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Co-Innovation Service Blended Methodologies to Support Food Brands in Launching Successful Products Gabriele Molari, PhD, Innovation Manager

Co-Innovation Service - JTBD Summit

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Page 1: Co-Innovation Service - JTBD Summit

Co-Innovation Service Blended Methodologies to Support Food Brands in Launching Successful Products

Gabriele Molari, PhD, Innovation Manager

Page 2: Co-Innovation Service - JTBD Summit

General

We commit to making food safe and available, everywhere

OUR VISION

Gabriele Molari/2021-25-03

Page 4: Co-Innovation Service - JTBD Summit

General

Gabriele Molari/2021-25-03

The pillars of our brand and the chapters of our sustainability storyProtecting Food, People, Futures

Protecting your products with our processing &packaging solutions.

Safety, Quality & Availability

Employees, communities & society at large

Safeguarding, supporting and developing those whose lives we touch.

Innovative technologies & smart solutionsUnderstanding and supporting our customers’ business growth ambitions.

Full life cycle approach

Contributing to a circular economy that is low carbon, withenvironmental excellence along the entire supply chain.

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Page 5: Co-Innovation Service - JTBD Summit

General

SustainabilityAutomationServices Packaging

Food ProtectionDistribution

MarketingGabriele Molari/2021-25-03

Our customers success is at the heart of everything we do

Consultancy Processing

We dedicate ourselves to understanding their needs and those of their customers, using our global resources and proven industry and market expertise to help them fulfill their ambitions.

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Page 6: Co-Innovation Service - JTBD Summit

General

Gabriele Molari/2021-25-03

70 years working alongside food producersOur Business 2020

>25,309Employees

>160Countries

€10.8 billion Net sales

Units delivered

Units in operation

Packaging Processing

388 2 209

>8 790 >10 980

>183 billionPackages sold

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Page 7: Co-Innovation Service - JTBD Summit

General

YOURAMBITIO

N

IDEATION INSIGHTS NEED STATES BRANDING DESIGN PORTFOLIO PROMOTION PROTO-

TYPINGSHELF

IMPACT

To fast-track product development and much more

Marketing Services: our co-innovation journey

Gabriele Molari/2021-25-03 7

Page 8: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

Lean Start-up

Open Innovation

Outcome-driven innovation

User Centred Design

Foresight-Insight-Action Agile

Pre-totyping Future scenarios

Design Thinking

Growth Hacking

Many approaches

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Page 9: Co-Innovation Service - JTBD Summit

One tailor-made zig-zagged journey

Gabriele Molari/2021-25-03

2UNDERSTAND

TODAY

3DESIGN

THE ROUTE

1ENVISIONSUCCESS

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Page 10: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

ENVISION

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Page 11: Co-Innovation Service - JTBD Summit

OBSERVE

Gabriele Molari/2021-25-03 11

Page 12: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

ASK & LISTEN

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Page 13: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

IDEATE

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Page 14: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

PRETOTYPE

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Page 15: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

TEST

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Page 16: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

PROTOTYPE

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Page 17: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

TEST AGAIN

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Page 18: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

ADJUST

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Page 19: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

TEST AGAIN

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Page 20: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

LAUNCH & PROMOTE

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Page 21: Co-Innovation Service - JTBD Summit

Gabriele Molari/2021-25-03

LEARN FROM FAILURES

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Page 22: Co-Innovation Service - JTBD Summit