USER UNDERSTANDING •  Understanding the users

  Designing the right solution for the right problem

  Increased complexity

•  Ethnography and qualitative data

  Interview, observation, diary studies (UCD)

  Workshop (Co-design)"

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BUT WE NEED REFLECTION

•  The users cannot reflect on the process

  Designers must be the “reflectioners”

  Compare subparts to the entire design process

  Reflect on the process and qualify the decisions

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USERS & DESIGNERS

•  Outcome is influenced by what is relevant for…

  …Users (Crabtree)

  …Designers

•  Designers create the framework

  The actual content – what is discussed?

  The creativity

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CREATIVITY

•  All people are creative (Sanders)

  Create frameworks that allows users to be creative

Doing – Adapting  – Making – Creating

•  Select and highlight some findings…

  We need to understand the users,

not only create with them

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BUT!

•  Users are not everything

  Do they even know what they want?

  Other stakeholders

•  Other stakeholders

  Arena365 (“buyer”, “technology”)

  Designer’s agenda

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APPLYING THIS TO PRACITCE

•  Reflect / Keep a sense of perspective

  Requirements / boundaries for the design

  How do we represent the target group?

•  Facilitate

  Methods / user studies

  Framework

  “Know when what is needed”

CO-DESIGN // MORTEN WINTHER – 04. JANUARY 2011 -

CO-DESIGN // MORTEN WINTHER – 04. JANUARY 2011 -