1. 1. Capabilities 2015 Clear, Effective Delivery of your Message!
2. 2. Clear Point Marketing 50 combined years in business, embodies Creativity, Imagination, Flexibility with the unique ability to Execute Unique and Innovative Marketing Campaigns, always focusing on and achieving Superior R.O.I. and Measurable Results!
3. 3. Point of Difference Our greatest Resources are: Imagination Creativity Passion for what we do while accomplishing your goals and objectives Our campaigns go beyond what the normal Agency would offer. Our Goal is to use a multiplatform campaign to position Your Company or Product as a Leader in your Category of Business. Our Goal is to make your company STAND OUT! In what ever Communication Platform you participate in.
4. 4. Core Services Create, Execute Brand Identities & Strategies Public Relations Specialists Event Point Advantage (Community Event Marketing) Special Event Point (Special Events) Direct Access Point Advantage (On Line & Off Line Home Delivery) Latin Point Advantage (Targeted Hispanic Market Advertising) Consumer Point Advantage (Consumer Point Marketing) Mobile Point (Mobile Marketing) Demo Point Advantage (Product Sampling) Merchandising Point Advantage (In-Store Merchandising) Complete Design & Production of All Collateral Social Media & E-commerce Platforms Logo & Website Design Copy Writing, Photography & Printing
5. 5. Event Point Advantage All of our events are designed to provide the absolute best in Complete Turn Key Execution & Management Our events our executed at various locations, i.e.: Retail locations, Community events, etc. CPM relies on a combination of tactics to achieve desired results! Custom Logo Booths, Banners Interactive Displays, Inflatable, Brand Characters, Execution Staff & Management, Warehousing & Logistics Management Community Event Marketing
6. 6. Event Point Advantage Community Event Marketing Bank of America Parish Event Carls Jr. Parking lot Event Food 4 Less Fiesta de Ahorros Event Parish Community Festival Food 4 Less/ Bank of America Store Front Event
7. 7. Special Event Point CPM will assist in choosing and incorporating your specific needs for optimum Event Branding & Sampling. CPM currently participates in many Regional and National Event Venues. General Market, Hispanic, it does not matter, whether it is the Latin Grammys or NASCAR, CPM can meet and exceed your expectations in execution and performance!
8. 8. Direct Access Point Advantage Online offers are available in conjunction with Direct Mailings Targeted Local offers are easily found via ZIP code or city, state CPM can vary versions of your offers by ZIP code, city, DMA or regionally or nationally, for optimum results and tracking Every day, tens of thousands of consumers across the country visit our Affiliates website to download money saving offers for local products, services and National Branded Merchandise. Online & Offline Home Delivered Advertising
9. 9. Hispanic-Point Advantage Advertisers and retailers targeting the Latino market in the United States support an exciting, cost-effective promotion to Latino households. Designed for Latino consumers, the outer envelope as well as the inside ads and coupons are bilingual. Advertisers reach Latino consumers in their language and support retailers where they shop. Place your insert in an attractive 6" x 9" CPM/ Latin-Point envelope for direct delivery. Hand- delivered every month, the enveloped is placed in a poly bag which is hung on the door knobs of 1.4 million Latino households in the United States. Product samples, local and national FSI's market advertising materials and name brand coupons are also included. The CPM Latin-Point distribution program is VAC audited monthly. FSI Programs Door HangersDirect mail
10. 10. Consumer Point Advantage Hitting Consumers where they Live, Work or Play. Whether its at the beach or in the stadium, we can target and sample your product to the consumer you are looking for. Sample the consumer and Inspire the Purchase! This is truly an advantage that our customers need and are looking for.
11. 11. Mobile Advantage Van programs are flexible to meet your budget requirements. Intercept Vans can be brand-identified on a temporary or permanent basis. Additionally, Intercept Vans can include external audio capabilities and power outlets for Inflatable's or other Promotional items. We can also provide custom vehicle design services. With our partner companies we can provide innovative truly unique vehicles to deliver your companies message to the public.
12. 12. Sampling Advantage CPM's In-Store division utilizes over 200 retailer-preferred local demo agencies to conduct account specific demonstrations in over 30,000 grocery, mass merchandiser, chain drug stores and event venues We approach each event as a unique consulting project with specific objectives and strategies. We also provide clients with the outsourced expertise and management manpower needed to control the process.
13. 13. Merchandising Advantage Our Associates merchandising division specializes in conducting tactical local merchandising efforts in concert with the local sales force. Through a network of local merchandising associates, CPM has access to over 5,000 professional merchandisers. This provides customers with the blitz merchandising services in over 60,000 grocery, mass merchandiser and chain drug stores. Local activity is scheduled, managed and monitored by an experienced regional management team.
14. 14. Social Media & E-commerce Let CPM Develop your Social Media and Web Based Marketing & Advertising Plan. We will incorporate the latest in Social Marketing platforms combined with ongoing Email Campaigns and new Customer Acquisition Programs. We are Experts in Utilizing the Latest Technology designed to get you RESULTS!
15. 15. Brand Identities & Strategies Communication is Key! Delivering your message to the proper Demographic with a Stylish and Insightful Identity is essential for your connection to your consumer. At CPM we partner with you to work together and find the best fit for you!
16. 16. Design and Promotions Complete Design & Creation of all Collateral Pieces Photography Printing Art Direction
17. 17. Logo & Web Design Complete Logo Design From Concept to Reality CPM delivers Quality & Results Total Website Creation & Design
18. 18. 27861 Skycrest Circle Dr. Valencia, CA 91354 Tel: 714-248-3944 Scott Hendry s.hendry@cp-marketing.net www.cp-marketing.net