Apple and MicrosoftA Competition History

Clémentine MorisotCyprien Debu

OutlineI. 1975-1985: The beginning of the two

companies

II. 1985-1997: Apple falls whereas Microsoft reaches the top

III. 1997-today: New beginnings and diversification

Introduction

I. 1975-1985: The beginning of the two companies1. Apple successful beginning

2. Microsoft: a software and business company

3. First fights

I. 1975-1985: The beginning of the two companies1. Apple successful beginning

Founded by Steve Jobs and Steve Wosniak in 1976

Apple I, Apple II the first success Macintosh and the Graphical User Interface

Personnal Computer

I. 1975-1985: The beginning of the two companies2. Microsoft: a software and business

company

Founded by Bill Gates and Pall Allen in 1976Conception of several programming

languages: Basic, Fortran, CobolLicenced the Operating System on the IBM

PC: PC DOS

A major software vendor

I. 1975-1985: The beginning of the two companies3. The first fights

Apple asks Microsoft to develop software for the Macintosh

Provides them with samples

Microsoft « copies » the GUI and the mouse for their new and secret OS: Windows 1.0

IBM PC cheaper than Macintosh

II. 1985-1997: Apple falls whereas Microsoft reaches the top1. The growing power of Microsoft with the

first Windows

2. Microsoft’s domination and Apple’s fall

3. A new hope for Apple

II. 1985-1997: Apple falls whereas Microsoft reaches the top1. The growing power of Microsoft with the

first Windows

Launching of Windows 1.0 on November 1985 Fewer possibilities than Mac but cheaper

Steve Jobs is fired the same year

Release of Windows 2.0 in 1987 Not a great success

II. 1985-1997: Apple falls whereas Microsoft reaches the top2. Microsoft’s domination and Apple’s fall

Less and less innovations on Apple’s side

Windows 3.0 Big success: Apple’s shares collapsed

Windows NT: companies become a new target In 1993 more than 25 million users of Windows

II. 1985-1997: Apple falls whereas Microsoft reaches the top2. Microsoft’s domination and Apple’s fall

1994: Power Macintosh – deficient, many bugs Apple’s reputation is soiled

Windows 95 and IE 1.0

Strategic mistakes by Apple

At this time, Apple is totally out

II. 1985-1997: Apple falls whereas Microsoft reaches the top3. A new hope for Apple

New CEO Gil Amelio manages to reduce the deficits

Apple buys NeXt, Jobs’ company in 1997 Return of the founder

Same year: end of the GUI war

New beginnings

III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac

2. Windows XP, Vista, 7

3. New toys and new markets

III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac

The new iMac in 1998 First benefits since 1993

Mac OS X, a completely new operating system July 2011: Mac OS 10.7 is released

Apple turns to Intel Processor in 2006

A new breath for Apple

III. 1997-today: New beginnings and diversification1. Jobs’ coming back and iMac

III. 1997-today: New beginnings and diversification2. Windows XP, Vista, 7

In 2001 a new Operating System: Windows XP

Still 42% market shares in April 2011 Public support stopped on April 14, 2011

2007: Windows Vista – big flop 2009: Windows 7: 29% market shares in

April 2011

III. 1997-today: New beginnings and diversification3. New toys and new markets

Microsoft and Apple are not always present on the same markets:

iPod (2001) and iTunes: Zune was a waste of time for Microsoft

Xbox (2001): another market dominated by Sony and Nintendo

III. 1997-today: New beginnings and diversification3. New toys and new markets

Mobile phones: Apple: iPhone in 2007 Microsoft: Windows Mobile in 2003,

Windows Phone in 2010 Same scheme: Apple provides material and

OS, Microsoft provides only the OS Other parties: Android from Google,

BlackBerry

III. 1997-today: New beginnings and diversification3. New toys and new markets

III. 1997-today: New beginnings and diversification3. New toys and new markets

Touchpads: iPad in 2010: creation of a new trend

Microsoft needs to wait for Windows 8 to have a real opportunity to sell Windows touchpads

ConclusionWhat do you think differ the most between an

Apple and a Microsoft computer?

Do you think Steve Jobs’ death will impact the future of Apple?

Will Microsoft conquer the Mobile world as they did with personnal computers?

Will the new actor Google enter strongly enough in the game to frighten the two giants?