Cloud Computing: IBM’s Vision, Strategy and STG Portfolio Márcia Silveira de Almeida, MSc IBM Certified IT Architect The OPEN Group Master Certified IT

Cloud Computing: IBM’s Vision, Strategy and STG Portfolio

Márcia Silveira de Almeida, MScIBM Certified IT Architect The OPEN Group Master Certified IT ArchitectIBM Certified Solution Advisor – Cloud Computing ArchitectureEXIN Certified ITIL V3 Foundation EXIN Certified ISO/IEC 20000 Foundation

e-mail: [email protected]

STG Business Partners Enablement - Cloud Computing: IBM’s Vision, Strategy and STG Portfolio 2

Cloud Computing: IBM’s vision, Strategy and Portfolio

This lecture presents an overview on Cloud Computing concepts, principle, top motivators and concerns for adoption.

Also, talk about IBM Brazil strategy and unique values for cloud computing that have guide successful cases.

Finally, it introduces IBM Cloud Computing Portfolio focusing on how to position STG portfolio in the context of cloud adoption journey.

STG Business Partners Enablement - Cloud Computing: IBM’s Vision, Strategy and STG Portfolio

Agenda

Rethink IT. Reinvent Business.

Cloud Computing Concepts

Cloud Computing Adoption Patterns and Success Cases

IBM SmartCloud Foundation

STG Systems Portfolio and Offerings

Private and Hybrid Cloud Adoption Journey

3


Speed Value

Smartphones and 1.2 billion mobile employees by 2014

1Billion1BillionExtended Reach

view CLOUD as critical to their plans

90%90%

of digital content in 2012, up 50% from 2011 and growing to 8ZB in 2015

2.7ZB2.7ZBNew Insights

Intelligent business assets

20B+20B+Responsiveness

Since our CEO Study series began, technology – in its widest sense – has progressively risen on CEOs’ radar.

71%

69%

68%

62%

58%

43%

37%

30%

23%

Source: Q1 “What are the most important external forces that will impact your organization over the next 3 to 5 years?”(Global n=1709)


Source: Q1 “What are the most important external forces that will impact your organization over the next 3 to 5 years?” (Global n=1709) (Brazil n=84)

External forces that will impact the organization

2012

Global Brazil

Technology factors

People skills

Market factors

Macro-economic factors

Regulatory concerns

Globalization

Socio-economic factors

Environmental issues

Geopolitical factors

71%

69%

68%

87%

74%

73%

62%

58%

43%

37%

30%

23%

65%

54%

45%

36%

31%

11%

In Brazil, CEOs identify people skills as the most important external force impacting their organizations...


Today’s business infrastructures are becoming inhibitors to business changeToday’s business infrastructures are becoming inhibitors to business change

But organizations must transform IT from cost centers driving on-going operations to strategic centers of business innovation


What is Cloud Computing?



NIST Definition of Cloud Computing (technology centric definition)Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

5 Essentials CharacteristicsOn-demand self-service Broad network access. Resource pooling. Rapid elasticity. Measured service.

3 Services Models

SaaS – Software as a Service

PaaS – Platform as a Service

IaaS – Infrastructure as a Service

4 Deployment Models

Private Cloud

Public Cloud

Hybrid Cloud

Community Cloud

NIST Cloud Computing Definitions - http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf


It’s a new model for consumption and delivering business and IT servicesinspired by consumer internet services and driven by client needs.

Cloud Computing is a model for enabling cost effective business outcomes through the use of shared application and computing services.

Cloud Computing represents the industrialization of delivery for IT supported services.



5 Essentials Characteristics of Cloud Computing


Deployment Models for Cloud Computing

Peak of Demand: If you would like to meet a number of friends, with least effort to receive them, which one would be your choice?

How about your autonomy to use every time you want?

How about your autonomy to “manage” ?

How about your effort to maintain the infrastructure ensuring water’s quality?

How about security issues?

Acquisition and Maintenance Costs: Which one would be more expensive?


Deployment Models for Cloud ComputingRisks mitigation begins selecting the rigth one.

Private Infrastructure

Hosted Private Infrastructure

Shared Infrastructure Services

PublicCloud Services

Enterprise

Data CenterThird-party hosted

and operated

Enterprises UsersEnterpriseData Center

Free Credit Card Click to contract

Loss of governance / Responsibility ambiguity

Compliance and legal risks

Cloud Computing Deployment Models

Isolation Failures associated with multi-tenancy and shared resources pool

Vendor lock-in

Data Protection / Insecure or incomplete data deletion

SECURITY RISKSLOWER HIGHER

Reference: CSCC – Cloud Standards Customer Council. Security for Cloud Computing: 10 steps to ensure success. Aug, 2012.

LOWER

LOWER

LOWER

LOWER

LOWER

HIGHER

HIGHER

HIGHER

HIGHER

HIGHER

EnterpriseData Center

Managed Private Infrastructure

Third-party operated


http://www.networkworld.com/supp/2012/enterprise4/081312-ecs-cloud-services-261195.html

XaaS: The Cloud Services Explosion


Cloud Service Models / Layers

Virtualized, Shared, Dynamically Provisioned. The foundation of cloud.

Servers Networking Data CenterFabric Storage

Infrastructure as a ServiceInfrastructure as a Service

Social BusinessCollaboration

SmarterAnalytics

Smarter Commerce

Software as a ServiceSoftware as a Service

Database Middleware

Platform as a ServicePlatform as a Service

ApplicationRuntimes

DevelopmentTooling

Applications run here and are provided on demand to users.

Smarter Cities


Networking Networking Networking

Storage Storage Storage Storage

Servers Servers Servers Servers

Virtualization Virtualization Virtualization Virtualization

O/S O/S O/S O/S

Middleware Middleware Middleware Middleware

Runtime Runtime Runtime Runtime

Data Data Data Data

Applications Applications Applications Applications

Traditional On-Premises

Infrastructureas a Service

Softwareas a Service

Clie

nt M

anag

esVendor M

anages in Cloud

Vendor Manages in Cloud

Vendor Manages in Cloud

Clie

nt M

anag

es

Clie

nt M

anag

es

Platformas a Service

Networking

Customization; higher costs; slower time to valueCustomization; higher costs; slower time to valueStandardization; lower costs; faster time to valueStandardization; lower costs; faster time to value

Given that use of cloud computing services spans across the consumer and the provider organization, responsibilities can be spread across both organizations and, vary depending on cloud delivery model and services.


Our experience with over 5,000 engagements around the world allow us to identify four basic adoption patterns.

Infrastructure as a Service (IaaS): cut IT expense and complexity while improving efficiency of service delivery

Platform-as-a-Service (PaaS): Accelerate time to market for new services and increase profitability and competitive advantage

Innovate business models by becoming a cloud service provider

Software as a Service (SaaS): Gain immediate access to enterprise class solutions while minimizing risk and capital expense.

Cloud Enabled Data Center Cloud Platform Services Cloud Service ProviderBusiness Solutions on Cloud


Citibank increased server capacity 12X and slashed server provisioning times from 45 days to less than 20 minutes.

IaaS: Cut IT expense and complexity through a cloud enabled data center

PaaS: Accelerate time to market with cloud platform services


SaaS: Gain immediate access with business solutions on cloud

Cloud Enabled Data CenterIBM Smart Cloud Foundation

Dramatically reduce time to market

Make the company’s 20,000 developers more productive

Boost utilization rates and improving operational efficiencies.

The Business Challenge The Solution

Build a private cloud using IBM lifecycle services management software solutions.

Enable self-service request, automated provisioning, and internal chargeback capabilities

Benefits

Increased server capacity 12X

“Slashed server provisioning times from 45 days to less

than 20 minutes”

-Jonathan Moore Senior Vice President, Citigroup


Elasticity is a key cloud attribute that supports business growth, associated with cloud enabled datacenter pattern.

Rolland-Garros private cloud is hosted in 3 different datacenters.

Since 2008...100X more traffic than the rest of the year faced by cloud infrastructure;

45% more users;

45% more pages viewed.

Private cloud adoption benefits includes35% reduction of costs/user

34% reduction of cost view

19






http://www-05.ibm.com/innovation/fr/rolandgarros/pdf/IBM_Roland_Garros_Cloud_english_1.pdf


Universita di Bari, established in1924, is developing cloud-based

solutions for a consortium of companies and universities from

five regions of southern Italy.

Fish Market

Electronic fish auction for fishermen while on boats

Fish Market

Electronic fish auction for fishermen while on boats

Wine Market

Support for 60 wineries to determine demand and get best market price

Wine Market

Support for 60 wineries to determine demand and get best market price

MoniCA

Logistics solution tracks and collects data real time

MoniCA

Logistics solution tracks and collects data real time

Solve community challenges

The economy in Bari and its territory (the southern Italian region of Puglia) is based on small and medium-size businesses, primarily in agriculture and food products. To help sustain development, the Università di Bari wanted to build a system that would enable fishermen, wine growers and others to contract for services through a portal that would enable them to decrease time-to-market, reduce transportation costs, reduce the amount of products wasted and improve product quality.

The University of Bari partnered with IBM to provide innovative solutions, based on Smart Business Analytics on Cloud, in order to solve community challenges.

Benefits

Cloud computing allows multiple organizations to tap into heavy-duty computing power at minimal cost.It lowers the barrier forlocal businesses to benefit from this technology.





Cloud Services ProviderBusiness Analytics on Cloud


The University of Bari partnered with IBM to implement a cloud computing solution for the local fishing industry.

http://www.youtube.com/watch?v=snZPevfRuus

Nature preservation and 70% Time-to-market reduction





Cloud Services ProviderBusiness Analytics on Cloud


Smarter Cities Solutions on IBM Cloud can help cities of all sizes leverage information, anticipate problems and coordinate resources to deliver exceptional service to their citizens.





Cloud Services Provider -SaaSIBM SmartCloud Services

Modernize management of its massive aging water and

sewer infrastructure with some assets that were 150 years old.

Extend useful life of critical components.

Address numerous customer complaints and increase satisfaction


Comprehensive city operations center that integrates over 30 city agencies. It collects and share information on weather, energy, buildings, transportation, and water in real time.

Uses advanced analytics to predict rainfall and its impact down to a single square kilometer of detail.

Benefits

Marshals resources within hours, instead of days, to warn the public and provide a targeted emergency response to help save lives

Share information across agencies and synchronize rescue efforts

Expanded early warnings to 48 hours

“With our emergency response system, we can react and respond to disasters faster and more efficiently. It’s helping us save lives.” – Eduardo Paes, Mayor of Rio de Janeiro


IBM business solution based on Smart Cloud Enterprise (SCE+) helped TOTVS to open new markets for their business.





TOTVS S.A. needed to make stronger investments in technology, especially to address the growing ERP and business analytics segments in emerging markets.

To accommodate this growth, the company sought a new cloud computing solution that could support its existing ERP system.


TOTVS engaged IBM to implement and manage an IBM SmartCloud that could host its existing ERP solution and support delivery of Software as a Service (SaaS).

Initially, the solution will be available for the client’s Brazilian market - which is focused on retail, education, agribusiness, healthcare, logistics and manufacturing industries - as well as in Argentina, Chile and Colombia.

Benefits

TOTVS gained the ability to seamlessly offer its customers products and services through a cloud environment. With the solution, the client can sell, customize, deliver and support its existing ERP system. In addition, the client only pays for the services that it uses, which optimizes its return on investment (ROI).

TOTVS believes the IBM solution will enhance performance of business-critical activities in a manner that is compatible with the needs and challenges of the mid-market. The client plans to evaluate opportunities to implement the SmartCloud computing solution in other countries in which it operates.

Cloud Services Provider -SaaSIBM SmartCloud Services


“Centro InovaCidade” leverages development of innovative solutions for Smarter Cities and IT professional qualification for cloud environment.






Development of innovative solutions for Smarter Cities based on IBM technology.

Leverage students qualification for cloud computing environment, in order to support market demand.


End-to-end and integrated private cloud solution designed to “Centro InovaCidades”.

An initiative is supported by the Brazilian government to foster capacity and competitiveness in the IT sector, covering: Research & Development Scientific and technological

services Education and training of

professionals Technology transfer Improvement of SENAC lab

infrastructure

http://www-03.ibm.com/ibm/university/academic/pub/page/academic_initiative


One of the most significant determinants of success in moving to the cloud is the careful selection of those workloads.

http://public.dhe.ibm.com/common/ssi/ecm/en/ciw03082usen/CIW03082USEN.PDF


Workload is an independent service, application or collection of code that can be executed.

Virtualized, Shared, Dynamically Provisioned

Servers Networking Data CenterFabric Storage

IaaS - Infrastructure as a ServiceIaaS - Infrastructure as a Service

Financials Collaboration Analytics CRM, ERP, HR

SaaS - Software as a ServiceSaaS - Software as a Service

Database Middlewveare

PaaS - Platform as a ServicePaaS - Platform as a Service

ApplicationRuntimes

DelopmentTooling

Cloud Services Types / LayersBusiness Goals.Business Goals.

Impact on the customer experience.

Impact on the customer experience.

Affinity for the atributes inherent in th cloud model.

Affinity for the atributes inherent in th cloud model.


Workloads with the greatest affinity for cloud may be those that are an excellent fit in terms of their potential gain and ease of deployment.


Ready for cloud…

IBM cloud adoption approach is driven by workloads

May not yet be ready

for migration…

Sensitive Data

Complex processes & transactions

Regulation sensitive

Not yet virtualized 3rd party SW

Highly customized

Analytics

Collaboration

Development & Test

Workplace, Desktop & Devices

Infrastructure Storage

Infrastructure for Learning

Business Processes

Industry Applications

Pre-production systems

Information intensive

Isolated workloads

Mature workloads

Batch processing

New workloads made possible by cloud …Medical Imaging

Financial Risk

Collaborative Care

Energy Management

Disaster Recovery

Infrastructure Compute


4,000Successful Client Cloud transformation

200M+ Daily transactions

processed through IBM Cloud.

1M+managed virtualmachines.

IBM offers extensive real-world experience working with some of the most innovative, forward-thinking organizations on the planet


Services SolutionsFoundation

Cloud Enablement Technology Easily build and rapidly scale

private and hybrid cloud

Secure and scalable cloud managed services platform

on IBM Smart Cloud Enterprise

Smarter Cities

Social Busines

s

Smarter Commerc

e

Business Analytics

Business Process as a ServiceSoftware as a Service

IBM SmartCloud portfolio provides a complete set of capabilities for every pattern and stage of cloud adoption, based on open standards.

Software as a Service coupled with deep industry insights, business

process skills and analytics

STG FocusSTG Focus


IBM Smart Cloud Foundation provides you a set of capabilities to easily build and, rapidly scale aprivate or hybrid cloud environment.

Infrastructure Management & Administration

Availability andPerformance

Security andCompliance

Usage andAccountability

Infrastruture as a Service

Application Lifecycle

ApplicationResources

Application Environments

ApplicationManagement

Integration

Platform as a Service


Management and Administration

Availability and Performance

Security and Compliance

Usage and AccountingUnderstand Cloud service and resource usage, effectively managing against financial metrics

Holistically see and understand quality of service metrics and continuously improve

Protect Cloud services and data from malicious threats and maintain compliance mandates

Deliver a flexible, automated Cloud service delivery and management command center

Infrastructure platformImprove utilization, cost and performance of server, storage and networking assets

IBM SmartCloud Foundation capabilities forInfrastructure as a Service










Integration












Integration




Application Resources

IntegrationManage & integrate traditional, private & public services on a standards-based Cloud platform

Simplify cloud application delivery by leveraging shared services

Collaborative application development for predictive and error-free deployment

Application Management

Accelerate application delivery with purpose-built services

Optimized the deployment and management of third party and in-house applications

IBM SmartCloud Foundation capabilities forPlatform as a Service


IBM SmartCloud Foundation Journey starts with infrastructure

Cloud deployments increase the need for security, resiliency, and 24 X 7 availability.

Having the right systems, networking, middleware, and OS is a requirement.

Whatever type of cloud deployment – private, public, or hybird – and

whatever the type of service being deployed – IaaS, PaaS, SaaS –

how the infrastructure is constructed and deployed, and what is deployed upon, is of great concern.

StorageStorage

NetworkingNetworking

Servers Servers

Platform Management and Monitoring

Platform Management and Monitoring

Virtualization Technology

Virtualization Technology

Basic Cloud FunctionsSelf-service, Admin,

VM Provisioning

Basic Cloud FunctionsSelf-service, Admin,

VM Provisioning

Advanced Cloud Functions

Orchestration, Integration,Financial Management

under single point of mngm

Advanced Cloud Functions

Orchestration, Integration,Financial Management

under single point of mngm

IBM PureSystemsIntegrated Systems

IBM PureSystemsIntegrated Systems


•System x•BladeCenter

Enterprise Systems

Securing the cloud, delivering insight, protecting critical data…

at enterprise scale

Expert Integrated Systems

Systems with integrated expertise to deliver lower management costs and a simplified user experience

Modular and Blade Servers

Intelligent systems designed to reduce costs and complexity

StorageSmarter Storage helps deploy faster, manage

easier, and grow businesses quicker

PowerExpress Systems

FlexSystemPureSystems

Enterprise Power

Systems

zEnterprise Storage

IBM Systems Portfolio maps directly with the infrastructure component of IBM SmartCloud Foundation and, go beyond...







Introducing IBM SmartCloud Entry

The only cloud offering that spans multiple hardware platforms

One of the few cloud offerings that spans multiple hypervisors

The only cloud offering with integrated platform management

servers, memory, CPUs, energy usage, networks,

storage, …

… with true single-pane-of-glass integration and simplicity

The industry’s only end-to-end solution for physical, virtual, and cloud resource management….


Smart Cloud Entry is very easy to install and use.

Clicks

Deploy a virtual server with IBM SmartCloud Entryhttp://www.youtube.com/watch?v=B7uk2QA2-wE


Platform as a Service Technologies

Infrastructure as a Service Technologies

Infrastructure UsagePerformanceManagement Security

Lifecycle Resources Environments Management Integration

Application Platform System configured with IBM middleware to accelerate deployment of your choice of applications

Infrastructure System with flexibility – runs your choice of applications and middleware

• Simplified experience

• Built-in expertise

• Integration by design

Positioning IBM PureSystems in IBM SmartCloud Foundation

Data Platform System delivering high performance data services to transactional and analytics applications


PureFlex System and SmartCloud Entry deliver an optimized platform for cloud solutions

Cloud-ready, cloud enabled systems with IBM SmartCloud Entry included

… Deploy a cloud workload in 4 clicks

Converged server, storage and network resources with integrated platform management …

… Completely integrated solution on day 1, no tuning needed

Resource Pooling & Automated Provisioning Expertise …

… Manage a cloud as easily as a single system

Certified Trusted Computing Standards system to ensure a secure cloud environment …

… Centrally control all user permissions and access


Express Standard Enterprise

Infrastructure for Small and midsize businesses. Most affordable entry point

Infrastructure for application servers with supporting storage and networking

* SmartCloud Entry

Infrastructure for scalable cloud deployments. Redundancy for resilient operation

* SmartCloud Entry

• IBM SmartCloud Entry is included with IBM PureFlex System Standard and Enterprise orders

• SmartCloud Entry is added to client orders by default (but can be deselected)

• IBM SmartCloud Entry can also be ordered by clients with PureFlex System Express (and FSM)

• IBM SmartCloud Entry for PureFlex can also be ordered separately

• When clients decide later to move up to a cloud solution

IBM SmartCloud Entry: Available with IBM PureFlex Systems


IBM zEnterprise Cloud Starter Edition

IBM zEnterprise Cloud Starter Edition is an entry-level cloud offering for deploying an Infrastructure as a Service (IaaS), on Linux on System z environments.

It enables the provisioning of Linux on System z images under z/VM using Tivoli Provisioning Manager.

The offering includes provisioning software and IBM Lab services to provide the client with implementation services.

Tivoli Provisioning

Manager

z/VM environmentWhere a crowd of penguins

can be hosted with the highest levels of reliability,

availability and security.

z/VM environmentWhere a crowd of penguins

can be hosted with the highest levels of reliability,

availability and security.


IBM zEnterprise Cloud Starter Edition offers the following features for mid/large scale cloud deployment:

Basic server image management;

Advanced automation and optional monitoring, which dramatically speeds new service provisioning (measured in minutes) reducing data center operations costs.

High RAS and efficient virtualization to ensure multi-tenancy cloud deployments which are continuously available.

Very secure platform (EAL 5) protecting customer and corporate data in a shared cloud infrastructure, and instant cloud capacity growth on-demand with a pay-as-you-grow model.

Tivoli Provisioning

Manager

Note: RAS = Reliability, Availability and Security


Cloud Computing Basic Infrastructure Layers

11Smart virtualization with pre-

sized, pre-built configurations

Easily scale by adding pre-configured chassis & blades 33

Grow to cloud by adding software capabilities

Entry Cloud Self Service ,Automation

Management

ServersServers


StorageStorage

ServersServers

22

Management

ServersServers


StorageStorage

ServersServers

Management

ServersServers


StorageStorage

Advanced Cloud

INTEGRATE INTEGRATE AUTOMATE

ENTRY Cloud

AUTOMATE ENTRY Cloud ORCHESTRATE

ADVANCED Cloud

ORCHESTRATE ADVANCED Cloud


IBM Storage Systems: DS35xx, v7000, SAN SVC, SONAS, DS8000

Pure SystemsX86, Blades

VMwareVMware

VMVM VMVM VMVM

Pure SystemsX86, Blades

Hyper-VHyper-V

VMVM VMVM VMVM

PureSystemsX86, Blades

KVMKVM

VMVM VMVM VMVM

Power7 AIX and/or Linux

Power VMPower VM

VMVM VMVM VMVM

zEnterprise

zVMzVM

VMVM VMVM VMVM

Infrastructure Virtualization and Systems Management

SLA Monitoring

Availability Availability

PerformancePerformance

CapacityCapacity

Provisioning IT Resources as Services

Self-Service PortalSelf-Service Portal

Services Catalog Services Catalog

Provisioning AutomationProvisioning Automation

Service Request ManagementService Request Management

FinancialManagement

MeteringMetering

AccountabilityAccountability

BillingBilling

Virtual Image LibraryVirtual Image Library

Delivery Patterns andTopologiesDelivery Patterns andTopologies

Cloud Computing Services Management Platform

IT Infrastructure: Servers, Storage, Networking, Systems Software

Images Creation and CompositionImages Creation and Composition

Cloud Computing Basic Infrastructure Overview


What about the journey from traditional IT environment to cloud computing ?

Reference: 2011 Cloud Standard Council. Practical Guide to Cloud Computing Version 1.0. Oct, 2011


VIRTUALIZATION FOUNDATION CLOUD READY INFRASTRUCTURE

AUTOMATECLOUD ENTRY

ORCHESTRATEIntegrate and optimizeCLOUD ADVANCED

Private and Hybrid Cloud Adoption Journey

INTEGRATE

• Need: Build a simpler, more scalable and more cost-efficient IT infrastructure (systems, network, and storage) to align with emerging business goals

• Action: Consolidate & Virtualize IT infrastructure and streamline systems mgmt

• Result: Reduced operating and capital expenditure

• Need: Build a simpler, more scalable and more cost-efficient IT infrastructure (systems, network, and storage) to align with emerging business goals

• Action: Consolidate & Virtualize IT infrastructure and streamline systems mgmt

• Result: Reduced operating and capital expenditure

• Need: Improve speed, dexterity andreduce application development cycles

• Action: Simplify administration, automate IT service deployment and deliver self-service provisioning

• Result: IT resources moved from mundane tasks to higher value projects.

• Need: Improve speed, dexterity andreduce application development cycles

• Action: Simplify administration, automate IT service deployment and deliver self-service provisioning

• Result: IT resources moved from mundane tasks to higher value projects.

• Need: Orchestrate diverse resources under a single point of management control in order to delivery IT without boundaries.

• Action: Increase agility by managing multi-tenant environments and speed innovation through seamless orchestration

• Result: Ability to deploy services and IT resources according to business need.

• Need: Orchestrate diverse resources under a single point of management control in order to delivery IT without boundaries.

• Action: Increase agility by managing multi-tenant environments and speed innovation through seamless orchestration

• Result: Ability to deploy services and IT resources according to business need.

IBM Systems: Servers, Storage, Networking, Systems Software

Standardization, Services Management, Integration and Security


Clients are influenced by many factors and biases that make each system selection decision unique

Time Horizon ISV

Support

Non-functional

Requirements

Strategic Direction

TCO Model

Skills

Politics

Architecture

TechnologyAdoption

Deployment

Model

Scale

GeographicConsideration

s

EnvironmentalConstraints

There are no “one size fits all” answers.

IBM Cloud Solutions are based on best practices and wide experience acquired with sucessfull project around the world and, consolidated in the IBM Cloud Computing Reference Architecture (IBM CC RA).

Governance

Security, Resiliency & Performance

Cloud Service Provider

Common CloudManagement Platform (CCMP)

Operational Support Services (OSS)

Operational Support Services (OSS)

Cloud Services

Infrastructure-as-a-ServiceInfrastructure-as-a-Service

Platform-as-a-ServicePlatform-as-a-Service

Software-as-a-ServiceSoftware-as-a-Service

Business-Process-as-a-Service

Business-Process-as-a-Service

Partner CapabilitiesPartner Capabilities

Business Support Services

(BSS)

Business Support Services

(BSS)

Cloud Service

IntegrationTools

ConsumerIn-house IT

Cloud Service

IntegrationTools

Cloud Service

IntegrationTools

ConsumerIn-house ITConsumerIn-house IT

Service Creation

Tools

Service Creation

Tools

InfrastructureInfrastructure


participating companies370+ operate outside the IT realm50%

The Cloud Standards Customer Council’s activities include:

Providing guidance to the multiple cloud standards-defining bodies.

Establishing the criteria for open, standards-based cloud computing, driven by customer use cases.

Defining best-practices and producing case studies, use cases, requirements, gap analysis and recommendations for cloud standards.

IBM drives client-focused open standards and interoperability.

IBM solutions are built on a comprehensive, open reference model

http://www.cloud-council.org/about-us.htm


A next-generation combination of technology, expertise and reach helps you advance your cloud deployment.

IBM Cloud Labs

IBM SmartCloud Centers

“IBM has one of the most comprehensive cloud portfolios.”

– Jeff Vance, Datamation

IBM provides the right hardware, software and expertise to help your organization fully leverage the cloud


Cloud value varies by workload and deployment model

Where you are coming from is as important as where you want to be

Cloud is about reducing costs and increasing flexibility

Cloud is not rocket science, but it is computer science

Cloud adoption is not a project , it’s a journey.

The fundamentals of cloud value …

Cloud value

STG Business Partners Enablement - Cloud Computing: IBM’s Vision, Strategy and STG Portfolio 52

STG can help You with

Technical Consulting and

Customer-facing Workshops!


How about to stablish a strong partnership with IBM / STG Technical Sales Team in order to ...

Support solution scope and requirements definition? Plan your specific cloud adoption journey ? Design a custom solution that fits your needs and

budget, pursuing the most appropriate solution ? Discuss and analyze solutions options ?

53

These are the main goals of Technical Consulting andCustomer-facing Workshops


Technical consulting and Customer-facing Workshops are very good to attack “PowerPoint poisoning” …

… and, also, to generate, validate, qualify business opportunities learning about the customer.

STG WW Technical Consulting and Customer-facing Workshops by CVM phase

Briefings - Local and Remotetailored towards your specific needs

Demos – Live and RecordedIBM Solution Center

Technical Consulting Discuss and analyze various solution options. Assess & validate a planned strategy. Develop an architecture roadmap and plan

Design Workshops Provide education, help set objectives & build consensus around the adoption of technology solutions. Help clients create a high-level design or pilot project

ROI Analysis / Benchmark / Proof of ConceptBenchmark, proof of concept, scaling and performance

services to generate the evidence needed to help our clients make informed purchase decisions

IBM Customer Value Method (CVM)


Cloud Computing Opportunity Categorization in GPP

All cloud opportunities are coded as CLOUDBPO or CLDCUSTM : Select the "Categories" tab On that tab, there is a field called "Category"

that has a button linking to a list of valid "Category" groups . Select the "CLOUD" group in the pop-up window.

Once the "CLOUD" group is selected, click the button for the "Value" field and select the "CLOUDBPO“ or “CLDCUSTM” value in the pop-up window

Save these choices

Support of IBM Cloud Computing Team requires “CLDCUSTM”.

Support of IBM Cloud Computing Team requires “CLDCUSTM”.

Obrigada!Márcia Silveira de Almeida, MScIBM Certified IT Architect The OPEN Group Master Certified IT ArchitectIBM Certified Solution Advisor – Cloud Computing ArchitectureEXIN Certified ITIL V3 Foundation EXIN Certified ISO/IEC 20000 Foundation

e-mail: [email protected]


Consolidate with IBM PureSystems

http://www.youtube.com/watch?v=zNhPzXmTxvc&feature=related


http://www.youtube.com/watch?v=PFH6YU-_YcY&feature=youtu.be

What are PureApplication Systems?


What are PureApplication Systems?

http://www.youtube.com/watch?v=wnGNXvdJqN8&feature=youtu.be

The IBM PureApplication System is a platform system designed

and tuned specifically for transactional web and database applications.

The IBM PureApplication System is a platform system designed

and tuned specifically for transactional web and database applications.

Documents

Cloud Computing: IBM’s Vision, Strategy and STG Portfolio Márcia Silveira de Almeida, MSc IBM Certified IT Architect The OPEN Group Master Certified IT