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• Co-Marketing
https://store.theartofservice.com/the-co-marketing-toolkit.html
Marketing mix - Four Cs: in the Seven Cs Compass Model
1 The Seven Cs Compass Model is a framework in Co-marketing (Symbiotic marketing)
https://store.theartofservice.com/the-co-marketing-toolkit.html
Conquesting - Recent Examples of Conquesting
1 In 1997, Northern Telecom announced Nortel Power Networks, a marketing
initiative focused on reinforcing the unifying attributes of the portfolio of enterprise
products the company offered at the time. Not more than a month later, Cisco
introduced the Cisco-Powered Network a partner co-branding, where if a service
provider purchases some minimum quantity of Cisco product they would be eligible for
co-marketing funds.https://store.theartofservice.com/the-co-marketing-toolkit.html
Green marketing
1 In more detail green, environmental and eco-marketing belong to the
group of approaches which seek to address the lack of fit between
marketing as it is currently practiced and the ecological and social realities
of the wider marketing environment.Belz F., Peattie K.(2009):
Sustainability Marketing: A Global Perspective
https://store.theartofservice.com/the-co-marketing-toolkit.html
Green marketing - LOHAS
1 LOHAS stands for Lifestyles of Health and Sustainability, and describes an integrated,
rapidly growing market for goods and services that appeal to consumers whose sense of environmental and social responsibility
influences their purchase decisions. The Natural Marketing Institute’s (short: NMI) estimates the
US LOHAS consumer market of products and services to be USD 209 billion – sold across all
consumer segments.Todd, kaiser: Eco-marketing: a blooming corporate strategy,
2008.https://store.theartofservice.com/the-co-marketing-toolkit.html
Quadruple play
1 Mobile service provisions refers in part to the ability of subscribers to purchase mobile phone like services, as is often seen in co-marketing efforts between Service provider|providers of land-line services. It also reflects an ambition of
wireless access to all of the above, including voice, internet, and
content/video while on the go and without tethering to the network via cables.
https://store.theartofservice.com/the-co-marketing-toolkit.html
TIFF
1 The format was originally created by the company AldusVersions 4 and 5 of the TIFF
specification included the sentence This memorandum has been prepared jointly by
Aldus and Microsoft in conjunction with leading scanner and printer manufacturers;
there was a TIFF co-marketing and developer support effort with Microsoft
during this time, though Microsoft was not a technical contributor to the specification
https://store.theartofservice.com/the-co-marketing-toolkit.html
Teknekron Corporation - Partnerships
1 Teknekron partnered with external firms as well. In 1991 it signed a co-
marketing agreement with the Belgian microelectronics research partnership IMEC|Interuniversity
Microelectronics Centre.
https://store.theartofservice.com/the-co-marketing-toolkit.html
ING Vysya Bank - Globalisation through Europe
1 In 1999, Vysya Bank joined the ING Group in co-marketing/distribution of
life insurance products in India
https://store.theartofservice.com/the-co-marketing-toolkit.html
StarCraft II: Wings of Liberty - Sales
1 Blizzard entered into a co-marketing agreement with Korean Air that lasted for six months, in which two of the airline's
airplanes on both domestic and international routes prominently displayed StarCraft II advertising featuring Jim Raynor
on the fuselage.[http://pc.ign.com/articles/110/1102055p1.html Blizzard Announces Starcraft II:
Wings of Liberty Co-Marketing Campaign with Korean Air]
https://store.theartofservice.com/the-co-marketing-toolkit.html
Tagged Image File Format
1 When Adobe Systems acquired Aldus, they published Version 6 (1993) of the
[http://partners.adobe.com/public/developer/en/tiff/TIFF6.pdf TIFF specification] which dropped the Microsoft reference.Versions 4 and 5 of the TIFF
specification included the sentence This memorandum has been prepared jointly by Aldus and Microsoft in conjunction with leading scanner and printer manufacturers; there was a TIFF co-
marketing and developer support effort with Microsoft during this time, though Microsoft was not a technical contributor to the specification
https://store.theartofservice.com/the-co-marketing-toolkit.html
Independence Day (1996 film) - Distribution
1 The co-marketing project was dubbed The Power to Save the World
campaign, in which the company used footage of David using his
PowerBook laptop in their print and television
advertisements.[http://www.informedusa.com/t/independanceday.html
Apple Ties in With 20th Century Fox Independence Day] The online
Macinstuff Timeshttps://store.theartofservice.com/the-co-marketing-toolkit.html
Cross-marketing
1 A 'marketing co-operation' or 'marketing cooperation' is a business alliance|partnership of at least two
companies on the value chain level of marketing with the objective to tap the full
potential of a Market (economics)|market by bundling specific Core competency|
competences or resources. Other terms for marketing co-operation are 'marketing alliance', 'marketing partnership', 'co-
marketing', and 'cross-marketing'.https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Commensal (symbiotic) marketing
1 Also the 'collaborative marketing' of a company and a company, the 'Co-
creative marketing' of a company and consumers are contained in the
co-marketing.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Collaborative marketing
1 'Co-marketing' (Collaborate marketing) is a marketing practice
where two company|companies cooperate with separate Distribution
(business)|distribution channels, sometimes including Profit
(economics)|profit sharing. It is frequently confused with co-
promotion.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Collaborative marketing
1 Co-marketing describes the practice where two individual entities
company|companies create and jointly develop a new product,
service or brand (and normally jointly promote it).
https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Collaborative marketing
1 Co-marketing has of recent become very prominent in the entertainment
industry. This typically means partnerships between brands and entertainment properties such as television shows, films, and music
acts.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Collaborative marketing
1 *Companies such as The SMC Group specialize in entertainment co-
marketing, and have negotiated a number of deals including Alexandra Burke and Sure Deodorant, Shaggy
and Logitech Ultimate Ears
https://store.theartofservice.com/the-co-marketing-toolkit.html
Co-marketing - Co-creative marketing
1 The co-creation of a company and consumers are contained in the co-marketing.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Mandatory labelling
1 Voluntary labelling and co-marketing of products deemed desirable is
another matter usually carried out by entirely different means, e.g. Slow Food. There has been increased
regulatory interest in substantiating these claims, and in some
jurisdictions, food labels require regulatory approval before use.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Korean Air - Further expansion and founding of Jin Air
1 In mid-2010, a co-marketing deal with games company Blizzard
Entertainment sent a 747-400 and a 737-900 taking to the skies wrapped
in StarCraft II branding. In August 2010, Korean Air announced heavy
second-quarter losses despite record high revenue.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Takara Tomy - History and corporate name
1 In Japan, Takara-Tomy continues to use the former Tomy and Takara names as distinct
brand names on toy lines which originated in each company, but most new toy lines or stand-
alone products carry the new Takara-Tomy brand. Staple toy lines from each company are continuing, in many cases gaining synergy from
the co-marketing of each other's properties. This merger gave the combined company near parity in domestic (Japan) toy market share to
domestic rival Bandai.
https://store.theartofservice.com/the-co-marketing-toolkit.html
Arrowhead Water - History of the Arrowhead Water Brand
1 In 1929, the Arrowhead Springs Company merged with the company
that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water
https://store.theartofservice.com/the-co-marketing-toolkit.html
The Veronicas - Products and endorsements
1 In 2006 they entered into a co-marketing deal with shoe brand Keds
(shoes)|Keds for their List of The Veronicas tours|first US tour.Keds
announcement
https://store.theartofservice.com/the-co-marketing-toolkit.html
Ithaca Discovery Trail - Programs
1 The Discovery Trail cross-promotes the eight member institutions which form a 33-mile loop of exploration. The Discovery Trail promotes the
Ithaca Discovery Trail as a distinctive brand that links the member
institutions, and the Discovery Trail conducts the co-marketing effort among its eight members, which
includes:https://store.theartofservice.com/the-co-marketing-toolkit.html
Pharmaceutical marketing
1 'Pharmaceutical marketing', sometimes called medico-marketing
or pharma marketing in some countries, is the business of
advertising or otherwise promoting the sale of pharmaceuticals or
medication|drugs.
https://store.theartofservice.com/the-co-marketing-toolkit.html
For More Information, Visit:
• https://store.theartofservice.com/the-co-marketing-toolkit.html
The Art of Servicehttps://store.theartofservice.com