Client Photo ShootSHOTLIST

ART DIRECTION:

A literal human focus achieved through simple compositions and contrasting the color/saturation of the people in the shots against a soft focus, high-key background/foreground.

HAIR, WARDROBE & MAKEUP:

To preserve the sense of authenticity, subjects should not be overstyled or too polished. They should look professional, but only to the degree that they look professional every day in their jobs. Some slightly rumpled clothing, cluttered desks, or imperfect hairstyling is actually desirable.

POSES:

We want to capture authentic, unposed moments. As such, subjects should be looking at each other, not the camera, and they should be engaged in activity: conversation, walking, gesturing, etc. In every case, we’re in search of a more documentary feel with different angles/perspectives/distances.

TALENT REQUIREMENTS:

Day one (Hospital setting) – 5 total actors + 4 CHG employees

3 individuals to portray C-suite/VP clients (two of these should be men in their 50s, the third should be a woman of similar age—one of the three actors should have some degree of ethnic diversity)

2 individuals to portray client-side recruiters. These people should be younger—likely 30s/40s, one male and one female

4 members of our Corporate Business Development or National Accounts teams for collaborative shots

Day two (CHG headquarters) – 1 total actors + 5 CHG employees

1 of the actors from day one to continue their role as C-suite/VP client

5 members of our Corporate Business Development or National Accounts teams for collaborative shots and three portraits

Casting notes: since we will be shooting “scenarios” in more of a documentary style than typically composed static shots, we’ll cast actors rather than models. During the casting process, we’ll have the actors run through a couple of these scenarios—and have our CHG actors run through one of these scenarios as well to gauge their comfort in front of the camera.

LOCATIONS:

CHG headquarters (Salt Lake City) – conference rooms, hallways/shared space, whiteboard rooms, executive waiting room, studio for portraits.

Client facility (location TBD) – hospital/clinic (or simulated hospital/clinic) with offices and open walking spaces. Ideally (but not critically) one that can also be photographed from the outside to establish it as a rural locale.

GENERAL NARRATIVE FOCUS:

Our imagery should be telling stories of partnership with our clients. This can take many shapes: a hallway conversation in a medical facility, a visit to a rural hospital, the experts-working-with-experts interactions between our recruiters and theirs. In every case, the personality traits of human, smart, and lively should be present.

PHOTO CATEGORIES:

Subject: Client only

Environment: Client site/facility

Stories: C-suite/VP of a hospital system in the midst of their work day at their facility (in their office, talking with co-workers, etc.)

Percentage: 10% (2 shots)

Subject: CHG team

Environment: CHG Salt Lake City headquarters

Stories: Our team crafting solutions, brainstorming, whiteboarding, conducting stand-up meetings on our campus

Percentage: 20% (4 shots)

Subject: CHG team + client(s)

Environment: Client site/facility

Stories: Consulting, meeting, walking/talking, perhaps even debating at a client facility

Percentage: 45% (9 shots)

Subject: CHG team + client(s)

Environment: CHG Salt Lake City headquarters

Stories: On-site meetings, like LEAN events, being led by the CHG team

Percentage: 10% (2 shots)

Subject: CHG individual team members

Environment: CHG Salt Lake City headquarters/studio

Stories: Individual portraits that serve as companion pieces to our internal/talent acquisition photography

Percentage: 15% (3 shots)

SHOTLIST, DAY ONE – “CLIENT FACILITY” LOCATION:

SCENARIO 1

Subject: Client (one of our CEO/VP actors)

Environment: C-suite Office

Staging: Desk, computer, monitor, photos on desk, degrees/posters on wall

Stories: This scenario should yield something like a set of environmental portraits—candid shots of the client at work. He would be reviewing financials/reports on his computer, pausing to talk to a co-worker who has popped their head in his doorway, and perhaps just moving about his office.

Final shots: 2 – 3

SCENARIO 2

Subjects: Client (one of our CEO/VP actors) + 2 members of the CHG team

Environment: C-suite Office

Staging: Desk, computer, monitor, photos on desk, degrees/posters on wall

Stories: This scenario should capture a conversation/meeting between members of our CHG team and the client.

Final shots: 3

SCENARIO 3

Subjects: Client (one of our CEO/VP actors) + 3 members of the CHG team

Environment: Hallway, glass, natural light

Staging: Extra(s) in labcoat/scrubs

Stories: The CHG team walking/talking with the client.

Final shots: 2

SHOTLIST, DAY ONE – “CLIENT FACILITY” LOCATION (CONT):

SCENARIO 4

Subjects: Client (one of our CEO/VP actors) + client-side recruiter + 3 members of the CHG team

Environment: Client conference room

Staging: Whiteboard, markers laptops, folders

Stories: The CHG team presenting to the client, discussing, writing/diagramming on the whiteboard.

Final shots: 3

SCENARIO 5

Subjects: 2 client-side recruiters + 1 member of the CHG team

Environment: Recruiter cublicle

Staging: Cubicle, computer, keyboard, photos and papers/folders/etc.

Stories: A member of the CHG account services team having a discussion over the cubicle wall with the client recruiters, possible looking over their shoulders at the computer screen.

Final shots: 1 – 2

SHOTLIST, DAY TWO – CHG HEADQUARTERS LOCATION:

SCENARIO 1

Subject: Client (one of our CEO/VP actors) + 3 – 4 CHG team members

Environment: Conference room

Staging: Whiteboard, markers, folders, laptops

Stories: Our CHG team presenting our solution to the client, walking them through our process, discussing and interacting.

Final shots: 1

SCENARIO 2

Subject: Client (one of our CEO/VP actors) + 2 CHG team members

Environment: Executive waiting room

Staging: Possibly a bag/briefcase

Stories: A casual conversation between two of our team members and the client.

Final shots: 1 – 2

SCENARIO 3

Subjects: 3 members of the CHG team

Environment: VP office

Staging: Desk, computer, monitor, photos on desk

Stories: A few members of our team having a meeting/discussion in Melinda’s office.

Final shots: 1

SHOTLIST, DAY TWO – CHG HEADQUARTERS LOCATION (CONT):

SCENARIO 4

Subjects: 3 members of the CHG team

Environment: Hallway/people hub, glass, natural light

Staging: Tablet or laptops to carry

Stories: The CHG team walking/talking with each other

Final shots: 1

SCENARIO 5

Subjects: 3 members of the CHG team

Environment: White seamless

Staging: None

Stories: Portraits to match our existing imagery

Final shots: 3