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This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion strategies during their campaign.
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Presented by: Chelbi Jackson
Marketing 345-Massey
HISTORY 1967- Vogue Magazine,“Can
Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich
Evelyn Lauder brought article to Estée’s attention
1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue
Social Networking Facebook Twitter Blogs
Sales Promotions Free Testers Free Makeovers Clinique Bonuses Online Discounts
Traditional Strategies Magazines TV Ads Internet Billboards
PROMOTIONAL STRATEGIES
TARGET MARKET
Focused mainly for older consumers
Needed a way to reach a younger target market
Target Market: High School/ College Girls
Teamed up with Teen Vogue
Created contest
“Mobile Beauty Studio”- Tour Bus Included vanities, lounge area,
photo corner Professional photographer Professional hair/make-up artists DJ playing music 10 Cities, 8 Universities
Enter information into Clinique computer
Waiting lounge Free make-over/hair style Photo shoot Free sample products
Top 25 Top 3 flown to New
York Professional photo
shoot with Teen Vogue The winners will also
be awarded a coveted Teen Vogue externship
Year's supply of Clinique products
Gather participants information Great PR for Clinique Top 25 Contestants’ campaigns Another magazine opportunity
SUCCESS?? YES!
IMAGE BIBLIOGRAPHY
Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg
Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg
Clinique Fresh Faces- http://cliniquefreshfaces.com/
History- http://en.wikipedia.org/wiki/Clinique Clinique Face Wash Ad-
http://www.julesavenuedesign.com/Clinique_Ad.jpg
BIBLIOGRAPHY
Clinique.com CliniqueFreshFaces.com Article-
http://cosmetics.einnews.com/article.php?nid=256
