Informed Decision MakingShailesh MungikarSr. Staff Engineer, Business Intelligence Group, Sybase, Inc.

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Informed Decision MakingFrom Fairy Tale to Nightmare

I absolutely need to

understand how my

company behaves

OK guys,Let’s see how we can satisfy

our users

IT will analyze the problem using its own vision…

We will need an ETL to

store the data in our

RDBMS.

We will need a query tool to retrieve the

data from our RDBMS.

…And will use the company’s standard RDBMS

Well, IT built something that

works, but…

…what is the exact cost of this ?The infrastructure is very expensive.We have a very few users and they

complain …

•The data are not frequently refreshed.•The performance is low.•Users cannot query what they need

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Information Evolution in a Data Warehouse

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Decisional

Strategic Reports(High marginal cost per user)Pre-Planned queries Management Dashboard

OperationalData Reconciliation

Risk Position

Fraud Detection Basel II & Regulation Compliancy

Trading

Cross-Selling

Marketing Campaign Analysis

Ad-Hoc Queries

Business Performance Monitoring

Operational Datawarehouse(Low marginal cost per user)

Shifting from Decisional to Operational

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What does the shift mean for data warehousing technology

Business Intelligence today is mission critical. It is used to drive strategic, tactical and operational decisions.

Increased query demand – predefined to ad-hoc Many more users out there – 100s to 1000s Reduced latency windows – overnight to intra-day Increasing data volumes – data explosion to terabytes Maintenance costs increasing – data volumes & administration

The technology supporting BI today must provide speed, scalability, flexibility and availability at a low operating cost.

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The issue is about using something to do what it was designed for…..

Rather than starting with something that was not and creating a monster!

What does it mean for IT

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Informed Decision Making

DataIntegration

AnalyticsServer

Reporting

Analytics

Ad-hoc

Custom

OperationalSystems

Infrastructure forInformed Decision Making

Applications to assistInformed Decision Making

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Data Integration Using Multiple Techniques in Tandem

COSMOS

Smart Stream

ESA

Others

Staging Area

Data Warehouse

Desktop Handheld

DW

Staging

Tables

ReportingTools

DataMiningTools

Dashboards/Portals

M-Business Mobile Server

WiFi GPRS

Sources

Star Schema

Data Storage Presentation PresentationData Acquisition

Data Cleanse/

Transform

Replication

ETL

Replication

ETL

ASIQ Bulk Load

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Data Integration Suite

Comprehensive technique coverage

Integrate any kind of heterogeneous data source

Easy to develop, deploy and maintain

Data Integration SuiteFor Heterogeneous Environments

Search

ETLReal-Time

Events

DataFederation

EIIReplication

Fede

ratio

n

Consolidation

Distribution

Sybase Value Proposition

Integrated Administration

Integrated Modeling, Metadata and Development

Available Today

Available as DI Suite Q4’07

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Typical Customer Configuration For Analysis

InformationManagementEnvironment

Internal Feeds External Feeds

DataSourcesMurex Midanz CICS-MM DLD TPS Reuters Bloomberg

Users

End-UserAnalytics

Workstations Reports Laptops MobileComputing

Market Risk Credit Risk Treasury Sales

Modeling& AnalyticsEnvironmentAnalytics Engines Risk Engines Rates Engines

ETL ETL ETL

Multiple Datamarts –Duplicated• Deal Data• Market Data• Customer Data• Rates

Specialty analytics store capable of handling large volumes of data and servicing in real-time complex queries for risk management

Single Risk Datamart:• Deal Data• Market Data• Customer Data• Rates• Calculated Values

Information delivery to heterogeneous users and devices

InformationDelivery

Multiple users of datamart with different views all accessing same reference data

Extract / Transform / Load (ETL) Tool

Information Delivery

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What is Sybase IQ?

Sybase IQ is a highly optimized analytics server, designed specifically to deliver ultra-high-speed business intelligence & reporting on standard

hardware and operating systems

It delivers for today’s operational BI needs …

high speed data loads for analytics

exceptional query performance

ad hoc query performance up to 100x faster than a row based RDBMS

dramatically lower TCO by reducing performance overhead, storage costs & maintenance requirements

“Sybase IQ stores data very efficiently, produces results much faster and puts less pressure on our processors. It gives us great capacity to accommodate growth.” - BNP Paribas

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Hong Kong Housing Society

SOLUTION Sybase IQ, Sybase ECDA

RESULTS 93% reduction in data preparation time for BI reporting Up to 70% data storage saving Report generation is 16x faster

CHALLENGEExtraction and transformation of data from ERP system data takes takes more than 24hrsInstead of daily, batch reporting run limited to twice a week

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JDE SAN Mirror

BO Report

DW Database

Over 30 hoursProd DB 11GB

Within 2 hoursProd DB 3 GB

DW Database

Hong Kong Housing Society Architecture

16 x Faster

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Internal Revenue Service (USA)

CHALLENGE Needed a data management and analytics system to supply users across the country

with relevant, timely and accurate data, amassing up to 10 years of business and individual return raw data.

RESULTS Delivers standardised data in an integrated environment for decision making Reduces load and maintenance times Provides 70 percent compression rate Delivers three to five times faster query responses Easy to manage

SOLUTION Sybase IQ, Sybase ASE

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Compliance Data Warehouse Infrastructure

Database Server (Sybase IQ)

Application Server (SAS, SAS Enterprise Miner, Hyperion Intelligence)

Shared Storage (72 Terabytes)

IRS Network IRS Network

SPSS Access SQL Hyperion SAS

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US Securities and Exchange CommissionMission Critical Analytics

CHALLENGE Need a more efficient means to provide disclosure of important securities information

Needed a more efficient means to ensure securities laws

RESULTS New data warehouse built in less than 12 months 25% reduction in “off hour” data loads 35% improvements in query response time The ability to create and run more complex queries Disaster recovery capabilities with under 1 minute failover No unplanned down time Now incorporates documents and emails (unstructured data) into analysis with structured

data Accommodates future growth

SOLUTION Sybase IQ, Sybase ASE

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Sybase, Inc.

Creating an Information Edge — Today Open, cross-platform software solutions that

securely deliver information anytime, anywhere

Strongest portfolio of information management and enterprise mobility solutions in the market

The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase

~4,000 employees in 60 countries

Profitable and growing

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information, from the data center to the point of action.