Co creative companies developing city districts

Kimmo Rönkä / 9.3.2011

EVIDENCE BASED URBAN POLICY &

CREATIVE DISTRICTS

Co-creative companies &

developing city districts

Kimmo Rönkä

Movense Ltd

Creative Metropoles Event in Helsinki

9.3.2011


Movense Ltd is a user-driven & human-centric company developing living, working and

free-time environments, services and products. With its partners Movense aims to

improve functionality of environments and living experiences of users, companies and

communities.

Clients: Ministry of Environment, City of Helsinki, City of Jyväskylä, City of Mikkeli, City of Oulu, City of Turku,

Helsinki City Transport, The Finnish Community Association, The Finnish Centre for Technology and Innovation,

Art and Design City Helsinki Oy, FCG Group Oy, The Finnish Housing Fair, Skanska Oy, Sato Oy, VVO Oy, JM

Finland Oy, Culminatum Innovation Oy, Posintra Oy, Lahti Science and Business Park Oy, Seinäjoki Science

Park, SITRA, Helsinki Energy, Porvoo Energy Oy, Haaga-Helia, Laurea, Aalto University, …

MOVENSE Ltd – evolving living environments


Creative companies &


OUTLINES OF PRESENTATION

I INTRODUCTION – co-creative

experiences & passion-driven

innovations

II ARABIANRANTA – a co-creative

campus

III HERNESAARI – from ship-yard to

home-yards with cultural dockers

IV CONCLUSIONS – Creative

companies & developing city districts –

TOP 5


IINTRODUCTION

Co-creative experiences & passion-driven innovations


CLASSIC APPROACH

Composition – composer

Arrangement – composer

Orchestration – composer

Performance – Professional orchestra of

professional musicians

Amount of user-driven – a little

The piece of art is played as it was

composed. Improvisation (innovation)

not included.

Creative companies & developing city districts

I INTRODUCTION


MODERN APPROACH

Composition – composer (melody and

chords)

Arrangement – arranger or the band

Orchestration – the band

Performance – Professional or amateur

musicians

Amount of user-driven – a lot

The piece of art is played as the band wants

it to be played (self-organisation).

Improvisation (innovation) included.


I INTRODUCTION



I INTRODUCTION

Open innovation

Self-organized

Passion-driven

Grass-root

Communication & co-creation

City as a stage


II

ARABIANRANTA

A co-creative campus


Arabianranta

Hernesaari


II ARABIANRANTA – A CO-CREATIVE CAMPUS


PROJECTS IN ARABIANRANTA

ARABIAN CUPOLI – a Cultural

Concept(2007)

What’s next, Arabianranta? (2008)

Arabia Campus (2009)

Arabia visible! (2010)

Arabia visual identity (2011)

CO-CREATION TEAM

Art and Design City Helsinki Oy

City of Helsinki

Movense Oy

Pentagon Design Oy


Gustaf Wasa

founded the town

of Helsinki

(Old Helsinki in

Arabianranta)

1550 19861874 2000

Arabia factory

was founded in

Arabianranta

University of Art and

Design moves near

Arabia Factory

1995

Pop & Jazz

Concervatorium

moves near Arabia

Factory

New housing district

Arabianranta –

construction work

begins

Events in Arabia – part of

World Design Capital 2012


II ARABIANRANTA – HISTORICAL WAVES OF DEVELOPMENT

2012

King Gustaf WasaDirector Carl-

Gustaf Herliz Rector Yrjö

Sotamaa

Rector Klaus

Järvinen

Arcthitect Mikael

Sundman


History &

nature

Design,

art, music

& events

Every day &

people


II ARABIANRANTA – Arabia for visitors: what attracts in Arabia?



II ARABIANRANTA – How to develop a cultural concept?

Culture creates passion. Passion creates doing, using and interacting.

Arabian Cupoli as a concept of user-driven

(passion-driven) cultural innovations.

Experience economy – events & user

experiences!

Culture – passion-driven innovation (user

engagement by passion)

Co-creators (cultural ecosystem):

musicians, artist’s, designers, producers,

companies of creative industries (a lot in

Arabianranta)

Service providers, property owners and managers

City of Helsinki

Students, teachers, researchers, workers

Citizens, visitors

Concert

Events

LIVE!

Universities

LEARN!

Production

Collaboration

Showroom

Concert

Citizens

EXPERIENCE!

Companies

INNOVATE!

Source: Arabian Cupoli – Arabianranta luovien toimialojen keskittymänä. (Arabian

Cupoli - Arabianranta as a centre for creative industries)

Art and Design City Helsinki Oy, Movense Oy ja Pentagon Design Oy. 2008.


12.6.2008

14


II ARABIANRANTA – CUPOLI: a new cultural concept


12.6.200815




12.6.200816





II ARABIANRANTA – How to create a co-creative campus?


1. Kaj Frank

2. Tapio Wirkkala

3. Rut Bryk

4. Birger Kaipiainen

5. Gunnel Nyman

TOP 5ARABIA

Creative industries mean creative individuals.

Arabianranta is full of rich stories about creative designers in

their world wide projects.

The identitity of a creative area can be built based on these

creative individulas – names of the streets, parks and squares.


II ARABIANRANTA – Arabia’s Art & Design is in DNA


1. Robert Wilson – Tapio Wirkkala Park

2. Howard Smith – Arabia stamps

3. Elina Aalto – Arabian MATTO

4. Sami Rintala – Noise wall

5. Samuli Naamanka – Graphic concrete

TOP 5ARABIA

Art in Arabianranta housing area – over 100 pieces of art in

the different parts of a housing area.


II ARABIANRANTA – New ideas with new designers and artist’s



II ARABIANRANTA – visual identity of Arabia

Unique Urban

Combination

Experimentals and

pioneers

Human Scale

Visual identity



II ARABIANRANTA – Visual identity: MOSAIC STRUCTURE

Visual identity



II ARABIANRANTA – VISUAL IDENTITY: EXAMPLES

Visual identity



II ARABIANRANTA – A CO-CREATIVE CAMPUS

Tomorrow more about Arabianranta:

PROGRAMME March 10th

Study Visits

ARABIANRANTA AREA AND AALTO UNIVERSITY


III

HERNESAARI

From ship-yard to home-yards –

cultural dockers!


Arabianranta

Hernesaari


II HERNESAARI – From ship-yard to home-yards – cultural dockers!






III HERNESAARI – CULTURAL DOCKERS

DoTank

DoTank / Cultural dockersGenerator of new ideas for Open Living in Urban

Culture

People want to share things with purposes –

grassroot creativity – sharing-caring-daring: empowering

the city – using environMENTAL resources for better life

Kitchen for people & business – active mixture of

various ideas – fresh desirable innovations – structure for

new forms of urban social network

Garage for creative spaces – creative doing by learning

Agelab for cultures – diversity of all ages from all cultures

Home-made-homes – homes for the community

Co-living, shared services and functions, bottom-up

design, environmental responsibility, contextual approach

DoTank – Cultural dockers

Francesco Allaix, Architect

Hilda Kozári, Visual Artist

Kimmo Rönkä, Idealist Engineer

Esa Vesmanen, Interior Architect

University Partner

University of Tampere, Research and

Education Centre, Synergos

Marko Laiho, Research Manager


IDENTITY - HISTORY

An island

A peninsula

A harbour

A Ship-yard


II HERNESAARI – IDENTITY, ACTUALITY & VISION

DoTank


ACTUALITY – TODAY

The Baltic cruise season -

from the beginning of May until

the end of September

400 000 visitors (passengers)

yearly

Arctech Helsinki Ship-yard Oy

Open Europeans Helsinki

2011 (29.6-15.7.2011) Sailing

Competition in Hernesaari



DoTank


VISION – FUTURE

Home area

Open city

Harbour

Excitement & full of life

Events in World Design Capital Helsinki 2012?



DoTank




Picture: Francesco Allaix, DoTank



III HERNESAARI – WORKSHOP CO-CREATION

Hernesaari Workshop!

DoTank



II HERNESAARI – WORKSHOP CO-CREATION

DoTank




DoTank




DoTank


CONCLUSIONS OF WORKSHOP – CULTURAL DOCKERS’ TO DO LIST

1. Hernesaari open – opening Hernesaari for citizens

1. Hernesaari co-creation – using the innovation potential of differents users

3. Hernesaari unique – understanding the added values that exist

4. Hernesaari temporary – utilizing the process from ship-yard to home-yard

5. Hernesaari action – action creates attraction


III HERNESAARI – WORKSHOP CO-CREATION

DoTank


Hernesaari



In the evening more about Hernesaari:

A CRUISE TO HELSINKI OF TOMORROW

Venue: Ford headquarters, Henry Fordin katu 6,

Hernesaari


IVCONCLUSIONS:



- TOP 5


1. PASSION!

Passion-driven doing!

Free-time & hobbies areessential part of city districts

Experiences and new businesses



– TOP 5

Soitinkorjaamo Timo Rantanen

Meilahti, Helsinki

www.soitinkorjaamo.fi


2. VERY LOCAL APPROACH!

Grass-root mixing culture & business

Grass-root as a new paradigma

Cultural activity based on grass-roots own ideas and motivation



– TOP 5

http://www.artova.fi/index.php/kaantopaikka


3. LIVING DRAMA AND ACTION!

New approaches in developing city districts

From ship-yard to home-yard with cultural dockers



– TOP 5

The Heir of Gustaf - a walking-tour performance (2009)

What’s next Arabianranta (2008)

Arabia visible – workshop (2010)

Read more: urbaaniluovuus.metropolia.fi


4. EXPERIENCES AND EXCITEMENT!

Human-centric approach in creative industries

Kindness and social responsibility

We are living in experience economy



– TOP 5Paradise Oskar, Finnish Eurovision Song Contest Winner 2011

Studies in Pop&Jazz Concervatorium (Arabia)

Restaurant Dylan, very popular lunch and a great

place for a weekend brunch (Arabia)

SININEN VERSTAS/BLUE WORKSHOP is an European

Social Fund project that employs unemployed young people

in four different workshops: lunch cafe, dying, sewing and

visual theatre. There are about 10 young people, aged 17-24

years, in each of them for 6 month periods


5. YOU GET WHAT YOU GIVE –SHARING!

People want to share things that have purposes – use the human power!



– TOP 5


EVIDENCE BASED URBAN POLICY &

CREATIVE DISTRICTS



THANK YOU!

Kimmo Rönkä, [email protected]

Movense Ltd, www.movense.fi

Creative Metropoles Event in Helsinki

9.3.2011

Documents

Co creative companies developing city districts