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[email protected] .uk Call us on 08456 89 90 91 Offices in Belfast - London - Kilkeel Expert Accountants & Auditors Proactive and Personable Sophisticated Tax Planning Profit improvements Management Accounting & FD Support Exit Planning & Wealth Management London, Belfast, and Kilkeel Love helping businesses to grow!

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Page 1: Client blog webinars fitch

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Call us on 08456 89 90 91  Offices in Belfast - London - Kilkeel

• Expert Accountants & Auditors• Proactive and Personable• Sophisticated Tax Planning• Profit improvements• Management Accounting & FD Support• Exit Planning & Wealth Management• London, Belfast, and Kilkeel• Love helping businesses to grow!

Page 2: Client blog webinars fitch

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Making Blogs work for SME’s

Page 3: Client blog webinars fitch

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Blogs for SME’s– Introduction

What is all the fuss about!

Page 4: Client blog webinars fitch

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7 reasons every SME will have a blog

Page 5: Client blog webinars fitch

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1. It saves hours every week. One post updates

everything including all social media

2. Increased traffic to your website 50% +++

3. You are in control –

4. Content creation made easy

5. Full training – free

6. Low low cost I-Blog just £950

7. Proven results proven savings in operational time

7 compelling reasons for the I Blog

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What is a Blog? It’s information or a discussion published or ‘posted’ on the web.

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1. One post updates everything or at least it should!!Here is a common mistake– blog?

Page 8: Client blog webinars fitch

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Oh! Here it is . . . . But it will not work like this

Page 9: Client blog webinars fitch

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1. One post updates everything

Page 10: Client blog webinars fitch

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1. One post updates everything

Page 11: Client blog webinars fitch

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1. One post updates everything

Page 12: Client blog webinars fitch

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2. Increased traffic

Page 13: Client blog webinars fitch

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2. Increased traffic

Page 14: Client blog webinars fitch

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2. Increased traffic

Page 15: Client blog webinars fitch

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2. Increased traffic

Page 16: Client blog webinars fitch

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2. Increased traffic

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2. Increased traffic

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2. Increased traffic

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3. With an I-Blog you’re in control

the I Blog • Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training • Plus a unique ‘How To’ guide

All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically.

Page 20: Client blog webinars fitch

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4. Content creation - making it all count

What’s the point of Blog content?1. AIDA2. Developing conversations that over

time ultimately lead to commercial potential

3. Ultimately an intentional offline conversation

Page 21: Client blog webinars fitch

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4. Content creation - making it all count

• Know your style for each piece!

• Impact• Value• Response

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4. Content creation - making it all count

The Social Mix•  Fun shared• Great value content standalone –

advice knowledge impartation• Content that stimulates discussion &

conversation• Great value content that offers some

kind of response device

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4. Content creation - making it all count

The Sources• Write your own have a content

larder• Look & find RSS feeds• Use Google alerts as content feed• Use a platform• Quote: One of the overlooked keys to social networking

is having planned ease of access to content. The easier it is to post it the more likely it is that you will…

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4. Content creation - Making it all count How to find, use and distribute Blog content

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4. Content creation - Making it all countSet up Google alerts

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4. Content creation - Making it all countChoose some topics take extracts or share

Page 27: Client blog webinars fitch

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4. Content creation - Making it all countChoose some topics take extracts or share

Page 28: Client blog webinars fitch

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4. Content creation - Making it all countChoose some topics take extracts or share

Page 29: Client blog webinars fitch

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4. Content creation - Making it all countChoose some topics take extracts or share

Page 30: Client blog webinars fitch

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4. Content creation - Making it all countChoose some topics take extracts or share

Page 31: Client blog webinars fitch

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4. Content creation - Making it all countChoose some topics take extracts or share

• Shared with my LinkedIn • With a link back to SNTW

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4. Content creation - Making it all countstep 1 the blog post

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4. Content creation - Making it all countStep 2 the blog post… seo for more traffic

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4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn

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4. Content creation - Making it all countStep 4 the blog post… add to groups

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4. Content creation - Making it all countStep 4 the blog post… add to groups

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4. Content creation - Making it all countStep 5 automatically updates twitter

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4. Content creation - Making it all countStep 6 automatically updates facebook

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4. Content creation - Making it all countStep 7 ask others to like share = free distribution

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4. Content creation - Making it all countStep 7 ask others to like share = free distribution

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5. You get full training … free

Everything you need to use a blog in minutes

Sources and styles of content for your sectorOptimising your blog for Google in secondsCollection of reports to help you get started All the ‘how too’s ..

And lots lots more includingtraining video to take away

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6. Low cost I-Blog

The Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’s all done for youAutomatically updates LinkedIn facebook and TwitterIncreases natural trafficFree training on collating then postingFree video – train your staff too

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7. The Iblog is proven and its working

Wherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational challengesAllows us to create and post in minutesAutomatically updates all our social media with no more from usImproves rankingsImproves natural traffic and inbound enquiriesGives customers & prospects great communicationGives customers & prospects great content

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The next step…

A big thank you to your accountants for hosting this webinar

They are a proactive firm, determined to help companies grow, increase profitability, save tax and enjoy being in business!

•If you would like a free 15 minute demo,•Or if you would like further information on how to use the Iblog solution for your business:

Please email [email protected] call +44 (0)1325 469603