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ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012 www.pwc.com

ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Page 1: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

ClubHOUSE CEO

Capire i mercatiCogliere le tendenze

Massimo PellegrinoAssociate PartnerNovembre 2012

www.pwc.com

Page 2: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

PwC

Speaker

Massimo Pellegrino è responsabile in PwC della practice di IT Strategy.

Ha lavorato in Hewlett-Packard come WW Vice President della business unit Enterprise Information Solutions e, precedentemente, in Teradata come Vice President dell’area Sud Europa, Medio Oriente e Africa.

Nel corso degli anni ha approfondito in modo particolare le aree di Information Management, Business Intelligence, CRM, Cloud Computing, Social Media così come l’analisi e la progettazione di modelli di business legati all’utilizzo di tecnologie innovative.

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Page 3: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Assumptions1Slide 3

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Page 4: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Local and Linear Thinking

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Page 5: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Exponential Thinking

First half of board: 100,00 kg of rice

Entire board: 461,168,602,000 tons

A heap larger than Mount Everest

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Page 6: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

PwC

Technology Evolution– Linear Plot

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Technology Evolution – Logaritmic Plot

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Page 8: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Exponential Growth: The Moore’s Law

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Page 9: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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The “Network” Metaphor

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Page 10: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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2 Global Trends

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Page 11: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Global Power Shift: Sources of Growth

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Page 12: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Global Power Shift: Sources of Growth

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Page 13: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Global Power Shift: Sources of Growth

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Page 14: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Global Power Shift: Sources of Growth

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Global Power Shift: Demographics

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Global Power Shift: Population Growth

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Page 17: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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The Digital Universe

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Page 18: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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New technology trends are re-shaping any business ecosystem

New technology trends are deeply changing the ecosystem in which companies compete: consumers are leading mass technology adoption for enhanced shopping experiences and enterprise are forced to adopt new business models.

Key trends shaping the new ecosystem

Exponential adoption of Smartphone and Tablets is reshaping the way the Internet is consumed, and creating a new blend of digital and physical experiences.

Mobility gains prominence

The increasing adoption of Social Media, at a personal and company level, is shifting people’s social behavior to the online, digital world.

Social media and

collaboration

Service Oriented architectures are blending with Cloud delivery models, for a new way to consume IT at a personal and company level.

On demand

computing

An increasing gap between the volume, variety and velocity at which information is produced and the ability to analyze it is giving rise to a new analytic approach.

Big data computing

Small Integrated Circuits are everywhere, adding intelligence and connectivity to almost everything.

Internet of things

Companies must leverage Technology trends to become agile, enable innovation, create operating efficiency, enter new markets, increase customer loyalty and gain ground against

competitors.

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Page 19: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Social Networking and Mobility

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Page 20: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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Big Data and the Internet of Things

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Page 21: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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The R&C revolution is driven by the demands and behaviors of the Digital Consumer

Multi-channelConsumers build their

own , cross brand, multi channel, trans-national shopping journey, thus creating a demand for a seamless multi channel

experience.

One marketCustomer have

increasing confidence in trading in a global

market from anywhere, anytime, and expect the

local firms to be competitive with global

leaders.

Social InfluenceConsumers ask their inner

circles to validate their buying decisions, and use social networks to engage

with Brands. Social Shopping is starting and

promsing.

Empowered prosumerConsumers form an

intelligent crowd challenging authorities, experts and companies.

They ask for an open dialogue, and want to

participate in shaping the product and services.

MobilityBy using diverse mobile

devices, consumers find or receive dynamic deals right

at the point of sale, and compare prices online,

blending online and offline channels.

Loyalty issueTechnology has lowered

the barriers to churn, and customer loyalty is a

prize for the few Brands and Retailers who will

provide a seamless, high quality multichannel

experience (and lock-in).

What do we mean by Digital Consumer?

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Page 22: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

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3 Opportunities

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A New Species: The Makers

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3D Printing

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What can you do with 3D Printing?

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Personal Genomics

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We are making data science a sport

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Exponential Collaboration

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Nokia sensing X Challenge

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Page 30: ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012

Grazie per la vostra attenzione.

This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, [insert legal name of the PwC firm], its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

© 2012 [insert legal name of the PwC firm]. All rights reserved. In this document, “PwC” refers to [insert legal name of the PwC firm] which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

WARNING: The following disclaimer and copyright notices must be customised for your local territory - if you need assistance with appropriate wording, contact your local Risk Management or Office of General Counsel.

Massimo Pellegrino

[email protected]