© 2010 CashStar, Inc. │ Confidential and Proprietary

Click It To Gift It Day | partner kit™

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© 2010 CashStar, Inc. │ Confidential and Proprietary

social media purchase page (advent calendar) media coverage

3rd party validation

consumer news release

blogger promotions

WikipediaSlideShare

program overview

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© 2010 CashStar, Inc. │ Confidential and Proprietary

sample news release

Portland, Maine – December 13, 2010 – Today a conglomerate of national and regionally-known retail brands announce the end to panicking over last minute holiday shopping and shipping by participating in the inaugural Click It To Gift It Day on December 23rd. This date is typically when retailers are unable to guarantee delivery of presents and plastic gift cards by Christmas, and a major source of anxiety for millions of last-minute shoppers.

To alleviate some of the stress shipping deadlines cause, shoppers can visit the new Click It To Gift It Day website to send highly personalized eGift cards instantaneously via email to anyone, anywhere and in-time from participating retailers. The ability to ignore the shipping deadline in favor of shopping from the comfort of a browser up to the very, very last minute adds two more shopping days for those who need them. Click It To Gift It Day guarantees shoppers stay off of holiday “naughty” lists by giving them the option to deliver timely, personalized gifts to everyone on their lists. And, senders are automatically notified when their presents have been received. “As exciting as the holidays are, it’s also a difficult time for even the most organized among us to get everything on our to-do lists, done,” said [name], [title] at [Participating Major Retailer Name Brand]. “We’re excited to participate in the inaugural Click It To Gift It Day activities to demonstrate just how well the Web is delivering on its promise as a tool to help people stay connected in a very personal way, even though we’re all busier than ever. [Retailer X] is laser focused on service and Click It To Gift It Day helps us help shoppers.” Some of the retailers participating in the inaugural Click It To Gift It Day include XX, XX, XX and XX. Their eGift card offerings can be accessed through their respective websites, and through the official www.clickittogiftit.com site, where the full list of retailers can be

accessed along with great deals and incentives. Consumers can learn more about Click It To Gift It Day on the official Facebook page at [www.facebookurl.com], and by following @clickittogiftit on Twitter. “Click It To Gift It Day is every bit as important to shoppers as Black Friday and Cyber Monday are to retailers,” said Lauren Freedman, president, the e-tailing group. “Shoppers need a way to stay ahead of their busy schedules and we’re excited to get behind an effort that makes people’s lives easier at a time when they should be enjoying friends and family. Retailers will only benefit by being better advocates for their consumers, and providing the most convenience at a time when people need it the most is just a business best practice. Support this effort by going online to one of the participating brand name retailers and Click It To Gift It!” About Click It To Gift It DayClick It To Gift It Day (December 23) was established by the digital gifting and incentives company CashStar to alleviate the stress caused last-minute holiday shopping. With the support of more than [##] leading retailers, the Click It To Gift It Day initiative gives consumers a one-stop shop where they can purchase highly personalized eGift cards that are delivered via email – to anyone, anywhere – on time. For all those last minute holiday shoppers: if there’s no time to ship it, click it to gift it! For more information, please visit www.clickittogiftit.com.

###Contact:Keri Bertolinofama PR 617-758-4148CashStar@famapr.com

Major Retailers Come Together for Inaugural Click It To Gift It DayShoppers: Enjoy the Holidays and Stay Off the “Naughty” List; If It’s Too Late to Ship It, Click It to Gift It!

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© 2010 CashStar, Inc. │ Confidential and Proprietary

December 23, 2010: National Click It To Gift It Day!

Click It To Gift It Day is a one-day, industry-wide digital gifting holiday initiative being championed by CashStar and participating retailer partners.

The goals of the program are simple:

•Raise consumer awareness of Digital Gifting

•Drive incremental eGift Card sales

•Create goodwill and brand loyalty

It’s easy to participate.

Here’s all you have to do to get in on this opportunity to increase your eGift Card sales this holiday season:

• Display the CITGI badge on your website, pointing to your site’s eGift Cardpage. Include a sentence or two of explanatory copy (feel free to use one of the examples provided in the “Resources” section of this guide ... or feel free to write your own!).

• Allow us to include your brand on our consumer-facing CITGI website—linked to your own eGift Card page. You’re also welcome to submit content for the site—gift guides, holiday tips, etc.

• Allow us to include your brand—preferably with a quote—in news releases, social media and other press activities. Where feasible, we’ll also provide a link directly to your site’s eGift Card page.

• You may also choose to include Click It To Gift It in your own print and online promotions, or to participate in joint press opportunities, but these aren’t required.

Spreading the good news

Beginning in mid-November, CashStar is

launching a coordinated marketing and PR

blitz to let media and consumers know about

the convenience and simplicity of digital

gifting. Elements of the program include:

•Public microsite highlighting

participating retailers

•December 13 Click It To Gift It

consumer-focused news release

•Joint PR opportunities with

participating retailers

•Morning show broadcast “last-minute

shopping” pitch on eGift cards—including

reference to Click it To Gift it

•Facebook page and Twitter feed—supported

by paid media

•Blogger outreach

Questions? Ideas?Please contact:

Kathleen Goodwin, at 207.699.5612 or

kgoodwin@cashstar.com

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© 2010 CashStar, Inc. │ Confidential and Proprietary

program graphic resources

no time to ship it?

Website “Badges+Bugs”

Assets for building customizedonline campaigns

send a The Childrenʼs Place eCard now!send a The Childrenʼs Place eCard now!

send a The Childrenʼs Place eGift card now!

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© 2010 CashStar, Inc. │ Confidential and Proprietary

program copy direction

SUGGESTED COPY

Version 1

No time to ship it? Not sure what to give? Want to take the stress out of last-minute shopping? Relax... Just Click It To Gift It

Version 2

With just a few clicks, you can email a personalized [YOUR BRAND] eGift Card to anyone, anywhere, any time. Always thoughtful and always welcome, it’s the perfect last-minute gift. Just Click It To Gift It

Click It To Gift It “vocabulary”

…when there’s no time to ship it,

just Click It To Gift It!

…this holiday season, discover the joys

of digital gifting.

…stay off the holiday “naughty” list with

timely, personalized eGift Cards.

…makes people’s lives easier and less stressful

at a time when they should be enjoying

friends and family.

…now there’s a place to turn when

you need the perfect gift for that special

someone—but your schedule keeps getting in

the way.

…take the worry and stress out of

last-minute shopping.

…the perfect—and perfectly simple—

last-minute gift.

…it’s convenient, it’s easy and it’s fun!

Itʼs easy!With just a few clicks, you can email a personalized eGift Card to anyone, anywhere, any time. Always thoughtful and always welcome, itʼs the perfect last-minute gift.Itʼs convenient!No crowded malls, no shipping, and confirmed delivery. And recipients can redeem their gifts online or in-store.Itʼs fun!Go ahead and celebrate! “Decorate” your eGift Card with personal photos, images and your own holiday greeting. To really light up someoneʼs eyes, add video!send a [YOUR BRAND] eGift card now!PS. Be sure to check out our special eGift Card promotions, too!

no time to ship it?

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© 2010 CashStar, Inc. │ Confidential and Proprietary

www.clickitgift.com

home page participating retailers

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© 2010 CashStar, Inc. │ Confidential and Proprietary

Facebook+Twitter presence

Social networking promotions and contests

Sample Facebook post“CashStar and the Click It To Gift It collection of leading retailers want to welcome The Container Store to the Click It To Gift It family!  You can find just about anything you could possibly want in a storage solution at The Container Store. If youʼre stuck for a last minute gift and need that perfect something for the neat freak in your life, check out The Container Storeʼs eGift page and Click It To Gift It.”   

Pre-promotion type tweets: “Check out #CITGI page on #facebook for a chance to win gifts from top retailers every day until December 23! #lastmingift”   Tweets announcing new retailers coming on board: “The Container Store has just joined #CITGI.  Come check out our #FB page for more info (tiny URL to facebook link) #lastmingift” Tweet announcing Advent Calendar day example: “@thechildrensplace has a great promotion today on #CITGI #FB page.  Holiday shopping stress—gone! #lastmingift”  

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© 2010 CashStar, Inc. │ Confidential and Proprietary

program calendar

PROGRAM ELEMENTS

Participation ConfirmationCommitment of Contribution/Promo • Item • Suggested Value • Fulfillment means • Assets (specs, images, description)

Marketing Communications Support • Facebook reciprocal links for contest day commitment • Placement of CiTGi bug on web site • Participation in press release • Email commit – highlighting eGCWebsite Participation • Uploaded content

Facebook Twitter

DELIVERY DATE TO CASHSTAR

11/1711/1711/1711/1911/1911/19

11/19

11/1911/1911/1911/1911/19+

PUBLIC RELEASE

Starts 12/01

TBD

11/2312/06

11/2311/23+

11/2311/23

© 2010 CashStar, Inc. │ Confidential and Proprietary

Questions? Ideas?Please contact: Kathleen Goodwin, at 207.699.5612 or kgoodwin@cashstar.com

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