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Break Time
Break Time
Lunch Time
13:35 - 14:05
16:50 - 17:20
15:40 - 16:10
14:45 - 15:15
14:10 - 14:40
09:00 - 09:30
10:50 - 11:20
13:00 - 13:30
10:05 - 10:35
09:30 - 10:00
16:15 - 16:45
Keynote
(Market Trend) Content Marketing Trend 2020
Keynote(Language) The language that captures your customer
Ben Barone-NugentS
The SMC COO | Former) Adidas Korea CMO
enior Content Designer | Netflix
(Media)
11:25 - 11:55 (Content) Accelerate Content Velocity to Electrify Experiences!
Mark SzulcPrincipal Product Manager & Evangelist | Adobe
(Content Strategy)My Journey into it,What I’ve Learned and What’s The Future?
(Insight) Original contents: Content recipies for 2020
(Content Form) Long Form contents, when do they work?
Sin Sa Im DangYoutuber Joo Un Kyu PD
Kim Ki HyunPresent) Consultant | LG EconomicsFormer) Director | Kakao branch
(Creativity + Digital) The convergence of digital and content:The changes realistic content technology brings
Lee Sung HoDirector | D’strict, ‘Wave’ production company
(Branded Contents)Brand contents 2020:Insights for brand marketers
Iraita PD | SBS news
Keynote(Keynote Insight) Customer Experience Journey, Start Here
Kevin Lee
Kang Hyung Geun, Vice president
Riiid CMO | Former) yanolja CMOJo Se-won, Director
Collab Korea | Former) McDonald's Korea CMOKim Duk Bong, Branch manager
Chief Product Officer | eBay Korea
(Space & Content) How does analog space become a content?
Lee Kyong Mi Kolon FNC, Author of bestselling book ‘We sell people’s taste’
Closing Keynote
(Color & Content) Innovation and Transformation: Color
Leatrice EisemanGlobal business color specialist | Pantone
REGISTRATION
Website | www.contentsummit.co.kr
Tel | 02-573-5003, 02-6959-5033
Email | [email protected]
CMS 2020
10. 7-8 | Online Streaming
INVITATION
AGENDA & SPEAKERS
Time Agenda Speaker
"The Future of Marketing is Content Marketing"
Content Marketing Summit
Featured Speakers
PARTNERS
Lee Jong-Min General Manager | JTBC mediacom
Keynote
Keynote
(Trend) Why is branded entertainment the future?
Gabor HarrachGlobal content producerFormer) Red bull media house
Break Time
Break Time
Lunch Time
(Brand) How Brands Create Fandoms
Your brand communication:
Is it for revenue or branding?
Lee Jung HoonCMO | Andar
(Live Age) Content strategy for a successful live commerce:
A comparison between Korea and China
Yoo Hye Young Team leader | PENGTAI Korea
(Storytelling) Brand is a personality:
Mother Ground’s novel challenge
Lee Kun Baek Director | Mother Ground
(Data Driven) When Data Meets Content: K-Pop Data Map Kim Heung Gi CEO | Space Oddity
(Global Content) The Global Content Market Opportunityfrom a Data Scientist’s Perspective
Ryo Chuh YeopCEO | Allbalnc
Kim Byung Gyu Professor | Yonsei University, Author of ‘Strategy in a no brand world’
(Tech)
Closing Fireside Chat
Million followers,
The secret to 1 MILLION dance studio contents
Lia Kim1 MILLION Dance studio
Time Agenda Speaker
James BasnettHead of Retail | Shape Immersive
13:35 - 14:05
16:50 - 17:20
15:40 - 16:10
14:45 - 15:15
14:10 - 14:40
09:00 - 09:30
10:50 - 11:20
13:00 - 13:30
10:00 - 10:30
09:30 - 10:00
16:15 - 16:45
11:25 - 11:55
(Creative Insight) New Creatives for the New Normal
Arvind SethumadhavanChief Strategy & Innovation OfficerFormer) Dentsu Aegis
Keynote
(Content Technology) Content Marketing Technology and Platform
Guan Hin Tay
Chief Creative Officer | BBDO
(Keynote Insight) The Content that Dies
and the Content that Survives
Lee Pil- SungCEO | Sandbox,Author of ‘I sell contents today’
(Branded Strategy)
Lee Ji-youngCMO | 1 MILLION Dance studio
Kim Jung-minManager | Innocean Worldwide
‘Content Marketing Summit (CMS)’ is a global marketing knowledge conference founded to
communicate the importance and facilitate the understanding of contents in marketing to
help marketers and managers recognize global marketing trends. The importance of con-
tent in the modern marketing world is growing, becoming an indispensable part of brand
and product campaigns.
CMS will be held for two days, from October 7-8. Content is the core of marketing. In times of
the non-contact COVID era, everyone is trying to connect with their customers through con-
tent. Come find the present and future of contents marketing at CMS.
Organized by : CMS office / DMK(Digital Marketing Korea)
Website : www.contentsummit.co.kr
T a r g e t : Marketers, Organization leaders, Service planners, Content markers
D a t e : October 7-8, 2020 | Online Streaming
Day 1 | October 7 ** Program speakers and times are subject to change.
Brand marketing using Transmedia storytelling:
Around BTS’s branding strategy
Lee Min HaProfessor | Jung-Ang University
Adam UttingChief Strategy Officer | YouTube, Korean Englishman
Day 2 | October 8 ** Program speakers and times are subject to change.
How Convergence of AR and Content is Changing
Customer Experience: GUCCI’s case & Lululemon’s case
Mun GoonCEO | Kikkiri