
Colin Fisher, MD, AquaCell
Newcastle• Peter Bergin, Group Manager Business Improvement, Centennial Coal• David Cork, MD, Corky's Group
Jim Grant, CEO, EcoFlex
Brisbane• Dexter Clarke, Manager Cleantech, Futuris Automotive Interiors • Mike Duggan, Eco-specifier global
Steve McRae, MD, Ingenero
Sunshine Coast• Dexter Clarke, Manager Cleantech, Futuris Automotive Interiors • Peter Kelly, GM, Technical Services, Ritek Building Solutions
David Lumb, MD, ClearmakeBruce Napier, Napier and Associates
Darwin• Shenagh Gamble, Sustainable Programs Coordinator, LGA NT• Mark Wiltshire, Manager of Sustainable Development, Water Services
Power and Water Corporation
Rabindra Shrestha, Strategy and Corporate Affairs, Power & Water Corporation
INTEGRATOR PERSPECTIVE
© Siemens 2011 Innovation for generations.
Role of Integrators in Packaging and Selling
CleanTech Solutions
Jürgen Schneider
Regional General ManagerSiemens Ltd.
© Siemens 2011 Innovation for generations.
Revenue by region
Key figures
Revenue by Sector
Revenue and employees
7,7%
Healthcare€12.4 billion
Energy€25.5 billion
49%
29%Industry€34.9 billion
Cross-SectorBusinesses€4.9 billion
Americas
Germany
Europe, CIS,Africa, Middle East (excl. Germany)
15%
40%
18%Asia, Australia
Location of customer
(in millions of euros) FY2009 FY2010Revenue 76,651 75,978New orders 78,991 81,163Income 2,457 4,112Free cash flow 3,786 7,111Employees 405,000 405,000
The Company
Total Revenue Sectors and Cross-Sector Businesses
6%
45%
33%
16%
100.000
80.000
60.000
40.000
20.000
500
400
300
200
100
2000
Employees in thousands
1985 1990 1995FY 2010
Revenue in millions of euros
18%
27% 40%
15%
As of September 30, 2010
© Siemens 2011 Innovation for generations.
Energy
DivisionsFossil Power GenerationWind PowerSolar & HydroOil & GasEnergy ServicePower Transmission
Healthcare
DivisionsImaging & Therapy SystemsClinical ProductsDiagnosticsCustomer Solutions
Infrastructure & Cities
DivisionsRail SystemsMobility and Logistics Low and Medium VoltageSmart GridBuilding Technologies
Industry
DivisionsIndustry Automation Drive TechnologiesCustomer Services
Sectors and Divisions
* In March 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG over the long term
© Siemens 2011 Innovation for generations.
Major innovationsMajor R&D investments
Our patent position in fiscal 2010: Germany: No. 3Europe: No. 2USA: No. 13
Most recent innovations:Biograph mMR: World’s first integrated whole-body MR-PET for precise measurements of position, type and activity of tumorsWorld’s most powerful gas turbine: With a 60-percent efficiency rating, the turbine drastically cuts fuel consumption and CO2 emissionsVelaro high-speed train travels up to 350 kilometers per hour, consumes 0.33 liters of fuel per seat and 100 km
€3.846 billion in fiscal 2010, or 5.1% of revenue30,100 R&D employees worldwide 18,000 software engineers178 R&D locations in over 30 countries around the world8,800 inventions in FY 201057,900 active patents
Innovation is our lifeblood
FY2010FY2007 FY2008 FY2009
5.1%
4.7% 4.9%5.1%
R&D spending in% of revenue
Innovation for generations.© Siemens 2011
Global megatrends and Australia’s most pressing issues
2008 CEDA Trends
© Siemens 2011 Innovation for generations.
Picture The Future ResearchA Vision for Australia
Siemens Engaged in The Discussion
www.picturethefuture2030.com.au
© Siemens 2011 Innovation for generations.
Role that integrators can play in packagingand selling clean technology solutions?
Understand Industry Drivers – Megatrends, Local Issues
Market Education (Picture the Future)
Collaboration - Siemens and Windesal
Understand the Economics of Your Offering - Modelling
Offer Turnkey Solutions
Maintainability – Essential
Confidence
© Siemens Pacific Cluster 2011 Innovation for generations.
What future do we want to create?
Leadership in CleanTech investment is an engine for growth, leaving a smaller footprint for future generations
BREAK
Enterprise Connect
Enterprise ConnectClean Technology Innovation Centre
www.enterpriseconnect.gov.auwww.cleantechnologyinnovation.net.au
Enterprise ConnectA quick overview
• $50 million per year Aust Govt program designed to assist eligible SMEs maximise their potential
• Services offered:
Business review, including Tailored Advisory Service (TAS)Researchers in Business (RiB)Technology and Knowledge Connect (TKC)Enterprise Learning and Mentoring (ELM)Workshops, Industry, Intelligence and Networking (WIIN)Others
Enterprise ConnectProgram structure
• Six Manufacturing Centres – one in each state• Six Innovation Centres:
Clean TechnologyResources TechnologyCreative IndustriesDefence TechnologiesRemote EnterprisesInnovative Regions
Enterprise ConnectThe business review (1)
• Delivered by network of business advisers - all engaged from industry/commerce, have real world business backgrounds
• Costs of service fully absorbed by program – no cost to company• Advice and services tailored specifically to needs of individual companies• Entitlement program – tick the eligibility boxes and you're in – 24 hour
turnaround• Eligibility criteria for CTIC:
Company – i.e. have an ACNLodged BAS forms for 3 yearsSolventTurnover or expenditure between $1.5mil and $100mil in current year or either of preceding two yearsInvolved in clean technology
Enterprise ConnectThe business review (2)
• High level overview of the business• Look at strategic, operational, financial and other issues• Identify challenges and opportunities• Report – series of recommendations• Internal – company to deal with• External – up to $20,000 provided on 50/50 basis to engage professional
assistance (TAS)• No "white list" of issues to be covered or advisers to engage
Enterprise ConnectTAS – typical issues covered
• Strategic planning• Business/operational planning• Marketing• Market research• New products, new markets• Development and implementation of corporate systems• Financial analysis and advice• Funding strategy – debt V equity• Financial modelling• Development of ecommerce strategy, including website back-end development
Clean Technology Innovation CentreTypes of companies covered• Solar PV – domestic, commercial, remote (RAPS)• Solar hot water• Wind• Hybrid systems• Waste to energy (W2E) – industrial, agricultural• Software for energy management systems• Energy efficiency – e.g. LED lighting, building design, energy management• Water efficiency – harvesting, recycling, treatment, management• Recycling• Geothermal• RECs trading
Clean Technology Innovation CentreTypical stage of development• Many are relatively early stage – rapid growth issues• Many started in response to ad hoc influences – e.g. SEQ water shortages, govt
incentives for solar PV• Some are gaining traction in line with increasing sustainability consciousness
Clean Technology Innovation CentreTypical market focus• Most tend to be domestically focused• BUT a number are looking to export markets• Austrade service – in-country research• Some already have a significant international profile, exporting to dozens of
countries
Clean Technology Innovation CentreSome specific issues• Technology validation• Need for demonstration/reference site• Ability to demonstrate full life cycle cost advantages• Difficulties selling to utilities and other major corporates• Compliance with industry standards, or even absence of standards• Resistance of decision makers to new ideas and technologies – low-risk
approach• Effort devoted to tender responses• Access to bigger projects – opportunities for collaboration
Clean Technology Innovation CentreContact details
www.enterpriseconnect.gov.au
www.cleantechnologyinnovation.net.au
DISCUSSION
Barriers & Solutions
PROPOSED TEAMS1. Built Environment
2. Mining/Resource and Minerals Processing
3. Food Processing
4. SME Manufacturing
5. International Aid Development.
DISCUSSION
Team Design & Operations
NEXT STEPS
Clean Technology Industry Capability TeamsDesign Workshop