Strategic DistributionCMC 310 Robby Riehle

Summery- Documentary Tapped looks at the bottle water industry and

its long term effects socially, ecologically and economically. After testing industry giants such as Nestlé Waters and PepsiCo they found "several potentially harmful chemicals and known carcinogens”. It goes on to focus on the amount of bottles that are recycled, noting that "Forty percent of bottled water is really just filtered tap water, and every day we throw away 30 million single-served bottles of water.”

Summery- Chapter 7 “Strategic Distribution: Reaching Key Audiences in Innovative Ways” “In order for your advocacy video to

truly make and impact, you will need to ensure it reaches key viewers with the power to act” (233)

Key Steps of Distribution Step 1: Define audience and agree

upon distribution strategy Step 2: Make Adjustments Step 3: Rethink and build

distribution strategyStep 4: Maximize the ImpactStep 5: Evaluation distribution

strategy

Distribution Released: May 2009

Produced by: Atlas Films (100% environmental friendly DVD’s/cases)

Distributed by: Gravitas Ventures, Sunfilm Entertainment and Bullfrogfilms (specialized education/environmental company)

http://www.youtube.com/watch?v=72MCumz5lq4

The Film was screened in 169 cities around the world ranging anywhere from 1 day to 1 week of showings. All of which were in in festivals, museums, or non-commercial theaters.

Featured in 31 articles all in environmental, health, or film magazines or websites.

Discussed on various radio talk shows

Availabilityitunes- Rent 3.99 Buy 14.99

Youtube- 1.99

Amazon Rent- 3.99 Buy 14.99

On the official website http://www.tappedthemovie.com)- $19.99 

Netflix- Subscription

Vimeo- Free

Distribution Improvements Readily available for free or reduced

prices

Cable Television (National Geographic)

Strengths Use of Broll

Use of music for content transitions

Story Telling/Narration

Weaknesses Interview editing

Call to action