Clydesdale Brotherhood. Kelsea Young. What is it selling?. Friendship, brotherhood and love Bringing people together It allows audience to get emotional Usually tries a different way such as using women as sex objects or making it comical . Music and visuals. - PowerPoint PPT Presentation
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Clydesdale Brotherhood
Clydesdale BrotherhoodKelsea Young
What is it selling?Friendship, brotherhood and loveBringing
people togetherIt allows audience to get emotionalUsually tries a
different way such as using women as sex objects or making it
comical
Music and visualsThe music gives off a nostalgic feelingAt the
end the music ends on a high note which incorporates with the horse
and owner reunitingThe brotherhood that forms from the horse and
the owner allows the audience to relate Draws audience in because
most people have experienced goodbyes before
Rhetorical meansThey want the audience to connectMay not be
ethical but they audience is not watching the ad thinking that
Budweiser will bring a loved one back or form a friendshipThe
audience will want to buy the beer because whenever it is being
consumed it will remind them of the commercial and a time when they
were as happy as the owner and the horse
SummarySells their product in a way that makes it so people do
not even realize they are trying to sell beer.If the audience gets
into a commercial so much that it causes them to get emotional
there is more likely of it being a hitAlthough it might not be
ethical that a friendship is formed from Budweiser it still
persuades the audience to think so.
