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Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision. NEW BRAND VISION OPPORTUNITY • Successful Marketing Agency since 2001 • Blue Chip client base (incl Microsoft) • USP’s Technology and Creativity Want growth via innovative diversification. Avenues Explored. - PowerPoint PPT Presentation
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Coaching Case StudyBy Clive BonnyAssess Marketability for New Brand Vision
NEW BRAND VISION
OPPORTUNITY
• Successful Marketing Agency since 2001
• Blue Chip client base (incl Microsoft)
• USP’s Technology and Creativity
Want growth via innovative diversification
Avenues Explored
• Synergy links to core services • Risk / return and cost / benefit ratios• Resourcing people, processes, technology• Market assessment: primary and secondary• Specialist business Press reviews • Mystery Shopping movers and shakers
Mystery Shopping Process
• On line search engines and key players• Email enquiries with open response• Calibrate service and content quality • Telephone and face to face assessment• Referrals by Trade Bodies / Associations• Financial searches via Companies House
Project Outcomes
• Profiled Supplier Leaders / Laggards• Defined supply chain wants and needs• Created delivery business model • Matched and optimised value proposition• Analysed cost / benefit options• Drafted client action plan with tasks / times
Client’s Impact Assessment
• Increase revenue by £500K year 2• Improve brand profile in high value market • Create 2-4 new self-managing jobs • 10 new clients within 12 months• Cross referrals to core services• “5 days of invaluable coaching support from an
experienced professional with hands-on approach and detail in delivery”
• Ben Harris, MD, www.NewBrandVision.com