CLEAR™ Express Powers Spot Distribution for Madison World

CASE STUDY

Madison World is a diversified Communications Group founded in 1988 that today boasts of 24 business units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile and Sports. The group employs over a 1,000 communication professionals across offices in India, Sri Lanka, Bangladesh and Thailand.

In today’s hyper digital world, brands have to deliver their commercials to a large number of TV channels. As a leading communications agency, Madison World undertakes spot distribution for some of the biggest brands in India. The team wanted to streamline their entire spot distribution process and introduce best practices like performing manual Quality Check (QC) on all outgoing content. They wanted a spot distribution partner who could help them enhance efficiencies, shorten Turnaround Time (TAT) and lower costs.

In June 2018, Madison World engaged PFT in a 3-year contract for spot distribution and manual QC. PFT’s track record of managing 175,000+ TVC deliveries per year for 1000+ brands made them an ideal partner.

PFT’s CLEAR™ Express provided Madison World with a secure Cloud-based solution for electronic delivery of TV commercials with high speed and lowest rejection rate. PFT also performed manual QC for all outgoing commercials in accordance with broadcaster specifications. The company’s extensive post production infrastructure helped swiftly rectify any errors identified. As a Cloud-based Media Asset Management (MAM) solution, CLEAR enabled Madison World to retain content on their premises, giving them absolute peace of mind that their clients’ priceless content was with them.

With CLEAR Express, Madison World was able to handle multiple deliveries seamlessly. PFT’s connectivity to 450+ TV channels in India, and server-to-server deliveries helped achieve fastest TAT. PFT also provided 24x7 customer support, making it possible for

Madison World’s team to conveniently push out ads to various TV channels on their own.

CLIENTOUTCOME

Deploying CLEAR Express has helped Madison World streamline the entire process of spot distribution from start to end, making it more far more efficient and cost-effective. Some of the business benefits delivered include enhanced operational efficiencies, greater security, lower costs and faster time-to-market. PFT’s innovative technology coupled with SLA-driven QC services helped bring down the rejection rate to less than 0.05%.

Till date, PFT has successfully delivered over 2500 ads to top broadcasters for Madison World. These include ads for some of India’s biggest brands such as Raymond, CEAT, Blue Star, Uber, Glenmark, DHFL, Ritu Kumar, Fortis, NBA Reliance and Amul Innerwear.

PFT has made the entire process of spot distribution far more efficient and economical for us. Their cutting edge technology, extensive post production infrastructure, deep QC expertise and impeccable customer support make them an ideal partner to work with.

LARA BALSARA VAJIFDARExecutive Director, Madison World

© 2019 Prime Focus Technologies. All Rights Reserved.

About Prime Focus Technologies’ Brands GroupPFT Brands is a one-stop video agency that helps transform brands into digital content destinations that build loyalty. It provides cutting edge content creation and post production services, along with transformational Cloud technology to manage, distribute and monetize content in a cost-effective manner.

PFT Brands works with more than 300 brands, delivers over 5000 media assets every month, and has a proven video advertising experience of over two decades. Some of PFT Brands’ clients include Jio, Vodafone, Nestle, Tata Sky, Future Retail, Soch, Oppo, Brooke Bond Red Label, Kotak Mahindra Bank, TVS, Tata Motors, Star, Viacom and Amazon.

PFT Brands is the creative arm of Prime Focus Technologies (PFT) – the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry.

For more information visit: https://www.primefocustechnologies.com/brands