Imt nagpur
Course Outline
Batch: 2014-16 Term:IV
Course: Creating andNurturing New Venture Credits:
2.5Instructors: Dr. Shyam S., Dr. Santhi Perumal and Dr. Abhishek
Narain Singh
1.0 Objectives of the course:
(1) To understand how entrepreneurs think about and approach the
challenge of new venture creation.(2) To bring familiarity with the
broad range of settings in which entrepreneurs operate.(3) To bring
familiarity with the major sources of capital available to
entrepreneurs and the expectations of those investors.(4) To
identify the major managerial issues entrepreneurs face when
growing their businesses.
2.0 Student Learning Outcomes:
(1) Understand the essentials of entrepreneurial management: how
to evaluate opportunity, and how to simultaneously manage risk and
reduce resource requirement through various tactics.(2) Study, in
the face of uncertainty, how entrepreneurs make hard choices with
significant personal and organizational consequences.(3) Learn the
following skills lean experimentation, cash flow modeling and
negotiation.
3.0 Prescribed Textbook:
Jack M. Kaplan, Patterns of Entrepreneurship, fourth edition,
Wiley
Additional Reading:Jack M. Kaplan, Patterns of Entrepreneurship,
first edition, Wiley
Other Resources:1. Entrepreneur India -
http://www.entrepreneurindia.com/2. Entrepreneur Online (YouTube
channel) - https://www.youtube.com/user/EntrepreneurOnline3.
Entrepreneurship Development Institute of India -
http://www.ediindia.org/4. National Institute for Entrepreneurship
and Small Business Development http://www.niesbud.nic.in/5.
National Institute for MSME - http://www.nimsme.org/6. Ministry of
Micro, Small and Medium Enterprises (Govt. of India) -
http://www.msme.gov.in/mob/home.aspx
4.0 Session Plan:
SessionTopicPreparatory Reading
1IntroductionWhat is entrepreneurship? - Main characteristics
and traits of entrepreneurs - Bill Sahlman's POCD (People,
Organization, Context, Deal) framework.Chapter 1
2Recognising OpportunitiesIdeas and opportunities - Sources of
new venture ideas - Idea finding process - Timmons Model of
opportunity recognition.Chapter 2
3Essentials of Business ModelsWhat is a business model? -
Questions to be considered while designing and analyzing business
models - Why do business models matter?Chapter 3; HBS R0205F
4Opportunity Evaluation IJohn Mullins Seven Domain
Framework.Chapter 4
5Opportunity Evaluation IIIntroduction to Lean Experimentation
Minimum Viable Product and Cash Flow Modelling.Chapter 10 pp 264 -
266
6Case DiscussionDropbox: It just worksAnalysis using POCD
framework, Lean experimentation and Minimum Viable Product.HBS
811065
7Case DiscussionZipcar: Refining the Business ModelAnalysis
using POCD framework and Cash Flow Modellingusing fish bone diagram
HBS 803096
8Case DiscussionZipcar: Refining the Business ModelAnalysis
demonstrates refining Business Models through cash flow modeling.
HBS 803096
9Case DiscussionEdocs, Inc. series (A), (B1), (B2)Analyzing how
startups negotiate Venture Capital funding.HBS 200015; HBS 200020;
HBS 200021;
Additional Reading
Bootstrap Finance: The Art of Startups (HBS 92601);Six myths
about Venture Capitalists (HBS R1305E)
10Case DiscussionPunchTab, Inc.To analyze how startups structure
seed financing; merits of angels versus super angels versus VCs.
HBS 812033
Additional Reading
Convertible Notes in Angel Financing (HBS 813017);Multi stage
financing of high potential ventures (HBS 815112); PunchTab Inc.
Investor Presentation Deck (HBS 812172);Financing New Ventures (HBS
811093)
11Case DiscussionParenting MagazineTo analyze how startups
mobilize resources from strategic investors apart from angel or
VCs. HBS 291015
12Case DiscussionFrank Addante, Serial EntrepreneurTo analyze
how an entrepreneur works with co-founders, splits the equity with
co-founders, hires executives to work for him, and takes outside
funding.HBS 809046
13Case DiscussionBlink BookingAnalysis highlights the importance
of team and management team challenges within startup companies.HBS
813121
14Social EntrepreneurshipDifference between business and social
entrepreneurs - Social Entrepreneurship business models - methods
of building social enterprise.Chapter 7
15Group Assignment Team Presentations
16Group Assignment Team Presentations
17Starting Business in India: Schemes and Assistance for a
Business Venture How to start a business enterprise Central and
State government schemes MSMED Act, 2006Reading material and other
resources no. 6
18-19Developing an E-Business Strategy E-Business components
Internet to strengthen and grow business E-Business models (types,
revenue models, enablers& barriers)Chapter 10 from first
edition
20Case DiscussionOnline Market MakersConcepts and economics of
E-Market an online place to trade, e-market governance, and
supporting infrastructure.HBS 801308
6.0 Pedagogy:
The course will be covered through case discussions. Active and
participatory learning pedagogy will be used. Please carry and use
nameplates when class is held in Tiered Rooms.
7.0 Evaluation Scheme:
Sr. No.ComponentsMarks (%)
1Class Participation20
2Group AssignmentBusiness Model Analysis20
3Group AssignmentCase Analysis20
4End Term (open book)40
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