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Cloud and Managed Services Program
Event:
Date:
Speaker:
Overview Presentation – FY2018
Presentation is valid for Cisco fiscal year 2018
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
We received 2 awards from CRN in 2017:
• 2017 Networking Connectivity Partner Programs List
for the fourth year in a row!
• 2017 Partner Program Guide: 5 Star System Vendor
See details here: http://blogs.cisco.com/partner/ciscos-partner-programs-win-5-star-crn-
awards-six-years-running
Cloud and Managed Services Program
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Partner Ecosystem Program Framework
Software
Partner
ProgramLifecycleAdvisor
SoftwareIntegrator
Learning
Partner
Program
PreferredSolution
Partners
StrategicSolution
Partners
Solution
Partner
Solution
Partner
Program
Solution
Technology
Integrator
Cisco
Partner
Ecosystem
Channel
Partner
Program
Certifications
Specializations
Incentiv es
Partner Plus
Serv ices
Partner
ProgramCloud and
Managed
Serv ices
Program
Distribution
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
With our Cloud and Managed Service Program, you can:
Increase your revenue with
incentives, promotions, and
market development funding
Cloud and Managed Service Program
Cisco’s Cloud & Managed Services Program helps our partners reach new markets with confidence, grow their business and give their customer what they need to take full advantage of digital transformation.
Reach new markets and
new customers using our
marketing tools and
resources
Offer solutions that accelerate
your customers’ digital
transformation
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
CMSP Program Benefits
Designation
and Branding
Financial
RewardsGo-to-market
Convey quality and security.
Global Designation
Master Badge
Cisco Powered Service
Get recognition for your
investment in Cisco through
our financial rewards.
Discounts
Simple and predictable incentives
drive business in key growth areas
Rebates
Earn rebates when you increase
subscriptions and use them to
reinvest in your business
Market like you mean it. We
help you reach new customers.
Market Development Funds
for Providers
Cisco Powered Services Catalog
Partner Marketing Central (PMC)
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Powered Services
Benefit from technology
without the complexity
Find one of our service providers
that understands your business
needs so you can focus on your
core business
Gain peace of mind
with enterprise-class
service level agreements
Operated with quality and reliability
Independently validated services
Services and network capabilities
designed to
work together
Ensure scale, agility and secure
user-to-cloud access across your
environment
Proven
PerformanceDeliver Business
Outcomes
Innovative
Solutions
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Powered Services Portfolio
MPLS VPN Metro Ethernet
Internet Service IP Trunking
Service Provider WiFi
Cloud Managed Access
Managed Intelligent WAN
Cloud Managed SD-WAN
Business Communications
Unified Contact Center
Business Video HCS
HCS-CC TPaaS
Cisco Spark SP
IaaS DaaS
DRaaS SAP HANA
Hybrid Cloud
Managed Security
Cloud Managed Security
www.cisco.com/go/audit
Connectivity / Access Collaboration Data Center Security
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cloud Managed DNA Services
Cloud ServicesManaged Services
Cisco Powered Services Portfolio
1. Infrastructure as a Service (IaaS)
2. Unified Communication aaS Based on HCS (HCS)
3. Contact Center aaS Based on HCS
4. Video and TelePresence as a Service
5. Desktop as a Service (DaaS)
6. Disaster Recovery as a Service
7. Cloud Cell Arch for SAP HANA
8. Hybrid Cloud
9. Cisco Spark SP
1. Cloud Managed SD-WAN
2. Cloud Managed Security
3. Cloud Managed Access
1. MPLS VPN
2. Metro Ethernet
3. Internet Service
4. IP Trunking
5. Managed Security
6. Business Communications
7. Unified Contact Center
8. Business Video
9. Service Provider Wi-Fi
10. Managed Intelligent WAN (IWAN)
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
CMSP Financial Rewards Options
• Predictable Pricing Get easier quotes and faster sales with our predictable Simplified Pricing. You can now move at the speed and scale your customers demand.
• Maximize Transaction Profitability Make the most of our financial rewards by combining Simplified Pricing with the Cross Architecture Selling Discount or Migration Incentive Program
• Backend Rebates Earn VIP rebates when you sell eligible products and increase subscriptions
• Enrollment CMSP master and advanced partners are eligible to enroll in VIP.*
OR
*Simplified Pricing orders are excluded from VIP calculations
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
CMSP Marketing Support
MDF for Providers
Marketing Velocity
Partner Marketing Central
Cisco Powered
Services Catalog
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
MDF for Providers
Create more demand for
your offers by using our
marketing resources such
as marketing campaigns
and digital tools.
Digital Marketing
Sales Enablement
Customer Events
Demand Generation
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Marketing Velocity – Marketing Enablement
Cisco Marketing
Velocity
Marketing Velocity Hub
Find best practices
from across the web
Marketing eLearning
Enhance your skills
with online courses
Live Events
Continue your journey to become
marketer of the future
Community
Interact with Cisco
marketing experts and your
marketing peers
On the Air Webcasts
Hear from the
most sought after
marketing experts
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Partner Marketing Central
Partner Marketing Central empowers you to create customized marketing campaigns, manage funds, and connect with marketing experts.
Partner Marketing Central services include:
• Personalized digital marketing solutions like email workflows, social syndication, and content syndication
• Downloadable marketing collateral including whitepapers, infographics, social content, and more
• Full Service Activities for purchase like search
engine marketing and multi-touch marketing programs
• Integrated view and management of partner funds
(where available)
• Suite of analytics to make intelligent marketing decisions
ciscopartnermarketing.com
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Powered Services Catalog
Partner Advantages
Cisco Powered Services Catalog
in the Cisco Marketplace
(Partner Microsite)
Partner Locator - Link
https://marketplace.cisco.com/cloud
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cloud and Managed Services ProgramRequirements
Recognizes and rewards
partners with the highest
level of achievement and
investment in Cisco
2 Cisco Powered services
1 ITIL v2 or v3 Foundation
certified staff member
Expand your portfolio with
Cisco Powered services and
receive higher rewards
1 Cisco Powered service
1 ITIL v2 or v3 Foundation
certified staff member
Opportunity to grow with
minimum of two Cisco-based
cloud or managed services
2 Cisco-based Cloud or
Managed services
1 ITIL v2 or v3 Foundation
certified staff member
CMSP Master
CMSP AdvancedCMSP Express
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Becoming a CMSP Partner
• Evaluate your
organization’s
capabilities and
determine if a program
partnership is a valuable
opportunity for your
business
• Submit an application
for a specific program
level
• An audit will be
scheduled based on
your application.
• We will schedule a third
party audit to examine the
relevant program level
and Cisco Powered
services requirements for
your organization
Apply Audit
• We will review audit
report and confirm no
additional actions are
needed
• If compliant, Cisco will
notify you of approval!
Approval
To become a CMSP partner, contact your Partner Account Manager, or visit our website at www.cisco.com/go/cmsp
Assess
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Resources
CMSP Websitewww.cisco.com/go/cmsp
Audit and Policies: www.cisco.com/go/audit
Cisco Powered Services: www.cisco.com/go/ciscopowered
Cisco Powered Services Catalog: marketplace.cisco.com/cloud
Go to Market Resource Center: gotomarket.cisco.com
MDF for Provider Overview:Link
MDF for Provider Alias:[email protected]
VIP: www.cisco.com/go/vip
Partner Locator: www.cisco.com/go/partnerlocator
Partner Application Tool: www.cisco.com/go/pma
